La Mesa

La Mesa, California is a city a mere 9 miles from the center of downtown San Diego, CA, a smallish city with a population nearing 60000 with a growing community as homeowners are pushed east because of the incredibly high San Diego real estate prices. The civic motto of La Mesa is “jewel of the hills”, and it can be a pretty place, very hilly and with a lot of classic old homes.

Getting To La Mesa

Like a lot of places around San Diego County, La Mesa is geographically pretty large, but mostly residential. Driving East from San Diego, you’ll want to take the 8 Interstate to arrive at the city at its northern most areas, or you can take the 94 highway to arrive at the South of the city. A major portion of the 125 highway forms the Eastern most border of La Mesa, with Lemon Avenue extending La Mesa into the neighboring Mt. Helix area. The city is bordered by Rolando on the west, Lake Murray to the north and of course Lemon Grove to the south. Also to the South of La Mesa is Spring Valley, which reveals itself when drivers continue on the 94 instead of taking the 125 north into La Mesa.

Outdoors In La Mesa

Although it shares a lot of its incredible climate with San Diego, La Mesa is quite a bit hotter, as it is much further from the Pacific Ocean. But, this is still an enjoyable place for a hike or a picnic, and one of the best places for that has got to be Collier Park, which is a neat little 7.7 acre park that has some pretty quality green space. The park does have lighted tennis courts, which are harder to find in the county than you might expect. It also is a great place for families to get together on the weekend for a picnic, as there are quite a few tables around and BBQs, of course.

Since we’re still outdoors here, it’s probably a good bet to talk about MacArthur Park, which is a little park just north of La Mesa Boulevard that offers some nice outdoor space. The park is fenced in, is a great place to bring your dog and does have free parking. What is also cool is that it’s within walking distance of downtown La Mesa, which is a pretty cool area if you’re looking to do shopping or just grab a drink and a meal. The park does also have a recreation center and a pretty substantial play area for kids.

La Mesita Park includes the Junior Seau Sports Complex, named after the famous San Diego Charger, Junior Seau. This park also has a good amount of space to walk, as well as tennis courts, picnic sites and a skate park, which is always of interest to those looking to rip it up on a board.

Fitness enthusiasts will want to check out the not so secret La Mesa Secret Stairs, a place that has an excellent view from the top. This is a public stairway that was installed to facilitate foot traffic through adjacent neighborhoods. But, a lot of stair climbers tend to use it for fresh air exercising, and the sheer number of stairs makes it a serious exercise challenge.

Finally, we would be remiss if we did not mention Aztec Park, which is a smaller park than either Collier or MacArthur, but has a great view and vibe and can sometimes be quite empty, despite having a child’s playground and some urban trails which are excellent for hiking in general.

Fun La Mesa Tourist Attractions

OK, so being right next to San Diego, one of Southern California’s most epic tourist destinations, isn’t necessarily going to be the best, but La Mesa does have some points of interest worth checking out. I would look to the San Pasqual Winery first, a small winery that apparently boasts great local wine and very friendly staff and servers. Check them out at the winery or a separate tasting room and gallery located on La Mesa Boulevard.

For Train enthusiasts, the Pacific Southwest Railway Museum is an excellent bet, located on Nebo drive not far from La Mesa Boulevard. The museum here is quite small, but does feature some classic looking train engines and cars, as well as a little gift shop. Apparently, this is one of the oldest buildings in California, and does sport a good deal of excellent railway history information.

Education in La Mesa

As this is a community nearing a population of 60,000, it only makes sense that there would be some quality spots for kids to be educated. So naturally, we first talk about Helix Charter High School, located on University Avenue at almost the middle point of La Mesa. Meanwhile, those of a more artistic bent may want to consider the La Mesa Arts Academy. This school actually has a lottery to select its students, so it’s probably a good idea to not leave an admissions application until the last second! Finally, younger kids are gonna need some kind of book learning as well, which is of course offered at Murray Manor Elementary School, located north of the Interstate 8 and near the unofficial border with Lake Murray. Another interesting elementary school is the Lemon Avenue Elementary School, which is of course located on Lemon Avenue in La Mesa. Finally, for folks that would prefer to place their children in private schools, La Mesa does feature the Mount Helix Academy, and is in the North East corner of La Mesa right near Harry Griffen Park.

Shopping In La Mesa

As La Mesa isn’t the smallest city ever, there are quite a few shops and shopping centers, but few as expansive and as popular as the Grossmont Center located just off of the 8 Interstate and is very near to the intersection at Fletcher Parkway and Jackson Drive. The mall is a little old school, but does have some pretty serious anchor tenants, such as Best Buy, Macy’s, Target AND Walmart. As tends to be the case surrounding larger southern California malls like this, there does tend to be a variety of restaurant and retail properties nearby, such as Office Depot, Petco, BJ’s Restaurant & Brewhouse and of course a Guitar Center, which actually apparently is still open (early 2021, anyway).

If you’re looking primarily for groceries, or at least relatively interesting and nutritious non prepared foods, the Vine Ripe Market is a winner up on Fletcher Parkway, or nearer to downtown and Spring Street, check out the Sprouts location, or even the Vons at the corner of University and Allison. If you’re from California or the West Coast, then it also bears pointing out that there is an excellent Trader Joe’s location right off of Murray Drive and about a couple minute drive from the Grossmont Center. Also, the Frazier Farms Market is a great natural grocery store with no shortage of organic and farm to table-type items.

Eating Out In La Mesa

One of the best places to walk around and hang out in La Mesa has got to be downtown, where you’ll run into such luminaries as the classic Hills Local Pub, Swami’s Cafe and the Tiramisu Trattoria for good eats. A bit off of the beaten track but an easy and total classic establishment in the area is of course the Riviera Supper Club and Turquoise Room, a classic old school steakhouse where you can either cook your steak yourself, or have them do it for you. This is one of the most high character spots in the area, so if you have to be in La Mesa, hit the Riviera, and then stay and watch a band afterwards. You won’t regret it!

Healthy Living In La Mesa

Last but definitely not least is mentioning access to health care in the area, which of course is fairly limited, but not by much. The Kaiser Permanente La Mesa Medical Offices are where a lot of locals see their M.D., while Sharp Grossmont Hospital is clearly the crown jewel of the area as far as medical care goes. The latter also features the La Mesa Cardiac Center and other medical specialties in the area, so if you have an issue, it’s more than likely that it can be dealt with here. Meanwhile, if you have some kind of medical situation that requires a period of rehab, the Country Manor La Mesa Healthcare Center may be a good call for you!

So, let’s have a good ol’ time in La Mesa, shall we! We’ll start by checking out the Pacific Southwest Railway Museum and then stopping for lunch at Banbu Sushi!

Good times right there, but let’s get local and burn off some of those calories at La Mesa Secret Stairs!

There’s always business to be done in La Mesa, so let’s take a quick trip to La Mesa City Hall:

With the Sun still out, we want to take in a little more outdoors time, so let’s head up to Aztec Park, which is a pretty quick drive if we take Baltimore Drive.

Having enjoyed the great weather, let’s have a quick dinner at our absolute favorite local spot, The Riviera Supper Club!

And, of course, we close out our day trip to La Mesa by driving down University Avenue to hit the offices of La Mesa’s most loved Internet Marketing Service, All Systems Go Marketing!

The blog post La Mesa is available on http://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/areas-served/la-mesa

La Mesa

La Mesa, California is a city a mere 9 miles from the center of downtown San Diego, CA, a smallish city with a population nearing 60000 with a growing community as homeowners are pushed east because of the incredibly high San Diego real estate prices. The civic motto of La Mesa is "jewel of the hills", and it can be a pretty place, very hilly and with a lot of classic old homes.

Getting To La Mesa

Like a lot of places around San Diego County, La Mesa is geographically pretty large, but mostly residential. Driving East from San Diego, you'll want to take the 8 Interstate to arrive at the city at its northern most areas, or you can take the 94 highway to arrive at the South of the city. A major portion of the 125 highway forms the Eastern most border of La Mesa, with Lemon Avenue extending La Mesa into the neighboring Mt. Helix area. The city is bordered by Rolando on the west, Lake Murray to the north and of course Lemon Grove to the south. Also to the South of La Mesa is Spring Valley, which reveals itself when drivers continue on the 94 instead of taking the 125 north into La Mesa.

Outdoors In La Mesa

Although it shares a lot of its incredible climate with San Diego, La Mesa is quite a bit hotter, as it is much further from the Pacific Ocean. But, this is still an enjoyable place for a hike or a picnic, and one of the best places for that has got to be Collier Park, which is a neat little 7.7 acre park that has some pretty quality green space. The park does have lighted tennis courts, which are harder to find in the county than you might expect. It also is a great place for families to get together on the weekend for a picnic, as there are quite a few tables around and BBQs, of course.

Since we're still outdoors here, it's probably a good bet to talk about MacArthur Park, which is a little park just north of La Mesa Boulevard that offers some nice outdoor space. The park is fenced in, is a great place to bring your dog and does have free parking. What is also cool is that it's within walking distance of downtown La Mesa, which is a pretty cool area if you're looking to do shopping or just grab a drink and a meal. The park does also have a recreation center and a pretty substantial play area for kids.

La Mesita Park includes the Junior Seau Sports Complex, named after the famous San Diego Charger, Junior Seau. This park also has a good amount of space to walk, as well as tennis courts, picnic sites and a skate park, which is always of interest to those looking to rip it up on a board.

Fitness enthusiasts will want to check out the not so secret La Mesa Secret Stairs, a place that has an excellent view from the top. This is a public stairway that was installed to facilitate foot traffic through adjacent neighborhoods. But, a lot of stair climbers tend to use it for fresh air exercising, and the sheer number of stairs makes it a serious exercise challenge.

Finally, we would be remiss if we did not mention Aztec Park, which is a smaller park than either Collier or MacArthur, but has a great view and vibe and can sometimes be quite empty, despite having a child's playground and some urban trails which are excellent for hiking in general.

Fun La Mesa Tourist Attractions

OK, so being right next to San Diego, one of Southern California's most epic tourist destinations, isn't necessarily going to be the best, but La Mesa does have some points of interest worth checking out. I would look to the San Pasqual Winery first, a small winery that apparently boasts great local wine and very friendly staff and servers. Check them out at the winery or a separate tasting room and gallery located on La Mesa Boulevard.

For Train enthusiasts, the Pacific Southwest Railway Museum is an excellent bet, located on Nebo drive not far from La Mesa Boulevard. The museum here is quite small, but does feature some classic looking train engines and cars, as well as a little gift shop. Apparently, this is one of the oldest buildings in California, and does sport a good deal of excellent railway history information.

Education in La Mesa

As this is a community nearing a population of 60,000, it only makes sense that there would be some quality spots for kids to be educated. So naturally, we first talk about Helix Charter High School, located on University Avenue at almost the middle point of La Mesa. Meanwhile, those of a more artistic bent may want to consider the La Mesa Arts Academy. This school actually has a lottery to select its students, so it's probably a good idea to not leave an admissions application until the last second! Finally, younger kids are gonna need some kind of book learning as well, which is of course offered at Murray Manor Elementary School, located north of the Interstate 8 and near the unofficial border with Lake Murray. Another interesting elementary school is the Lemon Avenue Elementary School, which is of course located on Lemon Avenue in La Mesa. Finally, for folks that would prefer to place their children in private schools, La Mesa does feature the Mount Helix Academy, and is in the North East corner of La Mesa right near Harry Griffen Park.

Shopping In La Mesa

As La Mesa isn't the smallest city ever, there are quite a few shops and shopping centers, but few as expansive and as popular as the Grossmont Center located just off of the 8 Interstate and is very near to the intersection at Fletcher Parkway and Jackson Drive. The mall is a little old school, but does have some pretty serious anchor tenants, such as Best Buy, Macy's, Target AND Walmart. As tends to be the case surrounding larger southern California malls like this, there does tend to be a variety of restaurant and retail properties nearby, such as Office Depot, Petco, BJ's Restaurant & Brewhouse and of course a Guitar Center, which actually apparently is still open (early 2021, anyway).

If you're looking primarily for groceries, or at least relatively interesting and nutritious non prepared foods, the Vine Ripe Market is a winner up on Fletcher Parkway, or nearer to downtown and Spring Street, check out the Sprouts location, or even the Vons at the corner of University and Allison. If you're from California or the West Coast, then it also bears pointing out that there is an excellent Trader Joe's location right off of Murray Drive and about a couple minute drive from the Grossmont Center. Also, the Frazier Farms Market is a great natural grocery store with no shortage of organic and farm to table-type items.

Eating Out In La Mesa

One of the best places to walk around and hang out in La Mesa has got to be downtown, where you'll run into such luminaries as the classic Hills Local Pub, Swami's Cafe and the Tiramisu Trattoria for good eats. A bit off of the beaten track but an easy and total classic establishment in the area is of course the Riviera Supper Club and Turquoise Room, a classic old school steakhouse where you can either cook your steak yourself, or have them do it for you. This is one of the most high character spots in the area, so if you have to be in La Mesa, hit the Riviera, and then stay and watch a band afterwards. You won't regret it!

Healthy Living In La Mesa

Last but definitely not least is mentioning access to health care in the area, which of course is fairly limited, but not by much. The Kaiser Permanente La Mesa Medical Offices are where a lot of locals see their M.D., while Sharp Grossmont Hospital is clearly the crown jewel of the area as far as medical care goes. The latter also features the La Mesa Cardiac Center and other medical specialties in the area, so if you have an issue, it's more than likely that it can be dealt with here. Meanwhile, if you have some kind of medical situation that requires a period of rehab, the Country Manor La Mesa Healthcare Center may be a good call for you!

So, let's have a good ol' time in La Mesa, shall we! We'll start by checking out the Pacific Southwest Railway Museum and then stopping for lunch at Banbu Sushi!

Good times right there, but let's get local and burn off some of those calories at La Mesa Secret Stairs!

There's always business to be done in La Mesa, so let's take a quick trip to La Mesa City Hall:

With the Sun still out, we want to take in a little more outdoors time, so let's head up to Aztec Park, which is a pretty quick drive if we take Baltimore Drive.

Having enjoyed the great weather, let's have a quick dinner at our absolute favorite local spot, The Riviera Supper Club!

And, of course, we close out our day trip to La Mesa by driving down University Avenue to hit the offices of La Mesa's most loved Internet Marketing Service, All Systems Go Marketing!

The blog post La Mesa is available on http://www.allsystemsgomarketing.com

https://www.allsystemsgomarketing.com/areas-served/la-mesa

Local SEO Moves That are Absolute No-No’s in 2021

In case you haven’t noticed because you’ve been hibernating, thanks to the pandemic. It’s already 2021. Thus, we are thinking that you still might be executing some local SEO moves that are already passe and might already be considered as black hat (that’s forbidden practices in SEO language) nowadays. Read on and see if you’re doing more damage than good to your local business’ online presence.

No-No #1: Duplicate Content

When you have a website for your local business and each page more or less contains the same content with very few tweaks, that would be very bad for your local SEO efforts. First, this practice is understandably popular for a lot of local business websites, as it is a common belief among old school website owners that having a website with multiple pages, no matter what the contents are in the pages, is more preferable than a website that has only a few pages. It was a belief that these “bigger” websites get the attention of search engines more easily; thus, the businesses of these websites get ranked higher. But then, if the content of these website’s pages is more or less duplicates of each other, the search engines have become wiser, selecting which page is the “best” version of the content. Ultimately, if it is discovered that the content of a website’s pages is just the same, the whole website will be penalized, which usually includes the site being removed from the index of Google.

When there are several versions of content available, it’s hard for search engines to determine which version to index, and subsequently show in their search results. This lowers performance for all versions of the content, since they’re competing against each other.
(Via: https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo)

No-No #2: Not Using Local Keywords
Not using local keywords is an obsolete practice among local businesses that should not even be considering especially since it’s already 2021. It used to be that a lot of SEO efforts just aim to use the correct keywords, which eventually attracts a substantial audience. However, this is practically useless in SEO, which actually aims to draw a “targeted” audience rather than an audience that is strong in numbers. So, for example, while investing in the keywords “nail salon” might drive potential customers to your mail salon website, you may get visitors to your website from Manhattan to Manila, who won’t really be ultimately beneficial to your shop in Mission Valley. So, don’t put your local SEO efforts to waste by using effective but not localized keywords. Get more out of your efforts by never forgetting to add your location to the keywords you’ll be using.

The first, and perhaps most important, step in finding local SEO keywords is specifying your location. You need to establish which areas you want to target for local search.
(Via: https://www.webfx.com/blog/seo/local-keywords/)

No-No #3: Slow Website Loading
According to one study, close to 3/4 of mobile internet users claim that they have used a website that takes forever to load. That so many pages take a lot of time to load only turns off potential customers to your website. Slow-loading websites affect conversions of visitors to customers. Not only that, as Google factors a high bounce rate (people leaving your site after only a few seconds) to rank websites lower. When people do not stay on your website for long because they are frustrated with how slow it is, then your local SEO efforts will only go to waste because you won’t get as many customers and your website won’t appear on the first page of search results, no matter how earnest your efforts are in using the right local keywords.

How to prevent this problem?
Don’t clutter your web design to prevent lots of loading time. Moreover, optimizing the images on your site so that they don’t take long in opening up.
(Via: https://www.brightlocal.com/blog/improve-site-speed/)

 

Feel the need to know more about local SEO? Read here.

Local SEO Moves That are Absolute No-No’s in 2021 See more on: http://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021

Local SEO Moves That are Absolute No-No’s in 2021

In case you haven't noticed because you've been hibernating, thanks to the pandemic. It's already 2021. Thus, we are thinking that you still might be executing some local SEO moves that are already passe and might already be considered as black hat (that's forbidden practices in SEO language) nowadays. Read on and see if you're doing more damage than good to your local business' online presence.

No-No #1: Duplicate Content

When you have a website for your local business and each page more or less contains the same content with very few tweaks, that would be very bad for your local SEO efforts. First, this practice is understandably popular for a lot of local business websites, as it is a common belief among old school website owners that having a website with multiple pages, no matter what the contents are in the pages, is more preferable than a website that has only a few pages. It was a belief that these "bigger" websites get the attention of search engines more easily; thus, the businesses of these websites get ranked higher. But then, if the content of these website's pages is more or less duplicates of each other, the search engines have become wiser, selecting which page is the "best" version of the content. Ultimately, if it is discovered that the content of a website's pages is just the same, the whole website will be penalized, which usually includes the site being removed from the index of Google.

When there are several versions of content available, it’s hard for search engines to determine which version to index, and subsequently show in their search results. This lowers performance for all versions of the content, since they’re competing against each other.
(Via: https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo)

No-No #2: Not Using Local Keywords
Not using local keywords is an obsolete practice among local businesses that should not even be considering especially since it's already 2021. It used to be that a lot of SEO efforts just aim to use the correct keywords, which eventually attracts a substantial audience. However, this is practically useless in SEO, which actually aims to draw a "targeted" audience rather than an audience that is strong in numbers. So, for example, while investing in the keywords "nail salon" might drive potential customers to your mail salon website, you may get visitors to your website from Manhattan to Manila, who won't really be ultimately beneficial to your shop in Mission Valley. So, don't put your local SEO efforts to waste by using effective but not localized keywords. Get more out of your efforts by never forgetting to add your location to the keywords you'll be using.

The first, and perhaps most important, step in finding local SEO keywords is specifying your location. You need to establish which areas you want to target for local search.
(Via: https://www.webfx.com/blog/seo/local-keywords/)

No-No #3: Slow Website Loading
According to one study, close to 3/4 of mobile internet users claim that they have used a website that takes forever to load. That so many pages take a lot of time to load only turns off potential customers to your website. Slow-loading websites affect conversions of visitors to customers. Not only that, as Google factors a high bounce rate (people leaving your site after only a few seconds) to rank websites lower. When people do not stay on your website for long because they are frustrated with how slow it is, then your local SEO efforts will only go to waste because you won't get as many customers and your website won't appear on the first page of search results, no matter how earnest your efforts are in using the right local keywords.

How to prevent this problem?
Don’t clutter your web design to prevent lots of loading time. Moreover, optimizing the images on your site so that they don’t take long in opening up.
(Via: https://www.brightlocal.com/blog/improve-site-speed/)

 

Feel the need to know more about local SEO? Read here.

Local SEO Moves That are Absolute No-No’s in 2021 See more on: www.allsystemsgomarketing.com

https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021

Rolando

Rolando is a primarily residential neighborhood located in the Mid-City Region of San Diego. It borders the 94 Freeway to the south, and of course La Mesa to the east. This neighborhood is effectively two: it is divided by University Avenue by two sections, Rolando Village to the north, with Rolando Park located at the south.

The neighborhood is home to two elementary schools:

Henry Clay Elementary
Rolando Park Elementary

While Rolando is mostly residential, it does have a good degree of retail at the north end of the neighborhood on El Cajon Boulevard, including such restaurants as Popeye’s Louisiana Kitchen, Papa John’s Pizza and Chuy’s Taco Shop. An excellent outdoor experience can be found at Clay Neighborhood Park, which does have a lot of space for running around, playing with the kids and just enjoying the lovely San Diego sunshine.

Everybody’s gotta eat, of course, and Rolando does have a decent share of grocery stores, including the University Halal Market to the south, which specializes in African and Middle Eastern Products, plus halal meats. At the northern tip, there is a Vons, as well as a Smart & Final Extra! If one is looking to get a package somewhere, meanwhile, checking in on the USPS office here is also a pretty excellent idea.

As it does border College Avenue to the West, you can take a variety of buses and choose either Route 856 and 936. Up on El Cajon, meanwhile, you can take bus number 1, which is a pretty massive route that ends at 63rd and El Cajon.

Also on College Avenue is the all important Planned Parenthood on College Avenue, which has provided women and men with extremely low cost medical and family planning services. This is one of those places that people will want to check out, as there are not currently a ton of other medical facilities in the area.

Meanwhile, if you’re looking for places to worship, Rolando does have a few folks covered, and features not only the Seminole Drive Church Of Christ, but also La Mesa Apostolic, the latter of which is oddly NOT located in La Mesa, but on College Avenue.

As this neighborhood is basically residential at its heart, there are a variety of single family homes as well as some apartments located not only in the middle of Rolando, including the Dorado Plaza Apartments, and of course plenty along the major routes bordering it, including the Belmont and Dalton Apartments.

Starting at Popeyes Louisiana Kitchen, you can get to Clay Neighborhood park by using a couple of paths, both of which are less than a mile.

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From there, heading south and a small drive on University Avenue will get you an interesting selection of Groceries at University Halal Market.

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Heading east on University will get you where you need to be!

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Rolando is republished from ASGM

Local SEO Company Discusses Local Search Intent In New Blog Post

All Systems Go Marketing, a digital marketing firm based in La Mesa, California that specializes in local SEO for HVAC and home service businesses, has published a new blog post about local search intent and how business owners should look at it. The post discusses the changes to local SEO post-COVID 19 pandemic, and why local SEO may be more valuable to small businesses than ever.

According to the article, Google has maintained an almost singular market share of local business searches, with over 86% of the volume taking place from that search engine. The only thing surprising about this is that older engines still maintain some kind of footing when it comes to search.

"The decline of sites like Bing and Yahoo started as far back as 2005, and some of the numbers that come up for these Google competitors with recent studies are only shocking because they still manage any percent at all," said Craig Wright, owner and spokesperson for All Systems Go Marketing. "It seems like every time new numbers come out, search experts strain to find out who the magic 'final fraction' of non Google users are. It's a tiny group, to be sure."

Wright suggests that when it comes to local businesses taking advantage of attracting free customers to their location via Google search, most business owners are deeply unaware. Many consider what is known as the "maps pack ranking" to be somewhat of an anomaly, and something that is available only to advertisers that spend thousands of dollars with Google. This is a myth, notes Wright.

"Google local search optimization is a double edged sword when it comes to many companies, particularly when it comes to home service and HVAC businesses," says Wright. "On one hand, everyone wants to be prominently displayed in the maps-pack, but few take advantage of the opportunity, instead opting for older, less effective marketing strategies."

The article notes that local search may indeed have gained importance during the worldwide pandemic, particularly as areas are locked down and people are seeking basics and goods and services from providers that are closer to home. Meanwhile, many sectors have seen deep, harsh reductions in local searches, particularly restaurants, which have been closed in locations all around the world.

The current search environment is competitive, but in the end it is looking like when it comes to purchasing goods, local retailers may find themselves in severe trouble.

"It's safe to say that Amazon.com has become one of the most known brands in the world thanks to the lockdowns and pandemics over the past year," said Wright. "Local retail is not only finding it difficult to differentiate its offerings from the behemoth that is Amazon, but it often has such razor thin margins that competing directly is a terrible way to go."

On the other hand, home service based businesses have for the most part added significant business during the pandemic, especially as so many middle to upper income workers find themselves locked down in their homes seven days a week.

"We've seen clients that have doubled and tripled their business over the past year, and their larger industrial suppliers are actually having trouble keeping up with demand," said Wright. "I think it's fair to say that home service businesses like HVAC, roofing, fencing and renovations are rare bright spots in a business world where an increasingly small number of corporations have taken over other sectors."

All Systems Go Marketing offers a wide variety of digital marketing services to HVAC and other home service businesses throughout North America. The company can be contacted via their website.

from Press Releases at https://www.pressadvantage.com/story/42752-local-seo-company-discusses-local-search-intent-in-new-blog-post