Wednesday, 14 April 2021

Local SEO Company Discusses Local Search Intent In New Blog Post

All Systems Go Marketing, a digital marketing firm based in La Mesa, California that specializes in local SEO for HVAC and home service businesses, has published a new blog post about local search intent and how business owners should look at it. The post discusses the changes to local SEO post-COVID 19 pandemic, and why local SEO may be more valuable to small businesses than ever.

According to the article, Google has maintained an almost singular market share of local business searches, with over 86% of the volume taking place from that search engine. The only thing surprising about this is that older engines still maintain some kind of footing when it comes to search.

"The decline of sites like Bing and Yahoo started as far back as 2005, and some of the numbers that come up for these Google competitors with recent studies are only shocking because they still manage any percent at all," said Craig Wright, owner and spokesperson for All Systems Go Marketing. "It seems like every time new numbers come out, search experts strain to find out who the magic 'final fraction' of non Google users are. It's a tiny group, to be sure."

Wright suggests that when it comes to local businesses taking advantage of attracting free customers to their location via Google search, most business owners are deeply unaware. Many consider what is known as the "maps pack ranking" to be somewhat of an anomaly, and something that is available only to advertisers that spend thousands of dollars with Google. This is a myth, notes Wright.

"Google local search optimization is a double edged sword when it comes to many companies, particularly when it comes to home service and HVAC businesses," says Wright. "On one hand, everyone wants to be prominently displayed in the maps-pack, but few take advantage of the opportunity, instead opting for older, less effective marketing strategies."

The article notes that local search may indeed have gained importance during the worldwide pandemic, particularly as areas are locked down and people are seeking basics and goods and services from providers that are closer to home. Meanwhile, many sectors have seen deep, harsh reductions in local searches, particularly restaurants, which have been closed in locations all around the world.

The current search environment is competitive, but in the end it is looking like when it comes to purchasing goods, local retailers may find themselves in severe trouble.

"It's safe to say that Amazon.com has become one of the most known brands in the world thanks to the lockdowns and pandemics over the past year," said Wright. "Local retail is not only finding it difficult to differentiate its offerings from the behemoth that is Amazon, but it often has such razor thin margins that competing directly is a terrible way to go."

On the other hand, home service based businesses have for the most part added significant business during the pandemic, especially as so many middle to upper income workers find themselves locked down in their homes seven days a week.

"We've seen clients that have doubled and tripled their business over the past year, and their larger industrial suppliers are actually having trouble keeping up with demand," said Wright. "I think it's fair to say that home service businesses like HVAC, roofing, fencing and renovations are rare bright spots in a business world where an increasingly small number of corporations have taken over other sectors."

All Systems Go Marketing offers a wide variety of digital marketing services to HVAC and other home service businesses throughout North America. The company can be contacted via their website.



from Press Releases at https://www.pressadvantage.com/story/42752-local-seo-company-discusses-local-search-intent-in-new-blog-post

Tuesday, 23 March 2021

All Systems Go Marketing: How To Review Local SEO Efforts

All Systems Go Marketing, based in La Mesa, California, has published a new blog post on their website exploring how a business may appraise reviews generated from SEO efforts. The post offers guidance on how to proceed and what to know regarding reviews as well.

The post begins by asking several questions of the reader. To quote the article, “So, your local business has gotten reviews. What now? Are those reviews supposed to be good? Would you need to engage with them? Are they relevant to your local SEO efforts?” The answers to all these questions are tackled throughout the post. When it comes to the question of the importance of reviews, the answer is yes. Google Reviews are definitely shown to have a relation to the success of local SEO efforts. The post goes on to explain that this is due to Google including crowdsourced factors in their ranking, and reviews are great crowdsourced material as it is difficult to spam — and also because it is illegal for reviewers to abuse their right to review a local business.

Any business will benefit if the owners have a healthy number of reviews (with a good portion of them on the positive side) and if the keywords and the location of the business are also included in the reviews. It is also worth noting that anonymous users are not allowed to post online reviews for businesses in Google, so a business can typically be ensured of the veracity of the reviews. Finally, the company adds that one point proves that the volume of reviews is important: When Google implemented the ‘no anonymous user reviews’ policy, businesses that lost a significant number of reviews because anonymous reviews were removed started dropping significantly lower in rank. It is safe to say that positive Google Reviews can help improve search rankings and general Local SEO efforts. Although there are many factors involved in search rankings (the post points out that there are over 200), online customer reviews send a strong signal to search engines that communicates expertise, authority and trust.

The post also addresses the issue of negative reviews. According to the agency, the impact of such feedback can be boiled down to two alternatives: Yes and no. If the significant majority of a local business’ reviews are negative, then yes, Google will consider them when dropping the business’ rankings because of its negative reputation. Moreover, there is always a tendency for local business owners to remove negative reviews, so even if a majority of a company’s reviews are negative and the owner decides to have all those reviews taken down, then as mentioned earlier, the business’ ranking will suffer because of the decrease in the volume of reviews.

After acknowledging the situation that arises with negative reviews, the post also points out that Google Search Quality Evaluators have guidelines that remind them to be cautious about one or a couple of negative reviews. This is a fair policy, as even one negative experience of a customer with a rude cashier or a salesperson does not really prove that the company is a fraudulent or incompetent one. This is also why the number of reviews for a local business is important. If a company has 26 reviews for their business and three of them are negative, it is difficult for someone to really ignore the 23 good comments. Be that as it may, these negative comments, although clearly a minority, should be professionally addressed and remedied by the company.

It is also worth noting that a business with only positive reviews is likely to appear suspicious to prospective shoppers. To explain, most prospective shoppers are concerned about the practice of ‘review gating,’ which is the practice of discouraging or prohibiting negative reviews and selectively soliciting reviews from happy customers. The post also highlights the fact that review gating violates Google’s Contributed Content Policy. Furthermore, according to Google’s Search Quality Evaluator Guidelines, negative reviews are completely normal and expected. The post provides further information on how to handle reviews, no matter the nature of the content.

All Systems Go Marketing has, since 1999, focused on working for and partnering with small to mid-sized businesses. The agency utilizes techniques that are based upon 20 years of digital marketing experience, and they focus on a fundamentally sound, results-oriented and safe approach to Digital Marketing.

To learn more about All Systems Go Marketing and the services they offer, one may visit their website. The company can also be contacted via phone or email.

https://www.youtube.com/watch?v=wolIXpTkJE8



from Press Releases at https://www.pressadvantage.com/story/42226-all-systems-go-marketing-how-to-review-local-seo-efforts

Wednesday, 17 March 2021

Ready to “Review” Your Local SEO Efforts?

So, your local business has gotten reviews. What now? Are those reviews supposed to be good? Would you need to engage with them? Are they relevant to your local SEO efforts?

Are reviews that important?
The answer to that question is yes. Reviews in Google definitely have a relation with the success of your local SEO efforts. After all, Google includes crowdsourced factors when ranking everything, and reviews are a good crowdsourced material because they are hard to spam and it is illegal for reviewers to abuse their “right” to review a business.

Your business will benefit if you have a healthy amount of reviews, a good portion of it on the positive and if the keywords and your location are included in the reviews. Also, anonymous users are not allowed to post online reviews for businesses in Google, so as a business you can be ensured of the veracity of the reviews. Finally, to prove the point that the volume of reviews is important when Google implemented its “no anonymous user reviews,” businesses that lost a significant amount of reviews because anonymous reviews were removed fell down search engine rankings.

Google Reviews can help improve search rankings and general SEO efforts. Although there are many factors involved in search rankings (over 200, in fact), online customer reviews send a strong signal to search engines that communicates expertise, authority, and trust.
(Via: https://1seo.com/blog/do-local-google-reviews-help-your-seo/)

How about negative reviews?
Yes and no. If a majority of a local business’ reviews are negative, then yes, Google will consider them in taking down the business’ rankings because of its negative reputation. Moreover, there is always this tendency for local business owners to remove negative reviews, so if a majority of a company’s reviews are negative and the owner decides to have all those reviews taken down, then as mentioned earlier, the business’ ranking will suffer because of the decrease in the volume of reviews.

Having said that, Google Search Quality Evaluators have guidelines that remind them to be cautious about one or a couple of negative reviews. After all, one experience of a customer with a rude cashier or a salesperson does not really prove that the company is a fraudulent one. This is also why the number of reviews for your local business is important. If you have 26 reviews for your business and 3 of them are negative, you can’t really ignore the 23 good comments. Be that as it may, these negative comments, although a very clear minority, should be professionally addressed by the company.

A business with only positive reviews is likely to appear suspicious to prospective shoppers. More specifically, prospective shoppers are concerned about the practice of “review gating” – the practice of discouraging or prohibiting negative reviews and selectively soliciting reviews from happy customers. Review gating violates Google’s Contributed Content Policy.

Furthermore, according to Google’s Search Quality Evaluator Guidelines, negative reviews are completely normal and expected.
(Via: https://www.widewail.com/local-seo)

So, how to deal with these negative reviews?
For local businesses, any comment or review is personal, consider the scale of their entity. As a local business owner, you may usually have to assume most, if not all the responsibilities for your company – the social media marketer, the manager, the public relations officer, the janitor, the salesperson, and the cashier. So, when a customer drops a comment that doesn’t put your efforts in the best light, you will most likely get offended. And that sucks. If the negative review is legitimate and all about your business and is not an attack on you or some sort of sabotage, the best thing to do would be to momentarily put your hurt feelings aside (just put them aside temporarily, don’t ignore and forget about them) and address the matter professionally.

If someone is upset enough to leave a negative review, they usually do it pretty soon after the negative experience takes place.
And they’re going to expect a fairly swift response back.
It’s the right thing to do and it also helps limit the damage done.
(Via: https://www.searchenginejournal.com/tips-handling-negative-customer-reviews-online/353470/)

 

For all other local SEO matters you should know about, read here.

The following article Ready to “Review” Your Local SEO Efforts? Read more on: https://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/local-seo/ready-to-review-your-local-seo-efforts

Monday, 8 March 2021

SEO Service Discusses Local SEO Benefits In New Blog Post

All Systems Go Marketing, a digital marketing company in the San Diego area, has published a new page on their website that details the benefits of local SEO to service based businesses.

The company is offering a 90 day guarantee on its Local SEO services, an uncommon move for digital marketing companies at a time when many digital marketers are offering a "wait and see" approach to local positioning.

"Executing on Local SEO has always been a monster part of our business," said Craig Wright, Owner and Sales Manager at All Systems Go Marketing. "Certainly, offering an in your face guarantee is not something we do lightly. But the fact is, 95% of the time about 10 minutes of research will tell us with complete certainty what we are able to do for the client."

All Systems Go Marketing also offers national SEO for businesses that need it, but often the costs can far exceed the benefit now that much of search has a local component to it. Going forward, with the majority of searches taking place on smart phones, the local aspect of a search is expected to be all encompassing.

"While our client base has always been made up of smaller brands looking to go National, it became clear around 2015 that these opportunities were fading fast in a lot of industries," said Wright. "Certainly when we began in 2001 the search market was split up into a lot of parts, but with Google dominating the search market all over the world, when they speak, you have to listen!"

According to recent studies, 97% of consumers use Google to find local businesses. Outside of advertising, being listed in local search is the most consistent way to put a brand in front of paying customers. Still, many small business owners assume that there is no possible way that their business will be listed at the top of the local search listings, perhaps due to long standing myths.

"It's really kind of amazing that small business owners on one hand use Google every day to find local businesses, and yet never think about researching what it would take for them to rank," said Wright. "People assume that Google provides these listings to high spending advertisers or to companies that they somehow prefer, but in fact the whole setup is algorithm based. The idea that there are companies that somehow receive 'preferential treatment' is ridiculous."

While Google is working hard to ensure that there are as many advertisements on a search screen as possible, this does not limit the effectiveness of being listed locally in what many call the "Google Maps Pack". In fact, there are literally thousands of markets across Canada and the United States where there are no ads at all, and results in the Maps pack have by far the best visibility.

What's more, studies show that consumers tend to trust the Google Maps Pack far more than they do advertisements, which is the kind of authority that every local brand should be looking to exploit.

"Like it or not, 'Ad Blindness' is only getting worse for consumers as they feel as if they are constantly being advertised to," said Wright. "A local business that has the profile to be ranked in the maps pack doesn't feel like an ad, which creates implicit trust from the get-go."

While any business can rank in the Google Maps Pack, the results tend to be algorithmically generated. Fortunately, there are signals that a business can provide through their MyBusiness listing to ensure that they are well represented when local consumers are looking for their service.

https://www.youtube.com/watch?v=wolIXpTkJE8

"Local businesses that are not ranked in Google for local searches are missing out on monstrous amounts of customers," said Wright. "Fortunately for our clients, we've been able to help!"



from Press Releases at https://www.pressadvantage.com/story/41972-seo-service-discusses-local-seo-benefits-in-new-blog-post

Friday, 26 February 2021

Local SEO Expert Published Blog Post Discussing SEO Strategies For Social Media

All Systems Go Marketing, an SEO company from California, has published a blog post offering tips for those managing a business’s SEO strategy and social media platforms to get the best out of their efforts.

ASGM says that the biggest pitfall while managing a business’s online marketing is compartmentalizing the efforts across multiple fronts. The trick, according to the blog post, is to bring the disparate worlds of SEO and social media together and have them work in conjunction with each other. It is necessary to leverage both these solutions because they offer a vast opportunity for any business, especially when it comes to lead generation. It is often better to spend the time and effort in growing and building a following organically than acquiring it through brute force means like buying leads. The former leads to less dependency and brings the market to the creator, business, or service provider.

Social media is a great way to send a message to the entire world about the brand’s core identity. It helps create a rapport with the customer by giving them an accessible platform for getting in touch. It is essentially the face of the company. A lot is riding on getting the image exactly right as a good first impression can go a long way. SEO on the other hand is a way for the business to carve out a niche for itself. SEO makes sure that when users search for a query, the business’s resources that can help answer those questions, show up at the top of their search result. This can be implemented by thorough site optimization and a clear content strategy.

The blog post says that the best way to harmonize both these strategies is to follow a few simple guidelines. The first is to fill out all the social media profiles on the biggest platforms. When creating a brand, it is important to go where the consumers are. So there should be an effort to create a consistent profile across all the platforms where the target users are. This will go a long way towards creating visibility. Most importantly, it gives the company a place where they can engage with their audience. Answering questions and learning from the community is an important step towards building trust.

The next step is to share as much content as possible on social media as possible. This content will be shared and appear in many customers’ feeds, possibly introducing them to the business. There is also the possibility of the content going viral which will bring more eyeballs to the business’s core product or service. As the content becomes more popular and as people start to link back to them, it will create subject matter authority for the business. Here, the blog post mentions the power of inbound links and their effect on growth. Another thing to remember is to use social media as a syndication platform, a launching pad for all the company’s content. Once strong social signals go out it will help build the brand’s image.

Finally, the blog post mentions networking with influencers to get broader coverage. Companies should not underestimate the strength of a strong social connection. It will boost the company’s marketing efforts. When social media links bring in traffic from external sources, it also increases viewership on other parts of the company’s digital presence. For example, a tutorial video could lead a user to a company’s landing page which can then be used as the start of a sales funnel. The compounding effect of social media marketing is very lucrative.

A spokesperson for the company says, “All Systems Go Marketing is a digital marketing services company that has been in operation since 1999. Our mission is to create profits for our clients. Our methods are based on the latest social marketing research, proven search engine performance, algorithm analysis, and real results. If you are struggling to get started with building a digital brand, our years of experience will no doubt prove useful to you.”



from Press Releases at https://www.pressadvantage.com/story/40976-local-seo-expert-published-blog-post-discussing-seo-strategies-for-social-media

Sunday, 14 February 2021

Is Marketing on Facebook Hurting You?

There was a time when Facebook was considered the silver bullet in online marketing. In the late 2000s to the early 2010s, you will be in a bind if you look for a business that hasn’t found success or hasn’t benefited from using this social media to market their business. It was pretty much the heyday of Facebook, so everyone, including businesses who hitched their wagon to it found a lot of positive effects in using the platform for their online marketing efforts. Businesses were quick to form an audience with Facebook users and actually interact with them through their pages, so the engagement was very effective, resulting in more brand loyalty.

But of course, as with any other business, things change, things get complicated, and things will never be the same again. Facebook became a business that saw the opportunity of profiting from businesses that use their platform by restricting the organic reach of the business’ posts so these brands have no choice but to invest more in paid advertising. Facebook has gotten embroiled on data security concerns and lately on issues alleging the platform to promote the proliferation of fake news. Various businesses actually staged a boycott, cutting their Facebook advertising budgets, which although wasn’t that successful, signaled a huge problem with the platform. On the users’ side, Facebook’s reputation has gotten a beating with its involvement in the previous elections and the surfacing of so many pages peddling fake information.

But despite this, it cannot be denied that Facebook is still the top social media platform in terms of user population. The concern now for businesses is if it is still wise to advertise with the biggest social network platform in the world.

Are small businesses getting hit?

With the various issues Facebook must face particularly in the areas of security and authenticity of its user database, the platform has no choice but to constantly upgrade its security efforts. There have been regular efforts (monthly or weekly, it seems nowadays) for fake accounts to be taken down and pages related to these fake accounts to be disabled. While these efforts are well and good, small businesses may have become victims of this. As recently as November 2020, business pages of some small businesses have been blocked by mistake by AI algorithms that mistake content on these small business pages as offensive ads. With their pages unusable during the biggest sales events of the year, businesses struggling from the effects of the pandemic yet took another hit that has caused them so much anew.

For many small businesses, Facebook has become a potent financial lifeline, but there have been drawbacks that include problems with the company’s content-moderation software, limited options for customer support and lack of transparency about how to fix problems.

(Via: https://nypost.com/2020/11/27/facebook-mistakenly-bans-some-small-businesses-ads/)

As the growth in Facebook advertising continues it is tempting to think Facebook Pages are not a great way for a business to gain engagement. However, as with any social media platform, it all comes down to understanding both the functionality and the culture of the people using it. Facebook has always been a place where people connect with other people: friends, acquaintances, and (more recently) those who share common interests through groups.

(Via: https://brandastic.com/blog/are-facebook-pages-still-useful/)

Effective use: Facebook Groups

With Facebook’s pages being strictly (and in a lot of cases erroneously) policed by artificial intelligence algorithms, small businesses might want to look for other venues in the platform to seek the right audience and engage with them. One good idea for this is through Facebook Groups. Groups usually get moderated by its own administrators and members also get screened, so the chances of interacting with more authentic accounts who are genuinely interested in topics of that particular Facebook group is better.

Here’s a hot fact: customers are loyal to companies that treat them well. Inviting fans to be part of a community and engaging with them directly and regularly shows you care and builds invaluable loyalty and trust. If you want to take your relationship with your customer to the next level, a Facebook group is a great way to get serious.

(Via: https://blog.hootsuite.com/facebook-groups-business/#benefits

So, how about your own biz’s FB page?

If your business doesn’t have a dedicated page yet, it is high time you should have one already, or you might get duped by someone who already made a page with your business name, maintained it for years already and will sell it to you at an exorbitant price. With the concerns mentioned earlier, just exercise control over maintaining your page. Make sure that the quality of your page is consistently high so that it doesn’t become a platform of followers with fake profiles and users from content farms who proliferate fake news.

Visit http://www.Facebook.com/Business and click on “Create a Page” in the top right corner. Keep in mind, you’ll need to link this business page to a personal account. Typically, the account of your social media manager (if you have one) is the best option. If not, use the account of the employee who will spearhead your Facebook marketing strategy.

(Via: https://learn.g2.com/facebook-business-page)

 

If you have decided in making Facebook a major platform of your marketing efforts, get in touch with us.

Is Marketing on Facebook Hurting You? was originally seen on https://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/uncategorized/is-marketing-on-facebook-hurting-you

Sunday, 7 February 2021

Ready to Have a Part in Some TikTok Action?

Unless you’ve been living under the rock, you’ve probably heard of the app TikTok. Even in this pandemic where most of the world’s population has been under varying degrees of lockdown, TikTok has been making waves in the tech world, with the pandemic actually furthering its popularity. Despite the app being embroiled in a lot of controversies, with actual countries (e.g., India) banning its use in their territories and President Trump also threatening to stop its use in the USA, TikTok’s popularity has not waned, if not gone stronger. To think that only a few years ago, it was a promising app, but not as huge as it is today. From 13 million videos being uploaded when it was still Musical.ly in 2014, the number of uploaded content pieces has dramatically increased with its user base growing by close to 800% today.

With millions of users uploading millions of videos every day and being seen by millions of other users who are in the app just to consume videos, it would be a mortal sin for online marketers to ignore the audience in this app and not use it to promote their businesses. Of course, the potential for advertising businesses in the app is huge, something that has not escaped the observation of various businesses who have actually found success in using the app for their online marketing efforts. Moreover, the app itself has realized this promising facet of its business, so much so that it has TikTok For Business, a platform for businesses to use exclusively for them to maximize the app for their marketing efforts.

So, now, the question is, should your business also jump on the TikTok bandwagon?

TikTok for Business: An Intro

Simply put, TikTok For Business is a sort of one-stop-shop for marketers to use the app as an advertising medium. By using this platform, there is no need to make a thorough, planned strategy as the platform will instead help business with going through the entire process, including the creation of ads, itemization of budgets, effectively reach target audiences, and interpretation of campaign data. So, the goal of TikTok for Business is to help businesses with the technical side of using the app so they can give more attention to creating more effective content. TikTok for Business makes all types of advertising available for businesses and depending on the data, businesses can then decide on which type or form they could use to be more effective in amassing a larger audience and engaging with them.

Apart from promoting a product or service, the hashtag challenge also gives customers a voice, an opportunity to express their views and emotions. Perhaps the biggest benefit is the connection that develops between the brand and its customer.

(Via: https://justcreative.com/2020/08/29/tiktok-marketing/)

The Variety of Advertising Options in TikTok

You might think that advertising in TikTok is boring and does not offer a lot for business marketers since the platform pretty much only hosts videos. However, TikTom for Business encourages businesses to make these videos in five different formats, making the platform way more exciting than it seems to be. Businesses can roll out TopView ads, which appear once daily when users open their apps for the first time that day. There are also In-Feed ads that appear on the For You page of users, branded hashtags that businesses can use to generate content from the app’s users based on the hashtag they promote, brand takeovers wherein the app features only one brand daily and that business takes over everything -from top view ads to branded hashtags so users will only be exposed to that business the entire day, and  Branded Effects where 2D, 3D, or AR images of a business can be used and included into user’s TikTok videos.

In fact, with a little bit of hard work, determination, and knowledge about your target audience, you can easily start getting your brand name in front of the right people.

(Via: https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/

Is it right for your HVAC business, though?

With the app’s current popularity with most businesses, it must be tempting to say the least for HVAC business to join the bandwagon and ride in the app’s popularity to benefit them. Just don’t forget that this decision ultimately depends on whether your business goals are in line with the benefits and outcomes you might reap from advertising on TikTok.

HVAC contractors who experiment with TikTok need to keep their posts light, Jacobs said. Quick instructional videos on topics such as tying a fish fly or cooking an easy recipe prove popular. Jacobs suggests doing something similar to promote an HVAC business.

(Via: https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/

 

Curious if TikTok should be in your digital marketing mix? Contact us for consultation.

Ready to Have a Part in Some TikTok Action? is republished from http://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/ready-to-have-a-part-in-some-tiktok-action

Thursday, 4 February 2021

Digital Marketing Agency Stresses Importance of Blogs in SEO

All Systems Go Marketing, a digital marketing agency based in La Mesa, CA, wants to advice businesses not to neglect their blogs, despite their apparent decline in popularity because of the rising interest in social media and videos. According to them, blogs continue to be valuable in SEO efforts and in boosting the ranking of a website in the search engine results. An important reason is that blogs are unique due to a number of reasons. These reasons include the flexibility afforded by blogs such as their ability to contain other content formats, such as videos and infographics; the fact that there are still a substantial number of blog followers; and the observation that blogs can offer some kind of intimacy with a brand or business.

Craig Wright, owner of All Systems Go Marketing, says, “Blogs are still an integral component of your online marketing mix and should never be disregarded. Have a look at your blog, put some life into it, and be amazed by the results. Let us help you bring more customers to your business even in these troubling times.”

One way to increase the impact of a blog for digital marketing is to use social media to promote blog articles. This is actually a no brainer because most people, especially during the current pandemic, are finding comfort in using social media networks while staying at home. It is therefore a good idea to use a business’ social media pages to promote certain blog entries. People will likely read those blog entries if they have been posted on social media. And chances are, they will make some comments about the articles and they may also start to follow the blog and continue reading articles from there. They may even share some blog articles on their social media and the number of people reading the blog may grow exponentially.

An important advice to follow in using a blog to promote a business online is to ensure that it has a unique personality. This can be done by using a redesigned logo, creating a new tagline, or applying a new website template. It is also a good idea to respond to comments to let people know that the business has personality and this can make the blog be noticeable among the crowd.

Another way to make a blog work in helping to promote a busines online is to make sure that its content is varied. If it only contains long text articles, blog visitors may soon get bored. Other forms of content should be used to ensure that readers continue to be interested. Using videos, infographics, listicles, and other forms of content can add spice to the blog and ensure that people are motivated to visit the blog and digest some of its contents.

Meanwhile, All Systems Go Marketing is an SEO company that was established in 1999 and since then, they have been working with small and mid-sized businesses to help them enhance their online presence and get more customers. In 2015, they decided to focus their efforts exclusively on the HVAC industry. While their personnel have changed through the years, they continue to focus on boosting their clients’ profit by providing the latest SEO methods, the latest social marketing research, search engine algorithm analysis, and genuine results.

HVAC contractors who will use the services provided by All Systems Go Marketing will be paying for performance, unlike with other SEO companies that ask for substantial upfront fee. They will assess the HVAC website and the current situation of the contractor and offer a true assessment of what can be done. Only a small upfront cost will be asked before they begin their services. And because they also believe in the importance of accountability, they don’t offer long-term contracts with lock-in requirements. This means that clients can simply stop whenever they want without worrying about any consequences.

Those who are interested in the digital marketing and SEO services provided by All Systems Go Marketing may want to check out their website, or contact them on the phone or through email.



from Press Releases at https://www.pressadvantage.com/story/40974-digital-marketing-agency-stresses-importance-of-blogs-in-seo

Thursday, 28 January 2021

SEO Company All Systems Go Marketing Publishes Blog Post Discussing Video Content Creation Strategies

All Systems Go Marketing, an SEO company founded in 2001, has published a blog post discussing the strategies that businesses can use to create video content that resonates with their audience and brings invaluable exposure in times of the pandemic.

Videos have always been a robust source of viewership for scores of businesses around the world. The ease of understanding information from a video ranks it high on the list of content that an audience chooses to consume. Since watching a video is a passive effort, often they attract more viewers than written content on some blogs. With the pandemic, content creators are moving to newer social media channels that favor short-form content. ASGM says that this is an untapped market that can be used to bring an audience to a business. Videos even have a possibility of going viral, resulting in a windfall of viewership that can be leveraged to educate a large market for a business’s products and services.

ASGM says that as companies are dealing with lockdowns all across the world, keeping the marketing machine running smoothly has become a challenge for many industries. In such a scenario, it is wise to turn to nontraditional methods of marketing in the hope of carving out a niche for oneself. The blog post published by ASGM says that businesses should focus on creating content that is effective, engaging, appealing, and high-quality. A notable challenge is the creation of such content despite remote work requirements. Depending on the scope and nature of the industry that the business is involved in, the location for shooting the video can be as simple as someone’s bedroom or the humble garage. ASGM says that instead, businesses should focus on some key aspects of the content to get the highest marketing return.

The first tenet of a well-produced video, according to ASGM, is to teach, demonstrate and attract an audience. The idea is to hook as many people in as possible with the core product or service that is being offered. The core appeal should be laid out as simply as possible. There should be a gentle introduction that encourages newer audiences while still providing enough useful information to those who are already well informed about the subject. This is a delicate balancing act that requires a deft hand. The production values do not have to be very high as a simple basic set up can still be inviting for those who are willing to learn more about the topic.

The second thing to remember is to educate the viewer about the business’s products or services. Often what prevents a potential customer from taking the leap with a new product or service is the intimidation of having to learn something new. When this initial learning curve is softened through content that comes directly from the horse’s mouth, it creates a kinship with the audience that compels them to loosen their purse strings. A well-informed consumer will keep coming back again and again. Creating high-quality educational content will also establish a business as an authority on the subject which will yield dividends multiple times over in the long run.

The last thing to keep in mind is to engage the audience and to answer their questions. Understanding a product as a creator is often taken for granted. One might overlook simple questions as being too trivial to explain. This creates a disconnect as some viewers might be left in limbo about the basics of the product. It is, therefore, necessary to open an honest conversation with the audience, listen to them, and change the course of the content being created based on the feedback. This is an ever-shifting process and will be effective in creating enormous goodwill with a brand’s core audience.

ASGM has been creating SEO strategies for businesses since 1990. ASGM can be contacted at its phone number or it can be reached at its email.



from Press Releases at https://www.pressadvantage.com/story/40973-seo-company-all-systems-go-marketing-publishes-blog-post-discussing-video-content-creation-strategies

Does Marketing on TikTok Something You Should Consider?

Unless you’ve been living under the rock, you’ve probably heard of the app TikTok. Even in this pandemic where most of the world’s population has been under varying degrees of lockdown, TikTok has been making waves in the tech world, with the pandemic actually furthering its popularity. Despite the app being embroiled in a lot of controversies, with actual countries (e.g., India) banning its use in their territories and President Trump also threatening to stop its use in the USA, TikTok’s popularity has not waned, if not gone stronger. To think that only a few years ago, it was a promising app, but not as huge as it is today. From 13 million videos being uploaded when it was still Musical.ly in 2014, the number of uploaded content pieces has dramatically increased with its user base growing by close to 800% today.

With millions of users uploading millions of videos every day and being seen by millions of other users who are in the app just to consume videos, it would be a mortal sin for online marketers to ignore the audience in this app and not use it to promote their businesses. Of course, the potential for advertising businesses in the app is huge, something that has not escaped the observation of various businesses who have actually found success in using the app for their online marketing efforts. Moreover, the app itself has realized this promising facet of its business, so much so that it has TikTok For Business, a platform for businesses to use exclusively for them to maximize the app for their marketing efforts.

So, now, the question is, should your business also jump on the TikTok bandwagon?

TikTok for Business: An Intro

Simply put, TikTok For Business is a sort of one-stop-shop for marketers to use the app as an advertising medium. By using this platform, there is no need to make a thorough, planned strategy as the platform will instead help business with going through the entire process, including the creation of ads, itemization of budgets, effectively reach target audiences, and interpretation of campaign data. So, the goal of TikTok for Business is to help businesses with the technical side of using the app so they can give more attention to creating more effective content. TikTok for Business makes all types of advertising available for businesses and depending on the data, businesses can then decide on which type or form they could use to be more effective in amassing a larger audience and engaging with them.

Apart from promoting a product or service, the hashtag challenge also gives customers a voice, an opportunity to express their views and emotions. Perhaps the biggest benefit is the connection that develops between the brand and its customer.

(Via: https://justcreative.com/2020/08/29/tiktok-marketing/)

The Variety of Advertising Options in TikTok

You might think that advertising in TikTok is boring and does not offer a lot for business marketers since the platform pretty much only hosts videos. However, TikTom for Business encourages businesses to make these videos in five different formats, making the platform way more exciting than it seems to be. Businesses can roll out TopView ads, which appear once daily when users open their apps for the first time that day. There are also In-Feed ads that appear on the For You page of users, branded hashtags that businesses can use to generate content from the app’s users based on the hashtag they promote, brand takeovers wherein the app features only one brand daily and that business takes over everything -from top view ads to branded hashtags so users will only be exposed to that business the entire day, and  Branded Effects where 2D, 3D, or AR images of a business can be used and included into user’s TikTok videos.

In fact, with a little bit of hard work, determination, and knowledge about your target audience, you can easily start getting your brand name in front of the right people.

(Via: https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/

Is it right for your HVAC business, though?

With the app’s current popularity with most businesses, it must be tempting to say the least for HVAC business to join the bandwagon and ride in the app’s popularity to benefit them. Just don’t forget that this decision ultimately depends on whether your business goals are in line with the benefits and outcomes you might reap from advertising on TikTok.

HVAC contractors who experiment with TikTok need to keep their posts light, Jacobs said. Quick instructional videos on topics such as tying a fish fly or cooking an easy recipe prove popular. Jacobs suggests doing something similar to promote an HVAC business.

(Via: https://www.achrnews.com/articles/144084-tiktok-takes-off-but-should-hvac-contractors-hop-on

 

Curious if TikTok should be in your digital marketing mix? Contact us for consultation.

Does Marketing on TikTok Something You Should Consider? Find more on: https://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/does-marketing-on-tiktok-something-you-should-consider

Thursday, 21 January 2021

All Systems Go Shares Tips On Content Marketing

La Mesa, CA-based All Systems Go Marketing would like to reach out to the wider public to share insight on online marketing through one of their blog posts. The full article can be viewed here: https://www.allsystemsgomarketing.com/content-marketing/no-slacking-off-with-your-online-marketing-efforts.

Some companies may be thinking that they should put their digital marketing efforts on hold due to the negative effects of the COVID-19 pandemic. The world economy is in a downturn, but those who are capable of reading through the current situation know that this is actually the best time to double down on online marketing efforts. Everyone is staying inside their homes without much social interaction, and people are spending most of their time on the internet and social media. This makes the current situation an excellent opportunity to strengthen digital marketing and online advertising efforts. In general, All Systems Go explains that there are three major actions that all companies can take in order to make the most of this crisis.

First and foremost, businesses need to ascertain their target audience. Companies must be aware of their customers and ensure that their target audience knows who they are, where they can be found and how their products and services can be availed. This is especially true during these days where there is less business activity going on (since most brick and mortar stores are closed). Despite the overall drop in business operations, the current situation has also led to certain companies, such as those who sell products, online experiencing a boom. These businesses can use this sudden surge of sales that they are experiencing as an opportunity to ride the wave and extend their success. In order to do this, they need to ascertain which parts of the market are contributing to their increase in sales.

Companies benefit when people know about them. Ad campaigns on social media can be done even with small budgets, and they should prove to be effective. Companies can also get their name out there by undertaking small tasks, such as updating their blogs, posting on social media and launching email campaigns to raise brand awareness.

The next step companies can take is to convert potential customers to sure buyers. Not all businesses are experiencing a boom due to the current COVID-19 situation. In fact, many are facing a reduction in their daily operations. These businesses can take this opportunity to maximize conversions from the marketing efforts that they have launched in the past. They can study and assess the user journey of the targets of their marketing campaigns. They can check details such as where email campaign recipients stopped clicking and where the most fallouts occurred during previous UTM campaigns, for instance.

Businesses can then consider why their target audience stopped where they did and find opportunities to convert potential customers to sure buyers. It is crucial for businesses to understand whether their checkout process was a bit too slow, the buttons in emails for calling clients to action were not very compelling or the pages where the buttons led clients caused a loss of interest. Finding the parts of marketing campaigns where leaks and lost opportunities occurred can help companies improve their marketing efforts and lead to a higher conversion rate of potential customers.

Last but not least, business owners can focus on testing different marketing strategies to identify which one works best for their business. According to Business2Community, “Not only is testing beneficial to the whole world in determining who among us has the COVID-19 virus; it is also something that is very helpful in your online marketing efforts. As mentioned earlier, you may be losing conversions because your call-to-action buttons do not inspire much action. So, why not experiment on different call-to-action statements to be sent out to different people and see which among the statements gets more responses? Aside from call-to-actions, you may also do split tests on email subject lines, headlines, copy, images and even colors. You may do tests of your websites, email campaigns and even social media posts.”

Those interested in learning more about marketing and letting their businesses thrive during the current COVID-19 situation may check out All Systems Go Marketing’s website for more details. The digital marketing team may also be reached for further information.



from Press Releases at https://www.pressadvantage.com/story/40186-all-systems-go-shares-tips-on-content-marketing

Thursday, 14 January 2021

All Systems Go: How To Stay Active In Digital Marketing This COVID-19 Season

All Systems Go Marketing, based in La Mesa, California, has taken the initiative to advise the local community on how to stay active in digital marketing during the COVID-19 pandemic. The digital marketing agency, which has been active since 1999, chose to address this topic in a blog post published on their official website.

The post begins by addressing the current situation, stating that, “The business climate may be dire and will continue to be seemingly hopeless in the near future. With people advised to stay home and most brick and mortar businesses forced to close, the only wise and safe move for companies to do right now is exercise a lot of patience and wait for the situation to improve before emerging out of your safety zone and getting active in business again. But is this really the best way to go — to do nothing and wait it out?” The company acknowledges that, given the current situation, running a business physically is a difficult task. Instead of waiting it out however, the company recommends developing one’s digital marketing platform instead in order to take advantage of any opportunities that may emerge.

The agency states that, “There are some things in your digital marketing checklist that you may want to act on precisely because we’re in a crisis situation. Act on them now and take advantage of the opportunities that may emerge.” The first suggestion in the post is to redesign one’s website. A website audit can only do so much, and there may be many issues concerning a business website. If this is the situation, then the post recommends redesigning one’s website. To quote the post, “If you are thinking that a redesign would mean tweaking the aesthetic elements of your website, including the fonts, the background colors and the graphics, you are only scratching the surface.”

According to All Systems Go Marketing, a website redesign goes beyond the look of the website. One would need to consider the effectiveness of its various elements, such as the landing pages, call-to-action, the voice and the presence of too much text, among other aspects. One would also need to do a website redesign if the information on the site is not as current or relevant to the target audience. The links should still be functional, and the website needs to be easy to navigate. Just like one would regularly update social media channels to stay current, a business website too must be updated in the same manner.

The second suggestion is to go back to content marketing. The post elaborates that, “In these uncertain times, everyone is worrying, especially your customers. If you don’t communicate with them effectively now, chances are they won’t really remember you when the situation improves.” The company recommends taking this opportunity to assure customers that they are not alone in struggling through the pandemic, and that one’s business is there to hopefully bring them happiness.

All Systems Go Marketing stresses the importance of being understanding, empathetic and to not fall into the temptation of overly pushing one’s products and services to their customer base. Overt marketing and sales effort during the pandemic will only leave a negative impression within the community. A business must make an effort to not be seen as an immoral or opportunistic company.

The post also suggests that one should focus on social media strategy. To quote the post, “There has never been a more obvious time for social media to assert its usefulness among businesses than in times of crisis, as we have been experiencing nowadays. Your social media assets are the most convenient platforms for you to provide your customers with updates and not lose touch with them.” It is always best to be prepared with a strategy to manage one’s social media tools. The post recommends planning the consistency of messaging, scheduling of posts and how one’s business should adapt with the changing lockdown and pandemic situations. To quote the company, “If you still want more ideas on what your digital marketing efforts can accomplish during this time, All Systems Go Marketing has your back.”

Since 1999, All Systems Go has focused on working for and partnering with small to mid-sized businesses. To quote the website, “Our goal is to provide accountable, high ROI Digital Marketing services that give you what you’re looking for — clients and deals.” The company’s methods are based on the latest Social Marketing research, proven search engine performance, algorithm analysis and real results. They work with clients that are strongly devoted to driving sales.

To learn more about All Systems Go Marketing and the services they provide, one may visit their website. For further inquiries, one may contact the company directly via phone or email.



from Press Releases at https://www.pressadvantage.com/story/40185-all-systems-go-how-to-stay-active-in-digital-marketing-this-covid-19-season

Wednesday, 13 January 2021

Get More Impact for Your Digital Marketing Moves in 2021

You may be reading this in December, which means you only have a few days to enjoy this dreadful year of 2020 before plunging on to a hopefully better new year of 2021. And with the coming of the new year comes new hopes and increased speculations that 2021 will be a return to a more active business environment. That means that you need to think of how you can reverse the losses you experienced in 2020 and advance your business with the new year. the question is, have you thought of marketing strategies and plans to elevate your business to the top or are you still reeling from the blows that 2020 has dealt to your business? Well, not to be a party pooper, but now’s the best time to pick yourself up, dust yourself off, leave the pity party that is 2020, and move on to better things in 2021!

So, what’s your online marketing strategy in 2021? You may realize that even in these uncertain times we live in due to the pandemic, you notice some businesses still killing it as their content has become viral, engaging consumers even if most of them are holed up in their homes, afraid that they might catch the virus if they step out and socially interact with the rest of the world. Take note though: These viral content products didn’t just come out of thin air. They are products of careful planning, agile action, and timely decisions where everything aligned – the content, the goals of the company, its voice and tone, and the interests of the audience.

So, if you have decided that this coming year will be the year your business makes a splash with your online marketing efforts, consider three strategies that have proven themselves to be effective to a number of businesses that have implemented them in the past years. Take your pick from account-based marketing, collaboration, and turning your customer base into evangelists for your business.

Considering ABM

A high-impact marketing strategy you may consider is ABM or Account-Based Marketing. This marketing approach includes marketing initiatives and programs that are personalized and highly targeted to specific accounts for your business to grow. When you implement ABM, you must treat every client or account as an individual. Thus, marketing to each accordingly will be different – no approach is the name to every individual.  The content that you use for one potential client is different from another potential client. Challenging, yes. Rewarding, yes as well. Your potential clients may feel that you really know their individual needs and concerns, so your efforts will likely put you in their favor. Measuring the success of ABM strategies can be a bigger challenge, though.

Why is measuring ABM proving to be so difficult for firms? In part, it could be due to an over-reliance on lead-based metrics making it difficult to measure the effectiveness of an account-based approach.

Marketing-qualified leads (MQLs) was found to be the second most common metric tracked in this year’s study (revenue was #1). Only 29 percent of firms are measuring Marketing-qualified accounts (MQAs), and the vast majority (57 percent) haven’t even started to measure.

(Via: https://www.demandbase.com/b2b-marketing-blog/state-of-abm-in-2020/

Stop, Collaborate, Listen, and Win!

One of the lessons this pandemic has reminded businesses is that there is, indeed, strength in numbers. When your business finds a partner that you can collaborate with, try to milk it. The benefits of partner collaboration abound – you get a bigger audience with the expanded reach of your partner’s. Moreover, costs can also be decreased because you are working with another entity that may be willing to invest financial resources for your collaborative efforts to bear fruit. Alas, a collaborator will also expose you not just to a new audience but also different perspectives and insights that you may not have considered when you were only working by yourself.

If you’re new to B2B channel partner marketing or your company is smaller, consider starting with a simpler partnership. If the partnership works out well, you can try moving up to a more involved agreement.

(Via: https://www.webfx.com/blog/marketing/b2b-partner-marketing/

Use your users to spread the word

Making customers evangelists of your business is very impactful, as they will most likely lead you to more potential customers who will also spread the word about your business, and so on and so forth. To be successful in this marketing strategy, you need to be successful in three sections: attracting customers, engaging with them, and delighting them so much that they will shout the name of your business to the high heavens. If you are considering this strategy, remember to strengthen your customer service, don’t leave your customers out in the cold, and provide them with an amazing product or service.

Unlike salespeople, brand evangelists have no self-serving reason to promote a brand. They’re not receiving a commission, and they’re not paid to advertise – They’re just passionate! Consequently, when a superfan shares the advantages of your brand, potential customers are more likely to seriously consider their recommendations.

(Via: https://brittanyhodak.com/what-is-a-brand-evangelist/

 

Get in touch with us for more strategies on high impact online marketing moves.

The article Get More Impact for Your Digital Marketing Moves in 2021 is courtesy of ASGM

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/get-more-impact-for-your-digital-marketing-moves-in-2021

Wednesday, 6 January 2021

Making Your Online Marketing Pitching Work

Depending on where you live, you may have already been working from home for at least eight months now. With the cases of COVID19 skyrocketing every single day and the best-case scenario for the release of the vaccine still weeks away, it may be safe to conclude that we will still be spending the remaining weeks of 2020 and even the start of 2021 working in our pjs, in the comforts of home. If that is the case, then you may already be a master in the art of presenting anything and everything, from monthly reports to marketing pitches, right? Right?

Or maybe you are still finding this entire scenario ridiculous and long for the days when you can see your boss or your prospective client face-to-face when you are throwing some ideas to them on how to effectively market their businesses online. Do not worry though, because you may not be alone in that. So many marketers, especially those employed by agencies are more at home with the practice of wooing clients by pitching to them in person. Gone are the days of firm handshakes, casual small talk, and after meeting drinks with teammates when you get to sign your client (or get a yes from your boss). Now, everything has to be done online. Hopefully, you have already found your rhythm and gotten used to it. If not, here are some tips on acing virtual pitches that should result in equally satisfying results as when you are doing in-person pitches.

The prep work

As in when you are doing in-person marketing pitches, you need to do a lot, if not more prep work when presenting pitches virtually. You need to be comfortable with the tech-related aspects of your presentation, such as sharing your screen so that everybody will see your presentation deck, as well as with troubleshooting possible tech difficulties in a virtual meeting, such as poor video, no audio, video and audio not in sync, and choppy video or audio because of intermittent Internet connection.

of course, you also need to diligently prepare the pitch itself. Map out the portions where you will be sharing your screen, when you will need to see your audience (a must in your pitch’s Q&A portion) and you need to determine the length of your pitch, obviously. There are a lot of behind-the-scenes action in virtual meetings and you cannot afford to have a bored audience who might get distracted by a family member, the antics of noisy neighbors, or even passing vehicles.

Finally, part of your preparation would be to know your audience intimately well. A lot of sensory cues are not readily available in virtual meetings, so you might miss changes in facial expression, uncomfortable noises because everybody is on mute, and body language. If you know your audience very well, you will be guided on how to roll out your pitch effectively.

Look at the demographics of where the person is likely to live, how much income she has, what her priorities are and what other types of products and services she is likely to be interested in. Knowing your customer allows you to create an online script and production that will make her feel connected to your business and likely to buy from you.

(Via: https://smallbusiness.chron.com/write-good-online-marketing-pitch-43033.html)

Practice

As with an in-person pitch, practice makes better pitches. Your pitch being a virtual one will be more of an advantage since you can record yourself rehearsing and the recording will be like the experience your audience will have on your actual presentation. In fact, do several recordings of your practice so that you can have a back-up of your actual pitch. That way, if things on your pitch day become a series of unfortunate events, then you have the option of just actually playing your recorded pitch. You can give yourself some peace of mind knowing you have a back-up when virtual sh*t hits the fan.

Plan to do more run-throughs with your team than you might for an in-person presentation. Not only does it take longer for everyone to feel comfortable with the technology, but you also want your team to be aware of what everyone ELSE on the team is planning to say.

(Via: https://u.group/thinking/5-tricks-for-nailing-your-next-virtual-pitch/)

Best practices on D-Day

On your actual pitch, make it a point to be as spontaneous and lively as possible. The format is already virtual, so the human interaction element of your pitch is already diminished. You don’t want to treat your audience to an overly rehearsed pitch that may get into robotic and artificial territory.  The suggestion above of playing your rehearsal during your pitch is just for worst case scenarios involving technical failure. It is still best for you to pitch clearly and naturally and your audience deserves nothing less.

Create bullet points to help stay on track, but don’t read from a script because that can easily come across as flat and boring. Spinato tapes his notes higher than his computer screen’s camera so he can look up to reference them during a virtual pitch without appearing too scripted.

(Via: https://www.newhope.com/branding-and-marketing/how-nail-virtual-pitch

 

Want more tips on effective online marketing? Send your concerns our way.

The blog article Making Your Online Marketing Pitching Work was first published to All Systems Go Marketing

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/making-your-online-marketing-pitching-work