Friday, 2 July 2021

California SEO Agency All Systems Go Marketing Discusses The Importance of Content Quality vs Optimization For a Website's Success

All Systems Go Marketing, an SEO agency in La Mesa, California, has released a blog post discussing the importance of quality content against the importance of search engine optimization when it comes to ranking a website high in search results.

The blog post says that the debate between the quality of content and how well optimized it is has been raging in the SEO business for a long time. A lot of ardent believers in “Content is King” insist that search engines focus exclusively on content quality to determine which website gets put in front of the end-user. According to them, a business should focus exclusively on giving potential customers the most relevant and accurate information. A logical extension of this assumption is that those companies that rank lower in the search results must obviously have lower quality content than the websites that rank higher.

All Systems Go Marketing brings a new approach to the table in the blog post and goes on to explain that this way of thinking is overly simplified and misses a lot of the nuances of the SEO business. It says that there are many other factors that determine where a business’s website will rank in the search results and it does not just depend on content quality.

Search engines get a sense of a website’s content quality by crawling the website using robots and also tracking customer behavior after landing on the website. Google owns the Chrome browser that tracks everything from what a user does on the Google search results page to how long they stay on a particular page. If a user stays on a particular page for a length of time, it is a good indication that they found the information useful and thus got what they were looking for. However, frequently there will also be many websites in the top search results of a query that will have bland or disappointingly surface-level content that is of no relevance to the search results. The article surmises that this is because, apart from content quality, other factors come into play such as keyword inclusion, link building, and in some cases money since paid ads can be used to get traffic.

The article then goes on to explain the science of optimization and how it affects search results. The most important part of optimization, the article says, is keyword inclusion. The search engine matches the keywords entered by the user to the content on the website and appropriately ranks it. They are the first and most important things to consider when writing and crafting content because the only way that anyone is going to be able to find the content is if the query they enter into the search results matches or comes close to the content on the website. Therefore the high quality of a website’s content does not guarantee that a website will be higher on the search results if the content is not optimized using the proper keywords. The article concludes by saying that there is a fine balance that needs to be struck between content quality and content optimization in order to benefit from organic traffic.

Finally, the article talks about link building and how it is very important for search rankings. A high authority site that links to a website instantly makes the website more appealing for the search engine because it is a clear indication that the link has information worth sharing. Outbound links also play a role as pages that link to reputable third-party sources are thought to have more engaging content. A common pitfall to look out for is linking to many low-quality websites in order to abuse the outbound links advantage and ending up with a search engine penalty.

All Systems Go Marketing can be contacted at the phone number (888) 471-2746. They have been providing search engine optimization, PPC advertising, and social media marketing to HVAC contractors for over 20 years.



from Press Releases at https://www.pressadvantage.com/story/43603-california-seo-agency-all-systems-go-marketing-discusses-the-importance-of-content-quality-vs-optimi

Friday, 4 June 2021

SEO Company All Systems Go Marketing Is Urging Businesses To Focus on Local SEO Optimizations

All Systems Go Marketing is urging businesses to get their ducks in a row when it comes to optimizing for local SEO.

All Systems Go Marketing has been providing SEO services to companies for a long time and through its illustrious history has helped many businesses get off the ground and to a roaring start. It has released a blog post that lists the basics that one needs to get right to ensure they have local success on the Google search engine.

The article says that there are a few considerations that are absolutely essential before proceeding to build content that is locally optimized. Unless the basics are taken care of, no matter how much the business tries, it won’t be able to benefit from Google’s search results. These things to take into consideration are the Google My Business (GMB) listing, online reviews, and on-site elements.

The Google My Business listing is a way to establish the business as an entity in the eyes of the search engine. Unless the search engine can associate keywords with the name of the business, there is no hope for the business. Creating a Google My Business listing is the only way to make sure the panel of information with all of the business’s information pops up when one enters its name in the search engine.

The GMB information panel is extremely important for two reasons. First of all, it gives the user the confidence that what they are looking for is a real business that has put some effort into establishing itself online. The information panel is an indicator of quality and trustworthiness in the eyes of the end-user. They might even base their entire judgment of a business based on whether the information panel pops up for it.

The second quality is the succinct information that the panel is able to convey in a short glance. The information panel can show the NAP (name, address, phone number), website, hours, photos, videos, offers, and services, among other information that someone looking for a service, is most likely to find useful. The article then quotes another article from WordStream to make its point that says, “Google’s algorithm for ranking business profiles does not just consider proximity and relevance but also activity and quality of information.”

The second metric that a business has to ensure works for them is the quality of the online reviews that their customers are leaving. A business with a large number of good reviews will rank consistently higher in the search results. The social proof of customers vouching for the business is very important to a search engine like Google that only wants to display the best possible results for a search query. A business should therefore encourage the clients to whom it has provided services, to be active and add reviews on their Google My Business listing. This follow-up will go a long way towards building a trustworthy and authoritative business listing that Google won’t shy away from recommending to its users. In case a business is inundated with negative reviews, they can even employ the use of reputation management companies to suppress the negative reviews.

The final but equally important part of the local SEO configuration is the presence of on-site elements that give the relevant information about a business in a clear manner to the search engine’s robots. This includes keywords, title tags, meta descriptions, internal links, header tags, and other similar settings. One idea is to add the name, address, phone number (NAP) to the footer so that it shows up on every page of the website.

All Systems Go Marketing can be contacted at any time Monday to Friday. There is also a contact form on the website to request a free quote from its SEO experts. They have been providing search engine optimization, PPC advertising, and social media marketing to HVAC contractors and other industries since 1999.



from Press Releases at https://www.pressadvantage.com/story/43602-seo-company-all-systems-go-marketing-is-urging-businesses-to-focus-on-local-seo-optimizations

Wednesday, 19 May 2021

G-M-B Gone A-W-R-Y

As a local business, one of the most basic things you need to master would be your Google My Business (GMB) listing. But believe me when I say that there are so many businesses that are still doing the wrong things when it comes to GMB. Read on to see if you are also doing some questionable things regarding your GMB so you can rectify them ASAP.

What are those words in your GMB?
The tendency and temptation among those who manage and maintain websites for local businesses would be to put really good keywords in the site in the belief that their presence will make Google rank the website higher in search results. However, the opposite may actually happen.

Moreover, some local businesses have also this tendency to stuff irrelevant keywords on their website, thinking that those popular keywords can be discovered by the search engines' crawlers and prop that website into first-page popularity. However, this move is very risky because search engine crawlers may realize that those keywords, although popular, may not be relevant to your local business at all. This is an obvious cause for your website to be penalized.

Google has added guidelines that consider putting extraneous keywords in your Google My Business (GMB) listing as gross violations which may cause your business' listing to be penalized. What exactly are these penalties? They usually come in the form of suspensions.

Soft Suspension = This is when the business owner/agency loses the ability to manage the listing inside Google My Business but the listing is still live on Google Maps. Normally in theses cases, the ranking of the listing is unaffected.
Hard Suspension = The listing (along with all the reviews) is completely removed from GMB and Google Maps
(Via: https://abundantlifestyle.io/how-does-google-my-business-penalize-keyword-stuffing-50-examples-case-study/)

When pushing the GMB envelope goes too far
For years, there have been local businesses that have tried to one-up Google thinking that their tricks might just propel them to search engine success. One of these tricks is to set up as many GMB pages for supposedly various locations of the business, hoping that all of them will figure well in Google rankings. However, it has been discovered that some of these GMB listings do not actually correspond to an active office location, and instead are just PO boxes, virtual offices, and even residences of the owners of the business as long as they can receive the verification mail that Google sends them that as the name implies, is supposed to verify a physical location of a business.

When Google discovers these empty or fake GMB listings, these would be in violation of their rules, as there are guidelines that state that remote addresses, virtual offices, and PO Boxes are not accepted. The discovery of these inconsistencies also affects the consistency of Name, Address, Phone Number (NAPs), which means these businesses will also be penalized and they can kiss their hopes of ranking locally goodbye.

NAP inconsistencies can adversely affect your local SEO because search engines won’t be confident about the information you are providing. Basically, search engines won’t trust you.
(Via: https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/the-importance-of-name-address-and-phone-number-consistency-for-local-seo/?sh=30ab0a902c0d)

Wrong categories on your GMB will also cost your business
As with the point on keyword stuffing mentioned earlier, there also is this practice among local businesses to prefer using more general categories instead of using specific categories as their primary category. It is thought that general categories can make GMB listing more attractive, although businesses forget that more general categories also expose the business to more competition from other businesses that use the same categories. Thus, it is important that categories should be specific and are directly related to your business.

Never add categories that don’t relate to your business. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings.
(Via: https://moz.com/blog/how-to-choose-google-my-business-categories#:~:text=When%20and%20where%20to%20choose%20Google%20categories&text=Once%20you%20have%20access%20to,select%20up%20to%2010%20categories.)

 

Interested to learn more about local SEO marketing? Read here.

G-M-B Gone A-W-R-Y was initially seen on All Systems Go Marketing Blog


https://www.allsystemsgomarketing.com/local-seo/g-m-b-gone-a-w-r-y

Defining Effective SEO For HVAC Company Owners

Defining good SEO is pretty easy - it basically tends to mean a site that is well marked up, written well, loads fast and most critically, RANKS for keywords either locally in the map pack (for local businesses) or in the below-the-ads section nationally (for larger concerns).

But HVAC SEO isn't simple on-page stuff, like ensuring the term "AC installation" shows up as 3.4% of the time on a page. It isn't naming your images something like "furnace-installer-near-me.gif" or buying tons of crappy links from "directories" that no one ever sees. It certainly isn't stuffing keywords into Meta tags and calling it a day.

It isn't buying a "website kit" from a provider that claims "all the SEO is complete." It isn't throwing down hundreds of dollars on weak Fiverr gigs that Google is just dying to ban your website because of.

Nope, those ideas are 10, 15 and 20 years old. They were pretty sweet in their time, back when things were far less complicated (the good ol' times!); but now, not so much. Now, those ideas work about as well as a Yellow Pages listing, which if you're under 70, is unlikely to be your go to.

Having run SEO campaigns for over 20 years, one thing this insider can tell you is this: good SEO is getting more and more complicated, has quite a few more elements than it ever has and is a continual process. There are more assets to maintain, more links to "juice", and more content to be written.

Even five or 10 years ago, you could put up your brochure-lite website, and pull local leads just by submitting your site to Google Places, as it was known back then.

That has changed markedly as well.

Are You Content With Your Content?

Today's well-ranked website all but requires a strong content strategy. Google cares far more about "activity" on your website as well, meaning they care that visitors are interested in what you're putting out there. This means the old "put up a site and redesign in 3 years"-adage that many business owners have gone with for so long is now just ridiculously obsolete.

Nope, you need to get your message out there with solid consistency. Google will reward websites that don't let the tumbleweeds gather.

Ask yourself this: if you're never saying anything new with your website, why should Google want to feature it?

The Maps 3 Pack Should Be Your SEO Goal

Nowadays, with Mobile search such a major part of Google's algorithm, a slot in the local "3 pack" can mean a continual lead flow - a virtual license to print money that is NOT subject to the insane bidding process that Google Ads can create- particularly during peak heating or cooling season.

One of the most interesting parts about talking to HVAC contractors all over the world is that many of them share a sad, unfortunate view of SEO and Digital Marketing. The reason is simple. They've been burned.

I've even talked to people who were paying into the five figure range for monthly SEO, even while the "specialist" they were working with NEVER EVEN ASKED FOR THE WEBSITE's PASSWORD!

No wonder SEO gets a brutal rap.

Sadly, many HVAC owners are sold on the concepts and potential success in a well SEO'd site, only to hire someone (oftentimes a web designer with no idea of anything SEO except that they can "add it to the bill") that lets them down.

This makes it difficult for bona fide SEO warriors to take on new clients, but not impossible. In fact, for the right business owners that are willing to take on the right digital marketing agency, it can mean rewards beyond their wildest dreams, and enough HVAC leads that there is never any inconsistencies when it comes to generating sales.

It's all about picking the right agency. Tune in next week when I tell you what to look for in an SEO agency that virtually guarantees you're picking a winner.

The article Defining Effective SEO For HVAC Company Owners was originally seen on ASGM


https://www.allsystemsgomarketing.com/hvac-seo/defining-effective-seo-for-hvac-owners

Wednesday, 12 May 2021

Take Note of These Local SEO Pointers

Are you interested in trying your hand on local SEO for your business? Here are some tips on doing it right.

Patience is a virtue in local SEO
The thing about local SEO is that the results that you will reap from putting your efforts on it will eventually be yielded to you, with emphasis on eventually. You cannot expect your local SEO efforts to bear fruit overnight, days after, weeks after, or even a month after your initial salvo. There are three things that you need to get the ball rolling when it comes to your local SEO and social media efforts: strategy, perseverance, and time – all of which takes patience. Imagine, national and multinational brands take substantial time for their accounts to take off and make a difference in their businesses. If these big brands need to exercise patience before seeing any changes in their companies, how much more with your local business?

Having said that, there is indeed a need to invest substantial effort for your local SEO and social media to pay off. If you’re doing this because everybody else is doing it and you have serious FOMO (fear of missing out) without identifying a real strategy tailor-made for your business, then you need to set your expectations at a minimum.

Before you start running reports, decide which metrics matter to you and your business. Don’t get caught up on “vanity metrics” — metrics that make you feel good but don’t help you make decisions, take action, or judge value. While it’s tempting to obsess over followers and likes, those metrics don’t necessarily serve your business goals. For instance, local businesses get more out of a small, local following than a large following that includes people who will never visit the businesses’ physical stores.
(Via: https://buffer.com/library/social-media-for-small-business/)

Local SEO and Social Media = Local Content
There is that temptation to pattern your content such as our promotions, articles, messages, etc. after the established brands, because you’re thinking, “If these types of content worked for them, it surely should work for you as well.” However, to totally base your messages and content on these multinational companies is a huge risk to local businesses because these messages may actually alienate your audience instead of making them identify more with your brand. The purpose of your content, whether on social media or on your website, is to make your business more relatable and relevant to the needs of your target audience, which is ideally the people in your locality. You may not necessarily be successful with that if your messaging is almost copied from big brands. Content marketing is a vital component in local SEO, so make sure to make your count.

Only 30% of small businesses have an SEO optimization strategy, which means over two-thirds are neglecting this vital marketing tool. SEO is crucial to help your blog rank high in search engine results for specific queries and terms, helping more people to discover your content.
(Via: https://smallbiztrends.com/2020/10/how-to-make-content-marketing-work-small-business.html)

Local social media needs to be regular
To make sure your social media assets stay relevant to your target audience, you need to make sure that you post regularly. Absence in the case of local SEO and social media efforts does not really make your target audience’s hearts grow fonder of you; in fact, you might run the risk of them forgetting you if they do not see you that active in sharing content on your social media platforms and website.

If you think that you don’t have the perseverance to stick to a schedule when posting content to your social media accounts, don’t worry. There are social sharing apps that will allow you to make a ton of social media posts and automate them so they will be posted on a regular schedule.

But having said those points above, you still should make it a point that you post relevant matters as elaborated in the second point earlier. Do not sacrifice quality for quantity. Make sure you strike a balance between the quality of your posts and how regular your posts are.

Your social media posting frequency shouldn’t be overwhelming, and it shouldn’t be fluffy. Think about it this way: you shouldn’t be posting just to prove that you have a presence. It is always better to have no presence than to have a negative, dated or out-of-touch existence on social media. If you’re wondering how often to post on Instagram, Facebook, or any other social platform, note that it may actually be better to do less on social.
(Via: https://www.ballantine.com/how-often-to-post-on-social-media-for-business-in-2020/)

 

Get your fix of local SEO information here.

The following blog article Take Note of These Local SEO Pointers was initially published to https://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers

Take Note of These Local SEO Pointers

Are you interested in trying your hand on local SEO for your business? Here are some tips on doing it right.

Patience is a virtue in local SEO
The thing about local SEO is that the results that you will reap from putting your efforts on it will eventually be yielded to you, with emphasis on eventually. You cannot expect your local SEO efforts to bear fruit overnight, days after, weeks after, or even a month after your initial salvo. There are three things that you need to get the ball rolling when it comes to your local SEO and social media efforts: strategy, perseverance, and time - all of which takes patience. Imagine, national and multinational brands take substantial time for their accounts to take off and make a difference in their businesses. If these big brands need to exercise patience before seeing any changes in their companies, how much more with your local business?

Having said that, there is indeed a need to invest substantial effort for your local SEO and social media to pay off. If you're doing this because everybody else is doing it and you have serious FOMO (fear of missing out) without identifying a real strategy tailor-made for your business, then you need to set your expectations at a minimum.

Before you start running reports, decide which metrics matter to you and your business. Don’t get caught up on “vanity metrics” — metrics that make you feel good but don’t help you make decisions, take action, or judge value. While it’s tempting to obsess over followers and likes, those metrics don’t necessarily serve your business goals. For instance, local businesses get more out of a small, local following than a large following that includes people who will never visit the businesses’ physical stores.
(Via: https://buffer.com/library/social-media-for-small-business/)

Local SEO and Social Media = Local Content
There is that temptation to pattern your content such as our promotions, articles, messages, etc. after the established brands, because you're thinking, "If these types of content worked for them, it surely should work for you as well." However, to totally base your messages and content on these multinational companies is a huge risk to local businesses because these messages may actually alienate your audience instead of making them identify more with your brand. The purpose of your content, whether on social media or on your website, is to make your business more relatable and relevant to the needs of your target audience, which is ideally the people in your locality. You may not necessarily be successful with that if your messaging is almost copied from big brands. Content marketing is a vital component in local SEO, so make sure to make your count.

Only 30% of small businesses have an SEO optimization strategy, which means over two-thirds are neglecting this vital marketing tool. SEO is crucial to help your blog rank high in search engine results for specific queries and terms, helping more people to discover your content.
(Via: https://smallbiztrends.com/2020/10/how-to-make-content-marketing-work-small-business.html)

Local social media needs to be regular
To make sure your social media assets stay relevant to your target audience, you need to make sure that you post regularly. Absence in the case of local SEO and social media efforts does not really make your target audience's hearts grow fonder of you; in fact, you might run the risk of them forgetting you if they do not see you that active in sharing content on your social media platforms and website.

If you think that you don't have the perseverance to stick to a schedule when posting content to your social media accounts, don't worry. There are social sharing apps that will allow you to make a ton of social media posts and automate them so they will be posted on a regular schedule.

But having said those points above, you still should make it a point that you post relevant matters as elaborated in the second point earlier. Do not sacrifice quality for quantity. Make sure you strike a balance between the quality of your posts and how regular your posts are.

Your social media posting frequency shouldn’t be overwhelming, and it shouldn’t be fluffy. Think about it this way: you shouldn’t be posting just to prove that you have a presence. It is always better to have no presence than to have a negative, dated or out-of-touch existence on social media. If you’re wondering how often to post on Instagram, Facebook, or any other social platform, note that it may actually be better to do less on social.
(Via: https://www.ballantine.com/how-often-to-post-on-social-media-for-business-in-2020/)

 

Get your fix of local SEO information here.

Take Note of These Local SEO Pointers Read more on: www.allsystemsgomarketing.com


https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers

Wednesday, 5 May 2021

So your local business got a negative review. What are you going to do?

If you are thinking of just ignoring it and letting it blow over “the next news cycle” until a new problem comes along, you are definitely going to suffer the consequences of that inaction. This is because Google does not let things slide. Its crawlers do not forget things that have already been posted on the Internet, so unless that comment or review has been taken down, you cannot just ignore it. On the other hand, people, especially those frequenting reviews and social media accounts of local businesses, will notice if a comment has been removed. They are that keen when it comes to following local businesses.

Be quick
Customers these days have this expectation that things should be done instantly, es1pecially if happening online. So, you don’t really have the luxury of just sitting the entire matter out until hopefully, people forget. Finally, they will expect you to understand their concerns, so rude replies will reflect badly on your reputation that has already been tarnished by that negative review.

The faster the manager responds to a negative online review, the faster the reviewer is appeased and prospective reviewers can see that the manager and the firm are dedicated to solving customer complaints in a timely fashion.
(Via: https://hbr.org/2020/05/5-principles-for-responding-to-customer-reviews)

Be a pro
Hold that temper! Yes, negative reviews sting bad, especially for local business owners like you who more or less assume all roles for your company to run. But getting angry at those negative reviews will not really go change anything. If you react badly, people in your network will most likely get wind of your reaction and will earn you an unfavorable reputation. Remember that your business caters to a small audience – a local community, so news tends to spread at lightning speed. Be a professional about the review.

Don’t ever go berserk over a negative review. Or else, you will lose everything your small business has established. Using fire against fire does not always have the best results. It will be unwise to do that. Sit back, try to relax as much as you can, and take a deep breath to process what you just read. That’s how a smart business owner or an online reputation manager acts.
(Via: https://www.meegle.com/blog/how-to-respond-to-negative-reviews/)

Consider getting in touch with the negative reviewer offline
There are some issues that are best handled on the same platform. But in a majority of cases, an offline manner of handling the issue has proven to be more effective. After all, to cite an old adage, washing one’s dirty laundry in public is almost never a good idea.

Sometimes a minor issue can be resolved with a quick phone call or email. If you have the ability to do this and you feel that reaching out to this person directly will be the best approach, go for it. It all depends on how comfortable you are with this approach, how well you can take a tongue lashing without getting angry, and how good of a rapport you have with the reviewer.
(Via: https://www.outboundengine.com/blog/how-to-handle-a-bad-online-review-the-right-way/)

 

If you need more information on how to run your local SEO efforts, look no further! Read more here.

So your local business got a negative review. What are you going to do? was originally published on ASGM Blog

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do

So your local business got a negative review. What are you going to do?

If you are thinking of just ignoring it and letting it blow over "the next news cycle" until a new problem comes along, you are definitely going to suffer the consequences of that inaction. This is because Google does not let things slide. Its crawlers do not forget things that have already been posted on the Internet, so unless that comment or review has been taken down, you cannot just ignore it. On the other hand, people, especially those frequenting reviews and social media accounts of local businesses, will notice if a comment has been removed. They are that keen when it comes to following local businesses.

Be quick
Customers these days have this expectation that things should be done instantly, es1pecially if happening online. So, you don't really have the luxury of just sitting the entire matter out until hopefully, people forget. Finally, they will expect you to understand their concerns, so rude replies will reflect badly on your reputation that has already been tarnished by that negative review.

The faster the manager responds to a negative online review, the faster the reviewer is appeased and prospective reviewers can see that the manager and the firm are dedicated to solving customer complaints in a timely fashion.
(Via: https://hbr.org/2020/05/5-principles-for-responding-to-customer-reviews)

Be a pro
Hold that temper! Yes, negative reviews sting bad, especially for local business owners like you who more or less assume all roles for your company to run. But getting angry at those negative reviews will not really go change anything. If you react badly, people in your network will most likely get wind of your reaction and will earn you an unfavorable reputation. Remember that your business caters to a small audience - a local community, so news tends to spread at lightning speed. Be a professional about the review.

Don’t ever go berserk over a negative review. Or else, you will lose everything your small business has established. Using fire against fire does not always have the best results. It will be unwise to do that. Sit back, try to relax as much as you can, and take a deep breath to process what you just read. That’s how a smart business owner or an online reputation manager acts.
(Via: https://www.meegle.com/blog/how-to-respond-to-negative-reviews/)

Consider getting in touch with the negative reviewer offline
There are some issues that are best handled on the same platform. But in a majority of cases, an offline manner of handling the issue has proven to be more effective. After all, to cite an old adage, washing one's dirty laundry in public is almost never a good idea.

Sometimes a minor issue can be resolved with a quick phone call or email. If you have the ability to do this and you feel that reaching out to this person directly will be the best approach, go for it. It all depends on how comfortable you are with this approach, how well you can take a tongue lashing without getting angry, and how good of a rapport you have with the reviewer.
(Via: https://www.outboundengine.com/blog/how-to-handle-a-bad-online-review-the-right-way/)

 

If you need more information on how to run your local SEO efforts, look no further! Read more here.

The post So your local business got a negative review. What are you going to do? is available on The All Systems Go Marketing Blog


https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do

Wednesday, 28 April 2021

La Mesa

La Mesa, California is a city a mere 9 miles from the center of downtown San Diego, CA, a smallish city with a population nearing 60000 with a growing community as homeowners are pushed east because of the incredibly high San Diego real estate prices. The civic motto of La Mesa is “jewel of the hills”, and it can be a pretty place, very hilly and with a lot of classic old homes.AmayatrolleyAmayatrolleyAmayatrolley

Getting To La Mesa

Like a lot of places around San Diego County, La Mesa is geographically pretty large, but mostly residential. Driving East from San Diego, you’ll want to take the 8 Interstate to arrive at the city at its northern most areas, or you can take the 94 highway to arrive at the South of the city. A major portion of the 125 highway forms the Eastern most border of La Mesa, with Lemon Avenue extending La Mesa into the neighboring Mt. Helix area. The city is bordered by Rolando on the west, Lake Murray to the north and of course Lemon Grove to the south. Also to the South of La Mesa is Spring Valley, which reveals itself when drivers continue on the 94 instead of taking the 125 north into La Mesa.

Outdoors In La Mesa

Although it shares a lot of its incredible climate with San Diego, La Mesa is quite a bit hotter, as it is much further from the Pacific Ocean. But, this is still an enjoyable place for a hike or a picnic, and one of the best places for that has got to be Collier Park, which is a neat little 7.7 acre park that has some pretty quality green space. The park does have lighted tennis courts, which are harder to find in the county than you might expect. It also is a great place for families to get together on the weekend for a picnic, as there are quite a few tables around and BBQs, of course.

Since we’re still outdoors here, it’s probably a good bet to talk about MacArthur Park, which is a little park just north of La Mesa Boulevard that offers some nice outdoor space. The park is fenced in, is a great place to bring your dog and does have free parking. What is also cool is that it’s within walking distance of downtown La Mesa, which is a pretty cool area if you’re looking to do shopping or just grab a drink and a meal. The park does also have a recreation center and a pretty substantial play area for kids.

La Mesita Park includes the Junior Seau Sports Complex, named after the famous San Diego Charger, Junior Seau. This park also has a good amount of space to walk, as well as tennis courts, picnic sites and a skate park, which is always of interest to those looking to rip it up on a board.

Fitness enthusiasts will want to check out the not so secret La Mesa Secret Stairs, a place that has an excellent view from the top. This is a public stairway that was installed to facilitate foot traffic through adjacent neighborhoods. But, a lot of stair climbers tend to use it for fresh air exercising, and the sheer number of stairs makes it a serious exercise challenge.

Finally, we would be remiss if we did not mention Aztec Park, which is a smaller park than either Collier or MacArthur, but has a great view and vibe and can sometimes be quite empty, despite having a child’s playground and some urban trails which are excellent for hiking in general.

Fun La Mesa Tourist Attractions

OK, so being right next to San Diego, one of Southern California’s most epic tourist destinations, isn’t necessarily going to be the best, but La Mesa does have some points of interest worth checking out. I would look to the San Pasqual Winery first, a small winery that apparently boasts great local wine and very friendly staff and servers. Check them out at the winery or a separate tasting room and gallery located on La Mesa Boulevard.

For Train enthusiasts, the Pacific Southwest Railway Museum is an excellent bet, located on Nebo drive not far from La Mesa Boulevard. The museum here is quite small, but does feature some classic looking train engines and cars, as well as a little gift shop. Apparently, this is one of the oldest buildings in California, and does sport a good deal of excellent railway history information.

Education in La Mesa

As this is a community nearing a population of 60,000, it only makes sense that there would be some quality spots for kids to be educated. So naturally, we first talk about Helix Charter High School, located on University Avenue at almost the middle point of La Mesa. Meanwhile, those of a more artistic bent may want to consider the La Mesa Arts Academy. This school actually has a lottery to select its students, so it’s probably a good idea to not leave an admissions application until the last second! Finally, younger kids are gonna need some kind of book learning as well, which is of course offered at Murray Manor Elementary School, located north of the Interstate 8 and near the unofficial border with Lake Murray. Another interesting elementary school is the Lemon Avenue Elementary School, which is of course located on Lemon Avenue in La Mesa. Finally, for folks that would prefer to place their children in private schools, La Mesa does feature the Mount Helix Academy, and is in the North East corner of La Mesa right near Harry Griffen Park.

Shopping In La Mesa

As La Mesa isn’t the smallest city ever, there are quite a few shops and shopping centers, but few as expansive and as popular as the Grossmont Center located just off of the 8 Interstate and is very near to the intersection at Fletcher Parkway and Jackson Drive. The mall is a little old school, but does have some pretty serious anchor tenants, such as Best Buy, Macy’s, Target AND Walmart. As tends to be the case surrounding larger southern California malls like this, there does tend to be a variety of restaurant and retail properties nearby, such as Office Depot, Petco, BJ’s Restaurant & Brewhouse and of course a Guitar Center, which actually apparently is still open (early 2021, anyway).

If you’re looking primarily for groceries, or at least relatively interesting and nutritious non prepared foods, the Vine Ripe Market is a winner up on Fletcher Parkway, or nearer to downtown and Spring Street, check out the Sprouts location, or even the Vons at the corner of University and Allison. If you’re from California or the West Coast, then it also bears pointing out that there is an excellent Trader Joe’s location right off of Murray Drive and about a couple minute drive from the Grossmont Center. Also, the Frazier Farms Market is a great natural grocery store with no shortage of organic and farm to table-type items.

Eating Out In La Mesa

One of the best places to walk around and hang out in La Mesa has got to be downtown, where you’ll run into such luminaries as the classic Hills Local Pub, Swami’s Cafe and the Tiramisu Trattoria for good eats. A bit off of the beaten track but an easy and total classic establishment in the area is of course the Riviera Supper Club and Turquoise Room, a classic old school steakhouse where you can either cook your steak yourself, or have them do it for you. This is one of the most high character spots in the area, so if you have to be in La Mesa, hit the Riviera, and then stay and watch a band afterwards. You won’t regret it!

Healthy Living In La Mesa

Last but definitely not least is mentioning access to health care in the area, which of course is fairly limited, but not by much. The Kaiser Permanente La Mesa Medical Offices are where a lot of locals see their M.D., while Sharp Grossmont Hospital is clearly the crown jewel of the area as far as medical care goes. The latter also features the La Mesa Cardiac Center and other medical specialties in the area, so if you have an issue, it’s more than likely that it can be dealt with here. Meanwhile, if you have some kind of medical situation that requires a period of rehab, the Country Manor La Mesa Healthcare Center may be a good call for you!

So, let’s have a good ol’ time in La Mesa, shall we! We’ll start by checking out the Pacific Southwest Railway Museum and then stopping for lunch at Banbu Sushi!

Good times right there, but let’s get local and burn off some of those calories at La Mesa Secret Stairs!

There’s always business to be done in La Mesa, so let’s take a quick trip to La Mesa City Hall:

With the Sun still out, we want to take in a little more outdoors time, so let’s head up to Aztec Park, which is a pretty quick drive if we take Baltimore Drive.

Having enjoyed the great weather, let’s have a quick dinner at our absolute favorite local spot, The Riviera Supper Club!

And, of course, we close out our day trip to La Mesa by driving down University Avenue to hit the offices of La Mesa’s most loved Internet Marketing Service, All Systems Go Marketing!

The blog post La Mesa is available on http://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/areas-served/la-mesa

La Mesa

La Mesa, California is a city a mere 9 miles from the center of downtown San Diego, CA, a smallish city with a population nearing 60000 with a growing community as homeowners are pushed east because of the incredibly high San Diego real estate prices. The civic motto of La Mesa is "jewel of the hills", and it can be a pretty place, very hilly and with a lot of classic old homes.Amayatrolley

Getting To La Mesa

Like a lot of places around San Diego County, La Mesa is geographically pretty large, but mostly residential. Driving East from San Diego, you'll want to take the 8 Interstate to arrive at the city at its northern most areas, or you can take the 94 highway to arrive at the South of the city. A major portion of the 125 highway forms the Eastern most border of La Mesa, with Lemon Avenue extending La Mesa into the neighboring Mt. Helix area. The city is bordered by Rolando on the west, Lake Murray to the north and of course Lemon Grove to the south. Also to the South of La Mesa is Spring Valley, which reveals itself when drivers continue on the 94 instead of taking the 125 north into La Mesa.

Outdoors In La Mesa

Although it shares a lot of its incredible climate with San Diego, La Mesa is quite a bit hotter, as it is much further from the Pacific Ocean. But, this is still an enjoyable place for a hike or a picnic, and one of the best places for that has got to be Collier Park, which is a neat little 7.7 acre park that has some pretty quality green space. The park does have lighted tennis courts, which are harder to find in the county than you might expect. It also is a great place for families to get together on the weekend for a picnic, as there are quite a few tables around and BBQs, of course.

Since we're still outdoors here, it's probably a good bet to talk about MacArthur Park, which is a little park just north of La Mesa Boulevard that offers some nice outdoor space. The park is fenced in, is a great place to bring your dog and does have free parking. What is also cool is that it's within walking distance of downtown La Mesa, which is a pretty cool area if you're looking to do shopping or just grab a drink and a meal. The park does also have a recreation center and a pretty substantial play area for kids.

La Mesita Park includes the Junior Seau Sports Complex, named after the famous San Diego Charger, Junior Seau. This park also has a good amount of space to walk, as well as tennis courts, picnic sites and a skate park, which is always of interest to those looking to rip it up on a board.

Fitness enthusiasts will want to check out the not so secret La Mesa Secret Stairs, a place that has an excellent view from the top. This is a public stairway that was installed to facilitate foot traffic through adjacent neighborhoods. But, a lot of stair climbers tend to use it for fresh air exercising, and the sheer number of stairs makes it a serious exercise challenge.

Finally, we would be remiss if we did not mention Aztec Park, which is a smaller park than either Collier or MacArthur, but has a great view and vibe and can sometimes be quite empty, despite having a child's playground and some urban trails which are excellent for hiking in general.

Fun La Mesa Tourist Attractions

OK, so being right next to San Diego, one of Southern California's most epic tourist destinations, isn't necessarily going to be the best, but La Mesa does have some points of interest worth checking out. I would look to the San Pasqual Winery first, a small winery that apparently boasts great local wine and very friendly staff and servers. Check them out at the winery or a separate tasting room and gallery located on La Mesa Boulevard.

For Train enthusiasts, the Pacific Southwest Railway Museum is an excellent bet, located on Nebo drive not far from La Mesa Boulevard. The museum here is quite small, but does feature some classic looking train engines and cars, as well as a little gift shop. Apparently, this is one of the oldest buildings in California, and does sport a good deal of excellent railway history information.

Education in La Mesa

As this is a community nearing a population of 60,000, it only makes sense that there would be some quality spots for kids to be educated. So naturally, we first talk about Helix Charter High School, located on University Avenue at almost the middle point of La Mesa. Meanwhile, those of a more artistic bent may want to consider the La Mesa Arts Academy. This school actually has a lottery to select its students, so it's probably a good idea to not leave an admissions application until the last second! Finally, younger kids are gonna need some kind of book learning as well, which is of course offered at Murray Manor Elementary School, located north of the Interstate 8 and near the unofficial border with Lake Murray. Another interesting elementary school is the Lemon Avenue Elementary School, which is of course located on Lemon Avenue in La Mesa. Finally, for folks that would prefer to place their children in private schools, La Mesa does feature the Mount Helix Academy, and is in the North East corner of La Mesa right near Harry Griffen Park.

Shopping In La Mesa

As La Mesa isn't the smallest city ever, there are quite a few shops and shopping centers, but few as expansive and as popular as the Grossmont Center located just off of the 8 Interstate and is very near to the intersection at Fletcher Parkway and Jackson Drive. The mall is a little old school, but does have some pretty serious anchor tenants, such as Best Buy, Macy's, Target AND Walmart. As tends to be the case surrounding larger southern California malls like this, there does tend to be a variety of restaurant and retail properties nearby, such as Office Depot, Petco, BJ's Restaurant & Brewhouse and of course a Guitar Center, which actually apparently is still open (early 2021, anyway).

If you're looking primarily for groceries, or at least relatively interesting and nutritious non prepared foods, the Vine Ripe Market is a winner up on Fletcher Parkway, or nearer to downtown and Spring Street, check out the Sprouts location, or even the Vons at the corner of University and Allison. If you're from California or the West Coast, then it also bears pointing out that there is an excellent Trader Joe's location right off of Murray Drive and about a couple minute drive from the Grossmont Center. Also, the Frazier Farms Market is a great natural grocery store with no shortage of organic and farm to table-type items.

Eating Out In La Mesa

One of the best places to walk around and hang out in La Mesa has got to be downtown, where you'll run into such luminaries as the classic Hills Local Pub, Swami's Cafe and the Tiramisu Trattoria for good eats. A bit off of the beaten track but an easy and total classic establishment in the area is of course the Riviera Supper Club and Turquoise Room, a classic old school steakhouse where you can either cook your steak yourself, or have them do it for you. This is one of the most high character spots in the area, so if you have to be in La Mesa, hit the Riviera, and then stay and watch a band afterwards. You won't regret it!

Healthy Living In La Mesa

Last but definitely not least is mentioning access to health care in the area, which of course is fairly limited, but not by much. The Kaiser Permanente La Mesa Medical Offices are where a lot of locals see their M.D., while Sharp Grossmont Hospital is clearly the crown jewel of the area as far as medical care goes. The latter also features the La Mesa Cardiac Center and other medical specialties in the area, so if you have an issue, it's more than likely that it can be dealt with here. Meanwhile, if you have some kind of medical situation that requires a period of rehab, the Country Manor La Mesa Healthcare Center may be a good call for you!

So, let's have a good ol' time in La Mesa, shall we! We'll start by checking out the Pacific Southwest Railway Museum and then stopping for lunch at Banbu Sushi!

Good times right there, but let's get local and burn off some of those calories at La Mesa Secret Stairs!

There's always business to be done in La Mesa, so let's take a quick trip to La Mesa City Hall:

With the Sun still out, we want to take in a little more outdoors time, so let's head up to Aztec Park, which is a pretty quick drive if we take Baltimore Drive.

Having enjoyed the great weather, let's have a quick dinner at our absolute favorite local spot, The Riviera Supper Club!

And, of course, we close out our day trip to La Mesa by driving down University Avenue to hit the offices of La Mesa's most loved Internet Marketing Service, All Systems Go Marketing!

The blog post La Mesa is available on http://www.allsystemsgomarketing.com


https://www.allsystemsgomarketing.com/areas-served/la-mesa

Local SEO Moves That are Absolute No-No’s in 2021

In case you haven’t noticed because you’ve been hibernating, thanks to the pandemic. It’s already 2021. Thus, we are thinking that you still might be executing some local SEO moves that are already passe and might already be considered as black hat (that’s forbidden practices in SEO language) nowadays. Read on and see if you’re doing more damage than good to your local business’ online presence.

No-No #1: Duplicate Content

When you have a website for your local business and each page more or less contains the same content with very few tweaks, that would be very bad for your local SEO efforts. First, this practice is understandably popular for a lot of local business websites, as it is a common belief among old school website owners that having a website with multiple pages, no matter what the contents are in the pages, is more preferable than a website that has only a few pages. It was a belief that these “bigger” websites get the attention of search engines more easily; thus, the businesses of these websites get ranked higher. But then, if the content of these website’s pages is more or less duplicates of each other, the search engines have become wiser, selecting which page is the “best” version of the content. Ultimately, if it is discovered that the content of a website’s pages is just the same, the whole website will be penalized, which usually includes the site being removed from the index of Google.

When there are several versions of content available, it’s hard for search engines to determine which version to index, and subsequently show in their search results. This lowers performance for all versions of the content, since they’re competing against each other.
(Via: https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo)

No-No #2: Not Using Local Keywords
Not using local keywords is an obsolete practice among local businesses that should not even be considering especially since it’s already 2021. It used to be that a lot of SEO efforts just aim to use the correct keywords, which eventually attracts a substantial audience. However, this is practically useless in SEO, which actually aims to draw a “targeted” audience rather than an audience that is strong in numbers. So, for example, while investing in the keywords “nail salon” might drive potential customers to your mail salon website, you may get visitors to your website from Manhattan to Manila, who won’t really be ultimately beneficial to your shop in Mission Valley. So, don’t put your local SEO efforts to waste by using effective but not localized keywords. Get more out of your efforts by never forgetting to add your location to the keywords you’ll be using.

The first, and perhaps most important, step in finding local SEO keywords is specifying your location. You need to establish which areas you want to target for local search.
(Via: https://www.webfx.com/blog/seo/local-keywords/)

No-No #3: Slow Website Loading
According to one study, close to 3/4 of mobile internet users claim that they have used a website that takes forever to load. That so many pages take a lot of time to load only turns off potential customers to your website. Slow-loading websites affect conversions of visitors to customers. Not only that, as Google factors a high bounce rate (people leaving your site after only a few seconds) to rank websites lower. When people do not stay on your website for long because they are frustrated with how slow it is, then your local SEO efforts will only go to waste because you won’t get as many customers and your website won’t appear on the first page of search results, no matter how earnest your efforts are in using the right local keywords.

How to prevent this problem?
Don’t clutter your web design to prevent lots of loading time. Moreover, optimizing the images on your site so that they don’t take long in opening up.
(Via: https://www.brightlocal.com/blog/improve-site-speed/)

 

Feel the need to know more about local SEO? Read here.

Local SEO Moves That are Absolute No-No’s in 2021 See more on: http://www.allsystemsgomarketing.com

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021

Local SEO Moves That are Absolute No-No’s in 2021

In case you haven't noticed because you've been hibernating, thanks to the pandemic. It's already 2021. Thus, we are thinking that you still might be executing some local SEO moves that are already passe and might already be considered as black hat (that's forbidden practices in SEO language) nowadays. Read on and see if you're doing more damage than good to your local business' online presence.

No-No #1: Duplicate Content

When you have a website for your local business and each page more or less contains the same content with very few tweaks, that would be very bad for your local SEO efforts. First, this practice is understandably popular for a lot of local business websites, as it is a common belief among old school website owners that having a website with multiple pages, no matter what the contents are in the pages, is more preferable than a website that has only a few pages. It was a belief that these "bigger" websites get the attention of search engines more easily; thus, the businesses of these websites get ranked higher. But then, if the content of these website's pages is more or less duplicates of each other, the search engines have become wiser, selecting which page is the "best" version of the content. Ultimately, if it is discovered that the content of a website's pages is just the same, the whole website will be penalized, which usually includes the site being removed from the index of Google.

When there are several versions of content available, it’s hard for search engines to determine which version to index, and subsequently show in their search results. This lowers performance for all versions of the content, since they’re competing against each other.
(Via: https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo)

No-No #2: Not Using Local Keywords
Not using local keywords is an obsolete practice among local businesses that should not even be considering especially since it's already 2021. It used to be that a lot of SEO efforts just aim to use the correct keywords, which eventually attracts a substantial audience. However, this is practically useless in SEO, which actually aims to draw a "targeted" audience rather than an audience that is strong in numbers. So, for example, while investing in the keywords "nail salon" might drive potential customers to your mail salon website, you may get visitors to your website from Manhattan to Manila, who won't really be ultimately beneficial to your shop in Mission Valley. So, don't put your local SEO efforts to waste by using effective but not localized keywords. Get more out of your efforts by never forgetting to add your location to the keywords you'll be using.

The first, and perhaps most important, step in finding local SEO keywords is specifying your location. You need to establish which areas you want to target for local search.
(Via: https://www.webfx.com/blog/seo/local-keywords/)

No-No #3: Slow Website Loading
According to one study, close to 3/4 of mobile internet users claim that they have used a website that takes forever to load. That so many pages take a lot of time to load only turns off potential customers to your website. Slow-loading websites affect conversions of visitors to customers. Not only that, as Google factors a high bounce rate (people leaving your site after only a few seconds) to rank websites lower. When people do not stay on your website for long because they are frustrated with how slow it is, then your local SEO efforts will only go to waste because you won't get as many customers and your website won't appear on the first page of search results, no matter how earnest your efforts are in using the right local keywords.

How to prevent this problem?
Don’t clutter your web design to prevent lots of loading time. Moreover, optimizing the images on your site so that they don’t take long in opening up.
(Via: https://www.brightlocal.com/blog/improve-site-speed/)

 

Feel the need to know more about local SEO? Read here.

Local SEO Moves That are Absolute No-No’s in 2021 See more on: www.allsystemsgomarketing.com


https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021

Rolando

Rolando is a primarily residential neighborhood located in the Mid-City Region of San Diego. It borders the 94 Freeway to the south, and of course La Mesa to the east. This neighborhood is effectively two: it is divided by University Avenue by two sections, Rolando Village to the north, with Rolando Park located at the south.

The neighborhood is home to two elementary schools:

Henry Clay Elementary
Rolando Park Elementary

While Rolando is mostly residential, it does have a good degree of retail at the north end of the neighborhood on El Cajon Boulevard, including such restaurants as Popeye’s Louisiana Kitchen, Papa John’s Pizza and Chuy’s Taco Shop. An excellent outdoor experience can be found at Clay Neighborhood Park, which does have a lot of space for running around, playing with the kids and just enjoying the lovely San Diego sunshine.

Everybody’s gotta eat, of course, and Rolando does have a decent share of grocery stores, including the University Halal Market to the south, which specializes in African and Middle Eastern Products, plus halal meats. At the northern tip, there is a Vons, as well as a Smart & Final Extra! If one is looking to get a package somewhere, meanwhile, checking in on the USPS office here is also a pretty excellent idea.

As it does border College Avenue to the West, you can take a variety of buses and choose either Route 856 and 936. Up on El Cajon, meanwhile, you can take bus number 1, which is a pretty massive route that ends at 63rd and El Cajon.

Also on College Avenue is the all important Planned Parenthood on College Avenue, which has provided women and men with extremely low cost medical and family planning services. This is one of those places that people will want to check out, as there are not currently a ton of other medical facilities in the area.

Meanwhile, if you’re looking for places to worship, Rolando does have a few folks covered, and features not only the Seminole Drive Church Of Christ, but also La Mesa Apostolic, the latter of which is oddly NOT located in La Mesa, but on College Avenue.

As this neighborhood is basically residential at its heart, there are a variety of single family homes as well as some apartments located not only in the middle of Rolando, including the Dorado Plaza Apartments, and of course plenty along the major routes bordering it, including the Belmont and Dalton Apartments.

Starting at Popeyes Louisiana Kitchen, you can get to Clay Neighborhood park by using a couple of paths, both of which are less than a mile.

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From there, heading south and a small drive on University Avenue will get you an interesting selection of Groceries at University Halal Market.

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Heading east on University will get you where you need to be!

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Rolando is republished from ASGM

Wednesday, 14 April 2021

Local SEO Company Discusses Local Search Intent In New Blog Post

All Systems Go Marketing, a digital marketing firm based in La Mesa, California that specializes in local SEO for HVAC and home service businesses, has published a new blog post about local search intent and how business owners should look at it. The post discusses the changes to local SEO post-COVID 19 pandemic, and why local SEO may be more valuable to small businesses than ever.

According to the article, Google has maintained an almost singular market share of local business searches, with over 86% of the volume taking place from that search engine. The only thing surprising about this is that older engines still maintain some kind of footing when it comes to search.

"The decline of sites like Bing and Yahoo started as far back as 2005, and some of the numbers that come up for these Google competitors with recent studies are only shocking because they still manage any percent at all," said Craig Wright, owner and spokesperson for All Systems Go Marketing. "It seems like every time new numbers come out, search experts strain to find out who the magic 'final fraction' of non Google users are. It's a tiny group, to be sure."

Wright suggests that when it comes to local businesses taking advantage of attracting free customers to their location via Google search, most business owners are deeply unaware. Many consider what is known as the "maps pack ranking" to be somewhat of an anomaly, and something that is available only to advertisers that spend thousands of dollars with Google. This is a myth, notes Wright.

"Google local search optimization is a double edged sword when it comes to many companies, particularly when it comes to home service and HVAC businesses," says Wright. "On one hand, everyone wants to be prominently displayed in the maps-pack, but few take advantage of the opportunity, instead opting for older, less effective marketing strategies."

The article notes that local search may indeed have gained importance during the worldwide pandemic, particularly as areas are locked down and people are seeking basics and goods and services from providers that are closer to home. Meanwhile, many sectors have seen deep, harsh reductions in local searches, particularly restaurants, which have been closed in locations all around the world.

The current search environment is competitive, but in the end it is looking like when it comes to purchasing goods, local retailers may find themselves in severe trouble.

"It's safe to say that Amazon.com has become one of the most known brands in the world thanks to the lockdowns and pandemics over the past year," said Wright. "Local retail is not only finding it difficult to differentiate its offerings from the behemoth that is Amazon, but it often has such razor thin margins that competing directly is a terrible way to go."

On the other hand, home service based businesses have for the most part added significant business during the pandemic, especially as so many middle to upper income workers find themselves locked down in their homes seven days a week.

"We've seen clients that have doubled and tripled their business over the past year, and their larger industrial suppliers are actually having trouble keeping up with demand," said Wright. "I think it's fair to say that home service businesses like HVAC, roofing, fencing and renovations are rare bright spots in a business world where an increasingly small number of corporations have taken over other sectors."

All Systems Go Marketing offers a wide variety of digital marketing services to HVAC and other home service businesses throughout North America. The company can be contacted via their website.



from Press Releases at https://www.pressadvantage.com/story/42752-local-seo-company-discusses-local-search-intent-in-new-blog-post