Monday, 29 June 2020

Content Marketing Service Publishes New Blog Post

All Systems Go Marketing, a La Mesa California based content marketing service, would like to announce that they have published a new blog post on content quality and quantity. The new post is titled ‘Does Length Really Matter With Website Content?’ and primarily discusses the benefits and drawbacks of lengthier pieces of content.

Throughout the short but dynamic history of Search Engine Optimization (SEO), various opinions on the length of content and how to use keywords have come and gone. “SEO software that analyzes search results after providing word count information has already been available and was supposed to inform users of the importance of word count,” says the blog post. “After all, many people still think word count is important. This may be because various correlation studies through the years have revealed that Google tends to award high rankings to web pages of a certain length and that more links are acquired by longer pages.”

Correlation studies have not found any conclusive evidence that longer or shorter pieces of content, particularly on social media, are better in the long run, however. A 2012 study claimed that 1500 words is the optimal length, a number that would generally be considered too long today. This leaves the question of what the optimal length for content is.

The article turns to what Google says about length in search for the answer. “Google is one of the major (if not the biggest) players in the SEO industry, so whatever the heads of the organization say is pretty much the law in SEO circles,” the blog post says. “A recent tweet from Google’s Webmaster Trends Analyst John Mueller downplays the role of word count in better page rankings. Rather than presenting articles or content that ramble or go off-tangent just to reach a certain length or word count, content providers should instead focus on targeted content that visitors and users will find most relevant. Understanding what users are looking for when they type in a search and using these learnings to beef up your content will be appreciated by Google more than putting fluff and overextending explanations just to reach a certain word count.”

Various search engine optimization sites have page length as one of their default offerings in their auditing tools. These features can be deceiving as videos, audio files and pictures are not taken into account and one’s site may end up being flagged for having a low word count despite the abundance of content in the form other types of media. Some tools recommend that Google needs to see a thousand words every page, which is very challenging for sites that do not have a great deal of text. Most modern sites make extensive use of videos and images, so a thousand words per page is an unrealistic goal. The blog post states that the advice offered by online search engine optimization tools should be taken with a grain of salt.

The post also talks about two studies related to content length. The analysis of digital marketing tool Ahrefs in 2018 revealed that, of the 2 million websites they audited, the best ones were not necessarily the ones with the longest or shortest content but the ones with a median length of about 800 words. A 2016 Dean and BuzzSumo review of 912 million blog posts showed that sites with long-form content attract more backlinks. This means that if one aims for more visits, they should go for median length articles and, if they want more backlinks, they should go for long-form content.

“It seems what might be ranking the website is not so much the content length itself (though it for sure helps to be competitive with the Page 1 results), but firstly the amount of links the page received,” says the blog post. “Guides, skyscrapers, pillar pages and content hubs make the most interesting link targets, thus it is recommended to create the most conclusive, interesting and in-depth piece of content on the web and run an extensive outreach campaign for it. Making it sexy might not even need more words—but more targeting, better graphics or detailed results of market research.”

Digital marketers have become obsessed with clear cut rules in the industry, which may not always be applicable or effective. For more, read the blog post or reach out to Craig Wright of All Systems Go Marketing.



from Press Releases at https://www.pressadvantage.com/story/36417-content-marketing-service-publishes-new-blog-post

Friday, 26 June 2020

What *MIGHT* HomeAdvisor’s Business Model Be?

How does HomeAdvisor work? Well, a lot of us have theories.

They also have an built-in advantage AGAINST contractors that you may not know of...

First, let's start out by imagining what it might be like to HomeAdvisor, a beacon of bad faith, and a target of many a class action lawsuit.

So let's say we're HomeAdvisor. This is what we might do in pursuit of profit, particularly if we had, again, very little in terms of ethics.

We would sign up clients from all around the country.

We would say, "Hey Contractor. We'll start sending you leads."

We might say, "OK, give us a week and we'll start sending them."

Then, we would set up monster Google Ad campaigns in that contractor's area.

We would set up high end Facebook campaigns in that contractor's area.

We would use any vehicle necessary to get leads within that contractor's area.

We would set up a call center to call those leads to raise the quality level.

Then, we would sell those leads to the contractor at a massive markup.

Then, we would do the same thing with the same lead 5, or even 10 times.

Maybe the contractor gets to the lead, maybe not, but it doesn't matter.

We've already way, way, way covered our advertising costs.

So we would go ahead and rinse and repeat.

For as long as that contractor stuck around (or as long as his 5-10 competitors stuck around!).

(GROSS, I know.)

Speaking of "rinse", let's metaphorically "shower" and wash the HomeAdvisor off ourselves.

Now. What if you took the "imaginary" business model I noted above, that HomeAdvisor *MIGHT* have, for yourself?

(I mean, minus the selling the leads to anyone with a pulse).

You would get the same leads, but the lead  would be INTERESTED in YOU.

You would NOT have 15 competitors calling them first.

Heck, you could even have a marketing company set up those campaigns FOR YOU to ensure you're getting the absolute best return on your market dollar.

Maybe that company is All Systems Go Marketing (SHAMELESS PLUG ALERT!).

You might think, "But ASGM. Where am I going to get a call center to further qualify the leads?"

To which I would answer: "Well, we ALREADY PROVIDE a call center lead-qualifying service to our clients as part of our marketing campaigns."

So why deal with HomeAdvisor AT ALL?

Why not be your OWN HomeAdvisor?

But with less class action lawsuits.

And more profit for yourself.

If you need help doing it, get in touch today!

 

 

 

What *MIGHT* HomeAdvisor’s Business Model Be? was initially published to www.allsystemsgomarketing.com



source https://www.allsystemsgomarketing.com/digital-marketing/what-might-homeadvisors-business-model-be

Saturday, 20 June 2020

More Platforms For Your Consideration

These days, the most effective way to market the content you have for your business is through social media platforms. Thus, content marketing has become deeply connected with social media marketing. As arguably the most effective area of interaction on the internet, brands that participate in social media have seen huge spikes in their user base. But then, just like other marketing methodologies that have become overly popular or overused, there are some platforms that have become saturated with businesses, causing them to raise their rates in adherence to the laws of supply and demand.

So, what’s a small business to do in this highly competitive world of content marketing? Well, the methodologies are plenty and diverse, with a number of platforms still underrated and underused. With a pinch of creativity and armed with a good strategy, why not consider these other content marketing methods?

Review Sites

Review sites are consistent in their rise to the higher levels of search results, especially with local business searches. Content such as case studies and technical papers can be shared in these sites, especially if they are B2B review sites. Visitors to these sites are usually prospects, so you can establish your authority as well as generate some leads. There are also review sites that, aside from reviews, also republish the best customer stories.

Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2 Crowd. They’re available and visible on Google search or even social media networks like Facebook.

If you’re new to the online business world, online reviews may seem daunting and difficult to control. You may be tempted to brush them off as something that’s “nice to have” or “just there.”

The bad news is, customers are relying heavily on them to make buying decisions. Believe it or not, 90% of American consumers are reported to read reviews before making a purchase.

(Via: https://mention.com/en/blog/leverage-online-reviews/)

 

Company Intranet

Your workforce is a medium that’s right under your use, willing and ready to be of service to the success of your business (for the most part). That is why company intranets are channels that you should use to share and repurpose content such as articles and blog posts that have previously been published in your other social media and online assets. You can turn your employees into effective influencers and evangelists of your brand. They can even be more excited to spread the word if they or someone they know in the organization is mentioned in the content.

With ever changing tasks and goal-posts, it’s important marketing teams, especially global ones, are able to organise and manage themselves efficiently, enabling them to react swiftly to in-the-moment news and activities. An intranet can play a big part in the overall effectiveness of an organisation but more specifically, can work wonders to keep a marketing department running smoothly.

(Via: https://www.unily.com/insights/blogs/improving-your-marketing-operation-with-an-intranet)

 

Podcasts

Although podcasts have been wildly popular, they have not really achieved a lot of traction when it comes to its use for digital marketing, or even content sharing. Maybe it is because not a lot of podcast channels have credibility or depth, though they have a substantial following. But then, maybe your business can consider podcasts to market your content because those followers can be an engaging lot, not to mention they can be quite loyal, too.  Your business can try to produce your own podcasts and increase your authority and credibility.

Having your podcast available on all platforms will allow you to reach audiences that are not already following your social media sites. Once listeners subscribe to an audio series, they are more likely to keep listening to your podcast as long as you continue to produce high-quality episodes. Your audience is also more likely to recommend your show to other listeners.

(Via: https://www.business2community.com/podcasts/how-to-use-podcasting-to-improve-your-business-02258894)

 

Content curation

Another effective but underutilized method of content marketing is content curation. That’s because there’s always a built-in pressure or requirement for articles that get curated to be of high quality. Thus, it is a given that the content featured is always valuable. Moreover, by curating content, you get to establish relationships with influencers and leaders, which in turn adds value and credibility to your brand.

Beyond the value content curation offers your customers, it can also benefit your brand. When customers view you as a leader in the industry, they’re more likely to purchase your products and services. B2C brands can use their curated content on social networks such as Pinterest and Instagram to earn new followers and showcase their personalities with viral-worthy posts. Great marketers add a piece of their own brand on the articles and images they share with comments, CTAs or links back to their own company sites.

(Via: https://digitalmarketinginstitute.com/blog/why-content-curation-rules-social)

 

Surveys

Surveys are criminally underused and underrated. That’s because the information you gather from running surveys become your own property. When you publish information derived from your own survey, so many news stories can be sourced from it, and when these news stories get shared on news sites and social channels, you’ve hit a gold mine with your business being attributed to all these information. Survey marketing is a prime tool for SEO, PR, and branding all rolled into one. Of course, the information you get from surveys also helps you gauge how your customers feel about your product or service.

NPS surveys save you time and give you constant update on your customer satisfaction level over time. This allows you to see changes immediately and gives you a great opportunity to take quick action. Many companies use NPS surveys to evaluate their customer satisfaction and this collected data gives you the opportunity to compare your NPS results with others in your industry. In short: NPS surveys helps you increase customer satisfaction, attract new customers and raise profitability.

(Via: https://www.netigate.net/articles/market-research/10-ways-online-surveys-improve-marketing/)

 

Are you wondering where all your content marketing efforts are leading you? Get in touch with us at All Systems Go Marketing and take advantage of our expertise.

More Platforms For Your Consideration is courtesy of http://www.allsystemsgomarketing.com/



source https://www.allsystemsgomarketing.com/content-marketing/more-platforms-for-your-consideration

Tuesday, 16 June 2020

All Systems Go Marketing Teaches Businesses To Avoid Common Social Media Marketing Pitfalls

La Mesa, California based All Systems Go Marketing is reaching out to the community to share information on some of the most common mistakes in social media marketing that businesses can make. In particular, they wish to explain how these mistakes can be avoided.

With the phenomenal rise of social media and its widened role in commerce, these platforms that used to be associated only with entertainment and leisure time have evolved into a battleground for digital marketing efforts among competing companies. With several millions of daily users all around the world, marketing with local SEO as well as social media, has become one of the most effective ways to advertise a product or service, leading companies from virtually every country to try and attract a portion of the daily traffic of potential customers that visit these sites.

This is a task that takes a significant amount of effort and resources, and one that does not come with any guarantees of success. It is with this in mind that the local marketing company decided to share their expertise and advice on their article titled, “Avoid These Mistakes in Social Media Marketing.” Craig Wright, a representative of All Systems Go Marketing, says, “While advertising your company on social media platforms may seem easy at first, this is far from the truth. As unfair as it may seem, you could potentially pour all of your time, effort, and money into a campaign without it delivering any significant results. There are several things that you need to avoid if you want to find success with your marketing efforts, and we’ll give you a rundown of the most important ones.”

The first mistake to avoid, as described in the article posted by the company, is needlessly focusing their efforts on reaching the percentage of customers who may be interested in their product or services. Rather than concentrating their efforts on potential customers alone, many business owners should try to reach out to a broader audience in the hopes of attracting new customers across multiple platforms. As a result, they will attract people who may or may not be interested in the first place, rather than those who genuinely need their product or service alone.

Wright clarifies, however, “You should define your target audience within the first stages of your social media marketing campaign. This should help you focus all of your efforts and achieve better results than you otherwise would have, as there is no use in reaching people who would not be interested in your product in the first place.”

Another common social media marketing mistake that companies make is not giving enough importance to interacting and engaging with their customers. Aside from chatting with and responding to their customers’ comments and reviews, All Systems Go Marketing states that business owners should attempt to engage with them through polls, contests and regular status updates. These interactions and posts go a long way in terms of attracting new customers as well as keeping the current ones interested.

Sharing interesting and meaningful content also helps in the next topic that the company touches upon. Wright says, “You want to share things that are valuable and interesting to your customers, as this will encourage them to share this information with their own network of friends. This may generate interest in some of their acquaintances, creating new followers as a result who may turn into new clients as well.”

All Systems Go Marketing also advises their readers to avoid buying influence to increase the growth of their page, as synthetic reviews and followers could discourage new customers. Partnering with other companies (with products that complement, or go well with the ones that they already offer) and treating the marketing campaign as a team effort will bear better results, helping establish the brand and creating awareness. This helps make tackling new opportunities an easier endeavor, producing better results as well for both members of the collaboration.

The company’s website offers more details on All Systems Go Marketing and their services. Interested parties may reach out to Craig Wright to follow up on any inquiries as well. They may also connect with them through their official social media pages.



from Press Releases at https://www.pressadvantage.com/story/36416-all-systems-go-marketing-teaches-businesses-to-avoid-common-social-media-marketing-pitfalls

Smart Ways of Getting Your Business Into the Content Marketing Game

It’s simple: if you are late to the party, you’re most likely to get leftovers. If you have finally reconciled with the fact that content is indeed king and are only starting to explore and implement strategies to market content related to your product or service, then you may notice that the most popular platforms are already being used to the hilt by bigger business, or at least those with a lot of resources and those with astute content marketing strategists. And like any other thing that gets overly used, well-worn platforms have their ROIs reduced for those who are only started using the platform recently.

Therefore, you should start considering other channels to make your content shine, stand out, and not be overlooked or overpowered by competitors and other businesses that may have more resources than you. Here are some strategies worth looking into.

Why not try social media bookmarking sites

As stated above, the first instincts of digital marketers nowadays when they have content that they want to promote is go for platforms with the most massive audiences, such as Instagram and the ubiquitous Facebook. However, there are social media bookmarking sites such as YouTube and Reddit whose primary purpose is to provide internet users a platform to share their web pages, blog posts, videos, images, and articles. Try to exercise some creativity here so that your content can stand out above the competition.

There is no doubt that once your website is listed properly on a particular site of social bookmarking, it will generate some high-quality traffic for sure. There are so many different websites which tend to represent the entire opportunity that you get to achieve some traffic for your website in the best way.

(Via: https://www.digitalvidya.com/blog/social-bookmarking/)

 

SEO-Friendly Content

Volumes of content get published every day, so businesses are always in such a rush to make sure they have content out there, forgetting that search engines have a preference for particular types, formats, and other factors. Try to make your content SEO-compliant to bring your targeted viewers to your site than just cast your content net too wide to appeal to everyone.

Of course, achieving success with SEO takes time, as do all things. While other digital marketing strategies, such as Google AdWords can prove faster results, there are other benefits for retailers who stick it out with organic growth.

(Via: https://powerretail.com.au/case-profiles-studies/the-power-of-effective-seo-qa-with-toprankings/)

 

Influencers

Because we know that the usual social media suspects – Facebook, Twitter, and Instagram may already be dominated by early adopters of social media marketing, small business owners may think that they are not welcomed in this realm. However, have there’s a way to circumvent this seemingly disadvantageous situation for small businesses – using influencers.  These businesses with limited resources may not be able to use social media in the same way as big businesses use them, but they can get reinforcements through influencers, who have proven themselves to be an effective means of engaging with a more targeted audience, their followers.

The influencer marketing landscape has matured over the last few years, however. Now, the market is saturated, but that offers brands more options when it comes to choosing the right KOLs to work with, allowing them to tap into a more diverse audience pool — not just those with the biggest reach.

(Via: https://techwireasia.com/2020/03/how-are-influencers-driving-value-for-brands/)

 

Get top-notch assistance with your content marketing. Let All Systems Go Marketing do what we do best for you.

Smart Ways of Getting Your Business Into the Content Marketing Game is republished from ASGM Blog



source https://www.allsystemsgomarketing.com/content-marketing/smart-ways-of-getting-your-business-into-the-content-marketing-game

Friday, 12 June 2020

Back to Basics With SEO’s Ingredients

Search engine optimization (SEO) is something that all businesses should know how to leverage. After all, if your digital assets do not perform well on SEO and cannot be seen on the first page of search engine results, then your business will most likely not succeed. On the other hand, if your business comes out on top of search engine results, web users would most likely trust and engage with your business.

The thing is SEO is not really that difficult to implement. What’s great is that there is a wide array of tools that can help your business at getting better in SEO, and in turn, make your venture grow. Google has Search Console, a free service of the world’s largest search engine that gives you information on the health of each of your site’s pages. Other tools that have proven to be part of a lot of business’ SEO success include SEMrush, FatRank, and Keywords Everywhere, just to name a few. These tools improve your performance in the factors that shape SEO. But what factors are these? Let’s take a peek.

Research on what keywords click

The algorithms of Google and other search engines are the ones responsible for ranking web pages based on a number of factors, one of them being keywords. Of course, the most popular keywords are already “owned” by the world’s most famous and biggest businesses, for the most part, because their brands are already keywords that web searchers actually use when they look for them on the internet.

So, if you are a small business that is just starting with SEO, it’s best not to assume that your brand is being searched by thousands of web users. In your website’s content, try to use keywords that are at least relevant to your business.   Those words that rank higher when you run then through tools like FatRank will obviously benefit your business if you include them in your pages’ content. This is why it is important to research which keywords related to your business are most likely to be searched on Google.

Creating a DSA campaign is a cinch. Technically, you can add DSAs to a search campaign that is set to all features, but we recommend creating standalone DSA campaigns. All you need to do is set up dynamic ad targets, which are based on your site content. AdWords will use this data to identify a list of product categories. If a site is well-indexed, there are typically plenty of categories to choose from. If you want to focus your campaign on a specific product category or brand, you can get more granular and set ad targets for specific webpages. This allows you to create your own category based on a URL, page title, or page content.

(Via: https://www.wordstream.com/blog/ws/2016/01/21/e-commerce-keyword-research)

 

Provide valuable content that users can’t see anywhere else

Your business becomes more valuable if you provide not just goods and services, but content related to them. Content comes in the form of product descriptions, written articles, blog posts, videos, photos, etc., so you can’t have the excuse of running out of content. Content is important because it is what search engines go through. If your web pages provide good content, search engines will most likely rank your site high when a search engine user looks for something that is related to your business (or types in keywords that you have used in your content). That’s already one huge foot in the door of a potential customer. When that search engine user clicks and finds value in what he or she reads off your website, then the chances of that person converting into being a customer is very high. But then, you have to make sure that the content you provide is unique because Google will penalize a website that has content found in other websites with lower search rankings. Moreover, our content cannot contain too many keywords, even if they are the right keywords. Keyword stuffing is so 2000s and is a huge SEO no-no.

Without content, you can’t generate leads and nurture them to customers. But what content gets a lead’s attention? And what type of material convinces them to buy from you? By utilizing and creating collateral for every stage of the buyer’s journey, you can provide all the necessary information to get users to sign that dotted line.

(Via: https://www.business2community.com/content-marketing/creating-content-for-every-stage-of-the-buyers-journey-02289894)

 

Build authority and relationships with links

Backlinks, or when relevant businesses link your website to theirs, are important if you want to increase your Google ranks. The more links you have, the more connections you will have, the more Google will consider your business a legitimate one, which will result in better rankings.  Avoid broken and spam links and cultivate relevant and useful ones – those that apply to the service or product your business provides.  There are also some sites that allow you to share your content with them or make you write for the as a guest blogger. The more links and connections you have, the better you are in establishing your biz’s reputation online.

On an individual page, search engines need to see content in order to list pages in their massive keyword–based indices. They also need to have access to a crawlable link structure—a structure that lets spiders browse the pathways of a website—in order to find all of the pages on a website. (To get a peek into what your site's link structure looks like, try running your site through Link Explorer.) Hundreds of thousands of sites make the critical mistake of hiding or burying their main link navigation in ways that search engines cannot access.

(Via: https://moz.com/learn/seo/internal-link)

 

Rich Snippet Search Results are now a thing

Although relatively new (and precisely because they’re new, so they are not yet that overused), small businesses should already know how to master using rich snippets to their advantage. Rich snippets usually include answers to questions that people ask a search engine. For example, if you want to search for a business, Google snippets will show information about your business, such as your address, operating hours, etc.

These can be a bit irreconcilable with your SEO efforts since people might not feel the need to click on your site anymore when they already see everything they need on the snippet, but then it can also be good for people with poor WiFi connections or those with limited data on their smartphones. Anyway, if they are really interested in your products or services, they will eventually convert to being paying customers, so that’s still a win for you.

In an experiment from Catalyst Search Marketing, one brand saw a 150% improvement in CTR when they added review stars (rich snippets) to their product pages.

(Via: https://neilpatel.com/blog/ecommerce-rich-snippets/)

 

Make sure your HVAC SEO efforts are founded on a solid foundation. Let us help you in strengthening your HVAC SEO efforts.

Back to Basics With SEO’s Ingredients was initially published on http://www.allsystemsgomarketing.com/



source https://www.allsystemsgomarketing.com/hvac-seo/back-to-basics-with-seos-ingredients

If There Was A Time To Hire, It’s Now

That's right. Lots of opportunities out there for owners with the guts to take a risk.

The blog article If There Was A Time To Hire, It’s Now Read more on: ASGM Blog



source https://www.allsystemsgomarketing.com/uncategorized/if-there-was-a-time-to-hire-its-now