Thursday, 20 April 2017

More Surprises From Google

For anyone using the Internet, we know how important search engines are. They serve as portals or gateways to just about everything that the web has to offer. And knowing how big the World Wide Web is, navigating it is made easier by these often overused search engines. If there is a search engine that is well-loved by many, it probably is Google. It managed to overcome the competition and become a crucial aspect of our daily lives.

Not only has Google managed to reinvent itself as a search engine but offer solutions to just about any problem man can possibly encounter – from mail, image search, Cloud storage, maps, videos, and everything else you can ever think of, Google got you covered. This indispensable tool has likewise transformed the whole web browsing experience and is even a crucial tool in most businesses and even in retail therapy. It will surely be a hit as more people discover the perks of online shopping from the comforts of their smartphones and you need not go far to satiate your shopping needs with the help of Google Image Search's new feature.

People searching Google for photos of designer shoes, sunglasses, or other snazzy apparel have a new way to shop.

The search giant said this week that its debuted a new feature called Similar Items, which is intended to make it easier for people to buy clothing and some fashion accessories when they search for photos.

Now when you search for designer shoes from your phone and find a photo you like in Google Images, Google will display several listings of similar looking shoes from third-party vendors like Amazon and eBay, complete with how much they cost. Currently, the feature only retrieves handbags, sunglasses, and shoes based on what people search for, but Google said it will eventually include other apparel and home and garden accessories "in the next few months."


This recent update from Google is sure to bring out the inner fashion stylist in you as you can easily copy celebrity looks without any sweat at all. Although it already made its debut last December, it is just starting to make a buzz in the digital world and promises to help you search for similar items for apparel, shows and bags, among others.

Google Image Search has launched “Similar items” suggestions on mobile and the Android Search app. This new feature is designed to help searchers find other products which compliment the one they were initially searching for.

Currently, the suggestions support handbags, sunglasses, and shoes. Over the next few months Google will add support for other apparel, as well as home & garden items.

”Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.”

In addition to suggesting similar items, Google is also adding a much requested feature by displaying information about price and availability.

If you’re vendor and want to make your products show up in ‘Similar items’ suggestions, you have to ensure product metadata is added to the pages of all products you wish to include. All products with name, image, price & currency, and availability meta-data are eligible for inclusion.

Next, if you haven’t already, verify the markup has been added correctly by testing your pages with the Structured Data Testing Tool.

If the markup has been recently added, Google notes it may take up to a week for the information to be recrawled and added to search.


Google is just a genius in turning everything into an opportunity to make money. Even a supposedly flop is turning into a lucrative business with Google’s magic touch.

Google Glass isn't dead. In fact, it's a growing business. 

That's according to developers who license the smart glasses technology from Google Glass' enterprise-focused "Glass at Work" program.

Google unveiled the smart glasses at its I/O conference in April 2012 in a high-profile demonstration featuring skydivers, and rolled them out to developers a year later. But the product was pricey at $1,500, and not particularly stylish. Onlookers were also concerned about the glasses recording them without their knowledge, which led to several Glass-wearers being attacked in public. Google discontinued Glass as a consumer product in 2015.

But a version for the workplace lives on.

"It's a big market today, and it will be an even bigger one in the future," said Brian Ballard, founder and chief executive officer at Upskill, a Google Glass partner that makes augmented reality apps for workers in the field. Its customers — and as of recently, its investors — include industrial giants like Boeing and GE.


The possibilities are endless with Google. With more than half of the population using it on a daily basis, imagine this company’s steady stream of income and the many lives that also depend on it to make money on the web. Content marketing is just a fine example of making money online. Check this link for more details on content writing: Google never fails to surprise everyone with innovative technologies that continues to shape the world today. From its main product that is the Google Chrome browser to all the other diverse innovations of this company, people can’t get enough of more Google in their lives and it will definitely go on for the years to come.

More Surprises From Google is available on The All Systems Go Marketing Blog


Wednesday, 19 April 2017

SEO Basics You Need To Know

We all get interested to find ways to make money. While a regular 9-5 job will ensure you get regular pay checks and some added employment benefits, there is little room for growth and financial independence. You can usually get that when you take a risk with business. However, with an economy that is just recovering and global conflicts that can shook world trade at any time, it is risky and not wise to put all your money in just one place.

The digital world is growing. The popularity of social media attests to the fact that the web is now deeply ingrained to people’s lives. And what a great opportunity opened up for everyone who realized just how much potential there is in the Internet.

For those who decided to take the web more seriously and not for just pure entertainment and relaxation (e.g. social media, Youtube etc.), you’ve probably come across the word SEO more often than not. Just what does this acronym stand for and how can you make money from it? SEO stands for Search Engine Optimization and works by getting traffic from all search results entered on various search engines. Check this link to learn more about web traffic: It can help you reach a specific target and conquer a specific niche if you just know how to do it.

Online business is at its boom. Internet has become an easily accessible marketplace. Whether you want to purchase a pair of shoes or get your real estate property booked, Internet is the right place to do so. E-commerce is gradually spreading its dominance over traditional forms of business. In fact conventional businessmen are shifting towards the online arena.

Establishing an online business is not enough. Digital marketing is an essentially important aspect to get your business noticed online and increase its digital visibility. You need to build a sense of trust in potential customers to maximize conversions.

This is where Search Engine Optimization (SEO) comes into play. Once you have built a business website, it is important to increase its visibility. SEO helps to increase search engine rankings. There are many professionals that can draft you a strategy like SEO expert Brad and enable an effective implementation. However, it can be done by yourself as well but involves several technicalities.


People tend to check out the first few pages of a search engine after entering a particular keyword. If you dabble now with Internet Marketing, Social Media Marketing, Content Marketing, E-Commerce, or any of these high-tech industries, then you have a lot to gain when SEO is done right. You can check this link to know more about content writing: Meanwhile, if you are a newbie, here is what you need to learn about SEO.

With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time?

Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.

I know this sounds elementary, but SEO is way more that just ranking for keywords. Too many site owners forget this and obsess over rankings. While rankings are important, they only tell us part of the story. Without a clearly defined purpose that states what you are trying to accomplish, how will you know if you are succeeding?

If you took the time to read the Google Search Quality Guidelines released back in November of 2015, the main task search quality evaluators are asked to perform is to figure out the site’s purpose and determine if the site actually met its intended purpose.

While the search quality evaluators don’t have direct control over site rankings, this document can still tell us a lot about how Google is trying to better understand websites and how they impact real users.


The best online marketers have perfected their SEO strategy. So, how do you start?

  • Don’t skip the ‘alt’ and ‘title’ tags on images.

If you use WordPress, you can put text in the alt tag area that means something to search engines and viewers too. If you want to place higher in search results, and don’t we all, pay careful attention to include these tags.

  • Did you know that servers are case sensitive?

For that reason, when you type out an URL that you want to be SEO friendly you should not capitalize any of the letters.

  • Just as you focus on external linking, you should also focus on internal linking.

For example, under a blog post adding an “if you liked this you may like this” link below it may keep your readers on your site and reading longer. 

  • Keep your content up-to-date.

Add new content but also upgrade old content by ensuring it’s still relevant and all the links work. When the search engines crawl your site, they like finding new information and it determines how often they return. If they don’t consistently find new content, they will return less often.

  • When looking for keywords consider long-tail keywords for your blog posts.

A study by Wordstream found that 50% of search queries are four words or longer. When creating your keywords, think about what you would enter in the search engines to find.

  • Guest Blogging for SEO

If you’re going to guest blog for SEO, choose blogs that are relevant to your site, have the same audience, rank higher than your site, and receive a lot of engagement. This is easy to find with a little research.

  • Headlines matter a great deal when it comes to SEO.

Create headlines that include keywords and aren’t tricky. Don’t stuff them with keywords! You may think this is a great way to attract the search engines but it will lose your readers.

  • When you publish an infographic, also include a blog post with it that gives the same information in text.

Since most infographics are an image file, the search engines can’t see them. So without the text included in the post, they will not help your search engine rank. By adding the same information in text format, it will be found and positively affect your rank.


You don’t have to be a tech or marketing whiz to get a good grasp of how SEO works and how you can use it to leverage your business and take it to a whole new level on the digital world. The web is full of posts talking about SEO and you can pick up a lot of tips from these articles or sites that you can also apply to your own web business. Even traditional businesses can benefit from SEO as they also have online sites to keep up with the changing world and make it easier for their customer base to reach them and even probably grow their market. Give SEO a try and learn just how useful it is to tap the web’s infinite resource and make lots of money from it too.

SEO Basics You Need To Know is republished from All Systems Go Marketing Blog