Digital marketing has progressed in leaps and bounds through the years, but if something works for your business, it is most likely that your business will stick to that strategy. When your business grows with the same marketing campaigns rolled out annually, you might not feel compelled to push the envelope or challenge the norm. After all, why fix what ain’t broken? But then, this comfort zone will most likely lead you to be complacent, which will cause your site to underperform and eventually experience a decline.
Yes, it is inevitable that your business will face stagnation and regression if you don’t adapt to the dynamic nature of online marketing. You need to try and be more open to adopting a more robust strategy. And what better way to do this than to be aware of new opportunities and try to see if they are applicable to your business. What are these developments that can make your online marketing efforts more diverse?
Why not try proximity marketing?
Though proximity marketing has been around since early 2013, there have been recent developments like Google Beacons that could make your online marketing efforts more effective and practical. Beacons can send out signals to a limited area, which means that gadgets like mobile phones can be targeted and get marketing messages depending on their location. This technology is now used widely like in malls and commercial districts where people in the area get SMS that inform them of special offers and discounts.
Now, backed by recent advances in mobile phone technology, location-based marketing—also sometimes referred to as location-based advertising or proximity marketing—is one of the hottest trends in marketing, and it is only going to grow as mobile carriers roll out 5G cellular networks this year.
Ecommerce strikes up a conversation
Chatbots are currently hogging the spotlight, rightfully so because businesses have discovered the promising opportunity that conversational commerce provides. Your business can be integrated within platforms such as Facebook through chatbots, allowing you to engage with your audience on the app of their preference. Because chatbot integrated can also include your other social media assets, your website, and external messaging apps, you can cover all your bases and have a platform that is always available to your target audience, 24 hours a day, 7 days a week.
As younger generations demonstrate an increasing desire for quick and efficient 24/7 service, the opportunity for chatbots continues to grow. The chatbot market size is projected to jump from $2.6 billion in 2019 to $9.4 billion by 2024 at a compound annual growth rate (CAGR) of 29.7%.
And although the chatbot market is being tapped primarily by major companies and businesses, individuals have also started looking to chatbots as a means of engaging in alternative social interactions and everyday conversations.
Optimizing voice search
Voice search optimization (VSO) is also something you need to look into, as there have been more pieces of evidence that prove its efficacy. According to comScore, of all searches to be performed in 2020, 50% will be through voice searches. Moreover, Gartner also foresees that screenless searches will comprise 30% of all searches in 2020. Finally, Google also revealed in its study that 72% of people with voice-activated speakers claim to use their devices daily. You can definitely take advantage of these trends in VOS to benefit your business.
Voice search basically allows users to say their queries out loud rather than typing them into the search box to get the results. The speech-recognition technology precisely understands what users are saying and then delivers the best-matching results orally. Reports estimate that about 41 percent of adults perform at least one voice search every day. According to ComScore, 50 percent of total searches will be voice searches by 2020.
Are you thinking of making your online marketing strategies more diverse? Allow us here at All Systems Go Marketing to help you. Get in touch with us now.
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