All Systems Go Marketing Warns About Influencer Deception in Social Media Marketing

All Systems Go Marketing, a digital marketing agency based in La Mesa, CA, that focuses on HVAC businesses, has issued a warning about influencer deception in social media marketing. This warning was made in a new blog post, revealing that there are unscrupulous people who are out to victimize businesses who want to benefit from online and social media marketing. Because of the increasing power of so-called influencers in social media, cybercriminals are now taking advantage of this trend by pretending to be influencers, with the result that they are victimizing both their followers and businesses alike.

Social media sites like Instagram have made some effort to prevent unscrupulous individuals from deceiving people and businesses. The government, through the Federal Trade Commission, has also issued guidelines for influencers where they have to put a disclosure notice on all sponsored posts. Unfortunately, these efforts have not been as effective as they have been hoped for.

It should be pointed out that the one who is ultimately responsible for influencer deception in Instagram would be the parent company, Facebook. The issue is that in as short as five minutes, any Instagram user can increase his or her followers by just purchasing them. Facebook has tried to put a stop to this practice in 2012 by blocking such users. However, such unscrupulous users have become more advanced in their techniques, and any safeguards against them have not been able to catch up.

The article posted by All Systems Go Marketing advises businesses, particularly those who are just starting with their social media marketing, to simply avoid using such influencers. They need to be alert in spotting the genuine influencers and separate them from those who are not real. There are a number of ways to spot a bogus influencer. One simple way to do this is by checking their follower list and taking a look at the accounts. Many of these accounts will have no display photos, have none or only a few followers and/or no following, are private accounts, and have no posts.

Another potential indicator of bogus influencers is they only a few likes on their photos even if they have 10,000 followers or more. In addition, comments can also be bought, so it may also be a good idea to check for generic comments like “Awesome”, “Great”, “Love it”, “Good job”, and more.

Another way for a business to check if an influencer is real is to request for references. It would like hiring a new employee. The business can ask for references from previous companies and businesses they have previously worked with. It is advisable to ensure that a particular influencer can really deliver before working with them.

Craig Wright, owner of All Systems Go Marketing, says, “Looking for experts to assist you in the highly competitive world of online marketing? Let us at All Systems Go Marketing help you. Get in touch with us about your digital marketing strategy today.”

All Systems Go Marketing has been providing SEO services exclusively to HVAC companies since 2015. This has the benefit of allowing them to become experts on this particular industry. This enables them to easily personalize their HVAC SEO service depending on the specific needs of a particular HVAC company.

The SEO services that they offer to HVAC businesses are results-driven and are focused on optimizing their ROI. Through the years, they have been able to master a number of key strategies for effectively increasing the revenue of each client they have worked with.

And with All Systems Go Marketing, clients will actually be paying for performance. That is why they only charge a relatively small upfront fee. Furthermore, they will first assess a potential client’s website and current situation and determine what can be done for the client, before quoting an upfront fee. They are focused on having a long relationship with each client because online marketing and SEO require a multi-year approach to ensure consistent results for many years.

Those who would like to learn more about social media marketing, its potential pitfalls, and proper use, may want to check out the All Systems Go Marketing website, or contact them on the telephone, or through email.

from Press Releases at https://www.pressadvantage.com/story/38060-all-systems-go-marketing-warns-about-influencer-deception-in-social-media-marketing

What Marketing Stuff Can You Still Work On in This COVID19 Era?

In the current COVID19 lockdown situation, there are two schools of thought, with one camp saying that the business bus has stopped, and therefore, anyone venturing into business must already be established or else, your small business might not make it at all. Then, there's the other camp that sees the current situation as an opportunity for businesses to reassess, change for the better, and get back on track so you can thrive after this crisis has passed.

There are indications that going with the second camp is better, because businesses will always have to face risks, and avoiding just about any risk will only result in stagnation. But then again, we are not saying that you should just throw caution into the wind and take all the risks you can for your business. You still need to practice a lot of caution and consider doing safer and beneficial strategies for your business. Here are some digital marketing activities to implement when the business climate is this uncertain. We hope you do not only lessen your fear and panic but turn the situation into a strengthening era.

Conduct a website audit

The usual practice for most businesses is that once their websites reach a certain standard of high quality, they immediately think that it is okay to rest on their laurels and focus on other tasks. However, websites need regular updates and attention, from their content to the designs, so that they can perform at their best. If your website has been left unattended for a long time, potential customers will take note of this and will think that your business is not worth their time and money. Thus, you need to make sure that your website's content, design, and user experience are all optimized. If you conduct regular website audits, you will see which areas need attention so you can have someone fix them.

If you’re experiencing some downtime in your regularly scheduled programming right now, this time during COVID-19 could potentially be your best opportunity to make a shift in your marketing, specifically, your website.
(Via: https://www.topfloortech.com/blog/during-covid-19-is-your-website-working-for-you)

Get those SMART goals

When trying to stay strong to survive a crisis, it is important for your business to have SMART goals. Without them, you'll be at a loss on whether your efforts, projects, and programs were successes or failures. So, don't forget while the business world is in a "downtime" to set specific, measurable, attainable, and realistic. Because of the uncertainty of our current situation, you may have difficulty in setting time-bound goals, so work on the SMAR elements first.

Some local retail stores and restaurants can open under the social distancing guidelines. But if you depend on the leisure or business travel industries, it may be a while. That “not knowing” makes it difficult for the “time-bound” part of SMART goal setting.
(Via: https://azsocialmediawiz.com/set-smart-goals-new-year/)

Make your business offerings suit the circumstances

These days, consumers have started to get irritated with businesses advertising goods and services that are obviously still unattainable because of the crisis. Thus, don't push products or services relating to leisure, travel, and things that are quite impossible to do. Look into opportunities to market when your product or service is essential or at the very least, usable to your audience.

It is no longer “business as usual” and many businesses have had to change their strategies from profitable to operable and come up with innovative services in line with new restrictions and emerging demands.
(Via: https://business.adelaide.edu.au/news/list/2020/04/01/how-businesses-are-adapting-their-offerings-in-response-to-coronavirus-covid)

Do you need more guidance on keeping your business alive in these troubling times? We can help.

What Marketing Stuff Can You Still Work On in This COVID19 Era? was initially published on http://www.allsystemsgomarketing.com/

source https://www.allsystemsgomarketing.com/uncategorized/what-marketing-stuff-can-you-still-work-on-in-this-covid19-era

All Systems Go Sheds Light On HVAC Digital Marketing

La Mesa, California based All Systems Go Marketing is reaching out to local HVAC companies to share information about the importance of digital marketing. All Systems Go Marketing is a Digital Services Company that has been operating since 2001. They focus on partnering with small and mid-sized businesses rather than working for large businesses alone. Notably, the agency has been focusing exclusively on helping HVAC businesses, the industry that they have had the most success with, since 2015.

On their official website, All Systems Go Marketing has published a blog post titled “Catching Up With What’s New in Digital Marketing.” The post discusses how people use Alexa to check the weather forecast, check Google reviews to choose a restaurant to go to and watch Instagram and Facebook stories to stay up to date with what is happening with friends. Most people do not think about manually looking for these things anymore as automation has become a regular part of their daily lives. However, automation and social media have a huge effect on how eCommerce works and how brands plan their positioning in the online marketplace. These platforms are changing the industry since businesses are realizing the importance of understanding their customers’ behavior so that they can integrate them in their marketing strategies.

The post also talks about changes in digital marketing as automation has become even more automatic. These days, a lot of business occurs online. However, customers still expect brands to handle their business promptly across all digital outlets. This is possible with the use of various automation tools such as chatbots, and these automation tools can handle customer interactions tirelessly while placing brands in the best possible light. Automation ensures that posts are timely, optimal and consistent. This helps companies maximize their chances for engagement and be more efficient in maintaining a cohesive brand identity.

In addition, companies are now adapting to make their businesses even more personal. In fact, personalization has drastically improved over the past few years. Gone are the days where personalization only involved using the customers’ first names in emails. There is now a demand for personalized content with more targeted email segmentation and customer data collection. However, businesses should take precautionary measures because this demand clashes with the customers’ desire for privacy.

According to other sources, Episerver found out that, while 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want companies to prioritize personalization as much as they did last year. The figures are based on Episerver’s fourth-annual Reimagining Commerce research report for 2020. The survey of more than 4,000 online shoppers in five countries reveals personalization — when brands use customer data to provide a relevant digital experience to individuals — is a positive approach for both retailers and customers.

Meanwhile, search engine optimization (SEO) has been evolving as well. As a result, what was effective two years ago may no longer be optimal today. Customer data collection is becoming more advanced, and customer behavior is being watched more attentively. Businesses, especially the most competitive ones, will have to rely on SEO efforts that make use of the keenest anticipation of the future in order to stay ahead. SEO also continues to evolve to complement the changes made by the most popular search engine: Google.

Additionally, social media has become more than an avenue for attracting and engaging with customers. It has also become a platform for hosting online stores. Businesses still mostly offer their products and services on their websites but people are buying from social media stores as well. Social media marketplaces shorten the time between customers learning about a business and them purchasing its products.

In fact, according to experts, social media commerce and influencer-generated purchases are both growing. Roughly 20% of consumers bought something directly because of a social media influencer’s product post. The numbers are considerably higher, roughly 50%, for Gen Z and Millennials. In addition, 31% of consumers bought something directly from a social media ad, which was a 10-point gain over last year.

The post ends with an invitation to let All Systems Go Marketing help the reader’s business reap the benefits of online marketing. All Systems Go Marketing bases their methods on the latest Social Marketing research, proven search engine performance, algorithm analysis and real results. They assert that they offer performance and results, nothing else. Interested parties can head over to the agency’s website for more information. Businesses may also connect with All Systems Go Marketing via social media to stay up to date with their news and announcements.

from Press Releases at https://www.pressadvantage.com/story/38059-all-systems-go-sheds-light-on-hvac-digital-marketing

Make SEO And Social Media Work For Your Business

All businesses need to establish an online presence nowadays. Whether you are into direct sales of certain goods or products or provide various services needed by consumers, making use of SEO and social media can take your brand to the next level. Who can afford to pay for traditional advertising and PR, right? Not everyone. Nowadays, social media and SEO can help you boost sales and improve visibility in the digital world without spending a fortune.

Basically, social media promotes your business content, whether they are articles, posts, photos, or videos that promote your business and show everyone what your brand is all about. Meanwhile, SEO or search engine optimization ensures search engines can find your content whenever people type in keywords that are related to your brand. Your goal is to increase site traffic or make your social media account stand out in social networks, so people follow your brand and share to people they know. The various social media platforms work differently from the other although they all act as mediums where virtually everyone on the web can connect and interact with each other.

Occasionally, I’ll hear online marketing experts attempt to describe various marketing strategies in discrete contexts and to an extent, this is appropriate. Content marketing, search engine optimization (SEO) and social media marketing can all be planned and executed separately. You could hypothetically pursue each one as an individual endeavor.

However, it’s far more effective if you use these strategies in conjunction with one another, complementing and enhancing your efforts. Content amplifies your SEO campaign by attracting more links and optimizing for certain key phrases and social media feeds into your content campaign by amplifying its reach. But how exactly does social media play into SEO? Can your social media campaign improve your organic search rankings?

• Profile information.
• The power of inbound links.
• Social media as a syndication platform.
• Social signals.
• Influencer marketing and publishing opportunities.

Keys for long-term success.

The bottom-line answer is yes, your social media campaign can and will improve your search rankings, so long as you bear the following best practices in mind for long-term success:

• Fill out your profiles. 

• Promote your content via social media (and beyond). 

• Encourage shares. 

• Engage with influencers.

(Via: https://www.entrepreneur.com/article/280292)

While SEO and social media are great tools on their own, they work even better when used alongside each other along with some really great content that talks about what your business does and what it can offer.

Some marketers will point out that Google treats each social media post as an individual webpage, so a link from a social media page would appear to the search engine as a link from a unique page. And that’s true.
But, as Matt also states in that video, Google can’t crawl the entire social web. That means a lot of those links don’t get seen, much less indexed. Even if they did, we know that Google doesn’t weigh all links equally. Social media links are too easy to throw around for Google to take them seriously.

It may be challenging to get your content get noticed on the web but making use of SEO tools and having active social media accounts can boost traffic and drive sales with little to no effort at all. If you want to find out how, check out this link: https://www.allsystemsgomarketing.com/facebook/.

How Social Media DOES Help SEO

There are other SEO benefits to a good social media strategy. Many of them are not uncommon or revolutionary:

  Social media is an efficient way to get eyes on your content. If the content is good it will earn real, effective links on other blogs and/or websites when people who see it on social link to it on their websites.

  Traffic from social media can still create good on-site SEO signals. If the content is good (again) it will create click-throughs to other parts of the site, high time-on-site metrics, etc.

  An active social media account increases brand awareness. We’ve all seen ads or Facebook posts that we Googled later.

(Via: http://www.business2community.com/social-media/next-level-strategies-seo-social-media-actually-work-together-01761684)

While most business owners don’t really understand the way these things work, you can always hire SEO and social media experts to help you navigate these often tricky technologies to your business’s advantage. Although social media exposure can mean a lot to any business, it is helpful to remember that not all social media posts get ranked by Google at all. The sheer volume of these social media posts make it impossible (and impractical) for Google to crawl each pages and rank them. Just remember that Google ranking excludes social media when ranking pages but social media can still come in handy in many ways especially if you are great at navigating these sites and know just what posts increases followers and engagements.

The success of your business relies on various factors, and SEO and social media are just one of them so use your resources wisely and learn to set your priorities so you achieve your goal without investing too much time or money that may eventually hurt your business over time.

The blog article Make SEO And Social Media Work For Your Business is republished from All Systems Go Marketing

source https://www.allsystemsgomarketing.com/uncategorized/make-seo-and-social-media-work-for-your-business

Bringing Life Back to Your Blog

Do you still remember a blog you started in the late 1990s, that together with your Myspace and Friendster accounts, were what constituted your "social media" life back then? Why did your blog fizzle out? What happened that made you lose interest in blogging and led it to natural death? Chances are, other social media platforms got your interest and made your blog more of a chore rather than something that gives you pleasure to maintain. Or your interests may have shifted, have become a different person, and just like someone who cringes while reading old entries in a diary written in elementary school, you found your concerns and issues a tad... juvenile. Trying to forget the embarrassment, you may have just tried to forget all about that blog. Or you may have made a new blog to replace your lame old one, but that too, faded into obscurity.

While all of those scenarios affecting your personal blog is just how life unfolds, this is totally unacceptable when we're talking about your business' or company's blog. A business blog can never be allowed to go un-updated and poorly maintained. An obsolete blog with entries that are not relevant anymore will have adverse effects on your business, particularly on your website's SEO efforts. How can your online store or website rank highly on search engines if your business name is already related to outdated and wrong information that is still available in your unattended blog? Thus, you need to be very careful with maintaining your website's blog by making sure it's always rejuvenated and ready for search engines to evaluate. Here are four ideas to inject some life into your blog, if you've allowed cobwebs to grow on it:

Learn from your previous mistakes

Take a trip down memory lane and remember why your business blog died. Did you get discouraged with the low traffic when you started it? Did you get a lot of hate and negative feedback from an entry you loved to write? Were you dinged from scalping content from other websites and blogs without proper citation? Whatever the reason was, remember it and resolve never to do it once you have a new blog up. As for poor traffic, you must not get discouraged, especially if your blog is still in its infancy. Maintaining a blog is like a marathon, not a sprint. You need time for the search engines to crawl your blog and for you to research and determine what keywords to use and what content is relevant and engaging to your prospective audience.

Have you been feeling unmotivated towards your blog? Is your to-do list growing and growing without any of those tasks getting checked off. Do you just feel stuck?
If so, you might be in a blogging slump.
(Via: https://eliteblogacademy.com/break-blogging-slump/)

Always be updated on search engine updates

Search engines, especially Google, regularly update their manner of ranking websites. Always be on the know about these changes so that you can apply what needs to be tweaked on your blog. Don't be easily encouraged if an entry that used to be visited a lot suddenly loses an audience. It might be because of these search engine changes, so your proactive response may just be the thing to bring back those visits.

Given that Google changes its search algorithm frequently, it’s not surprising marketers get confused sometimes.
Speculations about the latest SEO trends run rampant and are a breeding ground for many myths.
For this reason, it’s sometimes difficult to tell fact from fiction.
(Via: https://www.quicksprout.com/seo-mistakes/)

Check your blog's health

It might be that you kept dishing fresh content, but the template and overall look of your blog haven't changed for 5 years. Were you using the most updated version of your publishing platform? Were your sharing links updated? Did you have entries that contain broken links? Make sure that your blog isn't ill so that your efforts in bringing new life to it won't be in vain.

Content audits keep track of your content, including blog posts, social media posts, events, and web pages, and provide analysis for how they impact audience. Additionally, they can provide insights into how to improve underperforming content, so you know how to properly update your posts for higher conversion rates.
(Via: https://blog.hubspot.com/marketing/company-content-audit)

Do you still have relevant and unique content?

A lot of blogs lose steam because the content it houses didn't keep up with the preferences of the readers. Readers can be finicky, and if your blog doesn't keep up with their fast-changing preferences, you will lose them eventually. The best way to keep readers coming back to your blog is to always churn out content that is relevant to them and that they can't find anywhere else. If your articles are about topics that can also be read in a hundred other blogs, how can you expect readers to be loyal to yours?

The best way to make sure your efforts aren’t in vain is to know who you’re writing for. That’s the best way to make sure your articles are generating as much valuable traffic as possible.
So, do you know who’s reading your blog?
(Via: https://bloggingexplorer.com/blog-target-audience/)

 

If you need more help in getting your blog to work harder for your business, don't hesitate to reach out to us. We are ready to help you succeed even in these challenging times.

Bringing Life Back to Your Blog is republished from https://www.allsystemsgomarketing.com

source https://www.allsystemsgomarketing.com/content-marketing/bringing-life-back-to-your-blog

All Systems Go Marketing Shares Insight On HVAC Website Optimization

La Mesa, CA based All Systems Go Marketing is pleased to share another blog post with their community in which the agency explores the intricacies of HVAC website optimization. Given that All Systems Go Marketing focuses exclusively on supporting small to mid-sized HVAC businesses, their expertise in the world of SEO makes them invaluable for businesses at this stage of growth. In particular, the agency serves HVAC businesses, and they have been working diligently on their clients’ behalf since 1999.

SEO is the process by which a business modifies their website to rank higher on a search engine results page (SERP). Since a user who searches for a specific term is likely already looking for a specific service or product, using SEO to get to the top of a results page makes it more likely for the business to catch this user’s attention. This in turn makes it more likely that they will patronize the business. As a consequence, many businesses and SEO agencies around the world are constantly doing their utmost to figure out which factors make them more likely to rank higher on search engine results. Given that Google is the most widely used search engine (by an extremely wide margin), most SEO is centered around this platform as well.

In a recent blog post, titled ‘Quality, Optimization, and One More Factor,’ the company states, “For as long as search engine optimization (SEO) has been in existence, the debate on what factor is the most important to rank on the first page, if not claim the top spot, has been ongoing. There are those who say that the quality of content is the most important thing being considered by search engines that affect a website’s ranking. They argue that you will rank on top if you have the best quality posts on your brand’s blog.”

However, this is not the only perspective of the field. Others believe, for instance, that approaching SEO in this manner is ineffective as it grossly oversimplifies a relatively complex and ever-evolving arena, especially since effective SEO requires an application of skill, effort, funding and strategy. Some even argue that considering quality to be the sole determining factor of a web page’s ranking is arrogant since it then implies that any results on the following pages are of inferior quality.

All Systems Go Marketing states, “When what we read is interesting, accurate and contains the information we were looking for, Google knows that because it has tracked how long you stayed in the page and that you reached the end of the page, meaning you finished reading the entire page or article.” The agency says that this certainly contributes positively to the website’s ranking—but it is by no means the only factor involved. In fact, they explain that Google will even ignore quality in favor of other factors in certain circumstances.

The average user may notice this while searching online; they may click on the top link of a results page only to find that the content within it is not up to the standard they expect. The agency explains that this is due to such websites doing better with other factors that contribute to SEO, such as, “keyword inclusion, link building, and for some, money because they appear as paid ads. To conclude, quality is a top factor, along with a number of other factors, never the only factor.”

In All Systems Go Marketing's words, “there is a sweet spot where quality and optimization converge, and that should be the meeting point all content marketers, website administrators and business owners should aim towards.” The blog post also explains how high quality content can be optimized to make it more recognizable for search engines, and therefore make it more likely for the web page in question to rank higher in search results.

HVAC businesses are encouraged to read the article in full to learn more about the factors that can help them take their first steps into search engine organization. More information can be found across the agency’s website as well, and interested parties are welcome to contact Craig Wright of All Systems Go Marketing to follow up on any further inquiries.

from Press Releases at https://www.pressadvantage.com/story/37467-all-systems-go-marketing-shares-insight-on-hvac-website-optimization

Who’s Your Audience?

So, you have your social media platforms ready and running. You have a Facebook account, an Instagram account, a LinkedIn page, a Twitter account, and you post regularly. It may feel to you like your digital marketing efforts on social media are in full swing and congratulations on that. But then, why aren't you getting traffic? Why is no one reacting to your posts? Do you even know who you are talking to on social media? While having these accounts up and running is half the battle won, not knowing who your audience is will only give you a huge headache.

Your social media target audience is the group that you want to engage with and appeal to in this wide world of social media. By now, you should already realize that you cannot talk, engage, and appeal to everyone on social media. One, the platforms themselves will not allow you to unless you pay them. Organic posting will expose you to a limited audience, and to reach a wide one, you would need to pay. Two, just like the physical market, different people have different needs. For example, why would you want to make your steakhouse business appealing to vegetarian Facebook groups?

Thus, it is important to find that target audience that will "speak your language" and will interact with your business sensibly. So, how will you get the groups who you want your marketing efforts to appeal to?

Do you know your buyer persona?
You first would need to determine your demographic - who your customers as of the moment are. Where are they? Are they working already? What is their age range? How much do they earn? Look at the analytics of your social media and other (e.g., email) campaigns. If you don't have social media accounts yet, you may do man-on-the-street random surveys to see which people are interested in your offerings. Knowing your buyer personas would allow you to think of what their challenges are and which among your products or services will help them the most.

Marketing personas are like the foundation for building your marketing house.
Without personas, how do you know which message will appeal to your target market’s needs?

(Via: https://buffer.com/library/marketing-personas-beginners-guide/amp)

Where is your audience most active?
Not all social media platforms are equal, at least in terms of their appeal to different people. Adult users in their 50s up or the baby boomers prefer Facebook and LinkedIn more than other platforms. Twitter appeals to Gen Xers and millennials, while Instagram and other more current platforms like TikTok are where Gen Zs are most comfortable with. So, if your services are most useful to the older set, why invest so much on platforms that cater to people still worrying about where they will go to college?

By identifying where your audience hangs out online and narrowing that audience down into unique groups, you can provide the most relevant content possible and connect with the people who want to know what you have to offer.

(Via: https://www.campaignmonitor.com/resources/knowledge-base/how-do-i-find-my-target-audience-with-social-media/m/)

Peek into the competition
It doesn't hurt to see how your competition markets themselves on social media. Have a look at who their top followers are what hashtags they use, how active they are in answering comments and queries. Facebook allows you on your page's dashboard to check how your competitor's pages are faring in terms of the number of followers and engagement rate. Don’t think that this is sort of an espionage move - you're not trying to destroy them, you're only trying to see and possibly be inspired by best practices.

The best thing about marketing to your competitors' customers is that you already know a lot about them. They share key characteristics with your current customers, so they’re likely to be responsive to many of the same messages.
(Via: https://www.mercdigital.co/2019/win-your-competitors-customers/)

Are you decided on braving the current business climate and succeed with your venture? Get in touch with us and let us help your HVAC business succeed.

The post Who’s Your Audience? was first seen on http://www.allsystemsgomarketing.com/

source https://www.allsystemsgomarketing.com/digital-marketing/whos-your-audience