Getting Results With Local SEO

Are you a small business wondering what options you have in the highly competitive and expensive world of online marketing? You might want to consider putting effort in local SEO. Still on the fence? Consider these figures:

• Local searches constitute 46% of all Google searches
• Every day, local businesses are being searched by 58% of mobile users
• 88% of mobile users search for local businesses once every week
• Of all mobile users, 72% of them patronize a store within five miles of their vicinity

Thus, if you want your small business to gain even just a bit of prominence in your area, it is crucial to adhere to the best practices of local SEO, starting off with making sure your local business’ website is optimized so that when a targeted local audience does a search, your website appears on the first page, if not the top, of search results. These searches usually happen on Google, Apple Maps, Bing, Yelp on both mobile and desktop devices.

If you are targeting an audience within your community, local SEO is what will get your website noticed and in turn, bring in more customers for your business. So, how do you do local SEO right? Here are some factors you need to look into:

Your NAP needs to be cited

NAP, which stands for Name, Address, and Phone Number, needs to be cited on search engines. The more NAP citations you have, the higher your chances of ranking high. That’s because Google and other search engines consider a high number of NAP citations as proof that your business is authentic and legitimate. Having NAP citations in as many online directories and legitimate websites is a great practice to establish yourself in local SEO.

However, having a consistent NAP is also important to the user journey as online directories and social bookmarking sites aren’t just used by Google, they’re used by humans too.

(Via: https://www.searchenginejournal.com/local-seo/why-nap-user-experience-are-crucial-to-local-seo/)

Get your link building strategy rolling

Link building is not just an important aspect of a general SEO effort, but in local SEO as well. By having strong links, you will be given direct referral traffic as you effectively improve your reputation and brand visibility. To build links effectively, try to be featured in directories, whether they’re of start-ups or of the more prominent brands in your industry. Local community and city websites can also be tapped on for more links, as well as local businesses that are complementary, not direct competitors, to your own.

So, by incorporating local link-building, there will be more chances of consumers visiting your brick-and-mortar store on the same day they found your business online with a local search.

(Via: https://www.business2community.com/seo/7-local-link-building-strategies-guaranteed-to-boost-your-business-02276642)

Are you on Google My Business? How about Bing Places?

A high ranking in local searches would require you to have an optimized profile on listings of all major search engines.  It’s a good thing that Google My Business provides local businesses with detailed instructions that they can follow to successfully optimize their online presence. A complete profile and an accurate location on map applications will help a lot in ranking high on these platforms.

Google Business is a free platform that displays business information on Google search and Google maps. This platform allows business owners and marketers to control information that’s displayed about their business and feeds this into Google’s knowledge database to increase understanding about your brand online.

(Via: https://www.thedrum.com/opinion/2020/02/19/how-optimise-your-google-business-page)

Don’t forget the other sites

Yes, we’ve mostly mentioned Google My Business and Bing Places, but in our introduction, we have also mentioned sites that specialize in business listings, like Yelp and other cloud software directories, not to mention business directories and forums that cater specifically to your area. Also, don’t forget to optimize your business’ profiles on social media so that those looking for recommendations on platforms such as Instagram and Facebook can get substantial information on your business.

Basically, think about local business listings as a sort of a digital-era phonebook. Nowadays, whenever people need information on a certain kind of business, they’ll most likely look for it online. Local business listings can introduce them to a variety of companies offering the kind of service or product they need, based on the potential customers’ area.

(Via: https://www.globaltrademag.com/the-importance-of-having-local-business-listings/)

 

All Systems Go Marketing offers a wide range of digital marketing solutions perfect for your local HVAC business. Get in touch with us about your digital marketing strategy today.

Getting Results With Local SEO Find more on: All Systems Go Marketing

source https://www.allsystemsgomarketing.com/hvac-seo/getting-results-with-local-seo

All Systems Go Marketing Launches Facebook Page

Digital marketing and HVAC lead generation company All Systems Go Marketing (ASGM), in conjunction with its overall company promotion strategy, has launched a new Facebook business page, located at: https://www.facebook.com/allsystemsgomarketing/.

Founded in 2001, All Systems Go Marketing is finally "liking" Facebook, a process that has enabled the company to directly communicate to HVAC providers across North America.

"What more can be said about Facebook other than it's probably the most ubiquitous website on the earth," said Craig Wright, Owner and Sales Manager at All Systems Go. "In terms of overall reach and user engagement, there have been many that have tried to duplicate Facebook's success, but very few have even come close."

For a long period of time, All Systems Go Marketing relied on generating business strictly through word of mouth and client referrals. But, as times have changed, ASGM is adapting, and has begun to leverage its social media properties to attract new clients and customers, as well as to inform its key clients in the Heating, Ventilation and Cooling (HVAC) industry. Social media properties have become key to most SEO campaigns in 2020, so turning the focus on itself will allow ASGM to flex its skills while announcing its presence to HVAC providers across North America.

"We've been in the digital marketing business for almost 20 years at this point, and we rarely tended to focus on self-promotion, if only because so much of our time was spent with referrals and on working with our best clients," said Wright. "Facebook gives us yet another avenue for connection, and enables us to extend our brand with relative ease. At this point, it's frankly a necessity to be on the platform."

ASGM has long been known as an SEO company, but has continue to diversify its services as the digital advertising industry takes over from old style media such as print and telephone directories. Focusing purely on SEO and general digital marketing services, the company prides itself on its ability to not simply generate leads for HVAC companies, but actually generate real, motivated customers. The distinction couldn't be more important.

"For a long time, HVAC guys tended to rely on third party lead services that simply repackaged leads and then sent them out to a number of providers at once. This basically means that everything was non-exclusive, and that if the provider couldn't call on the lead within an hour, it became worthless," said Wright. "At All Systems Go Marketing, we develop completely exclusive leads for our clients through a variety of means often for a far lower price. It's the kind of service that has created serious customer loyalty for us, and enabled us to keep relationships strong for sometimes decades at a time."

The HVAC industry tends to be quite splintered, which means that it is one of the rare small business spaces that isn't dominated by well capitalized conglomerates. And yet, the growth of the industry continues to be above 5%, which allows for small providers to profit handily.

"Because the HVAC market tends to be splintered so heavily, and because smaller HVAC specialists tend to focus more on the actual jobs as opposed to marketing in order to get jobs, the opportunities out there are quite amazing," said Wright. "Smaller HVAC companies can find themselves doubling their business within six months with a solid digital marketing strategy, and that's exactly what we provide."

All Systems Go Marketing is an HVAC-focused digital marketing firm located in La Mesa, CA, just outside of San Diego. For more information about lead generation and generating new HVAC opportunities, contact them anytime on 1-888-471-2746.

from Press Releases at https://www.pressadvantage.com/story/35305-all-systems-go-marketing-launches-facebook-page

What to Look Out for in Digital Marketing This 2020

Digital marketing is one of the most, if not the most dynamic sector in the larger field of marketing. Because of its close ties with and reliance on technology, any advances of the latter also means a lot of changes affecting its landscape.  Thus, there are always new techniques, trends, and tools being pioneered, which then makes digital marketing more effective in catering to the constantly developing needs of the customers. In 2020, in response to these developments, some trends are predicted to take over digital marketing.

Digital Assistants and Voice Searches Poised to Rise

Voice search and digital assistants may have been in the market for years already, but users may have been initially slow in adapting to the technology. Digital marketing industry insiders predict that 2020 will see more people warming up to them, with voice search set to make up half of all online queries.

This is because of the sense of urgency among consumers is fulfilled by voice searches. Web users, a considerable number of shoppers, expect automatic answers and have a low tolerance for anything slow. As the internet and smartphones have offered instant solutions to anything their users want, they have gotten used to this and have transferred these expectations to everything in their lives, including the need to have seamless experiences when using digital platforms.

Voice queries also affect SEO in the sense that you would need to optimize your website, so your featured snippets and zero-click searches are compatible with digital assistants like Alexa and Siri. After all, these digital assistants read back only the first entry on the search engine results page, as position zero is already occupied by rich snippets.

A study from Microsoft on consumer adoption of voice technology in 2019 shows that most people are using voice search.

Microsoft’s 2019 Voice report analyzes the adoption and usage of voice-enabled technology, such as smart speakers and digital assistants.

According to the report, 75% of households will have at least one smart speaker by 2020.

(Via: https://www.searchenginejournal.com/72-of-people-have-used-voice-search-through-a-digital-assistant-in-2019/304781/)

 

Video is the King of Kings

Unless you’ve been living under a rock, you’d most probably heard of the industry catchphrase, “Content is king.” So, the next question is, what is the most popular form of content, which is, therefore, the king of content? The answer is video.

Videos have steadily ascended into popularity, thanks to social media platforms Facebook, YouTube, and over the past year, Instagram (which also happens to be under the Facebook umbrella). With so many products of these companies including video elements, video as a form of content will only get bigger in 2020. HubSpot revealed that in a study, close to 50% of its users prefer to get video content from the digital marketing efforts of the companies they follow.

According to a research study from Common Sense Media, more than twice as many young people watch videos every day as did four years ago, while the average time spent watching videos—primarily on YouTube—has roughly doubled, to an hour a day. Video's popularity has exploded, while text takes a back seat. It is increasingly obvious in the industry that text-based content is saturated, and that if a company isn't willing to give it at least one year and invest considerable amounts, they shouldn't spend much time on traditional Google based SEO.

(Via: https://finance.yahoo.com/news/untapped-territory-youtube-google-search-130000757.html)

It’s Not Only Likes and Shares for Social Media Anymore

While it used to be that social media is primarily for networking, telling the rest of the world how fabulous your life is, and secretly getting jealous of vacation and wedding pictures invading your feed, other activities such as shopping, playing games, and watching live events have also become possible. Thus, it is not surprising anymore that digital marketers must step up their social media strategy or they might get left behind.

Platforms such as Instagram and Facebook already host virtual shops where users can purchase items. Thus, companies can now incorporate these online stores to their social media profile. With the rise of social (media) commerce, shopping has become easier and more convenient, with fewer steps, a faster checkout procedure, and decreased chances of lost or abandoned transactions.

In recent years, social media analytics has witnessed widespread adoption due to its ability to drive business performance in key areas that make an impact. With businesses increasingly relying on data from social platforms to make key decisions, there is a growing need to deploy the right analytics tools and solutions to analyze and draw insights from the data. By leveraging advanced social media analytics solutions and tools, business leaders can mine social data and apply insight to drive their marketing and customer management efforts.

(Via: https://www.businesswire.com/news/home/20200221005008/en/Social-Media-Analytics-Boost-Marketing-Performance-Customer)

 

For your online marketing needs, trust All Systems Go Marketing to support you. Get in touch with us about your digital marketing strategy today.

What to Look Out for in Digital Marketing This 2020 Find more on: ASGM

source https://www.allsystemsgomarketing.com/hvac-seo/what-to-look-out-for-in-digital-marketing-this-2020

All Systems Go Marketing Launches New Linkedin Page

Digital marketing and HVAC lead generation company All Systems Go Marketing, in conjunction with its overall company promotion strategy, has launched a new Linkedin business page.

Having been established in 2001, All Systems Go Marketing is finally "reaching out" on Linkedin, a process that has enabled the company to directly communicate to HVAC providers across North America.

"One of the best things about Linkedin tends to be that this is a business to business platform that is used by serious business people only," said Craig Wright, Owner and Sales Manager at All Systems Go. "Among the social media websites available, very few have the kind of professional offerings that Linkedin can provide. The access to a wide variety of skills and expertise make it literally a must have when it comes to marketing in 2020."

After years of operating relatively under the radar and focusing its efforts mainly on client work, All Systems Go Marketing has begun to leverage its social media properties to attract new clients and customers, as well as to inform its key clients in the Heating, Ventilation and Cooling (HVAC) industry. After a long time using such properties to maximize the reach and power of its clients, ASGM has finally turned the focus on itself, confident in the fact that the ASGM story needs to be heard by HVAC providers across North America.

"As an agency owner that has been in the SEO and digital marketing business for over 20 years, it was never difficult for us to perform for clients nor to attract new ones," said Wright. "But, as the digital marketing space continually changes, we felt that a new decade was a prime reason to begin to 'turn the hose onto ourselves', in order to create new opportunities for us and our clients."

All Systems Go Marketing has made a lot of changes to its core business since it began in 2001, a fact that is likely unsurprising to seasoned digital marketers. While originally the company focused on solely providing search engine optimization services for companies of all industries, that has changed as well, as the company has refocused itself as a provider of HVAC SEO and general digital marketing services.

"After nearly 15 years of battling for clients in the SEO trenches - each time learning an entirely new set of techniques and processes depending on the industry, we decided that 'wheel reinvention' was a skill that kept things fresh, but also spread our team thin when it came down to specific industry expertise," said Wright. "A consistent track record of success led us to narrow down our overall client focus to HVAC and home services providers, which meant we could continually leverage industry-specific processes that had been honed and perfected over the years."

The HVAC industry continues to grow and see new challenges as the years go on. The need for HVAC owners to set up and nurture a consistent lead flow is critical for any kind of growth in an industry that, thanks to digital marketing, needn't be monopolized by only larger, well capitalized providers.

"The deeply segmented nature of the HVAC industry means that there are very few truly recognizable and trusted national brands in terms of installation and repair," said Wright. "Fortunately, right now there is still a genuinely strong opportunity for small and mid-sized HVAC companies to compete for new customers, but without a strong digital marketing process, they may end up left in the dust."

What this means is that single truck HVAC companies that continue to rely on old promotion methods like referrals or word of mouth find themselves unable to grow as the years go on. New ideas and new strategies are necessary, particularly as industry competition continues to grow.

from Press Releases at https://www.pressadvantage.com/story/35168-all-systems-go-marketing-launches-new-linkedin-page

What’s Ahead in Facebook Marketing

These days, a lot of people have already shunned Facebook, opting to deactivate or delete their accounts.  Whether it’s either because of fear that personal data on Facebook is not secure anymore or because of Facebook’s ruined reputation with its ties to Cambridge Analytica that has made it a major purveyor of fake news, it feels like the era of being considered cool if you have a Facebook account is already a thing of the past.

But then, among social advertisers, Facebook is still considered the best platform to put your digital marketing efforts in. It has become essential for marketing strategies to include Facebook, or they would miss a lot of potential customers. Moreover, businesses are willing to pay top dollar in Facebook advertising. After all, customers being acquired through organic means is virtually impossible already, having been taken over by paid and boosted advertising.

Thus, in 2020, despite the Facebook backlash, businesses realize that a solid Facebook plan is still important, perhaps more important than ever before. To help those who are still doing so, here are some trends that are seen to affect Facebook marketing in 2020.

The rising cost of Facebook ads

Truth be told, most businesses can still afford Facebook ads. However, it should be noted that every year, the cost of these ads has steadily risen. Unfortunately, the law of supply and demand has tipped towards the social media giant’s favor, as the number of advertisers has risen in the millions for the past couple of years, despite user account figures appearing flat in the US. As a business, Facebook must capitalize on this rise in advertising businesses, thus the more expensive ads.

However, there may be some strategies to lower FB ad costs:

Understanding how Facebook works is the first step to reduce your Ad spend. Knowing your customer comes close second. So, now that you have a fair understanding of how Facebook charges for advertising, what can you do about it?

(Via: https://www.business2community.com/facebook/marketing-on-a-budget-heres-8-ways-to-lower-facebook-ad-costs-02278800)

The rise of AI, AR, and automation

The past few years have seen Facebook putting a load of investments in artificial intelligence (AI) that aims to o help develop advertising performance on their platform. Also, Facebook has introduced Augmented Reality Ads, allowing users to “experience” things while viewing ads. US users have been known to be very interested in augmented reality, which presents a great opportunity for advertisers.

It looks like Facebook is doubling up its efforts to be an authority in AR with its acquisition of a British company.

Facebook Inc. reportedly has acquired London computer vision startup Scape Technologies Ltd. in an apparent move to build out its augmented reality capabilities.

(Via: https://siliconangle.com/2020/02/09/facebook-acquires-computer-vision-startup-scape-technologies/)

Facebook gets serious on mobile

According to Facebook, a bulk of its ad revenue is from mobile advertising, so it wouldn’t come as a surprise that the company will put more effort into (and tied to the first point, also try to get a bigger ROI) mobile ads. Mobile ads only contain a URL and headline without a description as desktop ads have.

And it seems the social media giant's efforts are rewarded, with ad revenue increasing to record numbers, thanks to mobile advertising.

Last year, the company said that about 94% of its total ad revenue came from mobile devices, underscoring its near-total dependence on smartphone advertising.

(Via: https://www.mobilemarketer.com/news/facebooks-ad-revenue-rises-25-to-record-207b/571362/)

Ads from the News Feed to Stories

Since Facebook started its prominence in social media marketing, its News Feed has always been where its ads get rolled out. However, with the rise of its Stories feature, it seems that the platform will also be putting ads on that, for good reason: 500 million Facebook account holders use Facebook stories. It will not really be a shock if Facebook will encourage more businesses to post ads on Facebook Stories, and advertisers are expected to hot on this trend’s trail.

Ads that are designed specifically to the Stories format are performing better – simply running your news feed ads, or cuts from your TVC assets, in Stories won’t bring you the best results. Visually engaging ads enable brands to tell their story in a more expressive manner, capturing and holding the attention of today’s easily distracted consumer.

(Via: https://www.clickz.com/story-ads-are-creating-new-opportunities-for-advertisers-but-what-makes-a-good-story/260033/)

 

For assistance with Facebook marketing, trust All Systems Go Marketing to support you. Get in touch with us about your digital marketing strategy today.

 

 

The following post What’s Ahead in Facebook Marketing is republished from All Systems Go Marketing Blog

source https://www.allsystemsgomarketing.com/social-media/whats-ahead-in-facebook-marketing

Don’t Forget These Important SEO Factors

Do you still remember a time when search engine optimization or SEO meant publishing lots of articles with your targeted keywords present in each sentence? You may cringe at the thought, but yes, it wasn’t really long time ago when company blogs and websites would be filled with content of questionable quality and don’t have a lot of substance. And guess what? A lot of companies pinned a lot of their hopes on this kind of content, expecting their search engine rankings to be on the high end.

Of course, these days, those strategies don’t have a chance of working, as SEO has evolved into a dynamic combination of science and art. Digital and online marketers are now required to understand the factors that directly affect rankings in search engines, prioritize the intent of search engine users, and publish only content that attracts both users and search engine algorithms with high quality and value.

These days, to rank high and above the competition, you need to understand that search engines consider particular factors as they evaluate and rank a site’s content. Let’s talk about the most important of these factors: content, links, and site structure.

Content still rules

Perhaps one of the most common adages attributed to digital marketers is “Content is king.” That line turned from expert opinion to a commandment in 2011, when Google rolled out its algorithm update named Panda. During that update, Google declared that from then on, content will be the primary factor they will consider when ranking websites. Any piece of content to be published online, in whatever form it will be in, should have depth about a specific topic, should be written well, and provide value to the person reading it.

Optimizing content during creation is done by ensuring that your content is audience-centric and follows the recommendations laid out in the previous section.

(Via: https://www.searchenginejournal.com/seo-101/content-important-seo/)

How are your links?

There was also a time in SEO’s 20+ year history when it was all about links. All efforts were exerted to make sure a site has loads of links, as it is deemed that the more links a site contains, the more important it is.  That practice has experienced minute changes, because as it was before, links are still counted, like votes in an election.

However, site rankings are now affected by the quality of links being used for the purposes of ranking. Thus, now it’s not just all about the number of links, but the quality – relevance, meaning – of these links to where they are linked to.  After all, search engines have also utilized link ranking, a method of ranking links where their relevance and popularity are measured accurately.  Thus, practitioners of old habits like stuffing links to their sites for the sole purpose of having an inflated number of links can suffer from link rot.

Link rot is two things:

1. The natural disappearance of links.

All links eventually disappear. This happens when publishers update a website.

2. A gradual reduction of link power that every link undergoes.

New pages push older pages away from the home page, reducing link power.

(Via: https://www.searchenginejournal.com/link-rot-solutions/349270/)

Site Structure

With most SEO efforts exerted on researching and targeting the best keywords, other considerations such as the structure of the website take a backseat. However, it should be noted that website structure should not be ignored, as it greatly affects SEO. But to be clear, a website’s structure is NOT about how it is designed or how it appears physically, but rather on how its individual pages are arranged and inked. The organization of the pages should be in a way that must make it easy for both Google (and other search engines) and users to navigate the website. Site structure also includes the structure of your pages’ URL, as events such as renaming, rebranding, or site revamp or migration can affect this.

The most common reason to change the structure of your URLs is during a company rebranding, site migration or redesign where some site defining element like domain name, product types, topical focus, or platform changes no longer allows you to keep the same URLs.

(Via: https://www.searchenginejournal.com/changing-url-structure/325249/)

 

Looking for experts to assist you in the highly competitive world of online marketing? Let us at All Systems Go Marketing help you. Get in touch with us about your digital marketing strategy today.

The article Don’t Forget These Important SEO Factors is available on https://www.allsystemsgomarketing.com

source https://www.allsystemsgomarketing.com/hvac-seo/dont-forget-these-important-seo-factors

HVAC Digital Marketing Agency Discusses Key SEO Mistakes

Digital marketing company All Systems Go Marketing (ASGM), based in La Mesa, California, recently published an article that discusses basic SEO mistakes.

In their blog post, “Recognizing Basic SEO Mistakes”, ASGM discusses search engine optimization (or SEO), described simply as the process of optimizing a website in order to “convince” search engines that its content is good enough for the searcher to see.

The URLs that are deemed good enough by the search engine will rank higher than other URLs in the search results for a particular search query. Mastering SEO, among others, is a core skill with digital marketing.

Although there are much more complicated factors to consider when doing SEO, a website will usually not gain much visibility without paying attention to the basics. In the article, ASGM talks about the following factors: Indexation, Keyword cannibalization, Site architecture, Internal linking, and Site speed.

To any seasoned SEO practitioner, these factors will come as common sense. However, for an entrepreneur trying to make it big with as small a team as possible, knowing these can either make or break their website’s digital marketing campaign.

Indexation

One of the overall goals of SEO is to rank a website high on the search engine results pages (usually shortened to “SERPs”). However, ranking is impossible if indexation isn’t accounted for.

Indexation or indexing is a search engine’s way of storing a URL into its database. To explain this simply, when a URL is indexed, the search engine becomes aware of that URL’s existence. A URL cannot compete for rankings if it isn’t indexed because the search engine has no idea at all that the URL exists on the web.

Keyword Cannibalization

A website is made up of several pages: a homepage, landing pages, blog pages, etc. Each of these pages serves a different, specific function for the business. However, some of these pages are more valuable to the website than others.

There can be a hundred links on a single page, and it can be easy to imagine these links competing for value.

As stated earlier, each page exists for a specific purpose. For some pages, this purpose is to feature specific products (or keyword phrase) such as “birch wood chairs”. However, if another page on the same site is ranking for the keyword “birch wood chairs”, these two pages are essentially competing for rankings for the same keyword phrase. This phenomenon in SEO is called “keyword cannibalization” and should be avoided as much as possible.

Site Architecture

After a website is indexed, internet bots, called search engine spiders or web crawlers, will crawl the website.

Crawling is the act done by a spider in order to collect information on a website for the sake of determining where it ranks on the SERPs. The spiders crawl a website by jumping from hyperlink to hyperlink, gathering information on each page.

However, when a website’s architecture is disorganized (e.g. nonsensical or redundant website sections and subsections), it becomes difficult for a spider to crawl a website. Other than that, it also makes for a poor user experience.

Internal Linking

Generally, when a user navigates through a website, they should be able to go from a specific section of the website to another with relative ease. This can be achieved with proper internal linking.

Internal linking is the act of creating links on a website that go to another page on the same domain.

Improper internal linking usually creates problems not only for users, but also spiders. Links are the only way for a spider to crawl a website, so, if internal linking is executed improperly, rankings will suffer.

Site Speed

From the article: “Recent studies reveal that if a mobile site takes more than 3 seconds to load, visitors abandon it.”

Slow-loading websites are usually very frustrating for the visitor. As such, websites will slow loading times tend to not be very popular, and thus have high bounce rates. A high bounce rate means that there is a high probability that a visitor will leave a page after landing on it.

Other than high bounce rates, which is more of a problem for conversion, slow-loading websites are penalized by search engines and will rank lower.

Craig Wright, speaking in place of ASGM, states, “Every entrepreneur needs to be aware of their website’s situation in terms of SEO. It can make or break their digital marketing campaign.”

All Systems Go Marketing has been providing clients with expert digital marketing strategies and techniques for 20 years. They place a clear focus on heating, ventilation, and air conditioning (HVAC) companies that operate on a smaller scale. ASGM’s main services include SEO, PPC, and social media marketing.

from Press Releases at https://www.pressadvantage.com/story/34940-hvac-digital-marketing-agency-discusses-key-seo-mistakes

There’s More to Online Marketing Than Facebook and Google

Let’s admit it: In the world of online marketing, only two names are really being given all the attention and effort: Google and Facebook. Because of the popularity of these two platforms, it seems that businesses have already focused all their resources on them. But we should note that while investing a lot of marketing effort on Facebook and Google will reward you, you can look beyond the two as there are other platforms where you can possibly find success with your digital marketing efforts.

You might wonder, “Well, I should only focus on productive pursuits, so why really bother with other platforms when Facebook and Google are already sure wins and I’m in the dark of what will happen if I invest in other platforms?” But then, you also need to consider that potential customers may see ads on those other networks and not be part of the usual Facebook and Google crowd. Thus, you may be successful in increasing awareness of your brand when people see you in other locations of the world wide web.  Let’s check on these other alternatives.

Microsoft Advertising

Microsoft may be a household name when it comes to computers, but its online products are not that successful. Bing, Skype, and Edge nay be known to a lot of people, but it ends there as brand awareness doesn’t really equate to a lot of use. Microsoft Advertising used to be known as Bing Ads is a surefire way to reach people who are more loyal to MS’s search engine Bing than to the dominant Google Chrome. What’s more, running ads on Microsoft Advertising will also allow your ads to be seen on AOL and Yahoo.

What’s great about Microsoft Advertising as well is that it’s not too difficult to use, especially if you’re already familiar with Google AdSense.

Microsoft Advertising search ads might look similar to Google Ads, but it’s important to remember the differences.

(Via: https://www.business2community.com/online-marketing/3-major-differences-between-google-ads-and-microsoft-advertising-02281540)

 

Amazon

If you don’t know yet, Amazon is the world’s largest online retailer. If you have a business, you can use the Amazon platform to sell your products, as well as run ads of them. The platform is brimming with sellers that may most likely sell similar products or services like yours, and you can distinguish yourself from the competition by running Amazon ads.

However, it’s no longer the case that Amazon advertisers are focused entirely on direct response goals, and marketers should be looking at the brand-building potential across both display and search ads in order to get the most out of the platform.

(Via: https://searchengineland.com/the-importance-of-building-brand-awareness-through-amazon-advertising-328791)

Quora

You might be wondering what a question and answer forum are doing here as a platform you should consider for online marketing. For those unfamiliar, Quora is similar to Reddit or Yahoo and Google Answers in the sense that people who have questions (about anything, really) log on to the website, ask their question and wait until other people who may have more knowledge about the subject answer. All answered are posted, although one answer will be given the spotlight as the “Best Answer” and will usually appear directly below the question, making it easy to find.

You can advertise on Quora as it allows you to do so, and you can run your ad along with questions that may be related to your business.

Quora last month launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days, or it automatically adds each new lead into advertiser’s CRM. Quora also has an integration with Zapier.

(Via: https://ppc.land/quora-launches-lead-gen-forms-ads/)

AdRoll

One of AdRoll’s features is IntentMap, which follows 1.2 billion shopper profiles. These shopper profiles contain trillions of intent data points through which IntentMap makes daily AI predictions totaling over 80 million. With IntentMap, potential shoppers are being “encouraged” to convert from being shoppers to actual buyers. Businesses can also run ads and launch email campaigns and online promos.

Since those humble beginnings AdRoll has grown into a much more sophisticated, AI-powered, big data company. But regardless of its new size and sophistication, AdRoll is still about helping marketers advertise and win new customers.

(Via: https://instapage.com/blog/how-to-use-adroll)

Taboola

Taboola is different from other platforms named earlier in the sense that it’s a native advertising platform. What this means is that Taboola allows you to promote content on other blogs, with the ad looking like the content of the website it is run on.  Although there is a disclaimer that your content is an ad, most people don’t mind it as they usually click on the link. And in a recent development, Taboola has merged with another native advertising platform, Outbrain.

Digital advertising platforms Taboola and Outbrain are merging to create a bigger competitor to Facebook and Google

(Via: https://www.adnews.com.au/news/taboola-and-outbrain-merge-to-take-on-facebook-and-google)

 

If your HVAC business is interested in advertising outside Google and Facebook, All Systems Go Marketing is a one-stop-shop for all your online marketing needs. Get in touch with us about your digital marketing strategy today.

There’s More to Online Marketing Than Facebook and Google See more on: http://www.allsystemsgomarketing.com

source https://www.allsystemsgomarketing.com/social-media/theres-more-to-online-marketing-than-facebook-and-google

What’s Up With SEO in 2020

It has been known for quite some time now, but now, it is a sure thing – SEO and algorithm changes rolled out by search engines can spell a huge difference among companies and their performance. With more marketing efforts now being implemented online, digital is not just an afterthought or a value-added service, but a crucial factor that has separated more successful companies from the struggling ones.

This was proven true in 2019 when ASOS went from being one of the most profitable online fashion websites to experiencing close to a 90% drop in profits after launching a rousingly wrong move in digital marketing. The company in April 2019 launched 200 versions of its website to suit the shopper’s location. While this move was seen by the company as positive as it was supposed to make the visitor’s experience more customized, it clashed with Google’s efforts to combine its display results. Users did not also appreciate their time in their localized sites, causing them to spend only a short amount of time in them, which in turn, also made Google rank ASOS sites lower in their results. This should serve as a lesson to websites to be keen in the direction Google takes.

For 2020, here are some developments digital marketers should pay close attention to:

Mobile pages need to speed it up

Searches done on mobile devices have reached peaks of popularity. Most internet users do more searches with smartphones and tablets compared to laptops and desktops. This shift in popularity may also be attributed to Google’s push to improve the load speed of mobile sites.  Thus, it is expected that page load speed’s significance as a ranking factor will continuously rise in 2020.

Page load speed is a Google ranking factor – and since it’s using a mobile-first algorithm, we know that mobile load speed is what matters.

It’s important, but note that your page load speed is really only going to affect your rankings if you’re in the bottom range.

(Via: https://www.searchenginejournal.com/semrush-guide-to-mobile-seo/344365/)

 

Do you know BERT?

Bidirectional Encoder Representations from Transformers, otherwise known by its acronym BERT, uses machine learning to improve Google’s comprehension of the what the user thinks of when he or she does ambiguous or complex queries to the search engine. BERT went live in October 2019 in the US and will be rolled out to other areas and in other languages in 2020 and is expected to have an effect on page ranking and other items such as the quality of snippets, excerpts, and other information that is displayed on Google’s SERP.  BERT is set to benefits websites with high quality, detail-rich content of their products and services.

Currently, BERT only analyzes search queries, not websites. However, the update may have a major impact on how your site ranks for certain keywords. Because the algorithm is better able to understand the specific meaning of each word in a search, the top results will be closely related to the intent behind the search.

(Via: https://www.business2community.com/seo/how-does-googles-bert-algorithm-update-affect-your-websites-seo-02284305)

 

SERPs to be more important

All companies in the know have been trying to beef up “dwell time,” or the time visitors spend on a particular platform. With so much content offerings and diversification, some of the internet’s biggest names such as Google and Facebook have made drastic moves to ensure that their users can get whatever it is they look for on their sites and never leave. But then, Google is at an advantage in the sense that since everyone wants to rank on their site, it can dictate and implement its whims to the sites that do not have much of a choice but follow.

Since 2019, Google has tried to integrate more third-party content directly in their search engine results pages (SERPs). While it used to be that simple links appear in the results pages, there are now maps, snippets, graphs, videos, and images as well. This has resulted in users not having to click on through a website of a brand, as they may have already seen what they’re looking for in Google’s SERP.

The SERPs determines how your site appears on Google’s first page.

For example, let’s say you rank your site on the first page of Google for the keyword “how to start a website”.

That’s great… until you see that SERP features push the #1 result to well below the fold.

(Via: https://backlinko.com/hub/seo/serps)

 

Does your website EAT?

Finally, E-A-T, which stands for Expertise-Authoritativeness-Trustworthiness is also expected to play a bigger role in search engine ranking. With the ongoing evolution of Google’s core algorithm, websites that involve content from experts with the greatest authority will surely be highlighted by Google as those that will satisfy the needs of the user the best.

Google uses a variety of signals as a proxy to match what humans are looking for, and in that regard, E-A-T is a ranking factor, Slegg said. However, Google does not assign pages an E-A-T score — it is simply a term Google created to teach quality raters what to look for

(Via: https://searchengineland.com/a-quick-guide-to-understanding-googles-quality-rater-guidelines-329501)

 

If your company needs support in rolling put effective SEO strategies, All Systems Go Marketing provides solutions to all your digital marketing challenges. Get in touch with us about your digital marketing strategy today.

What’s Up With SEO in 2020 is republished from www.allsystemsgomarketing.com

source https://www.allsystemsgomarketing.com/hvac-seo/whats-up-with-seo-in-2020

Instagram is the Current Hotbed of Influencer Marketing

Do your online marketing efforts include Instagram? If not, then you sure are missing a lot of action.  That’s because the popular photo and now, video-sharing social media platform has become the haven of a niche marketing sector – that of influencers. Influencer marketing is most effective on Instagram than on any other platform, and so far, influencers have proven their effectiveness as they have played active roles in increasing brand awareness with the businesses they have engaged with.

The year 2019 saw the start of these influencers reaching out to various brands, peddling their “influence,” to which brands readily agreed to because they are more relatable to their followers compared to celebrities. There have been challenges encountered by some companies, as they had difficulty looking for influencers who would be the right endorsers of their products or services.   Despite these challenges, continued growth in this marketing segment is seen, with estimates saying that influencer marketing will be valued at $15 billion in the next two years.

Still not convinced of how legitimate influencer marketing on Instagram is? Here are some proof points that might just do the trick and get you in the influencer marketing bandwagon.

Instagram’s reign as the Top Influencer Marketing Platform

With over 1 billion active accounts every month, Instagram already boasts of a huge user base. When we consider that 90% of those Instagram accountholders users follow at least one business, digital marketers should already have dollar signs flashing in their eyes. Companies definitely have a sizable audience on IG once they roll out their marketing campaigns. When these businesses engage with a group that big, we can only expect great results.

One of the leading causes is the photo-sharing application’s kickass engagement rates.

A report by Sprout Social revealed interesting details: On seeing a product or service on Instagram, 79% of those surveyed searched for more details, 31% followed the account, and 29% talked to someone about it.

(Via: https://www.business2community.com/infographics/why-is-instagram-influencer-marketing-so-effective-in-2020-infographic-02284591)

 

Nano-Influencers on the Rise

Influencers on Instagram come in various forms, serving various market segments and business sizes. With the flurry of activity in this front, small brands are left to wonder how they can be part of the action if they can have any part of it at all. That’s where nano-influencers step in. These influencers have fewer followers, which means they can be very hands-on and personal with their engagement. This results in better engagement rates for the business compared to hiring more popular influencers with larger fanbases. As they have fewer followers, they also charge less, making them a great choice for small businesses that want to join the influencer bandwagon but don’t have huge marketing budgets.

Nano-influencers — are Instagram users who have between 1,000 and 5,000 followers.

Their accounts are neither glamorous nor polished, photos are neither posed nor retouched with dozens of filters. They give the feeling of being a “guy next door.”

Leading brands have learned the value of this new trend and have already included nano-influencers into their marketing strategy. Among them are Remington, Always, and Gillette Venus.

(Via: https://mention.com/en/blog/nano-influencers/)

 

The Power of Visual Storytelling

Several businesses have attested to how effective visual storytelling on Instagram is as a tool to reach out to consumers. As visuals are easily understood by audiences, influencers and businesses have used Instagram Stories and TV as effectively outreach and engagement tools. Moreover, visual storytelling is also effective in driving emotional engagement, which usually causes more converted customers.

On Instagram, the best brand storytelling involves telling snackable, micro-stories that tie into the brand’s values, mission, and purpose. Whether you are using Instagram for a personal account or a business account, you want to develop a strong brand presence that represents what you are passionate about in life.

(Via: https://www.diygenius.com/brilliant-examples-of-visual-storytelling-on-instagram/)

 

The Instagram Stories Effect

Speaking of Instagram Stories, brands and influencers have taken note of its potential. More than 500 million out of the billion IG account holders use this feature already, which accounts for half of the total Instagram-using population. What’s great about Instagram Stories is that videos and photos can be posted, with the stories expiring in 24 hours, though there is an option to save the more important stories as Highlights.  The use of Instagram Stories has also resulted in a rise in brand awareness and visibility for a number of businesses.

In particular, Instagram Stories makes easy for marketers to engage with users, humanize their brands, create leads, and generate customers on the platform.

They’re a great tool for showing potential customers (and existing ones) why your brand is relatable or interesting.

(Via: https://neilpatel.com/blog/marketers-guide-to-instagram-stories/)

 

Planning to venture into Instagram marketing? All Systems Go Marketing offers a wide range of digital marketing solutions. Get in touch with us about your digital marketing strategy today.

Instagram is the Current Hotbed of Influencer Marketing is courtesy of ASGM

source https://www.allsystemsgomarketing.com/hvac-seo/instagram-is-the-current-hotbed-of-influencer-marketing

Recognizing Basic SEO Mistakes

These days, it is most important for websites for their owners to run a comprehensive and complete SEO campaign to rank. The competition is already fierce in almost any arena, particularly HVAC, so if you still haven’t put the effort into optimizing your website and being updated with SEO trends, it is highly likely that your competitors who are ranking in search engines have already left you in the dust.

SEO in today’s parlance would mean the consolidation of the best practices that search engines recognize that in turn make them reward the websites that adhere to these practices a high ranking. On the flip side, websites that do not follow these best practices are most likely to suffer from ruined rankings. Thus, it is important to recognize what mistakes borne out of not following SEO best practices are so that we can all fix and avoid them.

You aren’t indexing your pages properly

Of course, everyone with a website wants to have a high Google ranking. Unfortunately, this goal will never be met if Google’s bots cannot see the website in the first place. The biggest reason for this that your site’s pages are not properly indexed. Most problems connected to indexation are traced internally, with developers not allowing the page in your robots.txt file, or it may be that a page has a NOINDEX tag added to it.

There are also cases wherein websites are crawlable, but Google only publishes a portion of what is expected, which may be a result of a manual action. In these cases, an audit for the entire website is needed. Through an audit tool, you will see the overall SEO health of your website, which pages aren’t indexed, which are in violation of Google's best practices, and which contain wrong tagging instructions.  An audit is recommended regularly, possibly once a month.

Indexing is really the first step in any SEO audit. Why?

If your site is not being indexed, it is essentially unread by Google and Bing. And if the search engines can’t find and “read” it, no amount of magic or search engine optimization (SEO) will improve the ranking of your web pages.

In order to be ranked, a site must first be indexed.

(Via: https://searchengineland.com/the-first-steps-of-your-seo-audit-indexing-issues-296853)

 

Is your site a keyword cannibal?

Another bad practice in the world of SEO is that most websites, especially marketing ones, have overly saturated some topics, causing sites to publish similar materials that contain more or less the same keywords. This makes all sites involved compete with the same keywords, and everyone ends up being victims because all rankings suffer.

As complex as the issue may be because it involves other competing websites, there are also simple solutions, one being using a keyword mapping tool.

This might sound as a strange term but actually has a lot of potential, in regard to fixing keyword cannibalization. You can start by de-optimizing the web page that is silently killing off your authority by featuring as an unwanted entity at the top. However, de-optimization might take multiple forms as one can de-optimize the entire content steam by precisely removing the relevant keyword references.

(Via: https://www.business2community.com/seo/in-depth-keyword-cannibalization-analysis-for-2020-and-beyond-do-you-have-an-immediate-way-out-02278304)

 

Are your site’s pages structured properly? 

You may wonder why your site is ranked lower than your competitors despite yours having more backlinks. These days, Google has become smarter about quid pro quo linking strategies; thus, having the largest backlink catalog does not guarantee high rankings anymore. Form and structure have become more important now more than ever. Thus, for example, even if you have the best 2,000-word article on the best clubs to go in your area if Google decides that the best format for that particular topic is an image gallery, the sites that have pictures of the nightspots would rank higher than yours.

To prioritize and build up a logical hierarchy of these elements, you need to collect a semantic core. Based on your keyword research, you are outlining your future sections and their subordination. It is not necessary to create all the pages at once — you only need to understand the approximate number of pages and their order of priority.

(Via: https://www.business2community.com/seo/what-is-seo-friendly-site-structure-and-how-to-create-it-02207298)

 

Are your links coherent and well-distributed?

Any visitor to your website should be able to go from a specific page to the homepage with ease, have a general idea of which section he or she is on your website, and be able to go anywhere with just links to guide him or her.  If that’s the case with your website, then it has great internal linking. If visitors get lost, it may be because your developer may have concentrated only on linking pages that bring in more visitors. Ideally, links should be well distributed throughout your site, and not following this would cost your site high rankings.

To get started, first identify what pages of your site have fewer links. There are many tools out there that will help you identify this data, although I prefer to take a manual approach wherever possible, just to make sure the information is correct, reliable, and up-to-date.

(Via: https://www.coastdigital.co.uk/2020/01/22/how-to-build-high-quality-internal-links/)

 

Does your site load fast?

How your page loads have been a major factor in search engine rankings for quite some time. But then, it might be that some have taken this factor for granted and forget to prioritize this factor. Not only will a slower site be ranked lower, but visitors also stay away from slow-loading websites, affecting your visitor stats.  This is especially true for mobile sites. Recent studies reveal that if a mobile site takes more than 3 seconds to load, visitors, abandon it. Moreover, since July 2018, mobile page speed has also been a factor in its rankings.

First thing first: Is there an underlying problem with your site that is causing it to be slow? The easiest way to check is to do benchmark testing. Luckily, there are many free tools online that can be used to do this, and the more tests you’re able to perform on your site the better.

(Via: https://martechseries.com/mts-insights/guest-authors/one-key-to-customer-success-the-speed-of-your-website/)

 

Stay away from these SEO fails. For your online marketing needs, trust All Systems Go Marketing to support you. Get in touch with us about your HVAC digital marketing strategy today.

The following post Recognizing Basic SEO Mistakes See more on: https://www.allsystemsgomarketing.com

source https://www.allsystemsgomarketing.com/hvac-seo/recognizing-basic-seo-mistakes

All Systems Go Marketing Discusses Effective HVAC SEO

All Systems Go Marketing (ASGM), a digital marketing company based in La Mesa, CA specializing in HVAC SEO and PPC, recently published an article discussing how an HVAC digital marketing campaign could be defined as ‘effective’.

There are various factors that are accounted for in order to pull off a successful SEO campaign, things like competitor analysis, keyword research, local asset optimization, etc. But an effective SEO campaign utilizes these techniques efficiently and powerfully to achieve real marketing goals. In its blog post “Defining Effective SEO For HVAC Owners”, All Systems Go Marketing defines how an HVAC SEO campaign can be hugely beneficial to company owners.

Craig Wright, speaking in place of ASGM, states, “Digital marketing campaigns are most effective if they have defined a clear goal and a clear purpose for reaching that goal. ‘Increase sales’ is a goal, but it’s not a very good one. ‘Reach 3,000 daily traffic in 3 months’ time’ is a good goal. It’s specific, measurable, and realistic. Setting a well-defined, clear goal at the beginning of your campaign helps you better focus your efforts on more important things in the long run.”

In the past, as the article states, SEO campaigns depended on simple techniques such as keyword stuffing and merely paying attention to keyword density. Even black hat tactics were acceptable because of the immaturity of the search engines’ algorithms.

Today, search engines, especially Google, have improved their algorithms to the point that these tactics no longer benefit one’s website at all. In fact, quite the contrary is taking place. Making use of these methods for SEO will likely result in a penalty rather than a bump up in rankings. Because of this, SEOs have to be on constant lookout for trends that may arise. Neglecting to follow current trends and innovations in SEO will take its toll on a company’s digital marketing campaign in the long run.

One foolproof way to achieve your SEO goals is to have a strong content strategy. Publishing unique, educational content is key to building your brand image and authority. It informs customers about your brand’s existence as well as helps them recognize you as an HVAC expert. Both are essential to ensuring a healthy conversion rate for your website.

Wright comments, “The Google SERPs rankings are important, yes. But the main goal for an HVAC company’s digital marketing campaign should be the Google Maps ‘Local 3 Pack’. If you’re a small time HVAC company, you want to dominate the HVAC business in your area. You’ll be able to do that if you focus your efforts into getting a slot in the Local 3 Pack.”

For small- to mid-sized HVAC companies especially, proximity to the searcher is the #1 Local SEO ranking factor. Gaining traffic for your HVAC website will likely not get you many sales if your searcher is on the other side of the country. This is why focusing on Local SEO is vital to the success of almost any HVAC digital marketing campaign. Focusing on gaining local traffic to your website will earn you more conversions, and this is best done by ranking for the Google Maps Local 3 Pack for ‘HVAC’ in your respective area.

All Systems Go Marketing has been providing clients with expert digital marketing strategies and techniques for 20 years. They place a clear focus on heating, ventilation, and air conditioning (HVAC) companies with smaller operations. ASGM’s main services include SEO, PPC, and social media marketing.

Interested parties can get a free quote from ASGM via their website, where they publish blogs on their website on a regular basis. You can also reach out through the official ASGM Twitter account.

from Press Releases at https://www.pressadvantage.com/story/34781-all-systems-go-marketing-discusses-effective-hvac-seo