Are You Ready to Get Into Marketing Automation?

As a marketer or in some cases, the one-man team of your business, your life is bound to be hectic. Answering gazillions of emails, having to tend to customers, and toying on some ideas to generate leads do not cover even a quarter of the things that you need to do in the name of growing your business. Thank God we are already living in the digital age and thus, there are tools and technology that should aid us by making some of these tasks simpler. But then, because everybody knows about these tools already, expectations are heightened anew, especially that of customers who feel that their concerns need to be addressed the millisecond they communicate it to a customer service professional.

Such is the double-edged sword that marketing automation entails. The tools and technology mentioned above are part of marketing automation. For example, a website visitor setting up an account in your website gets to use your website and take advantage of your products of services immediately after successfully setting up that account. No need to visit your office! No need to email (or fax if you are stuck in the 1990s) membership forms! Everything is automatic!

But as mentioned earlier, the extensive use of marketing automation technology has also spoiled all of us in the worst way possible. We get paranoid if we don’t receive a confirmation email of the purchase we finished 10 seconds ago. Were we duped? Did we visit a scam online shopping site? If we keep on hitting the unsubscribe button to an email, we don’t want to receive anymore, why do we still keep on receiving emails from the same company? Has our email been hacked?

As a marketer, you need expert degree knowledge of marketing automation. After all, these tools are available to compliment your current marketing efforts.

The pros of marketing automation

With marketing automation, we save time. tedious tasks we try to avoid as marketers get done efficiently. This is especially true in gathering information on leads. Moreover, with marketing automation, we get to take care of those leads en masse while still making each and every lead feel as though we’ve personalized our customer care efforts.

Marketing automation makes it possible to improve your marketing. You can create several processes that allow you to pinpoint and develop your leads. The software has the capability to enable you to visualize the process sequence and adapt it where necessary to make it more efficient.

(Via: https://www.techfunnel.com/martech/marketing-automation-benefits/)

The forms of marketing automation

Marketing automation comes in many forms. There’s the most common form, email marketing automation which removes routine tasks such as welcoming new customers (hi, thank you for creating an account on our website), purchase confirmation (you’ve bought five flower arrangements charged to your credit card), and re-engagement (hey, we missed you on our website for months, come visit us!) away from your to-do list as a marketer. There’s also social media marketing automation, which marketers can use in a variety of tasks, from scheduling the release of content in their company’s social media assets to giving automatic responses to users engaging with their chatbot after office hours. There’s also advertising automation, which tails (or for lack of a better term, stalks) web users into reminding them of things they have searched on websites by releasing ads of those things in the new websites the stalked user has visited. There’s also mobile marketing automation where customers receive SMS blasts in public places to “inform” them of sales and promotions near them. Finally, there’s CRM automation that is heaven-sent for marketers as if practically does what marketers are supposed to do manually – from scoring leads to sending information of these prospects to the sales team.

A good CRM program will aggregate customer data in one convenient space (often referred to as the dashboard). Marketing team members can quickly access relevant customer data such as email addresses, phone numbers, location and other demographics. They can also see where a specific lead is currently at in the sales funnel, which allows the marketer to send out relevant marketing materials to guide that lead to conversion.

(Via: https://sharpspring.com/blog/types-of-marketing-automation/)

Should small businesses get into marketing automation?

Alas, the question for SME owners. Marketing automation that is done right unfortunately doesn’t come cheap. If you have the budget, go ahead. If you don’t, it is best you save up for it. Do not dabble into those free versions of marketing automation software that might do more harm than good for your business.

A marketing automation software is not only going to house your contacts in an organized fashion, but will also let you move them through the sales pipeline, from lead to customer. With a software like this, the process can be automated– the contact can be moving from stage to stage based on their clicking and opening behavior, you only need to be alerted when they have become a “hot” lead or opportunity so that you can follow up with them.

(Via: https://www.hatchbuck.com/blog/is-marketing-automation-right-for-my-small-business/)

 

For more information on how you can make marketing automation work for you, get in touch with us.

The following article Are You Ready to Get Into Marketing Automation? was initially published on ASGM

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/digital-marketing/are-you-ready-to-get-into-marketing-automation

Local SEO Provider Posts Blog on How Businesses Can Take Their SEO Game Plan to The Next Level

All Systems Go Marketing, a La Mesa, CA-based HVAC digital marketing services provider, has just posted a blog on their website regarding how heating and air service providers can take their SEO game plan to the next level. They know the right way to do this because they have been helping to make HVAC companies the marketing leader in their areas for several years now. They use SEO methods that adapt to the times and when combined with extensive social marketing research it enables them to design impactful digital marketing plans for their HVAC customers.

The company’s new blog post commenced by saying that every business knows exactly how important SEO is today because of the amount of time that people spend in front of their computers and looking at their smartphones and other gadgets. That’s why businesses have to find ways to use SEO to their advantage so they show up in internet searches before other HVAC customers in their area. All Systems Go Marketing’s goal is to help their heating and air customers show up on the first page of search providers such as Google and even better yet help them show up number one. The company can do this because they have over 20 years of experience in the field designing campaigns from bottom up.

It went on to say that few fields in the computer world change as often as search engine optimization. The blog also mentioned that at one point in time SEO was totally in the hands of content marketers but that has changed drastically. Now successful SEO game plans often fall under the site developer’s duties and the more tech-savvy individuals that they have working for them. This is something that started to come into play in 2017 when such things as machine learning that uses algorithms became more complex. That has resulted in SEO creation becoming more technical in nature than ever before. This means businesses that do not have dedicated digital tech specialists working for them will have trouble coming up with successful SEO campaigns. The article stated that’s where expertise like All Systems Go Marketing provides can prove invaluable for those businesses that want to improve their online search ranking.”

In the newly posted article, it went on to say that at All Systems Go Marketing they start helping formulate an SEO game plan for their clients by doing three steps. The first is designing websites that use a competent user interface such as Google’s reputable ‘Mobile-geddon’. The blog stated that they also do comprehensive analytics of the websites that they create to assess what is working and what needs to be changed. It’s also important for them to fine-tune a client’s social media presence because it does not do any good to have such things as Facebook, Snapchat, and Twitter if people cannot easily find a business on them.

The blog also talked about the reality that very few businesses have the ability to survive if they do not have an impactful SEO strategy. That’s why it’s important for digital marketing companies such as them to also be connected with such well-known SEO services as Big Surf Digital. The importance of this in helping their HVAC clients stay visible and improve their search rankings cannot be emphasized enough. It says this is especially true now that the use of mobile devices has taken over online product and service searching and even the completion of the purchasing process. The newly posted article also talked about the need for website content to be relevant and of high quality but added even this is not good enough unless backed up by an effective SEO game plan. As the blog post wrapped up it talked about how if a company takes their SEO seriously, this can be a major step toward growth and expansion. For those who wish to see this All Systems Go Marketing blog article in its entirety, they can refer to https://www.allsystemsgomarketing.com/hvac-seo/take-your-seo-game-plan-to-the-next-level.

from Press Releases at https://www.pressadvantage.com/story/40184-local-seo-provider-posts-blog-on-how-businesses-can-take-their-seo-game-plan-to-the-next-level

Facebook Ads: A Refresher

We have talked a lot about Facebook and the varied ways the platform has been used by digital marketers over time that it may take you a lifetime if you are trying to consume all the content produced that are related to these topics. Marketing on Facebook is perhaps one of the most discussed and written topics in the field of online (and specifically social media) marketing that everything about it has been analyzed and nitpicked that you might even consider it to be overkill already.

The one thing most people tend to overlook is to analyze Facebook marketing in the current business climate. Yes, we all know that Facebook Ads are the bomb. Yes, we all know that businesses spend a lot on them. But the common theme in discussing Facebook marketing is that a lot of people in the discussion still sound like they are talking in 2016. Reality check: So many things have happened since the platform’s domination.

While it is true that thousands of new users join Facebook every day, millions have also deleted their account due to data privacy and security concerns. The platform’s reputation has taken a hit since it cannot seem to shake off its reputation as a fake news mongering network. Its founder Mark Zuckerberg has been a regular guest to various senate inquiries and congress hearings. Facebook has allegedly been used by the Russians in their involvement in the 2016 elections. Amidst the pandemic this year, several big brands have launched a boycott against the platform, withdrawing millions of their ad budgets unless Facebook adapts more stringent measures on information verification. Yes, we may have to re-discuss the topic of Facebook marketing’s effectiveness in light of all of these.

So, do Facebook Ads still work?

We may have already enumerated some changes that happened through the years with Facebook, but perhaps the single-most-important event that happened to the platform that ultimately affected users is its shift from organic to paid posts. Facebook’s algorithm made it more difficult for businesses to reach their entire audience from its organic posts alone, as the platform decided to favor posts from businesses only if they are paid. In fact, a report claimed that only 6.4% of a page’s total followers will see an organic post of a business page, which leaves serious marketers who want to maximize the platform to go for paid Facebook ads.  As to the effectiveness of Facebook ads, consumers have become okay with it, as long as it doesn’t interrupt their usual experience of seeing updates from their friends, family, and social contacts. This must be better compared to YouTube users who constantly complain about how the ads disrupt their experience of watching videos.

Consumers have become more informed and savvy about the way they use the Facebook platform. And consumers have grown tired of the advertising that interrupts their Facebook experience.

(Via: https://mrgavinbell.com/facebook-ads-in-2020/)

The one ingredient of a successful Facebook Ad

If you are invested in Facebook marketing, you need to realize one thing: the platform is most successful if used as a tool to increase brand awareness. Facebook is now primarily a platform to roll out ads, not really anything else. So, while it is true that there is also engagement and relationship building between brands and customers, the most effective area of Facebook is its ability to let everyone using it knows about the existence of your business. Know that, set your expectations, and work around that fact for an effective strategy.

As businesses shift to online, dig into the holiday season and adapt to the new normals of the coronavirus pandemic, it becomes even more important to find ways to make your brand stand out. If you’ve started establishing an online presence throughout COVID-19, you’ll also want to think about how to create strong brand awareness both online and offline.

(Via: https://www.facebook.com/business/news/five-tips-to-increase-brand-awareness/#)

Know your options and limitations

Another factor you have to master to be effective with advertising on Facebook is the various ad formats and their limitations. Knowing how big and how many characters you can put in an ad would allow you to maximize the platform, lest you run the risk of ads that get chopped because you used a photo that’s too big or text that has been cut because you passed the character limit.

If you don’t keep all the above points in mind, then you are vulnerable to having your ad cropped at the wrong places. Not only would it make you look like a brand that has no clue what it is doing, but you also will not be able to get any sales if your ad looks shoddy.

(Via: https://surveysparrow.com/blog/facebook-ad-size-specification-guide/)

 

Talk to us if you want to reconsider some Facebook ad tactics you want to be implemented on your business’ marketing efforts.

The blog article Facebook Ads: A Refresher was initially seen on All Systems Go Marketing Blog

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/uncategorized/facebook-ads-a-refresher

All Systems Go Marketing Offers Insight Into Other Content Marketing Platforms

La Mesa, CA-based All Systems Go Marketing recently published a new blog post titled ‘More Platforms For Your Consideration.’ The blog post talks about some of the most effective social media platforms when it comes to content marketing and offers tips that might help make one’s content marketing efforts more effective. Brands that make use of social media to market themselves have seen huge spikes in their user base. Some platforms, however, have become oversaturated with businesses — and others are very underutilized by brands looking to reach out to customers.

The internet is one of the most powerful marketing tools available to any business, be it big or small. With some creativity and a good marketing strategy, the internet can become one of the best ways to reach out to potential customers and win their patronage.

Review sites are one platform that businesses sometimes underestimate when attempting to market themselves online. “Online reviews have become omnipresent,” the blog post says. “They’re no longer just on review sites like Yelp, Tripadvisor or G2 Crowd. They’re available and visible on Google search, or even social media networks like Facebook. If you’re new to the online business world, online reviews may seem daunting and difficult to control. You may be tempted to brush them off as something that’s ‘nice to have’ or ‘just there.’ The bad news is that customers are relying heavily on them to make buying decisions. Believe it or not, 90% of American consumers are reported to read reviews before making a purchase.”

They are consistently great for businesses looking to rise to the top of relevant search results, especially local business searches. Case studies, technical papers and other similar pieces of content can be shared on these sites, especially if they are B2 review sites. Visitors to these sites are usually prospects, and businesses can take advantage of this to establish themselves as authorities in a field and generate leads.

Another potentially useful marketing platform which many businesses often fail to utilize correctly is the company intranet. The blog post states, “Your workforce is a medium that’s right under your use, willing and ready to be of service to the success of your business (for the most part). That is why company intranets are channels that you should use to share and repurpose content such as articles and blog posts that have previously been published in your other social media and online assets. You can turn your employees into effective influencers and evangelists of your brand. They can even be more excited to spread the word if they or someone they know in the organization is mentioned in the content.”

Podcasts are another heavily underutilized platform, according to the blog article. Despite being incredibly popular, they have not yet begun to be widely used for digital marketing or content sharing. This may be due to the fact that not a lot of podcast channels have a lot of credibility or depth despite having a large following, which means listeners are not usually inclined to take anything said in a podcast very seriously. Businesses can, however, take advantage of the fact that podcast listeners tend to be highly engaged and loyal to ensure that they become engaging and loyal customers.

All Systems Go’s blog post also recommends content curation, another effective but underutilized method of content marketing. There is a great deal of pressure to ensure that any articles or other content a business puts out is of the highest quality. This all but guarantees that all content featured is valuable and also creates an opportunity to form relationships influencers and leaders whose involvement can further grow the brand.

There are multiple other ways in which one can grow their brand, and one can read all about them in the blog post. All Systems Go is an Local SEO and online marketing agency that focuses primarily on helping small-to-medium sized businesses grow. The company’s goal is to provide accountable, high ROI digital marketing services that help businesses get clients and deals.

“Our techniques are based upon 20 years of digital marketing experience,” the agency says. “We have seen it all during our multi-decade relationship with Google, and we focus on a fundamentally sound, results oriented and — most importantly — safe approach to Digital Marketing.”

Find out more about All Systems Go through their website. Clients may reach out to the agency’s representatives for further details as well.

from Press Releases at https://www.pressadvantage.com/story/39560-all-systems-go-marketing-offers-insight-into-other-content-marketing-platforms

Ready to Market in Real Time?

You have tried your hand in social media marketing, above the line marketing, below the line marketing, account-based marketing, partnerships and collaborations, and now you’re asking if you’ve exhausted all methods or if you’ve only scratched the surface. Truth be told, the field of digital marketing alone is so diverse that there are many ways of adapting so many strategies into your own campaigns. Of course, you have to remember that trying to be a Jack (or Jill) of implementing all these marketing strategies may end you up as a master of none. With that, depending on your workforce bandwidth and budget, be more discerning of which strategy or tactic you should employ for your business.

Having said that, here is another marketing strategy to consider – real-time marketing. Simply put, it is marketing that involves rolling out marketing tactics in real, or near real-time in reaction to current events or happenings in your geographical area or field of business. So, instead of executing a marketing plan that you or your team has worked on for months, your company reacts to something that has happened in your market recently, whether it’s in politics, arts, culture, or a local human-interest story by making it an integral component of your marketing efforts. Of course, there is still planning involved in real-time marketing, although the timelines set for this is much quicker. This means teams (or whoever) executing real-time marketing has to act with agility and a sense of urgency. If not, the “moment” of the event or phenomenon you (or your business is) are reacting to may already have passed, thus making your marketing move stale.

Getting real-time marketing information of your website visitors so that you will know what exact service or product you can highlight to him or her also counts as real-time marketing. That said, these efforts require a lot of resources to profile your visitors ASAP and creative and quick-witted minds that know how to turn recent events into marketing gold fast before your competition does. So, the question is, does your company have these resources ready?

The key is knowing your visitor

A key ingredient of a successful real-time marketing effort is having sufficient knowledge about your visitors. If you know their backgrounds, why they visited your site, what it exactly they are looking for, and how they are looking for it, then you have the ways of providing them with relevant marketing information that will further entice them into action, may it be to sign up for an account with your shopping site or immediately purchase your offerings.

First-party, real-time data is what sets RTM apart from older personalization marketing models. This comes from numerous sources, like tracking a user’s cursor location, or the time they spend with certain products on your app. Or visitors might be greeted on a fashion retail site by a bot asking ‘What are you shopping for today?’ The same way a human clerk in a brick and mortar store would.

(Via: https://insights.revtrax.com/the-power-of-real-time-marketing)

Can your small business hop on the bandwagon as well?

As mentioned above, there may be a need for huge resources if you want to implement real-time marketing, particularly in software that tracks customer behavior and profiles them. Of course, the dividends pay off as these companies roll out more effective messaging that their followers gobble up and share, which further raises the profile of these companies and allows them to extend their audiences even further. What smaller companies can do to also even just savor a tiny portion of the benefits would be to engage with the posts of the larger companies to call the attention of the larger companies’ audience and possibly lure them to having a look at your business.

One minute an event could be trending and the next it’s already on a downward spiral. Your company will need to be on high alert if it wants to successfully execute real-time marketing. This can include setting up Google alerts or other news alert platforms on specific topics your business may want to cover. This will help your brand be the first informed on new situations and happenings.

(Via: https://martech.zone/real-time-marketing-in-the-covid-era/)

Don’t get carried away!

Of course, since real-time marketing involves immediate reactions, you might fall into the tendency of responding to information right away without giving substantial thought to your reaction. Reactionary is good, but in a lot of cases, being too quick diminishes the careful thought you put in your actions, so careless ensue, which in some cases, merits customer dissatisfaction. Remember that while speedy is a desired characteristic of RTM, efficiency, which is reacting properly in a set timeframe) is better.

He cited the example of a customer complaining about something on social media. Things could fester if you take too long to respond. However, a quick response that isn’t thoughtful could “stoke the flame,” he said. “Finding the balance that allows a thoughtful and quick response could squash the issue while strengthening brand perception,” he said.

(Via: https://www.cmswire.com/digital-marketing/6-challenges-with-real-time-marketing/)

If you want to grab more customers for your company, check out this page.

The blog post Ready to Market in Real Time? is republished from ASGM Blog

from All Systems Go Marketing – Feed https://www.allsystemsgomarketing.com/social-media/ready-to-market-in-real-time

Local SEO Expert Explains Basics Of Search Engine Optimization

All Systems Go Marketing, based in La Mesa, California, is taking the initiative to educate their clients and community on the basics of search engine optimization. The company has published a new blog post on their website titled ‘Back to Basics With SEO’s Ingredients’.

Search engine optimization (SEO) is an aspect of online marketing that all businesses should know how to use to their benefit. To quote the post, “After all, if your digital assets do not perform well on SEO and cannot be seen on the first page of search engine results, then your business will most likely not succeed. On the other hand, if your business comes out on top of search engine results, web users would most likely trust and engage with your business.” The important fact to know is that SEO is not particularly difficult to implement. The post goes on to explain that, “What’s great is that there are a wide array of tools that can help your business at getting better in SEO, and in turn, make your venture grow.” For example, Google’s Search Console, SEMrush, FatRank and Keywords Everywhere are tools designed to improve performance in the factors that shape SEO.

The post takes a look at what these factors are. One point is to research what keywords work. The algorithms of Google and other search engines are responsible for ranking web pages based on a number of factors, one of which are keywords. The post explains that, “Of course, the most popular keywords are already ‘owned’ by the world’s most famous and biggest businesses, for the most part, because their brands are already keywords that web searchers actually use when they look for them on the internet.”

Thus, if one’s company is a small business that is just starting with local SEO, it is advisable to not assume that the company’s brand is being searched for by web users on a large scale. The post advises one to try using, “keywords that are at least relevant to your business. Those words that rank higher when you run them through tools like FatRank will obviously benefit your business if you include them in your pages’ content.” This is why it is crucial to research which keywords related to the business are most likely to be searched on Google.

The post also asserts that, “Creating a DSA campaign is a cinch.” Technically, one may add DSAs to a search campaign that is set to all features, but All Systems Go recommends creating standalone DSA campaigns. All one needs to do is set up dynamic ad targets, which are based on the site content. This is further explained in the post, which states that, “AdWords will use this data to identify a list of product categories. If a site is well-indexed, there are typically plenty of categories to choose from.” This will allow a company to create their own brand based on a URL, page title or page content.

The post advises the reader to, “Provide valuable content that users can’t see anywhere else.” A business becomes more valuable if one can provide not just goods and services, but content related to them. Content may be in the form of product descriptions, written articles, blog posts, videos or photographs. This wide variety of possibilities means that one cannot have the excuse of running out of content. Content is key because it is what search engines examine in order to assign a ranking. If one’s web pages provide good content, search engines will most likely rank the site high when a user looks for something that is related to the business in question. To quote the post, “That’s already one huge foot in the door of a potential customer.”

All Systems Go Marketing also points out that it is important to, “Build authority and relationships with links,” which is explained in detail in the blog post. The post also goes on to elaborate on how, “Rich Snippet Search Results are now a thing,” which, though relatively new, can be used by small businesses to great advantage. For example, if one searches for a business, Google snippets will show information about the business, including details such as the address and operating hours.

To learn more about the basics of SEO or the services offered by the company, one may visit the company website. One may also call or email the team for further inquiries.

from Press Releases at https://www.pressadvantage.com/story/39559-local-seo-expert-explains-basics-of-search-engine-optimization

Social Media Marketing Expert: How To Give Your Business A Visual Edge

La Mesa, California digital marketing specialist All Systems Go Marketing is taking steps to help their community learn how to give their online businesses a visual edge. All Systems Go Marketing has made a name for themselves by providing exclusive digital marketing services for HVAC companies.

Craigt Wright of All Systems Go Marketing says, “If you are a small business that is just getting started with online marketing, you need to know that the field is very saturated and very competitive. Even with the best products and unmatched service, you’ll still find that if you are not utilizing effective SEO strategies, you’ll end up being an unknown to the denizens of the Internet. The battle for customer recognition and search engine rankings is so competitive that you need to have a tight grasp of all of your content. The good news is that if you have a lot of visual content, learning how to take full advantage of it can give you the edge you need.”

In a blog post titled ‘Get Your Online Biz a Visual Edge,’ All Systems Go Marketing lists a few ways visual content can be developed and optimized to maximize the benefits they bring to a business. The company warns that there still needs to be a fair amount of work done to optimize visual content assets, given that high ranking visual content cannot be made up of a few royalty-free images and last-minute copy plastered on the website.

All Systems Go Marketing points out that, while posting images can improve a website’s aesthetics, it won’t help the website’s ranking in search engines if they are not relevant. Users want to see images that are relevant in addition to being interesting. A 2018 study proved that people tend to spend more time reading content and interacting with a brand if there are more relevant pictures included.

Another method suggested by the company is to use video. While text is still the predominant form of content on the internet, videos have been catching up. In fact, data shows that video has been proven to be very effective in conveying messages and making users act, with 2015 figures revealing that over $7 billion USD has been spent by companies just to be successful in online video marketing.

The company also points out that memes can be a great way to stand out in the eye of users. The blog post reads, “Visual content is very relatable, and if you want to take this reliability angle further for your business, there’s nothing more that can help you with that than memes. They are relatable, they are fun, they are likable, and the best part of this is those who like your memes can share them. That could be a possible viral opportunity for you. So, why not use this chance for more traffic to your advantage?”

While these are relatively straightforward, All Systems Go Marketing also suggests the use of both infographics and visual social media. According to the company, the best social media platforms for visual content are Pinterest and Instagram. In addition to focusing more on visual content, these platforms also have a number of tools businesses can utilize to rank higher, such as utilizing image captions as title tags. The blog post also points out that quality relevant hashtags can also give a brand added attention, which in turn (with the right strategy) can turn to sales. Because these platforms also allow businesses to have a dedicated business profile, a brand can easily build a presence.

Further, while infographics are not commonly in use today, All Systems Go Marketing points out that this is not necessarily a drawback. The blog post reads, “the internet is not overly saturated with infographics, so it may be a good time to revisit this content form and use it to your advantage. Infographics are chock full of information that has a huge potential of being shared by information-hungry users, including bloggers who will refer you for the infographic while they get good quality content.” More information about using visual media to spruce up websites can be found in the full blog post.

Those who want to learn more about All Systems Go Marketing and the variety of digital marketing services provided by the company are welcome to visit the company's website to get started. Additionally, All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their clients. In addition to Facebook Messenger, interested parties can also email or phone the company’s representatives directly to get in touch.

from Press Releases at https://www.pressadvantage.com/story/39558-social-media-marketing-expert-how-to-give-your-business-a-visual-edge

Digital Marketing Specialist Shares Insight On Building Good HVAC Content Marketing

All Systems Go Marketing (ASGM), based in La Mesa, California, recently published a blog post which explores the building blocks of content generation. The blog post, titled ‘Know These Three Content Building Blocks,’ is meant to educate the community on how to boost their businesses using online content. The company specializes in HVAC Digital Marketing Services, and they are utilizing their blog post to share some of their experience and insight.

Today, the vast majority of businesses (if not all) are attempting to get involved in e-commerce, which is already crowded with companies that made this move in the internet’s relative infancy. As a result, they are all implementing strategies to try and get more attention turned towards their business. Once a company is successful in having a larger community notice their business, ASGM’s post asserts that they will then, “try their darndest to convert them into paying customers who will actually buy the business’ product or service.” For the first step of getting more people to visit a website, one must have effective SEO strategies.

The company notes that, “SEO has been practiced for more than 20 years already, which means almost all businesses have some form of SEO practice in their online marketing arsenal.” This is why creativity and strategy are important for success. If one wants to achieve top-notch SEO ranking, one must try unique methods to mix it up with varied types of content. The post goes on to reason that, “After all, having only one kind of content may at most appeal to only one type of audience. With different content formats, the chances of attracting different kinds of audiences is higher, which then exposes your business to more people and increases your chances of making a sale.”

One important factor to consider is social media. Content on social media becomes most effective when it adapts so that it is relevant with the times. Social media users rely on their accounts to stay informed with what is trending in contemporary culture — thus staying relevant is a necessity for any business that looks to succeed in the modern world. Although this type of content is not causally related to search ranking results, having a company’s social media assets perform well will contribute to its brand recognition, which in turn will positively impact SEO efforts.

Another benefit of social media is that content can be created in a short time. Although some content, particularly visual media like videos and photos, need to be original and subject to editing and other procedures, content which is text based can be easily recycled or modified for use on social media platforms. Text content on a brand website and blogs can be promoted on social media through links as well. The post emphasizes that, “social media works much more effectively for those businesses that have a strong understanding of their current customer base and/or have a strong understanding of the market they want to target.”

Podcasts have also gained popularity because they are readily available and are easily consumed by existing and potential consumers. Users can listen to podcasts while they are doing housework or running errands, making it convenient for many. If a brand is interested in creating podcasts to promote products or services, the post elaborates that one, “should have an easy time producing them because you will be just writing relevant content and recording a reading of what you wrote.” Podcasts are effective because they are traffic magnets, which usually have a positive impact on search engine rankings.

Case studies are also an effective strategy as consumers are often searching for real data — as opposed to unreliable or fake news. A case study which gets traction with other websites, particularly news sites, will help ensure SEO results start climbing quickly, which in turn boosts credibility. To quote the post, “case studies are stories. They involve characters, conflict and resolutions, and all of that showmanship brings your product or service to life. Without them, you can’t illustrate the ways your product can be used. Instead, you’re merely depicting the basics like where, when and how your service came to be. While that information is important, stories are a more powerful way to activate the brain and persuade someone.”

To learn more about the digital marketing insights and services offered by the company, one may visit the All Systems Go Marketing website. One can also contact the company directly via phone, email and their social media platforms.

from Press Releases at https://www.pressadvantage.com/story/39557-digital-marketing-specialist-shares-insight-on-building-good-hvac-content-marketing

All Systems Go Marketing Sheds Light On Content Marketing

La Mesa, California digital marketing provider All Systems Go Marketing is reaching out to share their newest blog post, ‘Explore More Platforms for Your Content.’ All Systems Go Marketing has made a name for themselves by providing exclusive digital marketing services for HVAC businesses.

Craig Wright of All Systems Go Marketing says, “It’s been a long known fact that content marketing is a crucial and effective strategy for any business trying to make it big in ecommerce, or in fact, any other kind of industry today. However, due to the tried and true nature of content marketing, this means that all social media platforms are saturated with content marketing from all sorts of companies. This oversaturation has led to a new problem for any business trying to do content marketing: it’s hard to stand out now. Then the question turns to whether content marketing is still effective today. The good news is that content marketing is still effective — all you need to do is change your approach a bit.”

In their blog post, All Systems Go Marketing points out the issue is that most popular social media platforms are the ones oversaturated, which means that there are still other avenues that a business can explore where they have the chance to stand out. Companies need to consider platforms beyond Facebook, Twitter and their blog and employ creative thinking to find other springboards that can launch them towards renewed content marketing success.

One such method that the company recommends is targeted email marketing. All Systems Go Marketing writes, “These days, email marketing has become a bit underused, having experienced high popularity in the mid-2000s. With increased security concerns over phishing email scams, it’s no wonder why consumers have shied away from emails. But then, you can jump on this opportunity to send personalized and targeted content to their inboxes and possibly delight your recipients. Emails, after all, can be used to promote or continuously communicate with prospective customers. Carefully managing your email list, making sure it is updated, can help you focus on reaching out to the right people.”

In addition to targeted email marketing, another solid avenue to explore is LinkedIn. According to All Systems Go Marketing, if business owners are not active on LinkedIn, they are missing out on a golden opportunity — especially if they have other businesses as their target market. Whereas competition across ‘regular’ social media has become cutthroat, it is not quite the same with LinkedIn. A well-thought out content marketing strategy will allow a brand to market themselves without too much fanfare yet more effectiveness.

The company also points out that annual reports can be a good way to utilize content marketing. The blog post reads, “Another effective method to market your content to other businesses would be annual reports. The official nature of these reports gives a lot of credibility to your company, not to mention prospective business clients can really dive deep into your business. What’s more, annual reports need not be text-heavy. They can also come in video or online presentation formats. Get creative and explore your options on how to present this information in a palatable way to your target market.”

All Systems Go Marketing also writes that earned media can be a great way to boost a business using content marketing. Most contemporary marketing efforts focus exclusively on social media and Search Engine Organization (SEO) that older, tried and tested tactics such as public relations and earned media have sometimes already been set aside. This means that today’s businesses can take advantage of industry publications, and having a PR agency which will use the many channels available to them is a good method to ensure that their brand gets maximum exposure. The full blog post on All Systems Go Marketing’s website has more details about other methods for content marketing along with statistics supporting their conclusions.

Those who want to learn more about All Systems Go Marketing and the variety of digital marketing services provided by the company are welcome to visit the company's website to explore further. Additionally, All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their clients. Clients may also email or phone the company directly to get in touch with Craig Wright.

from Press Releases at https://www.pressadvantage.com/story/38815-all-systems-go-marketing-sheds-light-on-content-marketing

Are You Ready for Digital Transformation?

A buzzword with so many businesses even before the COVID19 pandemic is digital transformation. It seemed that all brands in the late 2010s were eager to jump into this bandwagon, spending millions of dollars to implement digital transformation programs in their companies. Some of them obviously succeeded, while some ended up with not much to show for their efforts and spending. Apparently, digital transformation is not really a magic pill that, if taken by businesses, will spell out automatic success for them.

So, what is digital transformation all about? Is your HVAC business ready to jump in this bandwagon? Why did some strategies of digital transformation succeed while others failed?

What is digital transformation?

Simply put, digital transformation pertains to the process of utilizing digital technologies in the hopes of improving existing processes in a company. Whether it is a business process, culture, customer experience, and every aspect of doing business, including marketing, of course, should be modified to include digital methods. Thus, when a traditional business gets into the digital age by making everything online and digital, that is digital transformation.

We define digital-ready culture as a shared and mutually-reinforcing set of values and practices that enable high performance in service of innovation and execution in a digitally-enabled business environment.

(Via: https://enterprisersproject.com/article/2020/9/digital-transformation-how-build-digital-ready-culture)

 

How should marketing get digitally transformed?

Ideally, marketing should be among the first departments in a company to be affected in a digital transformation rollout. After all, marketing efforts are geared towards customers, who by most part have already adapted to digital media. This is why advertising has already included social media platforms and search engine optimization.   Moreover, the journey of customers these days is already mostly online, especially since shopping for goods in stores has become a thing of the past with the pandemic encouraging people to stay indoors. Thus, a shift is seen for marketers to take their efforts to the digital realm.

A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels.

(Via: https://www.bostondigital.com/blog/what-digital-transformation-marketing#:~:text=A%20digital%20transformation%20in%20marketing%20refers%20to%20the%20shift%20from,optimization%20of%20your%20digital%20channels.)

Why have some companies failed in their digital transformation?

Despite success stories and evangelists proclaiming that digital transformation is a must for most, if not all companies, there are those who have also claimed that their efforts to transform their businesses digitally have not yielded satisfactory results. A lot of these companies that have failed in digital transformation may have failed for particular reasons, but it is safe to say that a lot of them weren’t successful because their strategies were not a product of thorough study. It seemed that for a time, “Digital transformation” was trendy and “the thing” that all successful companies need to do, so everyone jumped in the bandwagon without really considering all factors.  Moreover, some factors should be considered so that future efforts will be successful and what went wrong can be avoided.

Bottom line, being effective at a digital transformation is hard work. Understanding what often goes wrong, and avoiding similar mistakes, is the key to improving on the success rate.

(Via: https://enterprisersproject.com/article/2020/8/digital-transformations-why-fail)

Should your small business join the transformation?

Small companies are usually hesitant to join these shifts in the business world, claiming that they do not have the resources to properly implement them. However, current world events have made these changes necessary, not just some fads that entities may opt not to implement.

"Small businesses are realizing that digitalization is no longer an option, but a matter of survival," Jimenez said. "While the research shows many small businesses are making progress, they should increase focus on digitalizing processes and operations through the use of digital technologies to ensure business continuity and future resiliency."

(Via: https://www.techrepublic.com/article/small-business-study-details-necessity-and-challenges-of-digital-transformation/)

Your business may be ready for a digital transformation. Get in touch with ASGM and let our experts guide you in successfully taking your business to the digital age.

The article Are You Ready for Digital Transformation? See more on: http://www.allsystemsgomarketing.com/

source https://www.allsystemsgomarketing.com/content-marketing/are-you-ready-for-digital-transformation

HVAC SEO Expert Publishes Shares Insight On Interactive Marketing

La Mesa, CA-based All Systems Go Marketing, a company known for their HVAC SEO services, is taking the initiative to educate their clients and community about interactive marketing. This has led the company to publish a new blog post on their website about this topic, and it is currently accessible to all visitors.

The post establishes that if one is a native of traditional, old-school on-ground marketing, one would be remarkably familiar with the concept of interactive marketing. Brand activation activities and brand ambassadors mingling at trade launch events are just some examples of successful interactive efforts in the field of marketing. The blog post acknowledges that, when considering online marketing, interactive efforts may still be in their early stages. However, they do also show promise. There are already many e-commerce websites that have established interactive marketing campaigns and proved to be successful.

In online marketing, “Interactive marketing arises when events are designed from actions taken by people’s interactions towards a site,” states the company. Most online marketers show appreciation for the content produced by interactive marketing because users get a long lasting experience, “which then causes better brand recall and awareness and increases the chances of these users to share their experiences on social media.” People enjoy experiencing interactive content, while businesses have the advantage of gaining insight about their customers as they get information about what ‘clicks’ with their audience.

The post also discusses some interactive marketing strategies which may prove useful for community businesses and entrepreneurs. The first strategy is text content. While appearing quite basic in nature, given the evolution of technology, it is nonetheless known to always be reliable. Here, one may wonder how a medium as seemingly one-sided as text could be interactive. However, one may be surprised to discover the wide array of text content that can be converted into an interactive format. Some options for interactive text content include quizzes, surveys, polls and embedded calculators. All of these are in text form and will require responses from people, thus making it interactive. The answers received through these platforms can be used to gauge information about the audience, such as, “the demographics to the preferences of the people who engaged with your content,” according to All Systems Go Marketing. “Just like that, you got yourself a lot of data about your target market!”

As one learns about one’s current customer base and builds an audience, one may have to adapt existing business strategies to fit the clientele. Using the information obtained, one may create new offers and engagement opportunities that will help the business retain existing followers while winning the favor of audiences who have never even heard of the brand.

Another aspect is chatbots, and chatbots have long been recognized for their effectiveness in customer service where online marketing is concerned. However, one may also utilize them to improve marketing or even hiring efforts. To quote Hubspot, “If we choose the right path, bots might be the best thing to happen to marketing yet.” Chatbots can be effective interactive marketing tools because they initiate engagement with customers, enable interactions between customers and one’s brand and allow a company to reach a wider audience. Research says that more than 53% of buyers would probably buy from a business that they can communicate with via message.

Interactive videos can also be used to capture a users’ attention. According to the agency, “Interactive videos are more shareable, relatable and engaging compared to their one-way counterpart. Interactive videos can come in the form of live streams where viewers can comment in real-time, webinars where they can ask questions and participate in polls and interactive storytelling videos where users can influence the story by choosing how the story ends.” Video is where brands grab consumers’ attention, and marketers are integrating their brand messages in videos on social media to help users discover and buy their products.

Augmented reality is also a prime example of interactive content, but the post mentions that business should be aware of the high costs associated with this avenue — though they are worthwhile if one’s company has the budget for it. Most augmented reality campaigns are designed for mobile devices as well.

To find out more about interactive marketing and the services offered by All Systems Go Marketing, one may visit their website and preferred social media pages. One may also contact their representatives via phone or email.

from Press Releases at https://www.pressadvantage.com/story/38814-hvac-seo-expert-publishes-shares-insight-on-interactive-marketing

Yes, You Can Join the Big Boys on Social Media Marketing

You may think that social media marketing is a field that has already been dominated by the big guys, which therefore doesn't leave room for any small fry like your business. With all the brands promoting their ware on just about every platform - Facebook, Twitter Instagram, LinkedIn, and even nowadays, Tiktok, it seems that there is not a lot of space for small and medium businesses to thrive. So, you might think that for small businesses to spend their already limited resources to a marketing venture that does not really guarantee any return is not a good decision after all.

The thing is, it can also be argued that small businesses will be missing out (by how much, is subjective) if they don’t invest in a social marketing strategy as well. Why? Marketing in social media platforms has become more of a “necessary evil” these days because this is where most consumers are these days. You will not find customers reading newspapers or looking at posters and billboards on bus stops or the subway. Everybody is home for fear they might catch the virus that has been killing people, mindlessly scrolling their social media feeds, and undertaking hours-long Netflix marathons. So, if your business isn’t advertising on social media, it is no exaggeration that you are truely missing out.

But how can an upcoming business with humble resources play and thrive in the arena of social media marketing? Here are some suggestions:

Get SMART with your socmed marketing

When I say SMART, we are not just talking about smart as in sensible, but SMART as in the acronym for specific, measurable, attainable, relevant, and timely. As you are a small business, you need to be very deliberate about your social media marketing efforts, and using this SMART framework will help you in being successful in that respect. As your business is still up and coming, you need to be realistic and strategic on what you expect out of marketing your biz on socmed. If you are setting your sights on increasing brand awareness, a healthy engagement with your following, and lead generation, then you are on your way to your SMART goals.

Social media has the unfortunate reputation of being a time-sink among some critics. By defining goals, you’re able to point to the specific steps and actions you’re taking to meet your business’ needs and justify your role.

(Via: https://sproutsocial.com/insights/social-media-goals/)

Get picky with your socmed marketing

Remember the last time you ate in a buffet-style restaurant? You do not eat all dishes in a buffet spread. It is practically impossible and quite disgusting to make it your goal to have a bite of each item unless you have the goal of getting a serious case of indigestion. This goes the same with social media marketing for small businesses. First, a reality check: you cannot afford to have a presence on them all because you don't have gazillions on your marketing budget. Second, Not all your intended audience is on all social media platforms. After you've set SMART goals for your marketing efforts, know which platform your audience uses and strategize how to best reach out to them using that (or those) platforms. Spread your bets in three platforms the most; the most important thing to remember is to not spread yourself too thin by investing on all platforms available or you will run the risk of not being successful in any single platform.

There isn’t a ‘right’ drink that you have to pair with your meal, and there’s no ‘right’ social network for your industry or business type. What matters most is that you understand your business, your audience, and how social media fits into your digital strategy.

(Via: https://forgeandsmith.com/blog/best-social-media-platform-for-your-business/#Is_there_a_right_or_wrong_social_media_platform_for_my_business)

Get diverse in socmed marketing

A common mistake among businesses with social media marketing is that they usually fall off the wagon when it comes to relevance. This is because customers, especially those who follow social media accounts of brands, can get bored when social media marketing efforts of these businesses stay on one note and do not get on with the times. This is not to say that your business should jump on every trendy hot topic that comes, but the key to continuous relevance in the social media world is for content to be varied (consider videos, long-form blog posts, infographics, not just a text posts each and every single time) and if your brand's personality and voice allow, relate to the news of the day. Your audience will feel that your social media is always current and never stale, so they will keep on following you.

Truly diverse and inclusive content – the kind that resonates consciously and subconsciously with your audience – requires far more than an image. It requires thinking more deeply, from your audience research to your team structure, from your style guide to your user experience.

(Via: https://contentmarketinginstitute.com/2020/06/diverse-inclusive-content-marketing/)

Digital marketing need not be a big business-exclusive venture. Partner with us and we will take your social marketing capabilities to the next level.

Yes, You Can Join the Big Boys on Social Media Marketing was originally published to ASGM

source https://www.allsystemsgomarketing.com/social-media/yes-you-can-join-the-big-boys-on-social-media-marketing

Setting a Social Media Marketing Budget for Your Up and Coming Business

Probably one of the most uncertain things a small business owner can think about is a digital marketing budget. A discussion of this may most likely earn looks of confusion among budding entrepreneurs. Questions and reactions such as "Is that really necessary?", "Should that be included in the general marketing budget?", and "I definitely don't have that" will most likely be present. Most small and medium business (SMB) founders think that a specific amount of funds earmarked specifically for social media marketing is something that only large businesses can afford, and therefore, can have.

The thing about our current situation now is that social media marketing would account for the biggest marketing item companies would spend on. After all, not a lot of opportunities for events, print ads, and outdoor advertising are available for marketers to pour money on, which leaves us with online marketing, with an emphasis on social media. Besides, that's where the public is in these "stay at home" times. With everyone spending countless hours on social media, it is very wise to mindfully strategize and establish a budget particularly for social media.

Note the cost of advertising

The primary reason for advertising or marketing on social media is to generate leads for future customers. So, the question now is, how much will acquiring one customer cost? With this question's guidance, you can then be led to how many customers you can expect with the money you are willing to spend. You may check this through Google's Keyword Planner, which will give you information on the average cost per click on the keywords your business is searched on that will most likely become customers from mere web browser users. If your targeted keywords cost a low CPC, it means that you can get results even with a small budget. But if your CPC is high, as in at least $10 and above, then prepare to shell out more if you are serious in upping your social media marketing game.

Your ad position and your cost per click are determined in part by the competitive landscape and in part by your own maximum bid (the max amount you’re willing to pay for each click) and Quality Score (a measure from 1 to 10 of how good your ads are).

(Via: https://www.wordstream.com/blog/ws/2017/07/05/online-advertising-costs)

How much do you earn per customer?

Another method of getting a feel of how much your social media marketing budget should be is by looking at revenue per customer, or in layman's terms, how much you will earn for every person you've converted into a customer through your marketing efforts. If you have a low revenue per customer figure, then you will need to look for cheap ways to get these customers. On the flip side, if you will be earning lots of money from every customer you get, then you will be expected to shell out more on customer acquisition through socmed marketing and still recover your cost / have a good ROI.

Obviously, the goal here is related to the earlier point - a lower cost per acquisition (CPA). If it takes only a few dollars to get a customer, then the value of that customer increases as the revenue you got is above the cost you spent to acquire him/her.

One way to better appreciate the value of religiously tracking cost per acquisition is by comparing it to another marketing metric called customer lifetime value (CLTV, also abbreviated as CLV or shortened as LTV for lifetime value).

(Via: https://www.fool.com/the-blueprint/cost-per-acquisition/)

How much are you spending versus your total earnings?

Answering this question will allow you to assess with a level head how much you need to spend based on your company's size. Take note that most marketers from around the world set aside an average of 8.6% of their revenues for social media marketing. If you want higher growth, you may consider following their example, as it has been seen that companies with lower growth tend to underspend on socmed advertising.

Most small businesses aren’t going to hit a significant number of users, especially on platforms like Facebook, without coughing up some money.

(Via: https://www.webstrategiesinc.com/blog/how-to-set-a-realistic-social-advertising-budget)

Getting expert advice for your digital marketing efforts need not be expensive as well. Get in touch with us and we'll help you strengthen your social media marketing strategies within your budget.

The following article Setting a Social Media Marketing Budget for Your Up and Coming Business was first seen on All Systems Go Marketing Blog

source https://www.allsystemsgomarketing.com/social-media/setting-a-social-media-marketing-budget-for-your-up-and-coming-business

All Systems Go Marketing Crushes HVAC Shoulder Season Hiring Myths In New Video

La Mesa, CA-based HVAC digital marketing firm All Systems Go Marketing recently uploaded a video to YouTube that explores a concept very few HVAC companies even consider during what the industry terms as the "shoulder season" - hiring new employees.

In the Heating, Ventilation and Air Conditioning business, so called "Shoulder Months" are the times of the year when outdoor temperatures are typically quite people friendly and are between 40 and 70 degrees Fahrenheit.

For many HVAC companies, particularly those that obtain new customers via old school methods such as the Yellow Pages, referrals and word of mouth, Shoulder Season is a tough time each and every year. This is typically when HVAC business revenues shrink, work is less frequent, and many midsized companies have difficulties maintaining work schedules for their employees.

"Talking to HVAC company owners during this period always makes me realize that there are both haves and have-nots in the industry," said Craig Wright, owner of All Systems Go Marketing, which has been providing digital marketing solutions since 2001. "The have-nots tend to worry a lot about where their next job is coming from and if they can keep on their best employees. It's super common."

The have-nots, says Wright, all share a single trait - no cohesive strategy to attract new customers and a real lack of consistent marketing.

"It's always funny to me that the shops that are the running overtime all summer just absolutely limp through their fall season as if this is an annual necessity," said Wright. "The fact is, there is absolutely no reason why sales should drop off come fall and spring. If you're prepared, it can actually turn out to be the most surprising profit generator of the year."

For most HVAC companies, hiring during the Shoulder Season is just simply not considered. But, as Wright notes in a recent episode of The All Systems Go Marketing HVAC Coffee Break, smart HVAC owners need to open their eyes precisely at the time when others are closing theirs.

"If you talk to almost any HVAC owner about hiring new techs and installers during Shoulder Season, you're likely to get laughed at," said Wright. "But All Systems Go Marketing clients rarely experience the ups and downs that other shops do, and consider this part of the year to be a gold mine when it comes to bringing on new skilled help."

It's a classic contrarian move that works wonders. Many shops fail to plan for Shoulder Season and as a result find that layoffs and shorter work weeks are sometimes unavoidable. Meanwhile, smart HVAC companies begin recruiting when good people are let go. It's a strategy that isn't very well known.

"Another key point here is that when you have to bring on a new hire, Shoulder Season is perfect because it's a lot slower paced than during the summer," said Wright. "The smart HVAC owner has more time to train and get to know new hires, and to monitor their progress. Plus if things don't work out with the new employee, they can move on and not find themselves with an instant work backlog."

All Systems Go Marketing also provides its clients with recruiting campaigns that have proven to be surprisingly effective. When it comes to hiring, one HVAC company's crisis truly becomes another company's opportunity.

https://www.youtube.com/watch?v=jJ3JB2pK3IY

"Strong HVAC companies understand that digital marketing is the number one killer of lumpy, inconsistent sales during the shoulder season," said Wright. "A month after we begin working for any company, they immediately see that this form of marketing is easily the best return on investment available. It has a price, but we've been told that the peace of mind it creates is priceless."

from Press Releases at https://www.pressadvantage.com/story/39027-all-systems-go-marketing-crushes-hvac-shoulder-season-hiring-myths-in-new-video

A Contractor’s Nightmare: The HomeAdvisor Bait & Switch

"Man, THOSE WERE SOME GREAT LEADS I tell you! We did well. And then suddenly, everything went to hell."
We hear it all the time. The subject is one almost every contractor, no matter the industry, understands.
HomeAdvisor.

Everyone has a short term success story with the ol' Advisor. But why are "long term successes" so impossible to find with this company?
I discuss it in this video. Check it out!

Now, certainly not everybody is going to have issues with HomeAdvisor. There are certainly some areas in which an HVAC owner, provided he or she has an excellent sales person on hire, can make a good return.
But a key point is that the return is miles and miles away from working with a Digital Marketer and obtaining exclusive leads.
There are a ton of reasons why buying leads from Angies List, HomeAdvisor and ThumbTack is an awful idea, but certainly one of the worst is the fact that these leads are non-exclusive.

That means each lead must not only be paid a high price for, but also that each lead will contain automatic competition, sometimes along the lines of 4-5 competitors, but in more competitive markets, that can go up to 9-10 and even more.
It's a sad state of affairs, and it does train HVAC owners to think that "all leads are garbage", or that "digital marketing is a scam", when in reality it has nothing to do with honest to goodness professional marketers and has everything to do with a company that is currently facing a brutal class action lawsuit from its customers.

In the end, gaining consistency in an HVAC business is exactly what this is about. Without a consistent appointment flow, company owners can become stuck, unable to plan for the next quarter, and doing unfortunate things like laying off employees.
That kind of consistency is ONLY available with Active marketing.

Call us to book a chat today.

A Contractor’s Nightmare: The HomeAdvisor Bait & Switch was first published to All Systems Go Marketing

source https://www.allsystemsgomarketing.com/digital-marketing/a-contractors-nightmare-the-homeadvisor-bait-switch

Local SEO Agency Publishes New Blog Post On Diversity In Online Marketing

La Mesa, CA-based All Systems Go Marketing recently published a blog post titled ‘Get Some Diversity in Your Online Marketing Efforts.’ The blog post discusses how diversifying a business’ marketing efforts can have positive effects on the extent of their outreach. Over time, digital marketing has changed in a number of ways, and many businesses have found new strategies that work especially well for them. Most businesses choose to stick to strategies that they have found to be effective but, according to All Systems Go, implementing a diverse set of strategies can yield positive results.

“When your business grows with the same marketing campaigns rolled out annually, you might not feel compelled to push the envelope or challenge the norm,” says the blog post. “After all, why fix what ain’t broken? But then, this comfort zone will most likely lead you to be complacent, which will cause your site to underperform and eventually experience a decline. Yes, it is inevitable that your business will face stagnation and regression if you don’t adapt to the dynamic nature of online marketing. You need to try and be more open to adopting a more robust strategy. And what better way to do this than to be aware of new opportunities and try to see if they are applicable to your business.”

One type of outreach that businesses might find to be effective is proximity marketing. Proximity marketing has been around since early 2013, and it continues to see new developments (like Google Beacons) that could increase the effectiveness of any business’ marketing efforts. Beacons can send out signals within a limited area, allowing one to target devices (like mobile phones) based on location. Proximity marketing is widely used in malls and commercial districts to send text messages to people in the area, informing them of special offers and discounts. This opens up a wide range of options and can potentially allow businesses to reach people who they might otherwise never reach.

Currently, online marketing is dominated by chatbots, with many businesses having realized that conversational marketing can be particularly effective. By integrating one’s business with platforms like Facebook through chatbots, it becomes possible to engage with one’s target audience through their or the business owner’s app of preference. Chatbot integration can also include other social media assets, the business’ website and external messaging apps which ensure that all of the business’ bases are covered and clients can reach their representatives on multiple platforms at any time. This is particularly effective when looking to communicate with younger generations that have shown an increasing desire for quick and efficient 24/7 service.

Businesses may be interested in voice search optimization as well. As the blog post says, “Voice search optimization (VSO) is also something you need to look into, as there have been more pieces of evidence that prove its efficacy. According to comScore, of all searches to be performed in 2020, 50% will be through voice searches. Moreover, Gartner also foresees that screenless searches will comprise 30% of all searches in 2020. Finally, Google also revealed in its study that 72% of people with voice-activated speakers claim to use their devices daily. You can definitely take advantage of these trends in VSO to benefit your business.”

All Systems Go Marketing can help with any of the marketing strategies mentioned in the blog post and others. The agency has, since 1999, focused on working for and partnering with small to mid-sized businesses. Instead of looking to reinvent digital marketing, the agency aims to provide quality marketing solutions that work for each and every client. The company has, since 2015, been focused primarily on HVAC businesses. All Systems Go Marketing approaches each project with a single goal: to increase the business’ clients and deals. The company’s techniques are based on 20 years of digital marketing experience and have been proven to be effective time and time again.

La Mesa, CA businesses in need of effective marketing services can get in contact with All Systems Go Marketing today to get started. The agency is always looking to push the boundaries of online marketing and looks forward to providing their expertise to new clients.

from Press Releases at https://www.pressadvantage.com/story/38813-local-seo-agency-publishes-new-blog-post-on-diversity-in-online-marketing

Get Your Small Business the Marketing Team It Deserves

Warning: Your marketing department can stop your HVAC business from succeeding. You might wonder how, when having a marketing department is a necessary function for your business, as it makes more people aware of your existence. Actually, it's not marketing efforts that may derail you, but how your department or team is structured. For one, industries these days move fast, so you need the right people with the most applicable skills to succeed in marketing. If it turns out that your marketing team is composed of people that do not have your business' interest as a priority and are not updated with the best marketing practices, you are most probably wasting a lot of money in misguided efforts and salaries.

Unfortunately, some organizations are ill-prepared for these constant changes. If they do catch up, they may do so late, which costs their businesses. Structures also need to be constantly updated to scale. Your team needs the right skills, should be organized for maximum success and efficiency and needs to know how to use the best tools and software to aid their success. Ultimately, you need the right people with the right skills. The question now, is are you ready to turn your marketing team into a lean, mean, effective machine?

Assembling a team for small businesses

This article wouldn’t be much of a problem for large businesses, even if they are also suffering in today’s pandemic. For one, they have a steady stream of resources that do not get easily depleted even in the midst of economic downturns like this. Of course, they would need to do some adjustments like downsizing, but the nature and size of their businesses would still require them to have a sizable marketing team, not to mention that they can afford a larger headcount. On the other hand, small businesses don’t really have the luxury of starting off with a large team. At the start, the already need to be practical of only hiring people that they find necessary to roll out successful marketing programs.

In a small business, odds are you’re hiring one or two people to tackle marketing. If you’re fortunate, you may have three or more.

(Via: https://coschedule.com/blog/marketing-department-structure/?utm_source=mc&utm_medium=email&utm_campaign=ccn&utm_term=marketing-department-structure&utm_content=2)

What skills do your people need to have?

Another must for small businesses in assembling their marketing teams is that they have to be deliberate of what skills their hires Have. It is not wise for small business owners to just hire anyone who claims to have earned a degree from a top business school or have been working with a Fortune 500 company. Marketing specialists for small enterprises need to wear many hats, not to mention that they need to be skilled in various segments of marketing that were not present 10 or even five years ago, such as influencer marketing and social media marketing.     

As brands recover and begin recruiting in the second half of 2020, digital marketing teams will prioritize candidates who can add the most value to a team. Throughout this current downturn, it’s more important than ever for marketers to understand what core skills they possess, and what additional training they need to become the most employable versions of themselves.

(Via: https://clickthrough.marketing/most-in-demand-marketing-skills-2020/)

Is it wise for marketing to stay at home?

Another facet of marketing teams particularly applicable to the times we are currently immersed in is that like all departments of a business, it is highly recommended that job functions can be done at home. Marketing, especially in the age of social media, can be done anywhere, and not as client- or field-intensive like, for example, sales functions. Thus, it makes sense that marketers can take full advantage of the currently popular WFH trend.   

As the pandemic accelerates the adoption of remote work, organizations large and small are realizing that jobs we used to assume had to be done on-site can in fact be done remotely.

(Via: https://hbr.org/2020/08/is-your-organization-ready-for-permanent-wfh)

Your business also deserves top-notch digital marketing expertise, so don't hesitate and get in touch with us right away.

The following blog post Get Your Small Business the Marketing Team It Deserves Find more on: http://www.allsystemsgomarketing.com/

source https://www.allsystemsgomarketing.com/hvac-seo/get-your-small-business-the-marketing-team-it-deserves

All Systems Go Marketing Notes Increasing Popularity of User Generated Content in New Blog Post

All Systems Go Marketing, an SEO company based in La Mesa, CA, that focuses on HVAC businesses, has released a new blog post that takes note of the rising popularity of user generated content (UGC). The article points out that UGC is a worthy alternative for businesses to utilize in their online marketing strategies because customers are always ready to use their smartphones to create videos, photos, blog posts, or stories, and all of these can be gathered by a business who knows how to use it properly. UGC can be included in a business’ marketing plan and an SEO company like All Systems Go Marketing would be able to provide some help.

There are important benefits from the use of UGC for online marketing. First is the fact that it is readily available and a business can easily have a large volume of content that they can use. Second, this is content that originates from a wide variety of people with social media accounts. For instance, if the business wants to focus on a specific gender, ethnic background, social status, etc., it is very much possible that the business can find content produced by people who have a similar profile as the target market.

Craig Wright, owner of All Systems Go Marketing, explains, “With these benefits UGC provides, it is the right time to look deeper into what UGC opportunities are available so you can use them to your advantage. If you are interested in including UGC for your marketing plans, let our experts help you.”

An important source of UGC is social media content. There is a large number of photos and videos shared on social media and a large percentage mention a business or brand. When the business is mentioned in an Instagram post, Facebook post, or a tweet, that is already considered as UGC for that particular business.

Another vital source of UGC are reviews and testimonials, which are huge for generating free HVAC leads. Whether these are left by customers on the business’ site or a third-party site like Yelp or Google, they are a very effective type of UGC because they are social proof for the business. Those who read them have a good chance of becoming new customers. Thus, it may be a good idea for a business to request for a comment, review, or testimonial from customers after they have made a purchase or used a service. One way to do this is through a drip campaign that automatically sends out email messages to recent customers after a particular amount of time has passed, to secure their testimonial.

And with regards to user generated video content, there are a lot of free video content that can be accessed from social media, such as Facebook Stories, Instagram Stories, and the TikTok videos. Video content has been observed to be effective among social media users. Because a video shows a real person talking excitedly about a product or service, this may convince people who are watching the video to also try the product or service.

All Systems Go Marketing may be able to help businesses make use of user generated content in their online marketing campaigns. The company started its operation in 1999 and right from the start up to the present time, they have focused on helping their clients increase their profits. The strategies that they use are based on the most up-to-date Social Marketing research, algorithm analysis, proven search engine performance, and genuine results.

In 2015, they had decided to focus their efforts exclusively for the HVAC industry. They have HVAC SEO experts who have industry knowledge and experience who are able to develop campaigns that can substantially improve an HVAC company’s online presence. These are customized HVAC SEO services to ensure that the strategies used are truly fitted to the specific growth requirements of a particular business.

https://www.youtube.com/watch?v=-vIN8mxNRg0&t=8s

Those who would like to learn more about the use of UGC for online marketing may want to check out the All Systems Go Marketing website, or contact them on the phone, or through email.

from Press Releases at https://www.pressadvantage.com/story/38062-all-systems-go-marketing-notes-increasing-popularity-of-user-generated-content-in-new-blog-post