Now, more than ever, social media marketing has become a ubiquitous marketing platform for all businesses, big or small. When everybody chooses to stay at home and spend countless hours scrolling through their social media feeds, that's basically a gold mine for businesses to find their potential customers. Moreover, with already existing customers having a lot of time in their hands, businesses have also considered how effective social media is in engaging with them, resulting in strengthened trust and deepened relationships.
And it is in this spirit that we are informing you that even with the robust use of social media in marketing efforts amid the pandemic, there is still a lot of room for the platforms to be used in its optimal potential. When maximized in their use, social media platforms can bring further benefits to your business. So, why not explore how to fully optimize your strategy in social media marketing?
Reaffirm your goal
When you first plunged into social media marketing, I would dare say that your primary reason in getting into it is because everybody else is doing it and you have serious FOMO (fear of missing out) concerns. Now that the pandemic has forced everyone, including you, dear small business owner to take time and not rush into everything, maybe it's high time to reevaluate your goals of rolling out social media marketing campaigns. Do you want social media users to be more aware of your brand? Do you want to generate more leads? Do you want more traffic on your website? Are you more into improving relationships with your existing customer base? Whatever reason you may latch into, take note of that and forget about doing social media marketing just because everybody else was doing it.
For you to have an effective social media strategy, it is important to know what you’re trying to achieve. That means knowing what your social media goals are, and how you’re going to reach them.
Aha! There's my audience!
As mentioned earlier, social media is where almost everyone in this COVID-19-infested world is right now, surely including the community which your HVAC business covers. You will surely find your target audience on social media but take note that not everyone on social media is your target audience. You need to learn to identify who to market to, or else you'll run the risk of wasting a lot of effort, time, and money to advertise to a segment that doesn't need your services after all.
It would be extremely difficult to reach your target audience if you aren't sure who they are in the first place. Playing a guessing game simply isn't good enough; you need to have data to make informed decisions for your business and know exactly who you're catering to. Otherwise, you'll waste time, money and resources marketing to the wrong group of people with little to no success to show for it.
Target and promote your content
One thing you need to remember when marketing on social media is that your audience thrives on variety. You need to keep your content dynamic unless you want to bore the hell out of your audience and lose them. Keep a sense of cohesion through color themes and keeping your tone and voice constant, but mix it up in terms of what content you posts - graphics, pictures, infographics, videos, long-form text - the sky's the limit and your audience will be continuously engaged! Of course, it doesn't end there - you need to promote your content, especially if the goal you have set earlier was to increase awareness of your brand and attract new visitors to your socmed platforms or website. besides, there are a ton of other businesses marketing on social media, so promoting your content via ads will make you stand out.
And just posting a link to your latest post doesn’t work like it used to. To get your target audience to actually see your content on social media, you need to get strategic.
The world of social media marketing may be a bit daunting, which is why you have All Systems Go Marketing to help you with your digital marketing needs.
The article Take Your Social Media Marketing to Optimal Levels was initially published to ASGM Blog