If you're in the HVAC business, you need leads to make money. Then, you need leads to grow. Once you have your company at a certain level, consistency will be key to your company's growth.
We talk to HVAC contractors all over the country. Many stress the importance of their job skill. Their ability to solve problems when it comes to air conditioning or heating issues.
A very few talk about how great they are at sales.
One of the issues that seems to come up again and again is the "word of mouth"-marketing plan.
Let's just say we're being gracious when it comes to including the word "plan".
But one thing is always true: the newer the business, the less likely that word of mouth will work.
So what should a beginning contractor do?
Google MyBusiness, baby. The web's only truly free source for HVAC leads. See this video for more details:
Now does signing up for Google MyBusiness automatically mean that leads are going to be showered down on you from above?
No. It takes work. Depending on the market, it may take professional digital marketing help.
But in many markets, particularly small or rural markets, you don't need to be a Marketing Pro to succeed.
You do need to be interactive. You do need to give Google as much as you can when it comes to photos, videos, etc.
Consider the Google MyBusiness Listing to be as essential for the starting HVAC business as registering your name is. Or as opening up your business bank account.
It's quite easy, and if you have an Android phone, you can do it in five minutes.
So get 'er done, and give us a call if you need help breaking into the Google Maps pack.
Those leads are free, and often far better than most.
If you're seeking success in your market, it is an absolute, 100% must.
The following blog article Free HVAC Leads – How Even Starting Contractors Can Get Them Find more on: www.allsystemsgomarketing.com