With half a billion active users daily in 2019 and a very favorable forecast for 2020, it is no wonder why many online marketers have decided to jump and join the Instagram Stories wagon. The platform may only be in its 4th year, but it has taken the lead in terms of the number of users when it comes to mobile video platforms, letting its competitors including Snapchat, TikTok, and its sister company's Facebook Stories eat its dust.
Instagram Stories has taken the lead because of several factors, including the built-in fan base of Instagram. Social media users who want to be rid of trolls on Twitter and the prevalence of fake news on Facebook took refuge in Instagram, which stayed true to its bread and butter offering, photo sharing, until 2016. Once Instagram Stories was introduced, the platform was successful in holding on to the users Instagram already has by providing simple quirks to its offerings on IG Stories - live videos, voting posts, and photos with captions and stickers that would disappear after 24 hours. Also, not a lot of fanfare and faddish elements are involved in IG Stories, unlike Snapchat and TikTok filters that pretty much wane in popularity after a few months.
Now that Instagram Stories has established itself as a leader and more formats have been introduced, online marketers should take advantage of this and see which format is most effective and engaging to its audience. After all, it is not enough that you just join Instagram, have an account, and post some stories. Many companies have joined the bandwagon, so now the challenge lies in setting yourself apart and rising above the competition. Do you know which IG Stories formats work for your intended audience?
Short Stories for Your IG Stories
Rather than shopping blocks of tests, online marketers translate legit articles into short paragraphs and bullet-point lists, put them into graphic elements like a very short video or a photo, and tell the story with a few slides on IG Stories. This format appeals to IG users who aren't really into long-form articles but get their attention attracted to interesting visuals that they can't help but read the texts as well. The last slide would usually be a call to action: an invitation for the reader to swipe up to read the entire article or sign-up for a trial or give their information so they can get email or SMS alerts.
If you’ve never come across this term before, storyboarding is the process of creating a graphical representation that will simulate exactly what your content will look like, slide by slide in the case of stories.
Quiz or Poll Your Way to IG Stories
Do you want to know how your followers feel about a certain topic? Easy, just post a quiz or poll on your IG Stories! Your followers get intrigued by these IG Stories formats because they get informed of how much they know and what they need to know about a topic and in the case of polls, it allows them to know if their views and opinions on a topic differ from or are the same with the rest. Lastly, polls and quizzes have that engagement element that every business wants to have for their online marketing efforts.
One of the great things about this feature is that it invites followers to interact with you privately in a way that feels much less invasive than DMs. It creates a smooth, comfortable transition to DMs if you choose to reply to them privately.
That'll Teach Them
Short demo or tutorial videos are always a great format for businesses as they allow them to show off the quality of their products or level of expertise in the services they offer. You can also link your videos to your site and let your viewers buy your product or take advantage of your services right away, or at the very least learn more about your company and your offerings.
Passion is an important driving force behind any tutorial. When you learn from someone who is passionate, you are not only entertained but you're also able to absorb the material that much more because they make the act of learning fun.
If you want to explore Instagram Stories more and see make it work to your business' advantage, get in touch with us at All Systems Go Marketing.
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