We all get interested to find ways to make money. While a regular 9-5 job will ensure you get regular pay checks and some added employment benefits, there is little room for growth and financial independence. You can usually get that when you take a risk with business. However, with an economy that is just recovering and global conflicts that can shook world trade at any time, it is risky and not wise to put all your money in just one place.
The digital world is growing. The popularity of social media attests to the fact that the web is now deeply ingrained to people’s lives. And what a great opportunity opened up for everyone who realized just how much potential there is in the Internet.
For those who decided to take the web more seriously and not for just pure entertainment and relaxation (e.g. social media, Youtube etc.), you’ve probably come across the word SEO more often than not. Just what does this acronym stand for and how can you make money from it? SEO stands for Search Engine Optimization and works by getting traffic from all search results entered on various search engines. Check this link to learn more about web traffic: https://www.allsystemsgomarketing.com/targeted-traffic-2/. It can help you reach a specific target and conquer a specific niche if you just know how to do it.
Online business is at its boom. Internet has become an easily accessible marketplace. Whether you want to purchase a pair of shoes or get your real estate property booked, Internet is the right place to do so. E-commerce is gradually spreading its dominance over traditional forms of business. In fact conventional businessmen are shifting towards the online arena.
Establishing an online business is not enough. Digital marketing is an essentially important aspect to get your business noticed online and increase its digital visibility. You need to build a sense of trust in potential customers to maximize conversions.
This is where Search Engine Optimization (SEO) comes into play. Once you have built a business website, it is important to increase its visibility. SEO helps to increase search engine rankings. There are many professionals that can draft you a strategy like SEO expert Brad and enable an effective implementation. However, it can be done by yourself as well but involves several technicalities.
People tend to check out the first few pages of a search engine after entering a particular keyword. If you dabble now with Internet Marketing, Social Media Marketing, Content Marketing, E-Commerce, or any of these high-tech industries, then you have a lot to gain when SEO is done right. You can check this link to know more about content writing: https://www.allsystemsgomarketing.com/article-writing/. Meanwhile, if you are a newbie, here is what you need to learn about SEO.
With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time?
Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.
I know this sounds elementary, but SEO is way more that just ranking for keywords. Too many site owners forget this and obsess over rankings. While rankings are important, they only tell us part of the story. Without a clearly defined purpose that states what you are trying to accomplish, how will you know if you are succeeding?
If you took the time to read the Google Search Quality Guidelines released back in November of 2015, the main task search quality evaluators are asked to perform is to figure out the site’s purpose and determine if the site actually met its intended purpose.
While the search quality evaluators don’t have direct control over site rankings, this document can still tell us a lot about how Google is trying to better understand websites and how they impact real users.
The best online marketers have perfected their SEO strategy. So, how do you start?
Don’t skip the ‘alt’ and ‘title’ tags on images.
If you use WordPress, you can put text in the alt tag area that means something to search engines and viewers too. If you want to place higher in search results, and don’t we all, pay careful attention to include these tags.
- Did you know that servers are case sensitive?
For that reason, when you type out an URL that you want to be SEO friendly you should not capitalize any of the letters.
- Just as you focus on external linking, you should also focus on internal linking.
For example, under a blog post adding an “if you liked this you may like this” link below it may keep your readers on your site and reading longer.
- Keep your content up-to-date.
Add new content but also upgrade old content by ensuring it’s still relevant and all the links work. When the search engines crawl your site, they like finding new information and it determines how often they return. If they don’t consistently find new content, they will return less often.
- When looking for keywords consider long-tail keywords for your blog posts.
A study by Wordstream found that 50% of search queries are four words or longer. When creating your keywords, think about what you would enter in the search engines to find.
- Guest Blogging for SEO
If you’re going to guest blog for SEO, choose blogs that are relevant to your site, have the same audience, rank higher than your site, and receive a lot of engagement. This is easy to find with a little research.
- Headlines matter a great deal when it comes to SEO.
Create headlines that include keywords and aren’t tricky. Don’t stuff them with keywords! You may think this is a great way to attract the search engines but it will lose your readers.
- When you publish an infographic, also include a blog post with it that gives the same information in text.
Since most infographics are an image file, the search engines can’t see them. So without the text included in the post, they will not help your search engine rank. By adding the same information in text format, it will be found and positively affect your rank.
You don’t have to be a tech or marketing whiz to get a good grasp of how SEO works and how you can use it to leverage your business and take it to a whole new level on the digital world. The web is full of posts talking about SEO and you can pick up a lot of tips from these articles or sites that you can also apply to your own web business. Even traditional businesses can benefit from SEO as they also have online sites to keep up with the changing world and make it easier for their customer base to reach them and even probably grow their market. Give SEO a try and learn just how useful it is to tap the web’s infinite resource and make lots of money from it too.
SEO Basics You Need To Know is republished from All Systems Go Marketing Blog