tag:blogger.com,1999:blog-72932774336263449982024-02-20T09:45:14.641-08:00All Systems Go MarketingAllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.comBlogger135125tag:blogger.com,1999:blog-7293277433626344998.post-68492977395942430362021-09-28T12:25:00.001-07:002021-09-28T12:25:43.295-07:00SEO Agency All Systems Go Marketing Publishes Blog Post Discussing The Importance Of A Business's GMB Listing<p>All Systems Go Marketing, the premier SEO agency in San Diego, California, has published <a href="https://allsystemsgomarketing.blogspot.com/2021/06/seo-company-all-systems-go-marketing-is.html">a blog post</a> discussing the importance of a business’s GMB listing for its online growth.</p>
<p>A business’s Google My Business listing is usually the first thing to pop up in search results when a customer enters the business’s name in the search engine. The visibility of these listings plays a major part in a consumer’s decision to select a business for their requirements. It makes sense because as a consumer, one tends to play it safe and gravitates towards a business that is well-reviewed and has plenty of positive reviews. However, it also means that someone might be dissuaded from enlisting a business’s help when they find negative reviews about their service.</p>
<p>This is a persistent problem for local SEO as with time, the number of review sites and specialized registries that curate businesses in a particular sector have gone up significantly. Consumers are more aware and tend to use reviews as a dangling sword on the business to get good service. When they are dissatisfied with the service received, they vent their frustrations out in the form of negative reviews as the last recourse. Today, when a business gets listed online it doesn’t take a lot of time to find reviews that start popping up either praising or deriding the quality of the service they are offering.</p>
<p>Negative reviews can definitely be a liability for a business because newer clients will tend to take what the reviews say at face value and not give the business the benefit of the doubt. According to some studies, four out of ten consumers will avoid a business that has a negative review, even if they have worked with the business before. In other studies, it has been shown that around 86% of potential customers won’t even consider the business if it has a negative review. Though these numbers are depressing for businesses just starting out, it doesn’t spell all doom and gloom.</p>
<p>The article by All Systems Go Marketing then goes on to talk about the positive benefits of negative reviews on a business’s SEO. First of all, a review, even a negative one, increases the review count on the GMB listing. Second, the article reminds the reader that customers are generally smarter than one gives them credit for and they can tell when overly negative reviews are trying to malign a company’s image without adding constructive feedback. Consumers also tend to distrust companies with perfect ratings as they seem them as fraudulent or too good to be true. Negative reviews, therefore, add authenticity to a business. Third, negative reviews increase engagement metrics for a brand despite their adverse effect on the brand’s image. Fourth, they can be a source for keywords that <a href="https://allsystemsgomarketing.weebly.com/all-systems-go-marketing/seo-company-publishes-blog-post-discussing-interactive-marketing-for-hvac-contractors">help a business’s local SEO</a>. Finally, negative reviews are a way to improve one’s service by taking constructive criticism to heart and implementing changes that improve the overall service. Bouncing back from a negative review and taking it in stride can help strengthen a business.</p>
<p>The article then concludes that negative reviews are bad for business but they are not the end of the world. They don’t have to be the death knell that a lot of people insist they are. The article says that Google takes into account negative reviews while recommending a business as it is a strong indicator of a company’s quality of service. The more people that recommend a business, the higher the affinity Google’s search algorithms have to put the business front and center in the search listings. To get more organic traffic, businesses should factor in managing their GMB presence in their online marketing strategy. A business that is hit by negative reviews might even consider hiring online reputation management companies to suppress the negative reviews.</p>
<p>All Systems Go Marketing can be reached at the phone number <a>(888) 471-2746</a> or at the email id <a>salesweb@allsystemsgomarketing.com</a>.</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/43605-seo-agency-all-systems-go-marketing-publishes-blog-post-discussing-the-importance-of-a-business-s-gm">https://www.pressadvantage.com/story/43605-seo-agency-all-systems-go-marketing-publishes-blog-post-discussing-the-importance-of-a-business-s-gm</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com1tag:blogger.com,1999:blog-7293277433626344998.post-16877467349305292512021-09-27T17:25:00.001-07:002021-09-27T17:25:41.998-07:00SEO Company Publishes Blog Post Discussing Interactive Marketing For HVAC Contractors<p>All Systems Go Marketing has published a blog post advocating for the use of interactive marketing for HVAC contractors.</p>
<p>HVAC contractors have the difficult task of communicating the effectiveness of their services to potential customers. Those who are looking for HVAC repair and maintenance online are most likely going to come across bland and boring text descriptions of a company’s services. All Systems Go Marketing’s <a href="https://allsystemsgomarketing.wordpress.com/2021/05/19/defining-effective-seo-for-hvac-company-owners/">blog post</a> encourages the use of interactive marketing techniques to boost customer engagement and get better organic traffic to their website and social media.</p>
<p>The company says that interactive marketing has been a staple in traditional marketing techniques that aim to find customers where they most likely are going to be. However, online interactions still lack the dynamism needed to keep the target customer engaged. Some eCommerce sites have successfully integrated interactive marketing techniques to boost sales. The article says that HVAC companies can take a cue or two from existing campaigns that have proven to be highly successful. The article then goes on to recommend four different methods of adding interactivity to a customer’s online experience.</p>
<p>The first obvious candidate for improvement is text content. Text content is evergreen as almost everyone can access it without the need for special hardware or software. It may seem hard to make plain text articles interesting but the blog post quickly points out that this is a misconception. Text content can be supplemented with interactivity by creating quizzes, surveys, polls, embedded calculators, and other such widgets which require the end-user to give some input or feedback. This keeps them actively occupied with the content, increasing the chances that they go along with the product pitch. Text content also gives the company the chance to collect customer behavior data that can be analyzed to figure out buying patterns. The data can be used to create new offers and other engagement opportunities to retain existing customers and attract new ones.</p>
<p>The second possibility for adding interactivity is a chatbot. They are generally used on customer-facing websites to glean important relevant information from the customer. They can be used to give the customer options pertaining to how they want to interact with the website. Chatbots can be used to collect information from new customers and help them get on board the service. They can also help customers with frequently asked questions by pointing them towards the correct information resource. Overall, a chatbot can help a company reach a wider audience.</p>
<p>Another avenue of adding interactivity that the company talks about in its blog post is <a href="https://www.youtube.com/channel/UCtYtSbUlrfxjAC6liMuQHEA/videos">interactive video content</a>. Bite-sized chunks of information can be communicated in a video format more easily than any other mode of communication. Visitors to the website are even more likely to click on a video link as they find them more effective. They are shareable, relatable, and much more engaging than plain text formats. Interactive videos can be of many different types such as live streams, real-time webinars, and interactive storytelling videos where users can influence how the story ends.</p>
<p>Finally, the article draws attention to AR as an exciting new prospect for making customer interactions more engaging. AR, which stands for augmented reality, allows the user to use a phone or other hardware with cameras and relevant sensors to interact with animations and presentations. It is a more immersive experience that requires customers to actively click on the screen, guaranteeing engagement. The article concludes by saying that though AR is very effective, it is not yet utilized in SEO for HVAC contractors to the extent that it can be, leaving the door open for a company to innovate and be a trailblazer.</p>
<p>All Systems Go Marketing provides digital marketing & SEO, Pay Per Click (PPC) advertising, and social media marketing to a variety of industries. It can be contacted at the phone number (888) 471-2746 or at the email id <a>salesweb@allsystemsgomarketing.com</a>. The company was established in 1999 and has over 20 years of real-world experience helping HVAC contractors find clients online.</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/43604-seo-company-publishes-blog-post-discussing-interactive-marketing-for-hvac-contractors">https://www.pressadvantage.com/story/43604-seo-company-publishes-blog-post-discussing-interactive-marketing-for-hvac-contractors</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com1tag:blogger.com,1999:blog-7293277433626344998.post-63716804159785079732021-07-02T15:27:00.001-07:002021-07-02T15:27:24.032-07:00California SEO Agency All Systems Go Marketing Discusses The Importance of Content Quality vs Optimization For a Website's Success<p>All Systems Go Marketing, an SEO agency in La Mesa, California, has released a blog post discussing the importance of quality content against <a href="https://allsystemsgomarketing.wordpress.com/2020/07/29/marketing-expert-shares-how-seo-can-be-utilized-effectively-for-hvac-businesses/">the importance of search engine optimization</a> when it comes to ranking a website high in search results.</p>
<p>The blog post says that the debate between the quality of content and how well optimized it is has been raging in the SEO business for a long time. A lot of ardent believers in “Content is King” insist that search engines focus exclusively on content quality to determine which website gets put in front of the end-user. According to them, a business should focus exclusively on giving potential customers the most relevant and accurate information. A logical extension of this assumption is that those companies that rank lower in the search results must obviously have lower quality content than the websites that rank higher.</p>
<p>All Systems Go Marketing brings a new approach to the table in the blog post and goes on to explain that this way of thinking is overly simplified and misses <a href="https://allsystemsgomarketing.blogspot.com/2021/06/seo-company-all-systems-go-marketing-is.html">a lot of the nuances of the SEO business</a>. It says that there are many other factors that determine where a business’s website will rank in the search results and it does not just depend on content quality.</p>
<p>Search engines get a sense of a website’s content quality by crawling the website using robots and also tracking customer behavior after landing on the website. Google owns the Chrome browser that tracks everything from what a user does on the Google search results page to how long they stay on a particular page. If a user stays on a particular page for a length of time, it is a good indication that they found the information useful and thus got what they were looking for. However, frequently there will also be many websites in the top search results of a query that will have bland or disappointingly surface-level content that is of no relevance to the search results. The article surmises that this is because, apart from content quality, other factors come into play such as keyword inclusion, link building, and in some cases money since paid ads can be used to get traffic.</p>
<p>The article then goes on to explain the science of optimization and how it affects search results. The most important part of optimization, the article says, is keyword inclusion. The search engine matches the keywords entered by the user to the content on the website and appropriately ranks it. They are the first and most important things to consider when writing and crafting content because the only way that anyone is going to be able to find the content is if the query they enter into the search results matches or comes close to the content on the website. Therefore the high quality of a website’s content does not guarantee that a website will be higher on the search results if the content is not optimized using the proper keywords. The article concludes by saying that there is a fine balance that needs to be struck between content quality and content optimization in order to benefit from organic traffic.</p>
<p>Finally, the article talks about link building and how it is very important for search rankings. A high authority site that links to a website instantly makes the website more appealing for the search engine because it is a clear indication that the link has information worth sharing. Outbound links also play a role as pages that link to reputable third-party sources are thought to have more engaging content. A common pitfall to look out for is linking to many low-quality websites in order to abuse the outbound links advantage and ending up with a search engine penalty.</p>
<p><a href="https://www.google.com/maps?cid=3391001622412908037">All Systems Go Marketing</a> can be contacted at the phone number (888) 471-2746. They have been providing search engine optimization, PPC advertising, and social media marketing to HVAC contractors for over 20 years.</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/43603-california-seo-agency-all-systems-go-marketing-discusses-the-importance-of-content-quality-vs-optimi">https://www.pressadvantage.com/story/43603-california-seo-agency-all-systems-go-marketing-discusses-the-importance-of-content-quality-vs-optimi</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com1tag:blogger.com,1999:blog-7293277433626344998.post-11472254064550924722021-06-04T12:29:00.001-07:002021-06-04T12:29:36.246-07:00SEO Company All Systems Go Marketing Is Urging Businesses To Focus on Local SEO Optimizations<p>All Systems Go Marketing is urging businesses to get their ducks in a row <a href="https://allsystemsgomarketing.blogspot.com/2021/05/take-note-of-these-local-seo-pointers.html">when it comes to optimizing for local SEO.</a></p>
<p>All Systems Go Marketing has been providing SEO services to companies for a long time and through its illustrious history has helped many businesses get off the ground and to a roaring start. It has released a blog post that lists the basics that one needs to get right to ensure they have local success on the Google search engine.</p>
<p>The article says that there are a few considerations that are absolutely essential before proceeding to build content that is locally optimized. Unless the basics are taken care of, no matter how much the business tries, it won’t be able to benefit from Google’s search results. These things to take into consideration are the Google My Business (GMB) listing, online reviews, and on-site elements.</p>
<p>The Google My Business listing is a way to establish the business as an entity in the eyes of the search engine. Unless the search engine can associate keywords with the name of the business, there is no hope for the business. Creating a Google My Business listing is the only way to make sure the panel of information with all of the business’s information pops up when one enters its name in the search engine.</p>
<p>The GMB information panel is extremely important for two reasons. First of all, it gives the user the confidence that what they are looking for is a real business that has put some effort into establishing itself online. The information panel is an indicator of quality and trustworthiness in the eyes of the end-user. They might even base their entire judgment of a business based on whether the information panel pops up for it.</p>
<p>The second quality is the succinct information that the panel is able to convey in a short glance. The information panel can show the NAP (name, address, phone number), website, hours, photos, videos, offers, and services, among other information that someone looking for a service, is most likely to find useful. The article then quotes another article from WordStream to make its point that says, “Google’s algorithm for ranking business profiles does not just consider proximity and relevance but also activity and quality of information.”</p>
<p>The second metric that a business has to ensure works for them is the quality of the online reviews that their customers are leaving. A business with a large number of good reviews will rank consistently higher in the search results. The social proof of customers vouching for the business is very important to a search engine like Google that only wants to display the best possible results for a search query. A business should therefore encourage the clients to whom it has provided services, to be active and add reviews on their Google My Business listing. This follow-up will go a long way towards building a trustworthy and authoritative business listing that Google won’t shy away from recommending to its users. In case a business is inundated with negative reviews, they can even employ the use of reputation management companies to suppress the negative reviews.</p>
<p>The final but <a href="https://allsystemsgomarketing.blogspot.com/2021/04/local-seo-moves-that-are-absolute-no_28.html">equally important part of the local SEO configuration</a> is the presence of on-site elements that give the relevant information about a business in a clear manner to the search engine’s robots. This includes keywords, title tags, meta descriptions, internal links, header tags, and other similar settings. One idea is to add the name, address, phone number (NAP) to the footer so that it shows up on every page of the website.</p>
<p>All Systems Go Marketing can be contacted at any time Monday to Friday. There is also a contact form on the website to request a free quote from its SEO experts. They have been providing search engine optimization, PPC advertising, and social media marketing to HVAC contractors and other industries since 1999.</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/43602-seo-company-all-systems-go-marketing-is-urging-businesses-to-focus-on-local-seo-optimizations">https://www.pressadvantage.com/story/43602-seo-company-all-systems-go-marketing-is-urging-businesses-to-focus-on-local-seo-optimizations</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com1tag:blogger.com,1999:blog-7293277433626344998.post-73682960200407255402021-05-19T15:53:00.001-07:002021-05-19T15:53:27.583-07:00G-M-B Gone A-W-R-Y<p>As a local business, one of the most basic things you need to master would be your Google My Business (GMB) listing. But believe me when I say that there are so many businesses that are still doing the wrong things when it comes to GMB. Read on to see if you are also doing some questionable things regarding your GMB so you can rectify them ASAP.</p>
<p><em><strong>What are those words in your GMB?</strong></em><br />
The tendency and temptation among those who manage and maintain websites for local businesses would be to put really good keywords in the site in the belief that their presence will make Google rank the website higher in search results. However, the opposite may actually happen.</p>
<p>Moreover, some local businesses have also this tendency to stuff irrelevant keywords on their website, thinking that those popular keywords can be discovered by the search engines' crawlers and prop that website into first-page popularity. However, this move is very risky because search engine crawlers may realize that those keywords, although popular, may not be relevant to your local business at all. This is an obvious cause for your website to be penalized.</p>
<p>Google has added guidelines that consider putting extraneous keywords in your Google My Business (GMB) listing as gross violations which may cause your business' listing to be penalized. What exactly are these penalties? They usually come in the form of suspensions.</p>
<blockquote>
<p>Soft Suspension = This is when the business owner/agency loses the ability to manage the listing inside Google My Business but the listing is still live on Google Maps. Normally in theses cases, the ranking of the listing is unaffected.<br />
Hard Suspension = The listing (along with all the reviews) is completely removed from GMB and Google Maps<br />
(Via: <a href="https://abundantlifestyle.io/how-does-google-my-business-penalize-keyword-stuffing-50-examples-case-study/" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://abundantlifestyle.io/how-does-google-my-business-penalize-keyword-stuffing-50-examples-case-study/</a>)</p>
</blockquote>
<p><em><strong>When pushing the GMB envelope goes too far</strong></em><br />
For years, there have been local businesses that have tried to one-up Google thinking that their tricks might just propel them to search engine success. One of these tricks is to set up as many GMB pages for supposedly various locations of the business, hoping that all of them will figure well in Google rankings. However, it has been discovered that some of these GMB listings do not actually correspond to an active office location, and instead are just PO boxes, virtual offices, and even residences of the owners of the business as long as they can receive the verification mail that Google sends them that as the name implies, is supposed to verify a physical location of a business.</p>
<p>When Google discovers these empty or fake GMB listings, these would be in violation of their rules, as there are guidelines that state that remote addresses, virtual offices, and PO Boxes are not accepted. The discovery of these inconsistencies also affects the consistency of Name, Address, Phone Number (NAPs), which means these businesses will also be penalized and they can kiss their hopes of ranking locally goodbye.</p>
<blockquote>
<p>NAP inconsistencies can adversely affect your local SEO because search engines won’t be confident about the information you are providing. Basically, search engines won’t trust you.<br />
(Via: <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/the-importance-of-name-address-and-phone-number-consistency-for-local-seo/?sh=30ab0a902c0d" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/the-importance-of-name-address-and-phone-number-consistency-for-local-seo/?sh=30ab0a902c0d</a>)</p>
</blockquote>
<p><em><strong>Wrong categories on your GMB will also cost your business</strong></em><br />
As with the point on keyword stuffing mentioned earlier, there also is this practice among local businesses to prefer using more general categories instead of using specific categories as their primary category. It is thought that general categories can make GMB listing more attractive, although businesses forget that more general categories also expose the business to more competition from other businesses that use the same categories. Thus, it is important that categories should be specific and are directly related to your business.</p>
<blockquote>
<p>Never add categories that don’t relate to your business. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings.<br />
(Via: <a href="https://moz.com/blog/how-to-choose-google-my-business-categories#:~:text=When%20and%20where%20to%20choose%20Google%20categories&text=Once%20you%20have%20access%20to,select%20up%20to%2010%20categories." target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://moz.com/blog/how-to-choose-google-my-business-categories#:~:text=When%20and%20where%20to%20choose%20Google%20categories&text=Once%20you%20have%20access%20to,select%20up%20to%2010%20categories.</a>)</p>
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<p> </p>
<p>Interested to learn more about local SEO marketing? Read <a href="https://www.allsystemsgomarketing.com/social-media/yes-you-can-join-the-big-boys-on-social-media-marketing" data-wpel-link="internal">here</a>.</p>
<p><a href="https://www.allsystemsgomarketing.com/local-seo/g-m-b-gone-a-w-r-y" data-wpel-link="internal">G-M-B Gone A-W-R-Y</a> was initially seen on All Systems Go Marketing Blog</p>
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<a href="https://www.allsystemsgomarketing.com/local-seo/g-m-b-gone-a-w-r-y">https://www.allsystemsgomarketing.com/local-seo/g-m-b-gone-a-w-r-y</a>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-71785802349967731672021-05-19T13:53:00.001-07:002021-05-19T13:53:05.772-07:00Defining Effective SEO For HVAC Company Owners<p>Defining good SEO is pretty easy - it basically tends to mean a site that is well marked up, written well, loads fast and most critically, RANKS for keywords either locally in the map pack (for local businesses) or in the below-the-ads section nationally (for larger concerns).</p>
<p><img alt="" width="500" height="500" data-src="https://www.allsystemsgomarketing.com/wp-content/uploads/2020/02/hvac-seo.jpg" class="alignright wp-image-3061 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="500" height="500" data-src="https://www.allsystemsgomarketing.com/wp-content/uploads/2020/02/hvac-seo.jpg" class="alignright wp-image-3061 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img class="alignright wp-image-3061 size-full" src="https://www.allsystemsgomarketing.com/wp-content/uploads/2020/02/hvac-seo.jpg" alt="" width="500" height="500" /></noscript></noscript>But <a href="https://www.allsystemsgomarketing.com/hvac-seo" data-wpel-link="internal">HVAC SEO</a> isn't simple on-page stuff, like ensuring the term "AC installation" shows up as 3.4% of the time on a page. It isn't naming your images something like "furnace-installer-near-me.gif" or buying tons of crappy links from "directories" that no one ever sees. It certainly isn't stuffing keywords into Meta tags and calling it a day.</p>
<p>It isn't buying a "website kit" from a provider that claims "all the SEO is complete." It isn't throwing down hundreds of dollars on weak Fiverr gigs that Google is just dying to ban your website because of.</p>
<p>Nope, those ideas are 10, 15 and 20 years old. They were pretty sweet in their time, back when things were far less complicated (the good ol' times!); but now, not so much. Now, those ideas work about as well as a Yellow Pages listing, which if you're under 70, is unlikely to be your go to.</p>
<p>Having run SEO campaigns for over 20 years, one thing this insider can tell you is this: good SEO is getting more and more complicated, has quite a few more elements than it ever has and is a continual process. There are more assets to maintain, more links to "juice", and more content to be written.</p>
<p>Even five or 10 years ago, you could put up your brochure-lite website, and pull local leads just by submitting your site to Google Places, as it was known back then.</p>
<p>That has changed markedly as well.</p>
<p><strong>Are You Content With Your Content?</strong></p>
<p>Today's well-ranked website all but requires a strong content strategy. Google cares far more about "activity" on your website as well, meaning they care that visitors are interested in what you're putting out there. This means the old "put up a site and redesign in 3 years"-adage that many business owners have gone with for so long is now just ridiculously obsolete.</p>
<p>Nope, you need to get your message out there with solid consistency. Google will reward websites that don't let the tumbleweeds gather.</p>
<p>Ask yourself this: if you're never saying anything new with your website, why should Google want to feature it?</p>
<p><strong>The Maps 3 Pack Should Be Your SEO Goal</strong></p>
<p>Nowadays, with Mobile search such a major part of Google's algorithm, a slot in the local "3 pack" can mean a continual lead flow - a virtual license to print money that is NOT subject to the insane bidding process that Google Ads can create- particularly during peak heating or cooling season.</p>
<p>One of the most interesting parts about talking to HVAC contractors all over the world is that many of them share a sad, unfortunate view of SEO and Digital Marketing. The reason is simple. They've been burned.</p>
<p>I've even talked to people who were paying into the five figure range for monthly SEO, even while the "specialist" they were working with NEVER EVEN ASKED FOR THE WEBSITE's PASSWORD!</p>
<p>No wonder SEO gets a brutal rap.</p>
<p>Sadly, many HVAC owners are sold on the concepts and potential success in a well SEO'd site, only to hire someone (oftentimes a web designer with no idea of anything SEO except that they can "add it to the bill") that lets them down.</p>
<p>This makes it difficult for bona fide SEO warriors to take on new clients, but not impossible. In fact, for the right business owners that are willing to take on the right digital marketing agency, it can mean rewards beyond their wildest dreams, and enough HVAC leads that there is never any inconsistencies when it comes to generating sales.</p>
<p>It's all about picking the right agency. Tune in next week when I tell you what to look for in an SEO agency that virtually guarantees you're picking a winner.</p>
<p>The article <a href="https://www.allsystemsgomarketing.com/hvac-seo/defining-effective-seo-for-hvac-owners" data-wpel-link="internal">Defining Effective SEO For HVAC Company Owners</a> was originally seen on ASGM</p>
<br />
<a href="https://www.allsystemsgomarketing.com/hvac-seo/defining-effective-seo-for-hvac-owners">https://www.allsystemsgomarketing.com/hvac-seo/defining-effective-seo-for-hvac-owners</a>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-20626687092064205522021-05-12T16:13:00.001-07:002021-05-12T16:13:09.331-07:00Take Note of These Local SEO Pointers<p>Are you interested in trying your hand on local SEO for your business? Here are some tips on doing it right.</p>
<p><strong><em>Patience is a virtue in local SEO</em></strong><br />
The thing about local SEO is that the results that you will reap from putting your efforts on it will eventually be yielded to you, with emphasis on eventually. You cannot expect your local SEO efforts to bear fruit overnight, days after, weeks after, or even a month after your initial salvo. There are three things that you need to get the ball rolling when it comes to your local SEO and social media efforts: strategy, perseverance, and time – all of which takes patience. Imagine, national and multinational brands take substantial time for their accounts to take off and make a difference in their businesses. If these big brands need to exercise patience before seeing any changes in their companies, how much more with your local business?</p>
<p>Having said that, there is indeed a need to invest substantial effort for your local SEO and social media to pay off. If you’re doing this because everybody else is doing it and you have serious FOMO (fear of missing out) without identifying a real strategy tailor-made for your business, then you need to set your expectations at a minimum.</p>
<blockquote>
<p>Before you start running reports, decide which metrics matter to you and your business. Don’t get caught up on “vanity metrics” — metrics that make you feel good but don’t help you make decisions, take action, or judge value. While it’s tempting to obsess over followers and likes, those metrics don’t necessarily serve your business goals. For instance, local businesses get more out of a small, local following than a large following that includes people who will never visit the businesses’ physical stores.<br />
(Via: <a href="https://buffer.com/library/social-media-for-small-business/" target="_blank" rel="nofollow external noopener noreferrer">https://buffer.com/library/social-media-for-small-business/</a>)</p>
</blockquote>
<p><em><strong>Local SEO and Social Media = Local Content</strong></em><br />
There is that temptation to pattern your content such as our promotions, articles, messages, etc. after the established brands, because you’re thinking, “If these types of content worked for them, it surely should work for you as well.” However, to totally base your messages and content on these multinational companies is a huge risk to local businesses because these messages may actually alienate your audience instead of making them identify more with your brand. The purpose of your content, whether on social media or on your website, is to make your business more relatable and relevant to the needs of your target audience, which is ideally the people in your locality. You may not necessarily be successful with that if your messaging is almost copied from big brands. Content marketing is a vital component in local SEO, so make sure to make your count.</p>
<blockquote>
<p>Only 30% of small businesses have an SEO optimization strategy, which means over two-thirds are neglecting this vital marketing tool. SEO is crucial to help your blog rank high in search engine results for specific queries and terms, helping more people to discover your content.<br />
(Via: <a href="https://smallbiztrends.com/2020/10/how-to-make-content-marketing-work-small-business.html" target="_blank" rel="noopener nofollow external noreferrer">https://smallbiztrends.com/2020/10/how-to-make-content-marketing-work-small-business.html</a>)</p>
</blockquote>
<p><em><strong>Local social media needs to be regular</strong></em><br />
To make sure your social media assets stay relevant to your target audience, you need to make sure that you post regularly. Absence in the case of local SEO and social media efforts does not really make your target audience’s hearts grow fonder of you; in fact, you might run the risk of them forgetting you if they do not see you that active in sharing content on your social media platforms and website.</p>
<p>If you think that you don’t have the perseverance to stick to a schedule when posting content to your social media accounts, don’t worry. There are social sharing apps that will allow you to make a ton of social media posts and automate them so they will be posted on a regular schedule.</p>
<p>But having said those points above, you still should make it a point that you post relevant matters as elaborated in the second point earlier. Do not sacrifice quality for quantity. Make sure you strike a balance between the quality of your posts and how regular your posts are.</p>
<blockquote>
<p>Your social media posting frequency shouldn’t be overwhelming, and it shouldn’t be fluffy. Think about it this way: you shouldn’t be posting just to prove that you have a presence. It is always better to have no presence than to have a negative, dated or out-of-touch existence on social media. If you’re wondering how often to post on Instagram, Facebook, or any other social platform, note that it may actually be better to do less on social.<br />
(Via: <a href="https://www.ballantine.com/how-often-to-post-on-social-media-for-business-in-2020/" target="_blank" rel="noopener nofollow external noreferrer">https://www.ballantine.com/how-often-to-post-on-social-media-for-business-in-2020/</a>)</p>
</blockquote>
<p> </p>
<p>Get your fix of local SEO information <a href="https://www.allsystemsgomarketing.com/uncategorized/local-digital-marketing-not-dead-on-the-contrary-all-the-more-important">here</a>.</p>
<p>The following blog article <a href="https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers">Take Note of These Local SEO Pointers</a> was initially published to <a href="https://www.allsystemsgomarketing.com" rel="nofollow">https://www.allsystemsgomarketing.com</a></p>
<p>from All Systems Go Marketing – Feed <a href="https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers" rel="nofollow">https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers</a></p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-33823194230823048392021-05-12T14:55:00.001-07:002021-05-12T14:55:03.143-07:00Take Note of These Local SEO Pointers<p>Are you interested in trying your hand on local SEO for your business? Here are some tips on doing it right.</p>
<p><strong><em>Patience is a virtue in local SEO</em></strong><br />
The thing about local SEO is that the results that you will reap from putting your efforts on it will eventually be yielded to you, with emphasis on eventually. You cannot expect your local SEO efforts to bear fruit overnight, days after, weeks after, or even a month after your initial salvo. There are three things that you need to get the ball rolling when it comes to your local SEO and social media efforts: strategy, perseverance, and time - all of which takes patience. Imagine, national and multinational brands take substantial time for their accounts to take off and make a difference in their businesses. If these big brands need to exercise patience before seeing any changes in their companies, how much more with your local business?</p>
<p>Having said that, there is indeed a need to invest substantial effort for your local SEO and social media to pay off. If you're doing this because everybody else is doing it and you have serious FOMO (fear of missing out) without identifying a real strategy tailor-made for your business, then you need to set your expectations at a minimum.</p>
<blockquote>
<p>Before you start running reports, decide which metrics matter to you and your business. Don’t get caught up on “vanity metrics” — metrics that make you feel good but don’t help you make decisions, take action, or judge value. While it’s tempting to obsess over followers and likes, those metrics don’t necessarily serve your business goals. For instance, local businesses get more out of a small, local following than a large following that includes people who will never visit the businesses’ physical stores.<br />
(Via: <a href="https://buffer.com/library/social-media-for-small-business/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">https://buffer.com/library/social-media-for-small-business/</a>)</p>
</blockquote>
<p><em><strong>Local SEO and Social Media = Local Content</strong></em><br />
There is that temptation to pattern your content such as our promotions, articles, messages, etc. after the established brands, because you're thinking, "If these types of content worked for them, it surely should work for you as well." However, to totally base your messages and content on these multinational companies is a huge risk to local businesses because these messages may actually alienate your audience instead of making them identify more with your brand. The purpose of your content, whether on social media or on your website, is to make your business more relatable and relevant to the needs of your target audience, which is ideally the people in your locality. You may not necessarily be successful with that if your messaging is almost copied from big brands. Content marketing is a vital component in local SEO, so make sure to make your count.</p>
<blockquote>
<p>Only 30% of small businesses have an SEO optimization strategy, which means over two-thirds are neglecting this vital marketing tool. SEO is crucial to help your blog rank high in search engine results for specific queries and terms, helping more people to discover your content.<br />
(Via: <a href="https://smallbiztrends.com/2020/10/how-to-make-content-marketing-work-small-business.html" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://smallbiztrends.com/2020/10/how-to-make-content-marketing-work-small-business.html</a>)</p>
</blockquote>
<p><em><strong>Local social media needs to be regular</strong></em><br />
To make sure your social media assets stay relevant to your target audience, you need to make sure that you post regularly. Absence in the case of local SEO and social media efforts does not really make your target audience's hearts grow fonder of you; in fact, you might run the risk of them forgetting you if they do not see you that active in sharing content on your social media platforms and website.</p>
<p>If you think that you don't have the perseverance to stick to a schedule when posting content to your social media accounts, don't worry. There are social sharing apps that will allow you to make a ton of social media posts and automate them so they will be posted on a regular schedule.</p>
<p>But having said those points above, you still should make it a point that you post relevant matters as elaborated in the second point earlier. Do not sacrifice quality for quantity. Make sure you strike a balance between the quality of your posts and how regular your posts are.</p>
<blockquote>
<p>Your social media posting frequency shouldn’t be overwhelming, and it shouldn’t be fluffy. Think about it this way: you shouldn’t be posting just to prove that you have a presence. It is always better to have no presence than to have a negative, dated or out-of-touch existence on social media. If you’re wondering how often to post on Instagram, Facebook, or any other social platform, note that it may actually be better to do less on social.<br />
(Via: <a href="https://www.ballantine.com/how-often-to-post-on-social-media-for-business-in-2020/" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://www.ballantine.com/how-often-to-post-on-social-media-for-business-in-2020/</a>)</p>
</blockquote>
<p> </p>
<p>Get your fix of local SEO information <a href="https://www.allsystemsgomarketing.com/uncategorized/local-digital-marketing-not-dead-on-the-contrary-all-the-more-important" data-wpel-link="internal">here</a>.</p>
<p><a href="https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers" data-wpel-link="internal">Take Note of These Local SEO Pointers</a> Read more on: www.allsystemsgomarketing.com</p>
<br />
<a href="https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers">https://www.allsystemsgomarketing.com/local-seo/take-note-of-these-local-seo-pointers</a>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com1tag:blogger.com,1999:blog-7293277433626344998.post-7936760284730201512021-05-05T18:13:00.001-07:002021-05-05T18:13:38.004-07:00So your local business got a negative review. What are you going to do?<p>If you are thinking of just ignoring it and letting it blow over “the next news cycle” until a new problem comes along, you are definitely going to suffer the consequences of that inaction. This is because Google does not let things slide. Its crawlers do not forget things that have already been posted on the Internet, so unless that comment or review has been taken down, you cannot just ignore it. On the other hand, people, especially those frequenting reviews and social media accounts of local businesses, will notice if a comment has been removed. They are that keen when it comes to following local businesses.</p>
<p><strong><em>Be quick</em></strong><br />
Customers these days have this expectation that things should be done instantly, es1pecially if happening online. So, you don’t really have the luxury of just sitting the entire matter out until hopefully, people forget. Finally, they will expect you to understand their concerns, so rude replies will reflect badly on your reputation that has already been tarnished by that negative review.</p>
<blockquote>
<p>The faster the manager responds to a negative online review, the faster the reviewer is appeased and prospective reviewers can see that the manager and the firm are dedicated to solving customer complaints in a timely fashion.<br />
(Via: <a href="https://hbr.org/2020/05/5-principles-for-responding-to-customer-reviews" target="_blank" rel="noopener nofollow external noreferrer">https://hbr.org/2020/05/5-principles-for-responding-to-customer-reviews</a>)</p>
</blockquote>
<p><em><strong>Be a pro<br /></strong></em> Hold that temper! Yes, negative reviews sting bad, especially for local business owners like you who more or less assume all roles for your company to run. But getting angry at those negative reviews will not really go change anything. If you react badly, people in your network will most likely get wind of your reaction and will earn you an unfavorable reputation. Remember that your business caters to a small audience – a local community, so news tends to spread at lightning speed. Be a professional about the review.</p>
<blockquote>
<p>Don’t ever go berserk over a negative review. Or else, you will lose everything your small business has established. Using fire against fire does not always have the best results. It will be unwise to do that. Sit back, try to relax as much as you can, and take a deep breath to process what you just read. That’s how a smart business owner or an online reputation manager acts.<br />
(Via: <a href="https://www.meegle.com/blog/how-to-respond-to-negative-reviews/" target="_blank" rel="noopener nofollow external noreferrer">https://www.meegle.com/blog/how-to-respond-to-negative-reviews/</a>)</p>
</blockquote>
<p><em><strong>Consider getting in touch with the negative reviewer offline</strong></em><br />
There are some issues that are best handled on the same platform. But in a majority of cases, an offline manner of handling the issue has proven to be more effective. After all, to cite an old adage, washing one’s dirty laundry in public is almost never a good idea.</p>
<blockquote>
<p>Sometimes a minor issue can be resolved with a quick phone call or email. If you have the ability to do this and you feel that reaching out to this person directly will be the best approach, go for it. It all depends on how comfortable you are with this approach, how well you can take a tongue lashing without getting angry, and how good of a rapport you have with the reviewer.<br />
(Via: <a href="https://www.outboundengine.com/blog/how-to-handle-a-bad-online-review-the-right-way/" target="_blank" rel="noopener nofollow external noreferrer">https://www.outboundengine.com/blog/how-to-handle-a-bad-online-review-the-right-way/</a>)</p>
</blockquote>
<p> </p>
<p>If you need more information on how to run your local SEO efforts, look no further! Read more <a href="https://www.allsystemsgomarketing.com/digital-marketing/digital-marketing-need-not-be-a-bank-breaking-venture">here</a>.</p>
<p><a href="https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do">So your local business got a negative review. What are you going to do?</a> was originally published on ASGM Blog</p>
<p>from All Systems Go Marketing – Feed <a href="https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do" rel="nofollow">https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do</a></p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-71433235689567456522021-05-05T16:53:00.001-07:002021-05-05T16:53:02.708-07:00So your local business got a negative review. What are you going to do?<p>If you are thinking of just ignoring it and letting it blow over "the next news cycle" until a new problem comes along, you are definitely going to suffer the consequences of that inaction. This is because Google does not let things slide. Its crawlers do not forget things that have already been posted on the Internet, so unless that comment or review has been taken down, you cannot just ignore it. On the other hand, people, especially those frequenting reviews and social media accounts of local businesses, will notice if a comment has been removed. They are that keen when it comes to following local businesses.</p>
<p><strong><em>Be quick</em></strong><br />
Customers these days have this expectation that things should be done instantly, es1pecially if happening online. So, you don't really have the luxury of just sitting the entire matter out until hopefully, people forget. Finally, they will expect you to understand their concerns, so rude replies will reflect badly on your reputation that has already been tarnished by that negative review.</p>
<blockquote>
<p>The faster the manager responds to a negative online review, the faster the reviewer is appeased and prospective reviewers can see that the manager and the firm are dedicated to solving customer complaints in a timely fashion.<br />
(Via: <a href="https://hbr.org/2020/05/5-principles-for-responding-to-customer-reviews" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://hbr.org/2020/05/5-principles-for-responding-to-customer-reviews</a>)</p>
</blockquote>
<p><em><strong>Be a pro<br /></strong></em> Hold that temper! Yes, negative reviews sting bad, especially for local business owners like you who more or less assume all roles for your company to run. But getting angry at those negative reviews will not really go change anything. If you react badly, people in your network will most likely get wind of your reaction and will earn you an unfavorable reputation. Remember that your business caters to a small audience - a local community, so news tends to spread at lightning speed. Be a professional about the review.</p>
<blockquote>
<p>Don’t ever go berserk over a negative review. Or else, you will lose everything your small business has established. Using fire against fire does not always have the best results. It will be unwise to do that. Sit back, try to relax as much as you can, and take a deep breath to process what you just read. That’s how a smart business owner or an online reputation manager acts.<br />
(Via: <a href="https://www.meegle.com/blog/how-to-respond-to-negative-reviews/" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://www.meegle.com/blog/how-to-respond-to-negative-reviews/</a>)</p>
</blockquote>
<p><em><strong>Consider getting in touch with the negative reviewer offline</strong></em><br />
There are some issues that are best handled on the same platform. But in a majority of cases, an offline manner of handling the issue has proven to be more effective. After all, to cite an old adage, washing one's dirty laundry in public is almost never a good idea.</p>
<blockquote>
<p>Sometimes a minor issue can be resolved with a quick phone call or email. If you have the ability to do this and you feel that reaching out to this person directly will be the best approach, go for it. It all depends on how comfortable you are with this approach, how well you can take a tongue lashing without getting angry, and how good of a rapport you have with the reviewer.<br />
(Via: <a href="https://www.outboundengine.com/blog/how-to-handle-a-bad-online-review-the-right-way/" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://www.outboundengine.com/blog/how-to-handle-a-bad-online-review-the-right-way/</a>)</p>
</blockquote>
<p> </p>
<p>If you need more information on how to run your local SEO efforts, look no further! Read more <a href="https://www.allsystemsgomarketing.com/digital-marketing/digital-marketing-need-not-be-a-bank-breaking-venture" data-wpel-link="internal">here</a>.</p>
<p>The post <a href="https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do" data-wpel-link="internal">So your local business got a negative review. What are you going to do?</a> is available on The All Systems Go Marketing Blog</p>
<br />
<a href="https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do">https://www.allsystemsgomarketing.com/local-seo/so-your-local-business-got-a-negative-review-what-are-you-going-to-do</a>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-11557838127764736892021-04-28T18:13:00.001-07:002021-04-28T18:13:10.301-07:00La Mesa<p><a href="https://en.wikipedia.org/wiki/La_Mesa,_California" target="_blank" rel="nofollow external noopener noreferrer">La Mesa, California</a> is a city a mere 9 miles from the center of downtown <a href="https://en.wikipedia.org/wiki/San_Diego" target="_blank" rel="nofollow external noopener noreferrer">San Diego, CA</a>, a smallish city with a population nearing 60000 with a growing community as homeowners are pushed east because of the incredibly high San Diego real estate prices. The civic motto of La Mesa is “jewel of the hills”, and it can be a pretty place, very hilly and with a lot of classic old homes.<a title="Stickpen, Public domain, via Wikimedia Commons" href="https://commons.wikimedia.org/wiki/File:Amayatrolley.jpg" target="_blank" rel="nofollow external noopener noreferrer"><img alt="Amayatrolley" width="512" class="lazyload" src="image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><img alt="Amayatrolley" width="512" class="lazyload" src="image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><img src="https://upload.wikimedia.org/wikipedia/commons/thumb/2/29/Amayatrolley.jpg/512px-Amayatrolley.jpg" alt="Amayatrolley" width="512" /></a></p>
<p><strong>Getting To La Mesa</strong></p>
<p>Like a lot of places around <a href="https://en.wikipedia.org/wiki/San_Diego_County,_California" target="_blank" rel="nofollow external noopener noreferrer">San Diego County</a>, La Mesa is geographically pretty large, but mostly residential. Driving East from San Diego, you’ll want to take <a href="https://en.wikipedia.org/wiki/Interstate_8" target="_blank" rel="nofollow external noopener noreferrer">the 8 Interstate</a> to arrive at the city at its northern most areas, or you can take <a href="https://en.wikipedia.org/wiki/California_State_Route_94" target="_blank" rel="nofollow external noopener noreferrer">the 94 highway</a> to arrive at the South of the city. A major portion of <a href="https://en.wikipedia.org/wiki/California_State_Route_125" target="_blank" rel="nofollow external noopener noreferrer">the 125 highway</a> forms the Eastern most border of La Mesa, with Lemon Avenue extending La Mesa into the neighboring Mt. Helix area. The city is bordered by <a href="https://www.allsystemsgomarketing.com/areas-served/rolando">Rolando</a> on the west, Lake Murray to the north and of course Lemon Grove to the south. Also to the South of La Mesa is Spring Valley, which reveals itself when drivers continue on the 94 instead of taking the 125 north into La Mesa.</p>
<p><strong>Outdoors In La Mesa</strong></p>
<p>Although it shares a lot of its incredible climate with San Diego, La Mesa is quite a bit hotter, as it is much further from <a href="https://en.wikipedia.org/wiki/Pacific_Ocean" target="_blank" rel="nofollow external noopener noreferrer">the Pacific Ocean</a>. But, this is still an enjoyable place for a hike or a picnic, and one of the best places for that has got to be <a href="https://www.cityoflamesa.us/390/Collier-Park" target="_blank" rel="nofollow external noopener noreferrer">Collier Park</a>, which is a neat little 7.7 acre park that has some pretty quality green space. The park does have lighted tennis courts, which are harder to find in the county than you might expect. It also is a great place for families to get together on the weekend for a picnic, as there are quite a few tables around and BBQs, of course.</p>
<p>Since we’re still outdoors here, it’s probably a good bet to talk about <a href="https://goo.gl/maps/bzcYLCT9isXkpVGb6" target="_blank" rel="nofollow external noopener noreferrer">MacArthur Park</a>, which is a little park just north of La Mesa Boulevard that offers some nice outdoor space. The park is fenced in, is a great place to bring your dog and does have free parking. What is also cool is that it’s within walking distance of downtown La Mesa, which is a pretty cool area if you’re looking to do shopping or just grab a drink and a meal. The park does also have a recreation center and a pretty substantial play area for kids.</p>
<p>La Mesita Park includes the Junior Seau Sports Complex, named after the famous San Diego Charger, <a href="https://en.wikipedia.org/wiki/Junior_Seau" target="_blank" rel="nofollow external noopener noreferrer">Junior Seau</a>. This park also has a good amount of space to walk, as well as tennis courts, picnic sites and a skate park, which is always of interest to those looking to rip it up on a board.</p>
<p>Fitness enthusiasts will want to check out the not so secret <a href="https://www.cityoflamesa.us/298/Secret-Stairs" target="_blank" rel="nofollow external noopener noreferrer">La Mesa Secret Stairs</a>, a place that has an excellent view from the top. This is a public stairway that was installed to facilitate foot traffic through adjacent neighborhoods. But, a lot of stair climbers tend to use it for fresh air exercising, and the sheer number of stairs makes it a serious exercise challenge.</p>
<p>Finally, we would be remiss if we did not mention <a href="https://www.cityoflamesa.us/388/Aztec-Park" target="_blank" rel="nofollow external noopener noreferrer">Aztec Park</a>, which is a smaller park than either Collier or MacArthur, but has a great view and vibe and can sometimes be quite empty, despite having a child’s playground and some urban trails which are excellent for hiking in general.</p>
<p><strong>Fun La Mesa Tourist Attractions</strong></p>
<p>OK, so being right next to San Diego, one of Southern California’s most epic tourist destinations, isn’t necessarily going to be the best, but La Mesa does have some points of interest worth checking out. I would look to the <a href="http://www.sanpasqualwinery.com/" target="_blank" rel="nofollow external noopener noreferrer">San Pasqual Winery</a> first, a small winery that apparently boasts great local wine and very friendly staff and servers. Check them out at the winery or a separate tasting room and gallery located on La Mesa Boulevard.</p>
<p>For Train enthusiasts, <a href="https://www.psrm.org/visitor-information/la-mesa-depot/" target="_blank" rel="nofollow external noopener noreferrer">the Pacific Southwest Railway Museum</a> is an excellent bet, located on Nebo drive not far from La Mesa Boulevard. The museum here is quite small, but does feature some classic looking train engines and cars, as well as a little gift shop. Apparently, this is one of the oldest buildings in California, and does sport a good deal of excellent railway history information.</p>
<p><strong>Education in La Mesa</strong></p>
<p>As this is a community nearing a population of 60,000, it only makes sense that there would be some quality spots for kids to be educated. So naturally, we first talk about <a href="http://www.helixcharter.net/" target="_blank" rel="nofollow external noopener noreferrer">Helix Charter High School</a>, located on University Avenue at almost the middle point of La Mesa. Meanwhile, those of a more artistic bent may want to consider the <a href="https://www.lmsvschools.org/lmaac/" target="_blank" rel="nofollow external noopener noreferrer">La Mesa Arts Academy</a>. This school actually has a lottery to select its students, so it’s probably a good idea to not leave an admissions application until the last second! Finally, younger kids are gonna need some kind of book learning as well, which is of course offered at Murray Manor Elementary School, located north of the Interstate 8 and near the unofficial border with Lake Murray. Another interesting elementary school is <a href="http://www.lmsvsd.k12.ca.us/Domain/16" target="_blank" rel="nofollow external noopener noreferrer">the Lemon Avenue Elementary School</a>, which is of course located on Lemon Avenue in La Mesa. Finally, for folks that would prefer to place their children in private schools, La Mesa does feature the <a href="https://www.mthelixacademy.org/" target="_blank" rel="nofollow external noopener noreferrer">Mount Helix Academy</a>, and is in the North East corner of La Mesa right near Harry Griffen Park.</p>
<p><strong>Shopping In La Mesa</strong></p>
<p>As La Mesa isn’t the smallest city ever, there are quite a few shops and shopping centers, but few as expansive and as popular as <a href="https://www.grossmontcenter.com/" target="_blank" rel="nofollow external noopener noreferrer">the Grossmont Center</a> located just off of the 8 Interstate and is very near to the intersection at Fletcher Parkway and Jackson Drive. The mall is a little old school, but does have some pretty serious anchor tenants, such as <a href="https://en.wikipedia.org/wiki/Best_Buy" target="_blank" rel="nofollow external noopener noreferrer">Best Buy</a>, Macy’s, Target AND Walmart. As tends to be the case surrounding larger southern California malls like this, there does tend to be a variety of restaurant and retail properties nearby, such as Office Depot, Petco, BJ’s Restaurant & Brewhouse and of course a <a href="https://stores.guitarcenter.com/la-mesa" target="_blank" rel="nofollow external noopener noreferrer">Guitar Center</a>, which actually apparently is still open (early 2021, anyway).</p>
<p>If you’re looking primarily for groceries, or at least relatively interesting and nutritious non prepared foods, <a href="http://www.vineripefoods.com/" target="_blank" rel="nofollow external noopener noreferrer">the Vine Ripe Market</a> is a winner up on Fletcher Parkway, or nearer to downtown and Spring Street, check out <a href="https://www.sprouts.com/store/ca/la-mesa/la-mesa/" target="_blank" rel="nofollow external noopener noreferrer">the Sprouts location</a>, or even <a href="https://local.vons.com/ca/la-mesa/8011-university-ave.html" target="_blank" rel="nofollow external noopener noreferrer">the Vons</a> at the corner of University and Allison. If you’re from California or the West Coast, then it also bears pointing out that there is an excellent <a href="https://locations.traderjoes.com/ca/la-mesa/24/" target="_blank" rel="nofollow external noopener noreferrer">Trader Joe’s location</a> right off of Murray Drive and about a couple minute drive from the Grossmont Center. Also, the <a href="https://frazierfarmsmarket.com/" target="_blank" rel="nofollow external noopener noreferrer">Frazier Farms Market</a> is a great natural grocery store with no shortage of organic and farm to table-type items.</p>
<p><strong>Eating Out In La Mesa</strong></p>
<p>One of the best places to walk around and hang out in La Mesa has got to be downtown, where you’ll run into such luminaries as the classic <a href="http://www.thehillspub.com/" target="_blank" rel="nofollow external noopener noreferrer">Hills Local Pub</a>, <a href="https://www.swamiscafe.com/" target="_blank" rel="nofollow external noopener noreferrer">Swami’s Cafe</a> and the <a href="https://tiramisutrattoria.com/" target="_blank" rel="nofollow external noopener noreferrer">Tiramisu Trattoria</a> for good eats. A bit off of the beaten track but an easy and total classic establishment in the area is of course the <a href="https://rivierasupperclub.com/menu/" target="_blank" rel="nofollow external noopener noreferrer">Riviera Supper Club</a> and Turquoise Room, a classic old school steakhouse where you can either cook your steak yourself, or have them do it for you. This is one of the most high character spots in the area, so if you have to be in La Mesa, hit the Riviera, and then stay and watch a band afterwards. You won’t regret it!</p>
<p><strong>Healthy Living In La Mesa</strong></p>
<p>Last but definitely not least is mentioning access to health care in the area, which of course is fairly limited, but not by much. <a href="https://healthy.kaiserpermanente.org/southern-california/facilities/La-Mesa-Medical-Offices-100142" target="_blank" rel="nofollow external noopener noreferrer">The Kaiser Permanente La Mesa Medical</a> Offices are where a lot of locals see their M.D., while <a href="https://www.sharp.com/hospitals/grossmont/" target="_blank" rel="nofollow external noopener noreferrer">Sharp Grossmont Hospital</a> is clearly the crown jewel of the area as far as medical care goes. The latter also features the <a href="http://lamesacardiac.com/" target="_blank" rel="nofollow external noopener noreferrer">La Mesa Cardiac Center</a> and other medical specialties in the area, so if you have an issue, it’s more than likely that it can be dealt with here. Meanwhile, if you have some kind of medical situation that requires a period of rehab, <a href="https://countrymanorlamesa.com/" target="_blank" rel="nofollow external noopener noreferrer">the Country Manor La Mesa Healthcare Center</a> may be a good call for you!</p>
<p>So, let’s have a good ol’ time in La Mesa, shall we! We’ll start by checking out the Pacific Southwest Railway Museum and then stopping for lunch at Banbu Sushi!</p>
<div class="googlemaps"><iframe width="600" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d13419.049591913654!2d-117.02770562555165!3d32.77203858794005!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d9573cb448f30b:0x901d6a0b95a874b!2sPacific%20Southwest%20Railway%20Museum,%204695%20Nebo%20Dr,%20La%20Mesa,%20CA%2091941!3m2!1d32.764160499999996!2d-117.0202008!4m5!1s0x80d9570df7bdf5b5:0x2e6207f940ef8856!2sBanbu%20Sushi%20Bar%20&%20Grill,%20Fletcher%20Parkway,%20La%20Mesa,%20CA!3m2!1d32.7804255!2d-117.0138028!5e0!3m2!1sen!2sus!4v1619646045041!5m2!1sen!2sus"></iframe></div>
<p>Good times right there, but let’s get local and burn off some of those calories at La Mesa Secret Stairs!</p>
<div class="googlemaps"><iframe width="600" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d26838.76272697736!2d-117.03936499177969!3d32.76983806813661!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d9570df7bdf5b5:0x2e6207f940ef8856!2sBanbu%20Sushi%20Bar%20&%20Grill,%20Fletcher%20Parkway,%20La%20Mesa,%20CA!3m2!1d32.7804255!2d-117.0138028!4m5!1s0x80d95725a88c3d01:0x613ddc156a4240b0!2sLa%20Mesa%20Secret%20Stairs,%20Windsor%20Drive,%20La%20Mesa,%20CA!3m2!1d32.759108!2d-117.0240213!5e0!3m2!1sen!2sus!4v1619646120898!5m2!1sen!2sus"></iframe></div>
<p>There’s always business to be done in La Mesa, so let’s take a quick trip to La Mesa City Hall:</p>
<div class="googlemaps"><iframe width="600" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d6710.239659305365!2d-117.02766072644465!3d32.76255479602627!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95725a88c3d01:0x613ddc156a4240b0!2sLa%20Mesa%20Secret%20Stairs,%20Windsor%20Drive,%20La%20Mesa,%20CA!3m2!1d32.759108!2d-117.0240213!4m5!1s0x80d95722ee05bc03:0x268be77bba7ba6e0!2sLa%20Mesa%20City%20Hall,%20Allison%20Avenue,%20La%20Mesa,%20CA!3m2!1d32.7662572!2d-117.02271239999999!5e0!3m2!1sen!2sus!4v1619646425236!5m2!1sen!2sus"></iframe></div>
<p>With the Sun still out, we want to take in a little more outdoors time, so let’s head up to Aztec Park, which is a pretty quick drive if we take Baltimore Drive.</p>
<div class="googlemaps"><iframe width="600" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d13419.022806829458!2d-117.03350657555154!3d32.77221623790321!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95722ee05bc03:0x268be77bba7ba6e0!2sLa%20Mesa%20City%20Hall,%20Allison%20Avenue,%20La%20Mesa,%20CA!3m2!1d32.7662572!2d-117.02271239999999!4m5!1s0x80d95703433adb7f:0x7302e66db2d941b0!2sAztec%20Park,%20Aztec%20Dr,%20La%20Mesa,%20CA%2091942!3m2!1d32.778311099999996!2d-117.0272167!5e0!3m2!1sen!2sus!4v1619646564676!5m2!1sen!2sus"></iframe></div>
<p>Having enjoyed the great weather, let’s have a quick dinner at our absolute favorite local spot, The Riviera Supper Club!</p>
<div class="googlemaps"><iframe width="600" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d13419.392426582186!2d-117.0364861755527!3d32.76976468841201!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95703433adb7f:0x7302e66db2d941b0!2sAztec%20Park,%20Aztec%20Dr,%20La%20Mesa,%20CA%2091942!3m2!1d32.778311099999996!2d-117.0272167!4m5!1s0x80d95720e0c7d15b:0x69b2fdb48d7281b2!2sRiviera%20Supper%20Club%20and%20Turquoise%20Room,%20University%20Avenue,%20La%20Mesa,%20CA!3m2!1d32.7623494!2d-117.02967269999999!5e0!3m2!1sen!2sus!4v1619646725191!5m2!1sen!2sus"></iframe></div>
<p>And, of course, we close out our day trip to La Mesa by driving down University Avenue to hit the offices of La Mesa’s most loved Internet Marketing Service, All Systems Go Marketing!</p>
<div class="googlemaps"><iframe width="600" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d3355.0423176352983!2d-117.02864063538902!3d32.76461164192625!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95720e0c7d15b:0x69b2fdb48d7281b2!2sRiviera%20Supper%20Club%20and%20Turquoise%20Room,%20University%20Avenue,%20La%20Mesa,%20CA!3m2!1d32.7623494!2d-117.02967269999999!4m5!1s0x80d95722f4da2f73:0x2f0f420260b1d605!2sAll%20Systems%20Go%20Marketing,%20Allison%20Avenue,%20La%20Mesa,%20CA!3m2!1d32.766528099999995!2d-117.02323679999999!5e0!3m2!1sen!2sus!4v1619646774387!5m2!1sen!2sus"></iframe></div>
<p>The blog post <a href="https://www.allsystemsgomarketing.com/areas-served/la-mesa">La Mesa</a> is available on <a href="http://www.allsystemsgomarketing.com" rel="nofollow">http://www.allsystemsgomarketing.com</a></p>
<p>from All Systems Go Marketing – Feed <a href="https://www.allsystemsgomarketing.com/areas-served/la-mesa" rel="nofollow">https://www.allsystemsgomarketing.com/areas-served/la-mesa</a></p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-59158629209423446922021-04-28T17:53:00.001-07:002021-04-28T17:53:13.795-07:00La Mesa<p><a href="https://en.wikipedia.org/wiki/La_Mesa,_California" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">La Mesa, California</a> is a city a mere 9 miles from the center of downtown <a href="https://en.wikipedia.org/wiki/San_Diego" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">San Diego, CA</a>, a smallish city with a population nearing 60000 with a growing community as homeowners are pushed east because of the incredibly high San Diego real estate prices. The civic motto of La Mesa is "jewel of the hills", and it can be a pretty place, very hilly and with a lot of classic old homes.<a title="Stickpen, Public domain, via Wikimedia Commons" href="https://commons.wikimedia.org/wiki/File:Amayatrolley.jpg" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer"><img alt="Amayatrolley" width="512" data-src="https://upload.wikimedia.org/wikipedia/commons/thumb/2/29/Amayatrolley.jpg/512px-Amayatrolley.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Amayatrolley" width="512" data-src="https://upload.wikimedia.org/wikipedia/commons/thumb/2/29/Amayatrolley.jpg/512px-Amayatrolley.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://upload.wikimedia.org/wikipedia/commons/thumb/2/29/Amayatrolley.jpg/512px-Amayatrolley.jpg" alt="Amayatrolley" width="512" /></noscript></noscript></a></p>
<p><strong>Getting To La Mesa</strong></p>
<p>Like a lot of places around <a href="https://en.wikipedia.org/wiki/San_Diego_County,_California" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">San Diego County</a>, La Mesa is geographically pretty large, but mostly residential. Driving East from San Diego, you'll want to take <a href="https://en.wikipedia.org/wiki/Interstate_8" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the 8 Interstate</a> to arrive at the city at its northern most areas, or you can take <a href="https://en.wikipedia.org/wiki/California_State_Route_94" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the 94 highway</a> to arrive at the South of the city. A major portion of <a href="https://en.wikipedia.org/wiki/California_State_Route_125" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the 125 highway</a> forms the Eastern most border of La Mesa, with Lemon Avenue extending La Mesa into the neighboring Mt. Helix area. The city is bordered by <a href="https://www.allsystemsgomarketing.com/areas-served/rolando" data-wpel-link="internal">Rolando</a> on the west, Lake Murray to the north and of course Lemon Grove to the south. Also to the South of La Mesa is Spring Valley, which reveals itself when drivers continue on the 94 instead of taking the 125 north into La Mesa.</p>
<p><strong>Outdoors In La Mesa</strong></p>
<p>Although it shares a lot of its incredible climate with San Diego, La Mesa is quite a bit hotter, as it is much further from <a href="https://en.wikipedia.org/wiki/Pacific_Ocean" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Pacific Ocean</a>. But, this is still an enjoyable place for a hike or a picnic, and one of the best places for that has got to be <a href="https://www.cityoflamesa.us/390/Collier-Park" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Collier Park</a>, which is a neat little 7.7 acre park that has some pretty quality green space. The park does have lighted tennis courts, which are harder to find in the county than you might expect. It also is a great place for families to get together on the weekend for a picnic, as there are quite a few tables around and BBQs, of course.</p>
<p>Since we're still outdoors here, it's probably a good bet to talk about <a href="https://goo.gl/maps/bzcYLCT9isXkpVGb6" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">MacArthur Park</a>, which is a little park just north of La Mesa Boulevard that offers some nice outdoor space. The park is fenced in, is a great place to bring your dog and does have free parking. What is also cool is that it's within walking distance of downtown La Mesa, which is a pretty cool area if you're looking to do shopping or just grab a drink and a meal. The park does also have a recreation center and a pretty substantial play area for kids.</p>
<p>La Mesita Park includes the Junior Seau Sports Complex, named after the famous San Diego Charger, <a href="https://en.wikipedia.org/wiki/Junior_Seau" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Junior Seau</a>. This park also has a good amount of space to walk, as well as tennis courts, picnic sites and a skate park, which is always of interest to those looking to rip it up on a board.</p>
<p>Fitness enthusiasts will want to check out the not so secret <a href="https://www.cityoflamesa.us/298/Secret-Stairs" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">La Mesa Secret Stairs</a>, a place that has an excellent view from the top. This is a public stairway that was installed to facilitate foot traffic through adjacent neighborhoods. But, a lot of stair climbers tend to use it for fresh air exercising, and the sheer number of stairs makes it a serious exercise challenge.</p>
<p>Finally, we would be remiss if we did not mention <a href="https://www.cityoflamesa.us/388/Aztec-Park" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Aztec Park</a>, which is a smaller park than either Collier or MacArthur, but has a great view and vibe and can sometimes be quite empty, despite having a child's playground and some urban trails which are excellent for hiking in general.</p>
<p><strong>Fun La Mesa Tourist Attractions</strong></p>
<p>OK, so being right next to San Diego, one of Southern California's most epic tourist destinations, isn't necessarily going to be the best, but La Mesa does have some points of interest worth checking out. I would look to the <a href="http://www.sanpasqualwinery.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">San Pasqual Winery</a> first, a small winery that apparently boasts great local wine and very friendly staff and servers. Check them out at the winery or a separate tasting room and gallery located on La Mesa Boulevard.</p>
<p>For Train enthusiasts, <a href="https://www.psrm.org/visitor-information/la-mesa-depot/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Pacific Southwest Railway Museum</a> is an excellent bet, located on Nebo drive not far from La Mesa Boulevard. The museum here is quite small, but does feature some classic looking train engines and cars, as well as a little gift shop. Apparently, this is one of the oldest buildings in California, and does sport a good deal of excellent railway history information.</p>
<p><strong>Education in La Mesa</strong></p>
<p>As this is a community nearing a population of 60,000, it only makes sense that there would be some quality spots for kids to be educated. So naturally, we first talk about <a href="http://www.helixcharter.net/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Helix Charter High School</a>, located on University Avenue at almost the middle point of La Mesa. Meanwhile, those of a more artistic bent may want to consider the <a href="https://www.lmsvschools.org/lmaac/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">La Mesa Arts Academy</a>. This school actually has a lottery to select its students, so it's probably a good idea to not leave an admissions application until the last second! Finally, younger kids are gonna need some kind of book learning as well, which is of course offered at Murray Manor Elementary School, located north of the Interstate 8 and near the unofficial border with Lake Murray. Another interesting elementary school is <a href="http://www.lmsvsd.k12.ca.us/Domain/16" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Lemon Avenue Elementary School</a>, which is of course located on Lemon Avenue in La Mesa. Finally, for folks that would prefer to place their children in private schools, La Mesa does feature the <a href="https://www.mthelixacademy.org/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Mount Helix Academy</a>, and is in the North East corner of La Mesa right near Harry Griffen Park.</p>
<p><strong>Shopping In La Mesa</strong></p>
<p>As La Mesa isn't the smallest city ever, there are quite a few shops and shopping centers, but few as expansive and as popular as <a href="https://www.grossmontcenter.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Grossmont Center</a> located just off of the 8 Interstate and is very near to the intersection at Fletcher Parkway and Jackson Drive. The mall is a little old school, but does have some pretty serious anchor tenants, such as <a href="https://en.wikipedia.org/wiki/Best_Buy" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Best Buy</a>, Macy's, Target AND Walmart. As tends to be the case surrounding larger southern California malls like this, there does tend to be a variety of restaurant and retail properties nearby, such as Office Depot, Petco, BJ's Restaurant & Brewhouse and of course a <a href="https://stores.guitarcenter.com/la-mesa" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Guitar Center</a>, which actually apparently is still open (early 2021, anyway).</p>
<p>If you're looking primarily for groceries, or at least relatively interesting and nutritious non prepared foods, <a href="http://www.vineripefoods.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Vine Ripe Market</a> is a winner up on Fletcher Parkway, or nearer to downtown and Spring Street, check out <a href="https://www.sprouts.com/store/ca/la-mesa/la-mesa/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Sprouts location</a>, or even <a href="https://local.vons.com/ca/la-mesa/8011-university-ave.html" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Vons</a> at the corner of University and Allison. If you're from California or the West Coast, then it also bears pointing out that there is an excellent <a href="https://locations.traderjoes.com/ca/la-mesa/24/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Trader Joe's location</a> right off of Murray Drive and about a couple minute drive from the Grossmont Center. Also, the <a href="https://frazierfarmsmarket.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Frazier Farms Market</a> is a great natural grocery store with no shortage of organic and farm to table-type items.</p>
<p><strong>Eating Out In La Mesa</strong></p>
<p>One of the best places to walk around and hang out in La Mesa has got to be downtown, where you'll run into such luminaries as the classic <a href="http://www.thehillspub.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Hills Local Pub</a>, <a href="https://www.swamiscafe.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Swami's Cafe</a> and the <a href="https://tiramisutrattoria.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Tiramisu Trattoria</a> for good eats. A bit off of the beaten track but an easy and total classic establishment in the area is of course the <a href="https://rivierasupperclub.com/menu/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Riviera Supper Club</a> and Turquoise Room, a classic old school steakhouse where you can either cook your steak yourself, or have them do it for you. This is one of the most high character spots in the area, so if you have to be in La Mesa, hit the Riviera, and then stay and watch a band afterwards. You won't regret it!</p>
<p><strong>Healthy Living In La Mesa</strong></p>
<p>Last but definitely not least is mentioning access to health care in the area, which of course is fairly limited, but not by much. <a href="https://healthy.kaiserpermanente.org/southern-california/facilities/La-Mesa-Medical-Offices-100142" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">The Kaiser Permanente La Mesa Medical</a> Offices are where a lot of locals see their M.D., while <a href="https://www.sharp.com/hospitals/grossmont/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">Sharp Grossmont Hospital</a> is clearly the crown jewel of the area as far as medical care goes. The latter also features the <a href="http://lamesacardiac.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">La Mesa Cardiac Center</a> and other medical specialties in the area, so if you have an issue, it's more than likely that it can be dealt with here. Meanwhile, if you have some kind of medical situation that requires a period of rehab, <a href="https://countrymanorlamesa.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer">the Country Manor La Mesa Healthcare Center</a> may be a good call for you!</p>
<p>So, let's have a good ol' time in La Mesa, shall we! We'll start by checking out the Pacific Southwest Railway Museum and then stopping for lunch at Banbu Sushi!</p>
<p><iframe style="border: 0;" width="600" height="450" allowfullscreen="allowfullscreen" data-src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d13419.049591913654!2d-117.02770562555165!3d32.77203858794005!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d9573cb448f30b%3A0x901d6a0b95a874b!2sPacific%20Southwest%20Railway%20Museum%2C%204695%20Nebo%20Dr%2C%20La%20Mesa%2C%20CA%2091941!3m2!1d32.764160499999996!2d-117.0202008!4m5!1s0x80d9570df7bdf5b5%3A0x2e6207f940ef8856!2sBanbu%20Sushi%20Bar%20%26%20Grill%2C%20Fletcher%20Parkway%2C%20La%20Mesa%2C%20CA!3m2!1d32.7804255!2d-117.0138028!5e0!3m2!1sen!2sus!4v1619646045041!5m2!1sen!2sus" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></p>
<p>Good times right there, but let's get local and burn off some of those calories at La Mesa Secret Stairs!</p>
<p><iframe style="border: 0;" width="600" height="450" allowfullscreen="allowfullscreen" data-src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d26838.76272697736!2d-117.03936499177969!3d32.76983806813661!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d9570df7bdf5b5%3A0x2e6207f940ef8856!2sBanbu%20Sushi%20Bar%20%26%20Grill%2C%20Fletcher%20Parkway%2C%20La%20Mesa%2C%20CA!3m2!1d32.7804255!2d-117.0138028!4m5!1s0x80d95725a88c3d01%3A0x613ddc156a4240b0!2sLa%20Mesa%20Secret%20Stairs%2C%20Windsor%20Drive%2C%20La%20Mesa%2C%20CA!3m2!1d32.759108!2d-117.0240213!5e0!3m2!1sen!2sus!4v1619646120898!5m2!1sen!2sus" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></p>
<p>There's always business to be done in La Mesa, so let's take a quick trip to La Mesa City Hall:</p>
<p><iframe style="border: 0;" width="600" height="450" allowfullscreen="allowfullscreen" data-src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d6710.239659305365!2d-117.02766072644465!3d32.76255479602627!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95725a88c3d01%3A0x613ddc156a4240b0!2sLa%20Mesa%20Secret%20Stairs%2C%20Windsor%20Drive%2C%20La%20Mesa%2C%20CA!3m2!1d32.759108!2d-117.0240213!4m5!1s0x80d95722ee05bc03%3A0x268be77bba7ba6e0!2sLa%20Mesa%20City%20Hall%2C%20Allison%20Avenue%2C%20La%20Mesa%2C%20CA!3m2!1d32.7662572!2d-117.02271239999999!5e0!3m2!1sen!2sus!4v1619646425236!5m2!1sen!2sus" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></p>
<p>With the Sun still out, we want to take in a little more outdoors time, so let's head up to Aztec Park, which is a pretty quick drive if we take Baltimore Drive.</p>
<p><iframe style="border: 0;" width="600" height="450" allowfullscreen="allowfullscreen" data-src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d13419.022806829458!2d-117.03350657555154!3d32.77221623790321!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95722ee05bc03%3A0x268be77bba7ba6e0!2sLa%20Mesa%20City%20Hall%2C%20Allison%20Avenue%2C%20La%20Mesa%2C%20CA!3m2!1d32.7662572!2d-117.02271239999999!4m5!1s0x80d95703433adb7f%3A0x7302e66db2d941b0!2sAztec%20Park%2C%20Aztec%20Dr%2C%20La%20Mesa%2C%20CA%2091942!3m2!1d32.778311099999996!2d-117.0272167!5e0!3m2!1sen!2sus!4v1619646564676!5m2!1sen!2sus" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></p>
<p>Having enjoyed the great weather, let's have a quick dinner at our absolute favorite local spot, The Riviera Supper Club!</p>
<p><iframe style="border: 0;" width="600" height="450" allowfullscreen="allowfullscreen" data-src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d13419.392426582186!2d-117.0364861755527!3d32.76976468841201!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95703433adb7f%3A0x7302e66db2d941b0!2sAztec%20Park%2C%20Aztec%20Dr%2C%20La%20Mesa%2C%20CA%2091942!3m2!1d32.778311099999996!2d-117.0272167!4m5!1s0x80d95720e0c7d15b%3A0x69b2fdb48d7281b2!2sRiviera%20Supper%20Club%20and%20Turquoise%20Room%2C%20University%20Avenue%2C%20La%20Mesa%2C%20CA!3m2!1d32.7623494!2d-117.02967269999999!5e0!3m2!1sen!2sus!4v1619646725191!5m2!1sen!2sus" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></p>
<p>And, of course, we close out our day trip to La Mesa by driving down University Avenue to hit the offices of La Mesa's most loved Internet Marketing Service, All Systems Go Marketing!</p>
<p><iframe style="border: 0;" width="600" height="450" allowfullscreen="allowfullscreen" data-src="https://www.google.com/maps/embed?pb=!1m28!1m12!1m3!1d3355.0423176352983!2d-117.02864063538902!3d32.76461164192625!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x80d95720e0c7d15b%3A0x69b2fdb48d7281b2!2sRiviera%20Supper%20Club%20and%20Turquoise%20Room%2C%20University%20Avenue%2C%20La%20Mesa%2C%20CA!3m2!1d32.7623494!2d-117.02967269999999!4m5!1s0x80d95722f4da2f73%3A0x2f0f420260b1d605!2sAll%20Systems%20Go%20Marketing%2C%20Allison%20Avenue%2C%20La%20Mesa%2C%20CA!3m2!1d32.766528099999995!2d-117.02323679999999!5e0!3m2!1sen!2sus!4v1619646774387!5m2!1sen!2sus" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></p>
<p>The blog post <a href="https://www.allsystemsgomarketing.com/areas-served/la-mesa" data-wpel-link="internal">La Mesa</a> is available on http://www.allsystemsgomarketing.com</p>
<br />
<a href="https://www.allsystemsgomarketing.com/areas-served/la-mesa">https://www.allsystemsgomarketing.com/areas-served/la-mesa</a>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-26901399378679472042021-04-28T17:14:00.001-07:002021-04-28T17:14:35.042-07:00Local SEO Moves That are Absolute No-No’s in 2021<p>In case you haven’t noticed because you’ve been hibernating, thanks to the pandemic. It’s already 2021. Thus, we are thinking that you still might be executing some local SEO moves that are already passe and might already be considered as black hat (that’s forbidden practices in SEO language) nowadays. Read on and see if you’re doing more damage than good to your local business’ online presence.</p>
<p><em><strong>No-No #1: Duplicate Content</strong></em></p>
<p>When you have a website for your local business and each page more or less contains the same content with very few tweaks, that would be very bad for your local SEO efforts. First, this practice is understandably popular for a lot of local business websites, as it is a common belief among old school website owners that having a website with multiple pages, no matter what the contents are in the pages, is more preferable than a website that has only a few pages. It was a belief that these “bigger” websites get the attention of search engines more easily; thus, the businesses of these websites get ranked higher. But then, if the content of these website’s pages is more or less duplicates of each other, the search engines have become wiser, selecting which page is the “best” version of the content. Ultimately, if it is discovered that the content of a website’s pages is just the same, the whole website will be penalized, which usually includes the site being removed from the index of Google.</p>
<blockquote>
<p>When there are several versions of content available, it’s hard for search engines to determine which version to index, and subsequently show in their search results. This lowers performance for all versions of the content, since they’re competing against each other.<br />
(Via: <a href="https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo" target="_blank" rel="noopener nofollow external noreferrer">https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo</a>)</p>
</blockquote>
<p><em><strong>No-No #2: Not Using Local Keywords</strong></em><br />
Not using local keywords is an obsolete practice among local businesses that should not even be considering especially since it’s already 2021. It used to be that a lot of SEO efforts just aim to use the correct keywords, which eventually attracts a substantial audience. However, this is practically useless in SEO, which actually aims to draw a “targeted” audience rather than an audience that is strong in numbers. So, for example, while investing in the keywords “nail salon” might drive potential customers to your mail salon website, you may get visitors to your website from Manhattan to Manila, who won’t really be ultimately beneficial to your shop in Mission Valley. So, don’t put your local SEO efforts to waste by using effective but not localized keywords. Get more out of your efforts by never forgetting to add your location to the keywords you’ll be using.</p>
<blockquote>
<p>The first, and perhaps most important, step in finding local SEO keywords is specifying your location. You need to establish which areas you want to target for local search.<br />
(Via: <a href="https://www.webfx.com/blog/seo/local-keywords/" target="_blank" rel="noopener nofollow external noreferrer">https://www.webfx.com/blog/seo/local-keywords/</a>)</p>
</blockquote>
<p><strong><em>No-No #3: Slow Website Loading</em></strong><br />
According to one study, close to 3/4 of mobile internet users claim that they have used a website that takes forever to load. That so many pages take a lot of time to load only turns off potential customers to your website. Slow-loading websites affect conversions of visitors to customers. Not only that, as Google factors a high bounce rate (people leaving your site after only a few seconds) to rank websites lower. When people do not stay on your website for long because they are frustrated with how slow it is, then your local SEO efforts will only go to waste because you won’t get as many customers and your website won’t appear on the first page of search results, no matter how earnest your efforts are in using the right local keywords.</p>
<blockquote>
<p>How to prevent this problem?<br />
Don’t clutter your web design to prevent lots of loading time. Moreover, optimizing the images on your site so that they don’t take long in opening up.<br />
(Via: <a href="https://www.brightlocal.com/blog/improve-site-speed/" target="_blank" rel="noopener nofollow external noreferrer">https://www.brightlocal.com/blog/improve-site-speed/</a>)</p>
</blockquote>
<p> </p>
<p>Feel the need to know more about local SEO? Read <a href="https://www.allsystemsgomarketing.com/digital-marketing/get-more-impact-for-your-digital-marketing-moves-in-2021">here</a>.</p>
<p><a href="https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021">Local SEO Moves That are Absolute No-No’s in 2021</a> See more on: <a href="http://www.allsystemsgomarketing.com" rel="nofollow">http://www.allsystemsgomarketing.com</a></p>
<p>from All Systems Go Marketing – Feed <a href="https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021" rel="nofollow">https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021</a></p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-43677506375685043312021-04-28T16:58:00.001-07:002021-04-28T16:58:19.288-07:00Local SEO Moves That are Absolute No-No’s in 2021<p>In case you haven't noticed because you've been hibernating, thanks to the pandemic. It's already 2021. Thus, we are thinking that you still might be executing some local SEO moves that are already passe and might already be considered as black hat (that's forbidden practices in SEO language) nowadays. Read on and see if you're doing more damage than good to your local business' online presence.</p>
<p><em><strong>No-No #1: Duplicate Content</strong></em></p>
<p>When you have a website for your local business and each page more or less contains the same content with very few tweaks, that would be very bad for your local SEO efforts. First, this practice is understandably popular for a lot of local business websites, as it is a common belief among old school website owners that having a website with multiple pages, no matter what the contents are in the pages, is more preferable than a website that has only a few pages. It was a belief that these "bigger" websites get the attention of search engines more easily; thus, the businesses of these websites get ranked higher. But then, if the content of these website's pages is more or less duplicates of each other, the search engines have become wiser, selecting which page is the "best" version of the content. Ultimately, if it is discovered that the content of a website's pages is just the same, the whole website will be penalized, which usually includes the site being removed from the index of Google.</p>
<blockquote>
<p>When there are several versions of content available, it’s hard for search engines to determine which version to index, and subsequently show in their search results. This lowers performance for all versions of the content, since they’re competing against each other.<br />
(Via: <a href="https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://www.contentkingapp.com/academy/duplicate-content/#why-is-duplicate-content-bad-for-seo</a>)</p>
</blockquote>
<p><em><strong>No-No #2: Not Using Local Keywords</strong></em><br />
Not using local keywords is an obsolete practice among local businesses that should not even be considering especially since it's already 2021. It used to be that a lot of SEO efforts just aim to use the correct keywords, which eventually attracts a substantial audience. However, this is practically useless in SEO, which actually aims to draw a "targeted" audience rather than an audience that is strong in numbers. So, for example, while investing in the keywords "nail salon" might drive potential customers to your mail salon website, you may get visitors to your website from Manhattan to Manila, who won't really be ultimately beneficial to your shop in Mission Valley. So, don't put your local SEO efforts to waste by using effective but not localized keywords. Get more out of your efforts by never forgetting to add your location to the keywords you'll be using.</p>
<blockquote>
<p>The first, and perhaps most important, step in finding local SEO keywords is specifying your location. You need to establish which areas you want to target for local search.<br />
(Via: <a href="https://www.webfx.com/blog/seo/local-keywords/" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://www.webfx.com/blog/seo/local-keywords/</a>)</p>
</blockquote>
<p><strong><em>No-No #3: Slow Website Loading</em></strong><br />
According to one study, close to 3/4 of mobile internet users claim that they have used a website that takes forever to load. That so many pages take a lot of time to load only turns off potential customers to your website. Slow-loading websites affect conversions of visitors to customers. Not only that, as Google factors a high bounce rate (people leaving your site after only a few seconds) to rank websites lower. When people do not stay on your website for long because they are frustrated with how slow it is, then your local SEO efforts will only go to waste because you won't get as many customers and your website won't appear on the first page of search results, no matter how earnest your efforts are in using the right local keywords.</p>
<blockquote>
<p>How to prevent this problem?<br />
Don’t clutter your web design to prevent lots of loading time. Moreover, optimizing the images on your site so that they don’t take long in opening up.<br />
(Via: <a href="https://www.brightlocal.com/blog/improve-site-speed/" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">https://www.brightlocal.com/blog/improve-site-speed/</a>)</p>
</blockquote>
<p> </p>
<p>Feel the need to know more about local SEO? Read <a href="https://www.allsystemsgomarketing.com/digital-marketing/get-more-impact-for-your-digital-marketing-moves-in-2021" data-wpel-link="internal">here</a>.</p>
<p><a href="https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021" data-wpel-link="internal">Local SEO Moves That are Absolute No-No’s in 2021</a> See more on: www.allsystemsgomarketing.com</p>
<br />
<a href="https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021">https://www.allsystemsgomarketing.com/local-seo/local-seo-moves-that-are-absolute-no-nos-in-2021</a>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-11139628858318377782021-04-28T16:25:00.001-07:002021-04-28T16:25:59.598-07:00Rolando<p>Rolando is a primarily residential neighborhood located in the Mid-City Region of <a href="https://en.wikipedia.org/wiki/San_Diego" rel="noreferrer noopener" target="_blank">San Diego</a>. It borders the <a href="https://en.wikipedia.org/wiki/California_State_Route_94" rel="noreferrer noopener" target="_blank">94 Freeway</a> to the south, and of course La Mesa to the east. This neighborhood is effectively two: it is divided by University Avenue by two sections, Rolando Village to the north, with Rolando Park located at the south.</p>
<p><a href="https://commons.wikimedia.org/wiki/File:RolandoVillage1.jpg" target="_blank" rel="noreferrer noopener"></a></p>
<p>The neighborhood is home to two elementary schools:</p>
<p><a href="https://clay.sandiegounified.org/" rel="noreferrer noopener" target="_blank">Henry Clay Elementary</a><br />
<a href="https://rolandopark.sandiegounified.org/" rel="noreferrer noopener" target="_blank">Rolando Park Elementary</a></p>
<p>While Rolando is mostly residential, it does have a good degree of retail at the north end of the neighborhood on <a href="https://en.wikipedia.org/wiki/El_Cajon_Boulevard" rel="noreferrer noopener" target="_blank">El Cajon Boulevard</a>, including such restaurants as <a href="https://en.wikipedia.org/wiki/Popeyes" rel="noreferrer noopener" target="_blank">Popeye’s Louisiana Kitchen</a>, <a href="https://en.wikipedia.org/wiki/Papa_John%27s_Pizza" rel="noreferrer noopener" target="_blank">Papa John’s Pizza</a> and <a href="https://www.google.com/maps/place/Chuy's+Taco+Shop/@32.7684993,-117.0534935,16.15z/data=!3m1!5s0x80d956ecd002dc71:0xbd1041c732a789ef!4m13!1m7!3m6!1s0x80d95695dae3c659:0x518a5529de8c16d2!2sRolando+Village,+San+Diego,+CA+92115!3b1!8m2!3d32.7620836!4d-117.058813!3m4!1s0x80d956ecc5395ef9:0x5a623c88a7308707!8m2!3d32.7675939!4d-117.0550159" rel="noreferrer noopener" target="_blank">Chuy’s Taco Shop</a>. An excellent outdoor experience can be found at <a href="https://www.google.com/maps/place/Clay+Neighborhood+Park/@32.7599957,-117.0654196,16.58z/data=!4m13!1m7!3m6!1s0x80d95695dae3c659:0x518a5529de8c16d2!2sRolando+Village,+San+Diego,+CA+92115!3b1!8m2!3d32.7620836!4d-117.058813!3m4!1s0x80d9571c15624f2f:0x3598e0c0ea95b47b!8m2!3d32.7629623!4d-117.059868" rel="noreferrer noopener" target="_blank">Clay Neighborhood Park</a>, which does have a lot of space for running around, playing with the kids and just enjoying the lovely San Diego sunshine.</p>
<p>Everybody’s gotta eat, of course, and Rolando does have a decent share of grocery stores, including the University Halal Market to the south, which specializes in African and Middle Eastern Products, plus halal meats. At the northern tip, there is a <a href="https://en.wikipedia.org/wiki/Vons" rel="noreferrer noopener" target="_blank">Vons</a>, as well as a <a href="https://en.wikipedia.org/wiki/Smart_%26_Final" rel="noreferrer noopener" target="_blank">Smart & Final</a> Extra! If one is looking to get a package somewhere, meanwhile, checking in on the USPS office <a href="https://www.google.com/maps/place/United+States+Postal+Service/@32.7633682,-117.0590296,17.01z/data=!4m13!1m7!3m6!1s0x80d95695dae3c659:0x518a5529de8c16d2!2sRolando+Village,+San+Diego,+CA+92115!3b1!8m2!3d32.7620836!4d-117.058813!3m4!1s0x80d956947385a1f3:0x8f15c01dd102fcca!8m2!3d32.7640506!4d-117.0600604" rel="noreferrer noopener" target="_blank">here</a> is also a pretty excellent idea.</p>
<p>As it does border College Avenue to the West, you can take a variety of buses and choose either Route 856 and 936. Up on El Cajon, meanwhile, you can take bus number 1, which is a pretty massive route that ends at 63rd and El Cajon.</p>
<p>Also on College Avenue is the all important <a href="https://www.plannedparenthood.org/health-center/california/san-diego/92115/college-avenue-sarah-weddington-center-2324-90110?utm_campaign=college-avenue-sarah-weddington-health-center&utm_medium=organic&utm_source=local-listing" rel="noreferrer noopener" target="_blank">Planned Parenthood on College Avenue</a>, which has provided women and men with extremely low cost medical and family planning services. This is one of those places that people will want to check out, as there are not currently a ton of other medical facilities in the area.</p>
<p>Meanwhile, if you’re looking for places to worship, Rolando does have a few folks covered, and features not only the <a href="http://seminoledrive.org/" rel="noreferrer noopener" target="_blank">Seminole Drive Church Of Christ</a>, but also <a href="https://www.google.com/maps/place/La+Mesa+Apostolic/@32.7572875,-117.0663742,18.01z/data=!4m13!1m7!3m6!1s0x80d95695dae3c659:0x518a5529de8c16d2!2sRolando+Village,+San+Diego,+CA+92115!3b1!8m2!3d32.7620836!4d-117.058813!3m4!1s0x80d9575b29646f15:0xc48fec1a291bd95e!8m2!3d32.7581494!4d-117.0661698" rel="noreferrer noopener" target="_blank">La Mesa Apostolic</a>, the latter of which is oddly NOT located in La Mesa, but on College Avenue.</p>
<p>As this neighborhood is basically residential at its heart, there are a variety of single family homes as well as some apartments located not only in the middle of Rolando, including the <a href="https://www.liveatdoradoplaza.com/" rel="noreferrer noopener" target="_blank">Dorado Plaza Apartments</a>, and of course plenty along the major routes bordering it, including the Belmont and Dalton Apartments.</p>
<p>Starting at Popeyes Louisiana Kitchen, you can get to Clay Neighborhood park by using a couple of paths, both of which are less than a mile.</p>
<p>data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==</p>
<p>From there, heading south and a small drive on University Avenue will get you an interesting selection of Groceries at University Halal Market.</p>
<p>data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==</p>
<p>Heading east on University will get you where you need to be!</p>
<p>data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==</p>
<p><a href="https://www.allsystemsgomarketing.com/areas-served/rolando">Rolando</a> is republished from ASGM</p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-39339357421884114732021-04-14T09:28:00.001-07:002021-04-14T09:28:18.043-07:00Local SEO Company Discusses Local Search Intent In New Blog Post<p>All Systems Go Marketing, a digital marketing firm based in La Mesa, California that specializes in local SEO for HVAC and home service businesses, has published a <a href="https://www.allsystemsgomarketing.com/local-seo/is-local-seo-still-relevant-during-and-after-covid">new blog post</a> about local search intent and how business owners should look at it. The post discusses <a href="https://allsystemsgomarketing.blogspot.com/2021/03/seo-service-discusses-local-seo.html">the changes to local SEO</a> post-COVID 19 pandemic, and why local SEO may be more valuable to small businesses than ever.</p>
<p>According to the article, Google has maintained an almost singular market share of local business searches, with over 86% of the volume taking place from that search engine. The only thing surprising about this is that older engines still maintain some kind of footing when it comes to search.</p>
<p>"The decline of sites like Bing and Yahoo started as far back as 2005, and some of the numbers that come up for these Google competitors with recent studies are only shocking because they still manage any percent at all," said Craig Wright, owner and spokesperson for All Systems Go Marketing. "It seems like every time new numbers come out, search experts strain to find out who the magic 'final fraction' of non Google users are. It's a tiny group, to be sure."</p>
<p>Wright suggests that when it comes to local businesses taking advantage of attracting free customers to their location via Google search, most business owners are deeply unaware. Many consider what is known as the "maps pack ranking" to be somewhat of an anomaly, and something that is available only to advertisers that spend thousands of dollars with Google. This is a myth, notes Wright.</p>
<p>"Google local search optimization is a double edged sword when it comes to many companies, particularly when it comes to home service and HVAC businesses," says Wright. "On one hand, everyone wants to be prominently displayed in the maps-pack, but few take advantage of the opportunity, instead opting for older, less effective marketing strategies."</p>
<p>The article notes that local search may indeed have gained importance during the worldwide pandemic, particularly as areas are locked down and people are seeking basics and goods and services from providers that are closer to home. Meanwhile, many sectors have seen deep, harsh reductions in local searches, particularly restaurants, which have been closed in locations all around the world.</p>
<p>The current search environment is competitive, but in the end it is looking like when it comes to purchasing goods, local retailers may find themselves in severe trouble.</p>
<p>"It's safe to say that Amazon.com has become one of the most known brands in the world thanks to the lockdowns and pandemics over the past year," said Wright. "Local retail is not only finding it difficult to differentiate its offerings from the behemoth that is Amazon, but it often has such razor thin margins that competing directly is a terrible way to go."</p>
<p>On the other hand, home service based businesses have for the most part added significant business during the pandemic, especially as so many middle to upper income workers find themselves locked down in their homes seven days a week.</p>
<p>"We've seen clients that have doubled and tripled their business over the past year, and their larger industrial suppliers are actually having trouble keeping up with demand," said Wright. "I think it's fair to say that home service businesses like HVAC, roofing, fencing and renovations are rare bright spots in a business world where an increasingly small number of corporations have taken over other sectors."</p>
<p>All Systems Go Marketing offers a wide variety of digital marketing services to HVAC and other home service businesses throughout North America. The company can be contacted via <a href="https://sites.google.com/site/hvacseoservices/">their website</a>.</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/42752-local-seo-company-discusses-local-search-intent-in-new-blog-post">https://www.pressadvantage.com/story/42752-local-seo-company-discusses-local-search-intent-in-new-blog-post</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-26645514704936078842021-03-23T17:27:00.001-07:002021-03-23T17:27:48.812-07:00All Systems Go Marketing: How To Review Local SEO Efforts<p>All Systems Go Marketing, based in La Mesa, California, has published <a href="https://www.allsystemsgomarketing.com/local-seo/ready-to-review-your-local-seo-efforts">a new blog post</a> on their website exploring how a business may appraise reviews generated from SEO efforts. The post offers guidance on how to proceed and what to know regarding reviews as well.<br />
<br />
The post begins by asking several questions of the reader. To quote the article, “So, your local business has gotten reviews. What now? Are those reviews supposed to be good? Would you need to engage with them? Are they relevant to your local SEO efforts?” The answers to all these questions are tackled throughout the post. When it comes to the question of the importance of reviews, the answer is yes. Google Reviews are definitely shown to have a relation to the success of local SEO efforts. The post goes on to explain that this is due to Google including crowdsourced factors in their ranking, and reviews are great crowdsourced material as it is difficult to spam — and also because it is illegal for reviewers to abuse their right to review a local business.<br />
<br />
Any business will benefit if the owners have a healthy number of reviews (with a good portion of them on the positive side) and if the keywords and the location of the business are also included in the reviews. It is also worth noting that anonymous users are not allowed to post online reviews for businesses in Google, so a business can typically be ensured of the veracity of the reviews. Finally, the company adds that one point proves that the volume of reviews is important: When Google implemented the ‘no anonymous user reviews’ policy, businesses that lost a significant number of reviews because anonymous reviews were removed started dropping significantly lower in rank. It is safe to say that positive Google Reviews can help improve search rankings <a href="https://www.pressadvantage.com/story/41972-seo-service-discusses-local-seo-benefits-in-new-blog-post">and general Local SEO efforts</a>. Although there are many factors involved in search rankings (the post points out that there are over 200), online customer reviews send a strong signal to search engines that communicates expertise, authority and trust.<br />
<br />
The post also addresses the issue of negative reviews. According to the agency, the impact of such feedback can be boiled down to two alternatives: Yes and no. If the significant majority of a local business’ reviews are negative, then yes, Google will consider them when dropping the business’ rankings because of its negative reputation. Moreover, there is always a tendency for local business owners to remove negative reviews, so even if a majority of a company’s reviews are negative and the owner decides to have all those reviews taken down, then as mentioned earlier, the business’ ranking will suffer because of the decrease in the volume of reviews.<br />
<br />
After acknowledging the situation that arises with negative reviews, the post also points out that Google Search Quality Evaluators have guidelines that remind them to be cautious about one or a couple of negative reviews. This is a fair policy, as even one negative experience of a customer with a rude cashier or a salesperson does not really prove that the company is a fraudulent or incompetent one. This is also why the number of reviews for a local business is important. If a company has 26 reviews for their business and three of them are negative, it is difficult for someone to really ignore the 23 good comments. Be that as it may, these negative comments, although clearly a minority, should be professionally addressed and remedied by the company.<br />
<br />
It is also worth noting that a business with only positive reviews is likely to appear suspicious to prospective shoppers. To explain, most prospective shoppers are concerned about the practice of ‘review gating,’ which is the practice of discouraging or prohibiting negative reviews and selectively soliciting reviews from happy customers. The post also highlights the fact that review gating violates Google’s Contributed Content Policy. Furthermore, according to Google’s Search Quality Evaluator Guidelines, negative reviews are completely normal and expected. The post provides further information on how to handle reviews, no matter the nature of the content.<br />
<br />
All Systems Go Marketing has, since 1999, focused on working for and partnering with small to mid-sized businesses. The agency utilizes techniques that are based upon 20 years of digital marketing experience, and they focus on a fundamentally sound, results-oriented and safe approach to Digital Marketing.<br />
<br />
To learn more about All Systems Go Marketing and the services they offer, one may visit their website. The company can also be contacted via phone or email.</p>
<p>https://www.youtube.com/watch?v=wolIXpTkJE8</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/42226-all-systems-go-marketing-how-to-review-local-seo-efforts">https://www.pressadvantage.com/story/42226-all-systems-go-marketing-how-to-review-local-seo-efforts</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-77415218226640459712021-03-17T17:13:00.001-07:002021-03-17T17:13:32.157-07:00Ready to “Review” Your Local SEO Efforts?<p>So, your local business has gotten reviews. What now? Are those reviews supposed to be good? Would you need to engage with them? Are they relevant to your local SEO efforts?</p>
<p><em><strong>Are reviews that important?</strong></em><br />
The answer to that question is yes. Reviews in Google definitely have a relation with the success of your local SEO efforts. After all, Google includes crowdsourced factors when ranking everything, and reviews are a good crowdsourced material because they are hard to spam and it is illegal for reviewers to abuse their “right” to review a business.</p>
<p>Your business will benefit if you have a healthy amount of reviews, a good portion of it on the positive and if the keywords and your location are included in the reviews. Also, anonymous users are not allowed to post online reviews for businesses in Google, so as a business you can be ensured of the veracity of the reviews. Finally, to prove the point that the volume of reviews is important when Google implemented its “no anonymous user reviews,” businesses that lost a significant amount of reviews because anonymous reviews were removed fell down search engine rankings.</p>
<blockquote>
<p>Google Reviews can help improve search rankings and general SEO efforts. Although there are many factors involved in search rankings (over 200, in fact), online customer reviews send a strong signal to search engines that communicates expertise, authority, and trust.<br />
(Via: <a href="https://1seo.com/blog/do-local-google-reviews-help-your-seo/" target="_blank" rel="noopener nofollow external noreferrer">https://1seo.com/blog/do-local-google-reviews-help-your-seo/</a>)</p>
</blockquote>
<p><strong><em>How about negative reviews?</em></strong><br />
Yes and no. If a majority of a local business’ reviews are negative, then yes, Google will consider them in taking down the business’ rankings because of its negative reputation. Moreover, there is always this tendency for local business owners to remove negative reviews, so if a majority of a company’s reviews are negative and the owner decides to have all those reviews taken down, then as mentioned earlier, the business’ ranking will suffer because of the decrease in the volume of reviews.</p>
<p>Having said that, Google Search Quality Evaluators have guidelines that remind them to be cautious about one or a couple of negative reviews. After all, one experience of a customer with a rude cashier or a salesperson does not really prove that the company is a fraudulent one. This is also why the number of reviews for your local business is important. If you have 26 reviews for your business and 3 of them are negative, you can’t really ignore the 23 good comments. Be that as it may, these negative comments, although a very clear minority, should be professionally addressed by the company.</p>
<blockquote>
<p>A business with only positive reviews is likely to appear suspicious to prospective shoppers. More specifically, prospective shoppers are concerned about the practice of “review gating” – the practice of discouraging or prohibiting negative reviews and selectively soliciting reviews from happy customers. Review gating violates Google’s Contributed Content Policy.</p>
<p>Furthermore, according to Google’s Search Quality Evaluator Guidelines, negative reviews are completely normal and expected.<br />
(Via: <a href="https://www.widewail.com/local-seo" target="_blank" rel="noopener nofollow external noreferrer">https://www.widewail.com/local-seo</a>)</p>
</blockquote>
<p><em><strong>So, how to deal with these negative reviews?</strong></em><br />
For local businesses, any comment or review is personal, consider the scale of their entity. As a local business owner, you may usually have to assume most, if not all the responsibilities for your company – the social media marketer, the manager, the public relations officer, the janitor, the salesperson, and the cashier. So, when a customer drops a comment that doesn’t put your efforts in the best light, you will most likely get offended. And that sucks. If the negative review is legitimate and all about your business and is not an attack on you or some sort of sabotage, the best thing to do would be to momentarily put your hurt feelings aside (just put them aside temporarily, don’t ignore and forget about them) and address the matter professionally.</p>
<blockquote>
<p>If someone is upset enough to leave a negative review, they usually do it pretty soon after the negative experience takes place.<br />
And they’re going to expect a fairly swift response back.<br />
It’s the right thing to do and it also helps limit the damage done.<br />
(Via: <a href="https://www.searchenginejournal.com/tips-handling-negative-customer-reviews-online/353470/" target="_blank" rel="noopener nofollow external noreferrer">https://www.searchenginejournal.com/tips-handling-negative-customer-reviews-online/353470/</a>)</p>
</blockquote>
<p> </p>
<p>For all other local SEO matters you should know about, read <a href="https://www.allsystemsgomarketing.com/local-seo">here</a>.</p>
<p>The following article <a href="https://www.allsystemsgomarketing.com/local-seo/ready-to-review-your-local-seo-efforts">Ready to “Review” Your Local SEO Efforts?</a> Read more on: <a href="https://www.allsystemsgomarketing.com" rel="nofollow">https://www.allsystemsgomarketing.com</a></p>
<p>from All Systems Go Marketing – Feed <a href="https://www.allsystemsgomarketing.com/local-seo/ready-to-review-your-local-seo-efforts" rel="nofollow">https://www.allsystemsgomarketing.com/local-seo/ready-to-review-your-local-seo-efforts</a></p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-34973145793843696272021-03-08T12:27:00.001-08:002021-03-08T12:27:20.185-08:00SEO Service Discusses Local SEO Benefits In New Blog Post<p>All Systems Go Marketing, a digital marketing company in the San Diego area, has published <a href="https://www.allsystemsgomarketing.com/local-seo">a new page</a> on their website that details the benefits of local SEO to service based businesses.</p>
<p>The company is offering a 90 day guarantee <a href="https://www.linkedin.com/posts/craig-wright-6177a5195_local-seo-activity-6773711390185185280-SjmQ">on its Local SEO services</a>, an uncommon move for digital marketing companies at a time when many digital marketers are offering a "wait and see" approach to local positioning.</p>
<p>"Executing on Local SEO has always been a monster part of our business," said Craig Wright, Owner and Sales Manager at All Systems Go Marketing. "Certainly, offering an in your face guarantee is not something we do lightly. But the fact is, 95% of the time about 10 minutes of research will tell us with complete certainty what we are able to do for the client."</p>
<p>All Systems Go Marketing also offers national SEO for businesses that need it, but often the costs can far exceed the benefit now that much of search has a local component to it. Going forward, with the majority of searches taking place on smart phones, the local aspect of a search is expected to be all encompassing.</p>
<p>"While our client base has always been made up of smaller brands looking to go National, it became clear around 2015 that these opportunities were fading fast in a lot of industries," said Wright. "Certainly when we began in 2001 the search market was split up into a lot of parts, but with Google dominating the search market all over the world, when they speak, you have to listen!"</p>
<p>According to recent studies, 97% of consumers <a href="https://allsystemsgomarketing.blogspot.com/2021/02/local-seo-expert-published-blog-post.html">use Google to find local businesses</a>. Outside of advertising, being listed in local search is the most consistent way to put a brand in front of paying customers. Still, many small business owners assume that there is no possible way that their business will be listed at the top of the local search listings, perhaps due to long standing myths.</p>
<p>"It's really kind of amazing that small business owners on one hand use Google every day to find local businesses, and yet never think about researching what it would take for them to rank," said Wright. "People assume that Google provides these listings to high spending advertisers or to companies that they somehow prefer, but in fact the whole setup is algorithm based. The idea that there are companies that somehow receive 'preferential treatment' is ridiculous."</p>
<p>While Google is working hard to ensure that there are as many advertisements on a search screen as possible, this does not limit the effectiveness of being listed locally in what many call the "Google Maps Pack". In fact, there are literally thousands of markets across Canada and the United States where there are no ads at all, and results in the Maps pack have by far the best visibility.</p>
<p>What's more, studies show that consumers tend to trust the Google Maps Pack far more than they do advertisements, which is the kind of authority that every local brand should be looking to exploit.</p>
<p>"Like it or not, 'Ad Blindness' is only getting worse for consumers as they feel as if they are constantly being advertised to," said Wright. "A local business that has the profile to be ranked in the maps pack doesn't feel like an ad, which creates implicit trust from the get-go."</p>
<p>While any business can rank in the Google Maps Pack, the results tend to be algorithmically generated. Fortunately, there are signals that a business can provide through their MyBusiness listing to ensure that they are well represented when local consumers are looking for their service.</p>
<p>https://www.youtube.com/watch?v=wolIXpTkJE8</p>
<p>"Local businesses that are not ranked in Google for local searches are missing out on monstrous amounts of customers," said Wright. "Fortunately for our clients, we've been able to help!"</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/41972-seo-service-discusses-local-seo-benefits-in-new-blog-post">https://www.pressadvantage.com/story/41972-seo-service-discusses-local-seo-benefits-in-new-blog-post</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com2tag:blogger.com,1999:blog-7293277433626344998.post-77624480034757641482021-02-26T17:27:00.001-08:002021-02-26T17:27:34.022-08:00Local SEO Expert Published Blog Post Discussing SEO Strategies For Social Media<p>All Systems Go Marketing, an SEO company from California, has published a blog post offering tips for those managing a business’s SEO strategy and social media platforms to get the best out of their efforts.</p>
<p>ASGM says that the biggest pitfall while managing a business’s online marketing is compartmentalizing the efforts across multiple fronts. The trick, according <a href="https://www.allsystemsgomarketing.com/content-marketing/no-slacking-off-with-your-online-marketing-efforts">to the blog post</a>, is to bring the disparate worlds of SEO and social media together and have them work in conjunction with each other. It is necessary to leverage both these solutions because they offer a vast opportunity for any business, <a href="https://sites.google.com/site/hvacseoservices/HVAC-SEO-PDF/hvac-lead-generation-pdf">especially when it comes to lead generation</a>. It is often better to spend the time and effort in growing and building a following organically than acquiring it through brute force means like buying leads. The former leads to less dependency and brings the market to the creator, business, or service provider.</p>
<p>Social media is a great way to send a message to the entire world about the brand’s core identity. It helps create a rapport with the customer by giving them an accessible platform for getting in touch. It is essentially the face of the company. A lot is riding on getting the image exactly right as a good first impression can go a long way. SEO on the other hand is a way for the business to carve out a niche for itself. SEO makes sure that when users search for a query, the business’s resources that can help answer those questions, show up at the top of their search result. This can be implemented by thorough site optimization and a clear content strategy.</p>
<p>The blog post says that the best way to harmonize both these strategies is to follow <a href="https://allsystemsgomarketing.blogspot.com/2021/02/digital-marketing-agency-stresses.html">a few simple guidelines.</a> The first is to fill out all the social media profiles on the biggest platforms. When creating a brand, it is important to go where the consumers are. So there should be an effort to create a consistent profile across all the platforms where the target users are. This will go a long way towards creating visibility. Most importantly, it gives the company a place where they can engage with their audience. Answering questions and learning from the community is an important step towards building trust.</p>
<p>The next step is to share as much content as possible on social media as possible. This content will be shared and appear in many customers’ feeds, possibly introducing them to the business. There is also the possibility of the content going viral which will bring more eyeballs to the business’s core product or service. As the content becomes more popular and as people start to link back to them, it will create subject matter authority for the business. Here, the blog post mentions the power of inbound links and their effect on growth. Another thing to remember is to use social media as a syndication platform, a launching pad for all the company’s content. Once strong social signals go out it will help build the brand’s image.</p>
<p>Finally, the blog post mentions networking with influencers to get broader coverage. Companies should not underestimate the strength of a strong social connection. It will boost the company’s marketing efforts. When social media links bring in traffic from external sources, it also increases viewership on other parts of the company’s digital presence. For example, a tutorial video could lead a user to a company’s landing page which can then be used as the start of a sales funnel. The compounding effect of social media marketing is very lucrative.</p>
<p>A spokesperson for the company says, “All Systems Go Marketing is a digital marketing services company that has been in operation since 1999. Our mission is to create profits for our clients. Our methods are based on the latest social marketing research, proven search engine performance, algorithm analysis, and real results. If you are struggling to get started with building a digital brand, our years of experience will no doubt prove useful to you.”</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/40976-local-seo-expert-published-blog-post-discussing-seo-strategies-for-social-media">https://www.pressadvantage.com/story/40976-local-seo-expert-published-blog-post-discussing-seo-strategies-for-social-media</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-70347506610876841182021-02-14T12:13:00.001-08:002021-02-14T12:13:11.540-08:00Is Marketing on Facebook Hurting You?<p>There was a time when Facebook was considered the silver bullet in online marketing. In the late 2000s to the early 2010s, you will be in a bind if you look for a business that hasn’t found success or hasn’t benefited from using this social media to market their business. It was pretty much the heyday of Facebook, so everyone, including businesses who hitched their wagon to it found a lot of positive effects in using the platform for their online marketing efforts. Businesses were quick to form an audience with Facebook users and actually interact with them through their pages, so the engagement was very effective, resulting in more brand loyalty.</p>
<p>But of course, as with any other business, things change, things get complicated, and things will never be the same again. Facebook became a business that saw the opportunity of profiting from businesses that use their platform by restricting the organic reach of the business’ posts so these brands have no choice but to invest more in paid advertising. Facebook has gotten embroiled on data security concerns and lately on issues alleging the platform to promote the proliferation of fake news. Various businesses actually staged a boycott, cutting their Facebook advertising budgets, which although wasn’t that successful, signaled a huge problem with the platform. On the users’ side, Facebook’s reputation has gotten a beating with its involvement in the previous elections and the surfacing of so many pages peddling fake information.</p>
<p>But despite this, it cannot be denied that Facebook is still the top social media platform in terms of user population. The concern now for businesses is if it is still wise to advertise with the biggest social network platform in the world.</p>
<p><strong><em>Are small businesses getting hit?</em></strong></p>
<p>With the various issues Facebook must face particularly in the areas of security and authenticity of its user database, the platform has no choice but to constantly upgrade its security efforts. There have been regular efforts (monthly or weekly, it seems nowadays) for fake accounts to be taken down and pages related to these fake accounts to be disabled. While these efforts are well and good, small businesses may have become victims of this. As recently as November 2020, business pages of some small businesses have been blocked by mistake by AI algorithms that mistake content on these small business pages as offensive ads. With their pages unusable during the biggest sales events of the year, businesses struggling from the effects of the pandemic yet took another hit that has caused them so much anew.</p>
<blockquote>
<p>For many small businesses, Facebook has become a potent financial lifeline, but there have been drawbacks that include problems with the company’s content-moderation software, limited options for customer support and lack of transparency about how to fix problems.</p>
<p>(Via: <a rel="nofollow external noopener noreferrer" href="https://nypost.com/2020/11/27/facebook-mistakenly-bans-some-small-businesses-ads/" target="_blank">https://nypost.com/2020/11/27/facebook-mistakenly-bans-some-small-businesses-ads/</a>)</p>
<p>As the growth in Facebook advertising continues it is tempting to think Facebook Pages are not a great way for a business to gain engagement. However, as with any social media platform, it all comes down to understanding both the functionality and the culture of the people using it. Facebook has always been a place where people connect with other people: friends, acquaintances, and (more recently) those who share common interests through groups.</p>
<p>(Via: <a rel="nofollow external noopener noreferrer" href="https://brandastic.com/blog/are-facebook-pages-still-useful/" target="_blank">https://brandastic.com/blog/are-facebook-pages-still-useful/</a>)</p>
</blockquote>
<p><strong><em>Effective use: Facebook Groups</em></strong></p>
<p>With Facebook’s pages being strictly (and in a lot of cases erroneously) policed by artificial intelligence algorithms, small businesses might want to look for other venues in the platform to seek the right audience and engage with them. One good idea for this is through Facebook Groups. Groups usually get moderated by its own administrators and members also get screened, so the chances of interacting with more authentic accounts who are genuinely interested in topics of that particular Facebook group is better.</p>
<blockquote>
<p>Here’s a hot fact: customers are loyal to companies that treat them well. Inviting fans to be part of a community and engaging with them directly and regularly shows you care and builds invaluable loyalty and trust. If you want to take your relationship with your customer to the next level, a Facebook group is a great way to get serious.</p>
<p>(Via: <a rel="nofollow external noopener noreferrer" href="https://blog.hootsuite.com/facebook-groups-business/#benefits" target="_blank">https://blog.hootsuite.com/facebook-groups-business/#benefits</a></p>
</blockquote>
<p><strong><em>So, how about your own biz’s FB page?</em></strong></p>
<p>If your business doesn’t have a dedicated page yet, it is high time you should have one already, or you might get duped by someone who already made a page with your business name, maintained it for years already and will sell it to you at an exorbitant price. With the concerns mentioned earlier, just exercise control over maintaining your page. Make sure that the quality of your page is consistently high so that it doesn’t become a platform of followers with fake profiles and users from content farms who proliferate fake news.</p>
<blockquote>
<p>Visit <a href="http://www.Facebook.com/Business" rel="nofollow">http://www.Facebook.com/Business</a> and click on “Create a Page” in the top right corner. Keep in mind, you’ll need to link this business page to a personal account. Typically, the account of your social media manager (if you have one) is the best option. If not, use the account of the employee who will spearhead your Facebook marketing strategy.</p>
<p>(Via: <a rel="nofollow external noopener noreferrer" href="https://learn.g2.com/facebook-business-page" target="_blank">https://learn.g2.com/facebook-business-page</a>)</p>
</blockquote>
<p> </p>
<p>If you have decided in making Facebook a major platform of your marketing efforts, get in touch with us.</p>
<p><a href="https://www.allsystemsgomarketing.com/uncategorized/is-marketing-on-facebook-hurting-you">Is Marketing on Facebook Hurting You?</a> was originally seen on <a href="https://www.allsystemsgomarketing.com" rel="nofollow">https://www.allsystemsgomarketing.com</a></p>
<p>from All Systems Go Marketing – Feed <a href="https://www.allsystemsgomarketing.com/uncategorized/is-marketing-on-facebook-hurting-you" rel="nofollow">https://www.allsystemsgomarketing.com/uncategorized/is-marketing-on-facebook-hurting-you</a></p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-47847232306253602412021-02-07T12:13:00.001-08:002021-02-07T12:13:16.644-08:00Ready to Have a Part in Some TikTok Action?<p>Unless you’ve been living under the rock, you’ve probably heard of the app TikTok. Even in this pandemic where most of the world’s population has been under varying degrees of lockdown, TikTok has been making waves in the tech world, with the pandemic actually furthering its popularity. Despite the app being embroiled in a lot of controversies, with actual countries (e.g., India) banning its use in their territories and President Trump also threatening to stop its use in the USA, TikTok’s popularity has not waned, if not gone stronger. To think that only a few years ago, it was a promising app, but not as huge as it is today. From 13 million videos being uploaded when it was still Musical.ly in 2014, the number of uploaded content pieces has dramatically increased with its user base growing by close to 800% today.</p>
<p>With millions of users uploading millions of videos every day and being seen by millions of other users who are in the app just to consume videos, it would be a mortal sin for online marketers to ignore the audience in this app and not use it to promote their businesses. Of course, the potential for advertising businesses in the app is huge, something that has not escaped the observation of various businesses who have actually found success in using the app for their online marketing efforts. Moreover, the app itself has realized this promising facet of its business, so much so that it has TikTok For Business, a platform for businesses to use exclusively for them to maximize the app for their marketing efforts.</p>
<p>So, now, the question is, should your business also jump on the TikTok bandwagon?</p>
<p><strong><em>TikTok for Business: An Intro</em></strong></p>
<p>Simply put, TikTok For Business is a sort of one-stop-shop for marketers to use the app as an advertising medium. By using this platform, there is no need to make a thorough, planned strategy as the platform will instead help business with going through the entire process, including the creation of ads, itemization of budgets, effectively reach target audiences, and interpretation of campaign data. So, the goal of TikTok for Business is to help businesses with the technical side of using the app so they can give more attention to creating more effective content. TikTok for Business makes all types of advertising available for businesses and depending on the data, businesses can then decide on which type or form they could use to be more effective in amassing a larger audience and engaging with them.</p>
<blockquote>
<p>Apart from promoting a product or service, the hashtag challenge also gives customers a voice, an opportunity to express their views and emotions. Perhaps the biggest benefit is the connection that develops between the brand and its customer.</p>
<p>(Via: <a href="https://justcreative.com/2020/08/29/tiktok-marketing/" rel="nofollow external noopener noreferrer" target="_blank">https://justcreative.com/2020/08/29/tiktok-marketing/</a>)</p>
</blockquote>
<p><strong><em>The Variety of Advertising Options in TikTok</em></strong></p>
<p>You might think that advertising in TikTok is boring and does not offer a lot for business marketers since the platform pretty much only hosts videos. However, TikTom for Business encourages businesses to make these videos in five different formats, making the platform way more exciting than it seems to be. Businesses can roll out TopView ads, which appear once daily when users open their apps for the first time that day. There are also In-Feed ads that appear on the For You page of users, branded hashtags that businesses can use to generate content from the app’s users based on the hashtag they promote, brand takeovers wherein the app features only one brand daily and that business takes over everything -from top view ads to branded hashtags so users will only be exposed to that business the entire day, and Branded Effects where 2D, 3D, or AR images of a business can be used and included into user’s TikTok videos.</p>
<blockquote>
<p>In fact, with a little bit of hard work, determination, and knowledge about your target audience, you can easily start getting your brand name in front of the right people.</p>
<p>(Via: <a href="https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/" rel="nofollow external noopener noreferrer" target="_blank">https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/</a></p>
</blockquote>
<p><strong><em>Is it right for your HVAC business, though?</em></strong></p>
<p>With the app’s current popularity with most businesses, it must be tempting to say the least for HVAC business to join the bandwagon and ride in the app’s popularity to benefit them. Just don’t forget that this decision ultimately depends on whether your business goals are in line with the benefits and outcomes you might reap from advertising on TikTok.</p>
<blockquote>
<p>HVAC contractors who experiment with TikTok need to keep their posts light, Jacobs said. Quick instructional videos on topics such as tying a fish fly or cooking an easy recipe prove popular. Jacobs suggests doing something similar to promote an HVAC business.</p>
<p>(Via: <a href="https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/" rel="nofollow external noopener noreferrer" target="_blank">https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/</a></p>
</blockquote>
<p> </p>
<p>Curious if TikTok should be in your digital marketing mix? Contact us for consultation.</p>
<p><a href="https://www.allsystemsgomarketing.com/digital-marketing/ready-to-have-a-part-in-some-tiktok-action">Ready to Have a Part in Some TikTok Action?</a> is republished from <a href="http://www.allsystemsgomarketing.com" rel="nofollow">http://www.allsystemsgomarketing.com</a></p>
<p>from All Systems Go Marketing – Feed <a href="https://www.allsystemsgomarketing.com/digital-marketing/ready-to-have-a-part-in-some-tiktok-action" rel="nofollow">https://www.allsystemsgomarketing.com/digital-marketing/ready-to-have-a-part-in-some-tiktok-action</a></p>
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-34998533972393709152021-02-04T17:27:00.001-08:002021-02-04T17:27:17.972-08:00Digital Marketing Agency Stresses Importance of Blogs in SEO<p>All Systems Go Marketing, a digital marketing agency based in La Mesa, CA, wants to advice businesses not to neglect their blogs, despite their apparent decline in popularity because of the rising interest in social media and videos. According to them, blogs continue to be valuable in SEO efforts and in boosting the ranking of a website in the search engine results. An important reason is that blogs are unique due to a number of reasons. These reasons include the flexibility afforded by blogs such as their ability to contain other content formats, such as videos and infographics; the fact that there are still a substantial number of blog followers; and the observation that blogs can offer some kind of intimacy with a brand or business.</p>
<p>Craig Wright, owner of <a href="https://allsystemsgomarketing.business.site/">All Systems Go Marketing</a>, says, “Blogs are still an integral component of your online marketing mix and should never be disregarded. Have a look at your blog, put some life into it, and be amazed by the results. Let us help you bring more customers to your business even in these troubling times.”</p>
<p>One way to increase the impact of <a href="https://allsystemsgomarketing.blogspot.com/2021/01/seo-company-all-systems-go-marketing.html">a blog for digital marketing</a> is to use social media to promote blog articles. This is actually a no brainer because most people, especially during the current pandemic, are finding comfort in using social media networks while staying at home. It is therefore a good idea to use a business’ social media pages to promote certain blog entries. People will likely read those blog entries if they have been posted on social media. And chances are, they will make some comments about the articles and they may also start to follow the blog and continue reading articles from there. They may even share some blog articles on their social media and the number of people reading the blog may grow exponentially.</p>
<p>An important advice to follow in using a blog to promote a business online is to ensure that it has a unique personality. This can be done by using a redesigned logo, creating a new tagline, or applying a new website template. It is also a good idea to respond to comments to let people know that the business has personality and this can make the blog be noticeable among the crowd.</p>
<p>Another way to make a blog work in helping to promote a busines online is to make sure that its content is varied. If it only contains long text articles, blog visitors may soon get bored. Other forms of content should be used to ensure that readers continue to be interested. Using videos, infographics, listicles, and other forms of content can add spice to the blog and ensure that people are motivated to visit the blog and digest some of its contents.</p>
<p>Meanwhile, All Systems Go Marketing is an SEO company that was established in 1999 and since then, they have been working with small and mid-sized businesses to help them enhance their online presence and get more customers. In 2015, they decided to focus their efforts exclusively on the HVAC industry. While their personnel have changed through the years, they continue to focus on boosting their clients’ profit by providing the latest SEO methods, the latest social marketing research, search engine algorithm analysis, and genuine results.</p>
<p>HVAC contractors who will use the services provided by All Systems Go Marketing will be paying for performance, unlike with other SEO companies that ask for substantial upfront fee. They will assess the HVAC website and the current situation of the contractor and offer a true assessment of what can be done. Only a small upfront cost will be asked before they begin their services. And because they also believe in the importance of accountability, they don’t offer long-term contracts with lock-in requirements. This means that clients can simply stop whenever they want without worrying about any consequences.</p>
<p>Those who are interested in the digital marketing and SEO services provided by All Systems Go Marketing may want to check out <a href="https://sites.google.com/site/hvacseoservices/">their website</a>, or contact them on the phone or through email.</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/40974-digital-marketing-agency-stresses-importance-of-blogs-in-seo">https://www.pressadvantage.com/story/40974-digital-marketing-agency-stresses-importance-of-blogs-in-seo</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-16598313161090408682021-01-28T13:27:00.001-08:002021-01-28T13:27:30.087-08:00SEO Company All Systems Go Marketing Publishes Blog Post Discussing Video Content Creation Strategies<p>All Systems Go Marketing, an SEO company founded in 2001, has published <a href="https://www.allsystemsgomarketing.com/social-media/get-your-online-biz-a-visual-edge">a blog post</a> discussing the strategies that businesses can use to create video content that resonates with their audience and brings invaluable exposure in times of the pandemic.</p>
<p>Videos have always been a robust source of viewership for scores of businesses around the world. The ease of understanding information from a video ranks it high on the list of content that an audience chooses to consume. Since watching a video is a passive effort, often they attract more viewers than written content on some blogs. With the pandemic, content creators are moving to newer social media channels that favor short-form content. ASGM says that this is an untapped market that can be used to bring an audience to a business. Videos even have a possibility of going viral, resulting in a windfall of viewership that can be leveraged to educate a large market for a business’s products and services.</p>
<p>ASGM says that as companies are dealing with lockdowns all across the world, keeping the marketing machine running smoothly has become a challenge for many industries. In such a scenario, it is wise to turn to nontraditional methods of marketing in the hope of carving out a niche for oneself. The blog post published by ASGM says that businesses should focus on creating content that is effective, engaging, appealing, and high-quality. A notable challenge is the creation of such content despite remote work requirements. Depending on the scope and nature of the industry that the business is involved in, the location for shooting the video can be as simple as someone’s bedroom or the humble garage. ASGM says that instead, businesses should focus on some key aspects of the content to get the highest marketing return.</p>
<p>The first tenet of a well-produced video, according to <a href="https://www.facebook.com/allsystemsgomarketing/">ASGM</a>, is to teach, demonstrate and attract an audience. The idea is to hook as many people in as possible with the core product or service that is being offered. The core appeal should be laid out as simply as possible. There should be a gentle introduction that encourages newer audiences while still providing enough useful information to those who are already well informed about the subject. This is a delicate balancing act that requires a deft hand. The production values do not have to be very high as a simple basic set up can still be inviting for those who are willing to learn more about the topic.</p>
<p>The second thing to remember is to educate the viewer about the business’s products or services. Often what prevents a potential customer from taking the leap with a new product or service is the intimidation of having to learn something new. When this initial learning curve is softened through content that comes directly from the horse’s mouth, it creates a kinship with the audience that compels them to loosen their purse strings. A well-informed consumer will keep coming back again and again. Creating high-quality educational content will also establish a business as an authority on the subject which will yield dividends multiple times over in the long run.</p>
<p>The last thing to keep in mind is to engage the audience and to answer their questions. Understanding a product as a creator is often taken for granted. One might overlook simple questions as being too trivial to explain. This creates a disconnect as some viewers might be left in limbo about the basics of the product. It is, therefore, necessary to open an honest conversation with the audience, listen to them, and change the course of the content being created based on the feedback. This is an ever-shifting process and will be effective in creating enormous goodwill with a brand’s core audience.</p>
<p>ASGM has been creating SEO strategies for businesses since 1990. ASGM can be contacted at its phone number or it can be reached at its email.</p>
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from Press Releases at <a href="https://www.pressadvantage.com/story/40973-seo-company-all-systems-go-marketing-publishes-blog-post-discussing-video-content-creation-strategies">https://www.pressadvantage.com/story/40973-seo-company-all-systems-go-marketing-publishes-blog-post-discussing-video-content-creation-strategies</a><br />
AllSystemsGoMarketinghttp://www.blogger.com/profile/08268634800219430638noreply@blogger.com0tag:blogger.com,1999:blog-7293277433626344998.post-47590401465892951932021-01-28T13:13:00.001-08:002021-01-28T13:13:36.054-08:00Does Marketing on TikTok Something You Should Consider?<p>Unless you’ve been living under the rock, you’ve probably heard of the app TikTok. Even in this pandemic where most of the world’s population has been under varying degrees of lockdown, TikTok has been making waves in the tech world, with the pandemic actually furthering its popularity. Despite the app being embroiled in a lot of controversies, with actual countries (e.g., India) banning its use in their territories and President Trump also threatening to stop its use in the USA, TikTok’s popularity has not waned, if not gone stronger. To think that only a few years ago, it was a promising app, but not as huge as it is today. From 13 million videos being uploaded when it was still Musical.ly in 2014, the number of uploaded content pieces has dramatically increased with its user base growing by close to 800% today.</p>
<p>With millions of users uploading millions of videos every day and being seen by millions of other users who are in the app just to consume videos, it would be a mortal sin for online marketers to ignore the audience in this app and not use it to promote their businesses. Of course, the potential for advertising businesses in the app is huge, something that has not escaped the observation of various businesses who have actually found success in using the app for their online marketing efforts. Moreover, the app itself has realized this promising facet of its business, so much so that it has TikTok For Business, a platform for businesses to use exclusively for them to maximize the app for their marketing efforts.</p>
<p>So, now, the question is, should your business also jump on the TikTok bandwagon?</p>
<p><strong><em>TikTok for Business: An Intro</em></strong></p>
<p>Simply put, TikTok For Business is a sort of one-stop-shop for marketers to use the app as an advertising medium. By using this platform, there is no need to make a thorough, planned strategy as the platform will instead help business with going through the entire process, including the creation of ads, itemization of budgets, effectively reach target audiences, and interpretation of campaign data. So, the goal of TikTok for Business is to help businesses with the technical side of using the app so they can give more attention to creating more effective content. TikTok for Business makes all types of advertising available for businesses and depending on the data, businesses can then decide on which type or form they could use to be more effective in amassing a larger audience and engaging with them.</p>
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<p>Apart from promoting a product or service, the hashtag challenge also gives customers a voice, an opportunity to express their views and emotions. Perhaps the biggest benefit is the connection that develops between the brand and its customer.</p>
<p>(Via: <a rel="nofollow external noopener noreferrer" href="https://justcreative.com/2020/08/29/tiktok-marketing/" target="_blank">https://justcreative.com/2020/08/29/tiktok-marketing/</a>)</p>
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<p><strong><em>The Variety of Advertising Options in TikTok</em></strong></p>
<p>You might think that advertising in TikTok is boring and does not offer a lot for business marketers since the platform pretty much only hosts videos. However, TikTom for Business encourages businesses to make these videos in five different formats, making the platform way more exciting than it seems to be. Businesses can roll out TopView ads, which appear once daily when users open their apps for the first time that day. There are also In-Feed ads that appear on the For You page of users, branded hashtags that businesses can use to generate content from the app’s users based on the hashtag they promote, brand takeovers wherein the app features only one brand daily and that business takes over everything -from top view ads to branded hashtags so users will only be exposed to that business the entire day, and Branded Effects where 2D, 3D, or AR images of a business can be used and included into user’s TikTok videos.</p>
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<p>In fact, with a little bit of hard work, determination, and knowledge about your target audience, you can easily start getting your brand name in front of the right people.</p>
<p>(Via: <a rel="nofollow external noopener noreferrer" href="https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/" target="_blank">https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/</a></p>
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<p><strong><em>Is it right for your HVAC business, though?</em></strong></p>
<p>With the app’s current popularity with most businesses, it must be tempting to say the least for HVAC business to join the bandwagon and ride in the app’s popularity to benefit them. Just don’t forget that this decision ultimately depends on whether your business goals are in line with the benefits and outcomes you might reap from advertising on TikTok.</p>
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<p>HVAC contractors who experiment with TikTok need to keep their posts light, Jacobs said. Quick instructional videos on topics such as tying a fish fly or cooking an easy recipe prove popular. Jacobs suggests doing something similar to promote an HVAC business.</p>
<p>(Via: <a rel="nofollow external noopener noreferrer" href="https://www.achrnews.com/articles/144084-tiktok-takes-off-but-should-hvac-contractors-hop-on" target="_blank">https://www.achrnews.com/articles/144084-tiktok-takes-off-but-should-hvac-contractors-hop-on</a></p>
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<p>Curious if TikTok should be in your digital marketing mix? Contact <a href="https://www.allsystemsgomarketing.com/hvac-seo/should-your-hvac-companys-digital-marketing-plan-include-press-releases">us</a> for consultation.</p>
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